An Introduction to Work and
Organizational Psychology.
An European Perspective.
Edited by Nik Chmiel
ISBN: 1405132760
ISBN: 9781405132763
This is an excellent introduction for anyone beginning their career in work
and organisational psychology. Chmiel has pulled together some of the
most important European thinkers and practitioners to provide a rich insight
into the fascinating world of people at work. It should be a key text for
postgraduate training." Professor Jo Silvester, City University
"Nik Chmiel has brought together Europe’s finest writers, leading
researchers, and highly experienced practitioners from the area of work and
organizational psychology. This results in a fantastic new compilation
featuring sound summaries of classical topics and theories, as well as their
most recent advancements, and distinct discourses in the current issues of
organizational psychology and working life. This text will be useful for
getting in touch with and updating professionals on the issues in the field,
and last but not least applying psychology to work in organizations."
Christian Dormann, Mainz University
Anderson Carol H., Julian W. Vincze
Strategic Marketing Management.
ISBN: 0618338071
ISBN: 9780618338078
Anderson and Vincze prepare students to recognize, embrace, and
manage change by focusing on higher-level strategic issues and
decision making in marketing management. The Second Edition
features an integrated approach that combines both theory and cases
in a single volume for easy reference and evaluation. One of the
most up-to-date collections available, the comprehensive cases have
all been class-tested and cover a range of small, medium, and large
organizations across several industries and environments.
Bryman Alan, Bell Emma
Business Research Methods.
ISBN: 0199284989
ISBN: 9780199284986
The Second Edition of Business Research Methods provides essential
guidance on the practice of business research and how to carry out a smallscale research project or dissertation for the first time. It offers an
encyclopedic introduction to the core concepts, methods, and values involved
in doing business research, from formulating research questions, reviewing
the literature, and designing a questionnaire, to carrying out data analysis and
presenting research results. The strengths and weaknesses of each research
method are examined to help students choose an appropriate methodology,
and the wider philosophical issues and ethical controversies that affect
business research are discussed to help students make informed research
decisions.
Suder Gabriele
Doing Business in Europe.
ISBN: 1412918472
ISBN: 9781412918473
Covering all the key topics for students studying European Business at upper
level undergraduate and graduate level, this textbook focuses on the
relationship between business and the political institutions, policies and
regulations of the European Union post-enlargement this book supports readers
with pedagogical features that include:
With a website to accompany the book containing student resources and an
instructors manual, the book also supports readers with features that include:
- Mini-cases with questions to test students understanding
- In-depth readings and testimonials from executives and managers
- Vignettes and cameos written by practitioners
- Extracts from Business and European publications
- Review questions and assignments to consolidate learning
- Weblinks to helpful resources
Pike Steven
Destination Marketing: An Integrated
Marketing Communication Approach.
ISBN: 0750686499
ISBN: 9780750686495
The tourism market is fiercely competitive. No other market place
has as many brands competing for attention, and yet only a
handful of countries account for 75% of the world's visitor
arrivals. The other 200 or so are left to fight for a share of the
remaining 25%. Therefore, destination marketers at city, state and
national levels have arguably, a far more challenging role than
other services or consumer goods marketers.
Destination Marketing: an integrated marketing
communication approach focuses on the five core tenets of
integrated marketing communications. These embody both the
opportunities and challenges facing Destination Marketing
Organisations (DMOs), and are: 1. Profitable customer
relationships; 2. Enhancing stakeholder relationships; 3. Crossfunctional processes; 4. Stimulating purposeful dialogue with
customers; and 5. Generating message synergy.
The author seeks to provide a rationale for DMOs; to develop a
structure, roles and goals of DMOs; to examine the key challenges
and constraints facing DMOs; to impart a destination branding
process; to develop a philosophy of integrated marketing
communications; to lead the emergence of visitor and stakeholder
relationship management; and to set forth options for performance
measurement.
Hudson Simon
Tourism and Hospitality Marketing.
A Global Perspective.
ISBN: 1412946875
ISBN: 9781412946872
This textbook gives in depth and comprehensive coverage of key
marketing principles applied to tourism and hospitality. Over 70
global case studies and vignettes colorfully illustrate how these
concepts work in practice and demonstrate the diverse range of
tourism and hospitality products on offer. Readers are also
introduced to contemporary marketing issues such as internet
marketing and branded entertainment. Chapters are packed with
pedagogical features that help readers consolidate their learning.
These include: chapter objectives, key terms, discussion questions
and exercises, links to useful websites, and profiles of successful
individuals and organizations.
Tourism and Hospitality Marketing is accompanied by a website
that offers lecturers answers to the discussion questions and
exercises in the book, case study questions, a test bank, power point
slides, and a list of additional teaching resources.
This book is essential reading for undergraduate students taking
courses on Tourism Marketing, Tourism Marketing Management
and Hospitality Marketing. It will also be of interest to some
graduate students.
Hill Charles W.L.
Strategic Management.
An Integrated Approach.
ISBN: 0618894691
ISBN: 9780618894697
This leading strategy text presents the complexities of strategic
management through up-to-date scholarship and hands-on applications.
Highly respected authors Charles Hill and Gareth Jones integrate
cutting-edge research on topics including corporate performance,
governance, strategic leadership, technology, and business ethics
through both theory and cases. Based on real-world practices and
current thinking in the field, the Eighth Edition of Strategic
Management features an increased emphasis on the concept of the
"business model" as a way of framing the issues of competitive
advantage. The high-quality case study program has been expanded to
34 cases covering small, medium, and large companies of varying
backgrounds. All cases are available in the main student text, the core
case text, and now in a customizable casebook that instructors can create
via the HMXChange Case Database.
Krugman Paul, Wells Robin, Graddy Kathryn
Economics. European Edition.
ISBN: 0716799561
ISBN: 9780716799566
This is a very low-level introductory textbook on
economics. It assumes no prior background and is written
to be accessible to a general audience. Most college
students should have no trouble reading and
understanding this book. The coverage of topics is pretty
broad, and the book covers both macro- and microeconomics. The book, however, is extremely
mainstream, to the point of being a bit lacking in
coverage of topics. In addition, there is a disconnect
between the book's prose (which is strictly verbal and has
little math) and the problem sets, which are easy, but
have a large quantitative component.
Rogers Tony
Conferences and Conventions.
A global industry.
ISBN: 0750685441
ISBN: 9780750685443
On the first edition:
"... essential reading for anyone interested to learn more about the
processes, business models and key success factors that characterise the
conference industry. A must for present, or potential practitioners!"
Mady Keup, Chair of the British Association of Conference Destinations.
"... an excellent reference for those starting out in the industry, and for
those involved in leading or teaching others to create great events."
Peter Mainprice, Chairman of the Association of British Professional
Conference Organisers.
"At last - the book that students and teachers of conference planning and
conference management have been waiting for. In the UK and beyond,
Tony Rogers' 360-degree, in-depth analysis of the meetings and
conference industry and his lively and stimulating approach to the subject
will make this book essential reading for anyone with an interest in
studying this fascinating and vitally important industry".
Rob Davidson, Senior Lecturer in Business Travel and Tourism,
University of Westminster.
Cavusgil S. Tamer, Knight Gary,…
International Business. Strategy,
Management, and the New Realities.
ISBN: 0137128339
ISBN: 9780137128334
Wild John J., Wild Kenneth L.,…
International Business.
ISBN: 0135032814
ISBN: 9780135032817
International Business: Strategy, Management and the New
Realities by Cavusgil, Knight and Riesenberger succeeds on a
surprising number of levels, reflecting the combined expertise of
three talented scholars and business people and their determination
to present a truly global view of business.
The text is highly readable by audiences of all ages, especially
undergraduates. Chapters are of very reasonable length, and are
vividly illustrated by photographs that capture candid moments in
a wide variety of market and commercial situations. One wonders
how the authors had the presence of mind to capture these candid
shots during their travels.