22nd International Perfumery and Cosmetics Exhibition
21-24 October 2015 | Crocus Expo, Moscow, Russia
Pavilion 3 | Halls 13, 14, 17, 18
Moscow
Press release
INTERCHARM 2015: THE TRIUMPH OF BEAUTY
Worldwide known InterCHARM exhibition, the leading beauty industry event in Russia, CIS and Eastern Europe, runs
on 21-24 October in Moscow introducing new brands from all over the globe and the entire industry trends for the
year coming.
InterCHARM connects the entire community of suppliers, manufacturers, distributors, retailers, beauty salons, clinics
and independent professionals together in Moscow. It is an exemplary business platform to demonstrate products,
services and technologies – everything from ingredients and packaging for cosmetics to finished products. With more
than 3500 brands present InterCHARM offers a unique opportunity to identify new trends, get inspiration and training
in a vibrant atmosphere, and make your business more efficient and attractive to growing needs of consumer.
This year INTERCHARM professional 2015 (April), one of three INTERCHARM’ shows dedicated exclusively to salon
industry and clinics, reflected the relevant atmosphere of the Russian market collecting the record-breaking audience
of 49 200 professionals from all Russian regions and CIS. InterCHARM is the largest perfumery and cosmetics show
expecting over 65 000 visitors to reveal new products, services, equipment and technologies for the industry from
more than 30 countries.
THE RUSSIAN PERFUMERY AND COSMETICS MARKET: EVEN MORE PROSPECTIVE!
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The Russian market is the 4th largest beauty market in Europe
Russia is 6th most attractive region for investments
70% of investors consider Russia's domestic market as the most attractive
Russia jumped from 55th to 26th place in The World Economic Forum’s "2015 Human Capital Report"
Russia’s current budget surplus is expected to rise to $70 billion (5.5% of the GDP) by the end of the year, up
from $59 billion (3.2% GDP) last year
Russia has moved into poll position as the largest shopping centre market in Europe, overtaking France which
was in the lead for 43 years running
The Russian perfumery & cosmetics market estimated at USD 14,6 bln (RUB 555,1 bln)
The market grows by 6-12% annually, twice as dynamic than global market
Over the past 5 years the market has grown by 73,6%
Manufacturers of cosmetics and household products increased their revenue in Russia by 20-26% in Q1 2015
Average per capita expenses on perfumery and cosmetics in Russia increased by 13% over the past year and
139% over the past 7 years
45,6 mln of Russians are women aged 20-60 years. This is one-third of the total population
*Based on reports of RBC.Research, Euromonitor, Cushman & Wakefield in 2015.
INTERCHARM: 4 DAYS TO DISCOVER AND GROW
Last October, over 920 companies, one-third of them have never been represented at the show, represented Bahrain,
Belarus, Belgium, Bulgaria, Canada, China, Estonia, France, Germany, Greece, Hungary, India, Indonesia, Israel, Italy,
Japan, Latvia, Lithuania, Morocco, UAE, Oman, Pakistan, Poland, Russia, Singapore, South Korea, USA, Taiwan,
Thailand, Turkey, Ukraine and UK.
InterCHARM show profile includes 16 industry sectors and 4 premiers of 2015 to cover not just the entire industry but
all its related as well:
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New in 2015! InterCHARMhome: Home care
New in 2015! InterCHARMaroma: Convenience products
New in 2015! InterCHARMvisage: Make-up products
New in 2015! Beauty franchising
Perfumery and cosmetics
Green Valley: Natural and organic cosmetics
Farma+Beauty: Beauty and health products
ZOOM: Innovative and niche products
La Niche: Niche perfumery
Hairdressing
Nail service
Beauty salons and institutes: Cosmetology, equipment, tools and services for beauty salons
SPA
National pavilions
InterCHARMpack: Package and labelling
FormulAction: Raw materials and ingredients
Beauty in Internet: Online stores
Novelties gallery
Garderobe: fashion jewellery and accessories salon
The traditional feature of the show is an extensive business and show program, which stimulates viisitors and
exhibitors interest, helps to unveil the market opportunities and set trends in the beauty industry for the year coming.
Check the program for 2015 before the show. The following events are in the list so far:
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Trade forum and Buying center for retail chains
All-Russian convention of beauty salons
Nail service school
YOU.Prof.SHOW
Russian hairdressing championship
International spa massage championship
Open Make-Up Championship
etc.
BUSINESS SUCCESS IS THE IRON MARK OF INTERCHARM
B. KOLORMAKEUP & SKINCARE S.R.L. (Italy):
“InterCHARM presents many contacts due to a good promotional campaign that Organisers have made before the
show”.
Concept Aromatique (France):
“InterCHARM 2014 was a good show! We will be back on the French pavilion in 2015”.
Eveline Cosmetics (Poland):
“Participation in the Exhibition, besides being a prestige for our company, is also a great opportunity to present our
new products and technologies”.
Educate and be educated, find and be found by new partners and nurture existing business relationships. Take your
chance to grow your business with the world's TOP 5 professional beauty event and high potential of the Russian
market.
Show days:
21-23 October: 10:00 – 19:00
24 October: 10:00 – 18:00 (box-offices operate till 16:00 on Saturday)
Details and tickets: www.intercharm.ru/en
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NOTES FOR EDITOR
InterCHARM is the largest event of beauty industry in Russia and Eastern Europe connecting entire community of
suppliers, manufacturers, distributors, retailers, beauty salons, clinics and independent professionals together in
Moscow. An exemplary business platform to demonstrate products, services and technologies – everything from
ingredients and packaging for cosmetics to finished products. With more than 3500 brands present InterCHARM offers
a unique opportunity to identify new trends, get inspiration and training in a vibrant atmosphere, and make your
business more efficient and attractive to growing needs of consumer. Educate and be educated, find and be found by
new partners and nurture existing business relationships.
www.intercharm.ru/en
Organiser
Reed Exhibitions is the world's leading organiser of exhibitions and conferences. We bring together over 90,000
suppliers and more than 6 mln buyers from around the world every year generating billions of dollars in business.
Today Reed' events are held in 43 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and
organised by 41 fully staffed offices. Reed's portfolio of over 500 events serves 43 industry sectors, including:
Aerospace and defence, building and construction, design, electronics, energy, oil and gas, entertainment, food and
hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals,
property, publishing, sport and recreation, transport and logistics, travel. Working closely with professional bodies,
trade associations and government departments Reed Exhibitions ensures that each and every event is targeted and
relevant to industry needs. As a result, many our events are market leaders in their field.
www.reedexpo.ru | www.reedexpo.com
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CONTACT FOR PRESS
Ruslan Abdrakhmanov
+7 (926) 246 45 61, ruslan.abdrakhmanov@reedexpo.ru