Contact: Stan Marks
914/967-6741  awards@strategichealthcare.com
Health Care Communications
11 Heritage Lane, Rye, NY 10580
Winners of 2015 eHealthcare Leadership Awards
Recognized at Healthcare Internet Conference in Florida
Some 240 healthcare organizations, representing a broad industry spectrum, received recognition
for their outstanding websites and digital communications at a special presentation in Orlando,
FL, on November 11 during the Nineteenth Annual Healthcare Internet Conference. Winners of
the 2015 eHealthcare Leadership Awards were selected from nearly 1,000 entries. A total of 113
individuals familiar with healthcare and the Internet judged the entries.
“This is an incredibly exciting time in healthcare marketing and ehealth, a fact clearly reflected in
this year’s award entries,” says Mark Gothberg, eHealthcare Leadership Awards chairman.
“Major improvements have occurred in website design, service content, and operational support.
Video, audio, and other rich media forms are now playing a significant role in engaging current
and potential customers. In addition, an increasing number of sites are optimized for mobile, in
recognition that most people now access the Internet with their phones and tablets.”
Gothberg notes that social media has become an important communication and business-focused
vehicle and a key complement to other marketing activities.
“A significant number of organizations are running marketing campaigns that aggressively
integrate websites and other digital communications with traditional media,” Gothberg adds.
“These initiatives are showing strong results.”
Winners of platinum, gold, silver, and distinction awards represented 16 industry classifications,
from hospitals and health systems to pharmaceutical firms and online health companies. Awards
were given in 15 different categories: Best Mobile Communications, Best Patient Access and
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Convenience, Best Site Design, Best Healthcare Content, Best Interactive, Best Care/Disease
Management, Best Annual or Special Report, Best Patient Safety Communications, Best Doctor
Directory, Best Social Networking, Best Rich Media, Best Marketing Campaign, Best Overall
Internet Site, Best Intranet, and eHealth Organizational Commitment.
Judges looked at how websites and other digital communications compared with others in their
organization’s classification. They also reviewed entries based on a proprietary multi-point
standard of Internet excellence. The best overall Internet site category, for example, had to meet
more than 40 factors.
“As in previous years, competition was especially strong among large hospitals, healthcare
systems, physician-focused sites, and managed care organizations,” says Gothberg. Best
Healthcare Content, Best Site Design, Best Marketing Campaign, Best Social Networking, and
Best Overall Internet Site categories drew the most entries. There were also a large number of
entries in the Best Interactive, Best Rich Media, Best Mobile Communications, and Best Doctor
Directory categories.
The eHealthcare Leadership Awards program was developed and first presented 16 years ago by
Health Care Communications, Rye, NY. The Nineteenth Annual Healthcare Internet
Conference was sponsored by Greystone.Net, an Atlanta-based strategy firm.
Major supporters of the Awards were Coffey Communications, a Walla Walla, WA-based
company whose expertise includes healthcare content and website design and development;
Connect Healthcare, an Atlanta-based company that provides physician directories, including
patient experience information; Customized Communications, Inc., an Arlington, TX-based
medical publishing company that specializes in prenatal and perinatal care; Farmington, CT-based
Evariant, a leader in leveraging big data analytics; Denver-headquartered Healthgrades, a leading
online resource for comprehensive information about physicians and hospitals; Influence Health,
a Birmingham, AL-based supplier of an integrated digital consumer engagement and activation
platform; and Private Health News, a Cincinnati-based supplier of e-health newsletters and CRM
programs. Other supporters were AcrobatAnt, CareTech Solutions, eHealthcare Strategy &
Trends, Franklin Street, Neathawk Dubuque & Packett, RadioMD, and StayWell. AVID Design
lent assistance.
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