NEW!
“Stakes and Professions in Perfumery”
A limited Edition
(2007 Publication)
under the direction of François Berthoud (former CEO of Givaudan France)
All the professionals agree that the perfumery has undergone a significant and decisive change in the past years: globalization, reduction
of the number of key players on the market, changing distribution, numerous launches, legal constraints and incredible technical
changes...
“Stakes and Professions in Perfumery”
is a writers’
understanding of the Fragrance industry today - and in the future.

The chairman of “Le Comité Français du Parfum”,
collective, which is a major contribution for a better
Gérard Delcour, kindly wrote the introduction and Michael
Edwards delivered a very interesting foreword.

The first and second sections written by about thirty key players in the industry give a global overview of the
main markets in the world and the stakes for the years to come. Sometimes, their analysis is tough, without concessions,
underlying the contradictions and difficulties, but also talking about openings and growth on the markets.
It was essential that they should say what they felt in their own words and in their own style.
This is probably what makes the work so rich.

The third section is made up of about fifty interviews which were carried out in the months preceding the publication.
Interviews were spontaneous with professionals all active in jobs of interest to anyone working in this profession or wanting to
go into it.
Everybody was proud to talk about an industry which brings happiness and beauty to those it touches.
“STAKES AND PROFESSIONS IN PERFUMERY”
A limited Edition
is only available on request at the following contact:
Sophie d’Auber - +33(0)6 60 63 68 80 - sdauber@akeonet.com
80 signatures, 256 pages, about 100 illustrations, size 21 x 23 cm
Retail Price : € 42.65 tax excluded, € 45 tax included (VAT 5.5%)
For quantities > 5 issues, please contact us for the price
For a delivery in France, the price includes transport for orders up to 10 books.
For higher quantities, transport costs will be charged on the invoice.
Transport costs outside of France will be invoiced.
STAKES
AND
PROFESSIONS
IN
PERFUMERY
Editions d’Assalit
1st Section: The Perfume Planet
A Success Model which has run out of breath?
Barbara Le Portz
Introduction to the Perfume Market
Martine Ringwald
Great myths of perfume
Annick Le Guérer
Perfumes of brands or… brands of perfumes
Georges Lewi
Focus on
The USA: freeze frame on the market
Michèle Meyer
The label “Made in France”, a successful globalization Nathalie Charon
The UK Premium Fine Fragrance Market
John Ayres, Sumit Bhasin
Japan: Empire of cosmetics
Pascale Elmalan
China: The Asian Eldorado
Pascale Elmalan
Latin America: Emergences
Luiz Seabra
An olfactive voyage in South India
Patty Canac
Middle East: real opportunities
Benoît Rouquayrol de Boisse
Russia: a market with an exceptional growth
Patrice le Lann
The economic pole of perfumery development in France Jean-Luc Ansel
What future for Grasse?
Han-Paul Bodifee
The WPC (World Perfumery Congress), a major event in perfumery Jean-Pierre Subrenat
FRANÇOIS BERTHOUD – FREDDY GHOZLAND
SOPHIE D’AUBER
Introduction
Gérard Delcour
President of the French Committee of Perfume
Foreword
Michael Edwards
2nd Section: Stakes For Tomorrow
The creation of a perfume
Perfumes and olfactory research
André Holley
The sense of smell and its language
Barbara Le Portz, Claudine Drai, Jean de Kervasdoué
The Nature and Chemistry of Synthesis. An inescapable association Francis Thibaudeau
Creative Processes in Perfumery
Christophe Laudamiel
The Electronic nose
Marion Bonnefille
Youth-like Perfume
Jean-Pierre Forestier
Constraints and Hopes
French Federation of Selective Perfumery
François Forget
Legal constraints for the distribution of perfumes
Jean-Jacques Le Pen
Perfumes under strong supervision, Perfumes & Ecology
Nathalie Charon
European and global regulations. How can they be harmonized? Véronique Epstein
REACH – Preparation of the Perfumery Industry
Robert Fellous
The role and the action of IFRA-RIFM
Jean-Pierre Houri
Creative stakes within the “Perfumery Profession”
Karine Lebret
The Perfume: a Work of Art? Property and Copy
Jean-Jacques Le Pen
The Creation of Brand Names in the field of Perfumery
Marcel Botton
3rd Section: Professions in Perfumery
Brands
Marketing Director: development of a brief
Virginie Balleys
Creation, a source of revelation
Serge Lutens
Quality and innovation at a gentle price
Ulric Viellard
Frédéric Malle Editions: a successful example of “Niche” perfumes Frédéric Malle
Launch of a brand: parfums Jovoy
François Hénin
Wholesale-Distributor Perfumes : another view
Sophie Thiolas
Marketing Group Manager
Sophie Delatte
20 years of International Export Experience
Benoît Rouquayrol de Boisse
Press Relations
Elisabeth Sirot
Master-Distributor in the Middle East
Julien Sprecher - Axel Berrier
Subsidiary Manager in Germany
Stéphane Seidel
New Projects Manager
Constance Deroubaix
Artistic Direction, the Guerlain spirit
Sylvaine Delacourte
Duty-Free Sales
Michel Mignot
Fragrance Companies
Perfumery plantations in South Africa
Jean-Daniel Dor
Perfume Markets: an exploratory passion
Patrick Saint-Yves
Marketing, Global Management at IFF
Judith Gross
An Independent Perfumer
Patricia de Nicolaï
A “Fine Fragrance” Perfumer
Thierry Wasser
“Consumer goods” Sales Management
Bruno Truchon Bartes
“Selective Perfumery” Sales Management
Yvan Bagnis
A “Toiletries” Perfumer
Dominique Hazael-Massieux
Evaluation, a métier behind the scenes
Emeline Benech
Production, Control, Quality
Jacques Vaillant
Partners
Independent perfumery, a specific model
Violette Oumansky, Cyril Maurus
Perfume purchaser for department stores
Soffia Meharbi
Freelance Beauty Consultant
Laurence Goodman
Natural Raw Materials Sourcing
Dominique Roques
A creator of legend
Pierre Dinand
Designer, the art of the container
Thierry de Baschmakoff
Market Research: the NPD Panel
Martine Ringwald
Design and product conception, graphic creation
Bruno Lablaine
A look at the profession, Cosmetic Mag
Véronique Viaud
“abc-luxe” Web site
Kathy O’Meny
“osMoz” Web site
Julien Levy
Pictures from an Independent Photographer
Dominique Silberstein
Creation of an event: les Places d’Or
Richard Zaoui
Exhibitions, Luxe Pack
Nathalie Grosdidier
Strategic recommendation and search for new concepts
Catherine Disdet
Independent Consultant
Rebecca Narewski
Beautiful shops for selling better
Didier Clermont, Georges Olivereau
The indispensable sample
Dominique Lourel
POS, display units, windows
Jean-Pierre Pignot
Logistics of production and distribution, the supply chain
François Conin
The French Society of Perfumers (SFP)
Sylvie Jourdet
Training
Initial Training, Hélène Boucher High School in Toulouse
Denis Akriche
Initial Training, University of Le Havre
Catherine Malhiac
The ASFO & Grasse Institute of Perfumery
Alain Ferro
Professional training, EDC and Sup Retail
Florence de Finance, Thibaut de la Rivière
ISIPCA, Training perfumers
Evelyne Robert
Training beauty consultants, Nocibé
Isabelle Mory
Training beauty consultants, Douglas
Gisèle Beauce
International Training, Coty Prestige
Régine Pasquet
DENIS AKRICHE (Professeur, Lycée Hélène Boucher Toulouse), JEAN-LUC ANSEL
(Directeur Général, Cosmetic Valley), JOHN AYRES (President FIFI, GrandeBretagne), YVAN BAGNIS (Directeur Commercial, Firmenich), VIRGINIE BALLEYS
(Directrice Marketing, Parfums Lalique), THIERRY DE BASCHMAKOFF (Président
Aesthete), SUMIT BHASIN (Director of Global Fragrance Development, P&G Prestige),
GISELE BEAUCE (Directrice Formation, Douglas France), EMELINE BENECH
(Evaluatrice), HAN-PAUL BODIFEE (Président, PRODAROM), MARION BONNEFILLE
(Directrice communication, Alpha-Mos), MARCEL BOTTON (Président, Nomen), PATTY
CANAC (Ateliers Thierry Mugler), NATHALIE CHARON (Journaliste), DIDIER CLERMONT
(Directeur général, Dragon Rouge Archi), FRANÇOIS CONIN (Directeur, 4 Pole),
SYLVAINE DELACOURTE (Direction artistique et création, Parfums Guerlain), SOPHIE
DELATTE (Chef de groupe marketing, Chanel), GERARD DELCOUR (Président du
Comité Français du Parfum), CONSTANCE DEROUBAIX (Directrice nouveaux projets,
Thierry Mugler), PIERRE DINAND (Designer), CATHERINE DISDET (CDC, Catherine
Disdet Conseil), JEAN-DANIEL DOR (Directeur adjoint arômes, Robertet), CLAUDINE
DRAI (sculpteur sur papier), MICHAEL EDWARDS (Fragrances of the World), PASCALE
ELMALAN (Marketing & market research Director, Takasago), VERONIQUE EPSTEIN
(Directeur affaires réglementaires et sécurité produits EAME, Givaudan), ROBERT
FELLOUS (Vice-Président Global Regulatory Affairs, Symrise), ALAIN FERRO (ASFOGrasse, Grasse Institute of Perfumery), FLORENCE DE FINANCE (Directrice générale,
EDC Paris), JEAN-PIERRE FORESTIER (Maître de Conférences, Université Paul
Sabatier, Toulouse, Biophysicien), FRANÇOIS FORGET (Président, Fédération
française de la parfumerie sélective), LAURENCE GOODMAN (Conseillère beauté freelance), NATHALIE GROSDIDIER (Luxe Pack, Groupe ETAI), JUDITH GROSS (Directrice
Marketing Int’l IFF), DOMINIQUE HAZAEL-MASSIEUX (Parfumeur, Givaudan), FRANÇOIS
HENIN (Directeur pôle cosmétiques, Parfétique), ANDRE HOLLEY (Centre Européen
des Sciences du Goût), JEAN-PIERRE HOURI (Directeur Général, IFRA-RIFM), SYLVIE
JOURDET (Présidente de la Société française des parfumeurs, Créassence), JEAN DE
KERVASDOUE (Professeur titulaire, Conservatoire national des arts et métiers),
BRUNO LABLAINE (Président, ABN Concept), THIBAULT DE LA RIVIERE (EDC Paris),
CHRISTOPHE LAUDAMIEL (Senior Perfumer, IFF), KARINE LEBRET (L'Oréal produits de
luxe, Directrice création et développement parfums), ANNICK LE GUERER
(Historienne), PATRICE LE LANN (Associé, ITEC), JEAN JACQUES LE PEN (Avocat,
LPLG Avocats), BARBARA LE PORTZ (Directrice Général, Fragrance Intelligence),
JULIEN LEVY (Directeur osMoz, Firmenich), GEORGES LEWI (Directeur, BEC-Institute),
DOMINIQUE LOUREL (Directrice Générale, Cofatech), SERGE LUTENS (Parfumeur),
FREDERIC MALLE (PDG, Les Editions de Parfum Frédéric Malle), CATHERINE MALHIAC
(Maître de Conférence, Université du Havre), SOFFIA MEHARBI (Senior Brand
Manager, Selective Beauty), MICHELE MEYER (Michèle Meyer Connections), MICHEL
MIGNOT (Directeur Export, Chanel), ISABELLE MORY (Directrice du Centre de
formation Nocibé), REBECCA NAREWSKI (Directrice Générale, FindinG), PATRICIA DE
NICOLAÏ (Parfumeur), GEORGES OLIVEREAU (Directeur de création, Dragon Rouge
Archi), CATHERINE O’MENY (Rédactrice en chef, ABC-Luxe), VIOLETTE OUMANSKY et
CYRIL MAURUS (Parfumeries Carla), REGINE PASQUET (International Training
Director, Coty Prestige), JEAN-PIERRE PIGNOT (Président, ACP), MARTINE RINGWALD
(Vice President Beauty, The NPD Group), EVELYNE ROBERT (Coordonnatrice
pédagogique parfumerie, Isipca), DOMINIQUE ROQUES (Directeur achats, Biolandes),
BENOIT ROUQUAYROL DE BOISSE (Dir. général, Comptoir Sud Pacifique), PATRICK
SAINT-YVES (Directeur ventes et communication, Takasago), LUIZ SEABRA
(President, Natura), STEPHANE SEIDEL (Filiale Clarins, Allemagne), DOMINIQUE
SILBERSTEIN (Photographe), ELISABETH SIROT (Directrice des Relations Presse,
Parfums Guerlain), JULIEN SPRECHER, AXEL BERRIER (Sprecher Berrier
International), JEAN-PIERRE SUBRENAT (Président WPC France), FRANCIS
THIBAUDEAU (Directeur Parfumerie, Robertet), SOPHIE THIOLAS (Directrice Marketing,
Parfum d’Image Group), BRUNO TRUCHON BARTES (Fragrance Director French area,
Givaudan), JACQUES VAILLANT (Directeur Qualité, Quest Intern. France), VERONIQUE
VIAUD (Rédactrice en chef, Cosmétique Magazine), ULRIC VIELLARD (Parfums Ulric
de Varens), THIERRY WASSER (Parfumeur, Firmenich), RICHARD ZAOUI (Directeur
commercial, Ch. Wauters & Fils).
STAKES AND PROFESSIONS IN PERFUMERY
Editions d’Assalit
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