Andreas Weigend – The Real Time Web
Imperative or Insanity – (VLAB at Stanford)
I want to point out a little survey and one of the really interesting questions he had is “What is
your expectation of receiving a response?” Let’s say to an email from a close friend, from an
acquaintance, somebody you don’t know, or from a company.
As I was teaching at the executive MBA program at [Cheng Xai] in [00:00:26.8] last month, it
was very surprising to me that the majority of people there expect a response faster from
companies than from their friends. At my Stanford class, 75% expected an answer faster from a
close friend than from a company or remote acquaintance. So very interesting.
The other thing is we asked them “By memory, how many friends do you have?” Remember
that illusion of an audience? Then we actually ran the API and compared that. It’s surprising
how people over estimate even their friends.
One thing I forgot in class today and thus it didn’t make it onto this one here is the RT n model.
Why don’t we, when we retweet something, add an integer after that RT which tells us not how
important it is for us, but how important it is for our illusion of an audience, for all our followers to
actually read that?
I just got an email as I was checking right now, about the women’s bathroom in [Turman] is
closed tonight for an emergency. And that was important. And I could picture with the lady
sitting with her handbag as she just flushed it or whatever happened, but I tend not to go to the
women’s bathroom. I have to be honest, I’ve never been to the women’s bathroom and I
wonder; how does [00:01:50.7] for me.
So RTn means the expected benefit for your audience. Get people to create those metadata.
Tamara Bentzur: Outsourcetranscriptionservices.com
1