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University of Florida
College of Health and Human Performance
Department of Tourism, Recreation and Sport Management
LEI 3500 - Administration of Leisure Services
Fall 2014 (3 credit hours)
Instructor
Dr. Bertha Cato
Contact Information:
Office Location FLG Rm. 302
294-1648
Class Meets:
MWF 11:45 – 12:35 p.m. FLG Rm. 210
Office Hours:
MW 10:30 a.m. – 11:30 a.m., F 10:30-11:00, and by appointment
Department Chair:
Dr. Michael Sagas, Chairman - Rm. 300 FLG
Required Text:
Edginton, C. R., Hudson, S.D., Lankford, S.V. & D/ Larsen.
(2008). Managing Recreation, Parks, and Leisure Services: An
Introduction, 3rd Edition. Sagamore Publishing, Champaign IL.
Email: bcato@hhp.ufl.edu
Course Website:
Sakai or http: http://trsm.hhp.ufl.edu/index.php/about/resources-forstudents/course-syllabi/
Course Description:
LEI 3500 will provide future administrators with basic knowledge and abilities necessary to
effectively manage resources in a tourism or recreation operation. A dominant focus will be
given to the management of human resources, including topics as recruiting and retaining
employees, performance appraisal, reward systems, and disciplinary action. Other topics include
managerial leadership; staff motivation and empowerment; decision making and problem
solving; fundraising and fiscal resources management; vision, missions, goals and policy
development; structuring the leisure services organizations; and contemporary challenges
encountered by today’s managers.
Course Objectives:
The student will:
1.
Identify ways in which TRSM organizations have changed and the impact upon
administration functions.
2.
Understand the concepts associated with strategic human resource planning.
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3.
Understand and explain the administration processes, including concepts of managerial
leadership; staff motivation and empowerment; decision making and problem solving;
fundraising and fiscal resources management; vision, missions, goals and policy
development; organizational behavior; strategic planning; staff recruiting, selection and
evaluation; resource allocation.
3.
Compare and contrast various traditional and contemporary theories of management.
4.
Know challenges and issues impacting administrators/managers of leisure service
organizations.
5.
Understand the roles, interrelationships, and use of diverse leisure delivery systems in
promoting community development.
6.
Know principles, laws, and procedures of human resource management.
7.
Demonstrate knowledge of managerial leadership practices that drive employees’ results
by applying knowledge to situations germane to tourism, parks and recreation, and event
management.
Course Requirements:
Point Value
Exam I ………… .......…….................................……...
Exam II ………………………………………………..
Team Discovery Exercises
Team Mini Research Paper ……………………...….
TOTAL POINTS
Percentage
100
100
150
21%
21%
32%
125
475
26%
100%
Note: Grades will be based on the University’s Minus Grades Scale. Final grades will be
assigned according to the following scale:
A = 427 – 475
B+ = 403 – 412
B- = 366 – 379
C = 332 - 355
D+ = 308 - 330
D- = 270 - 284
A- = 413- 426
B = 380 - 402
C+ = 356 - 365
C- = 318 – 331
D = 285 - 307
E = > 266
Team Discovery Exercises: To stimulate class discussions and critical thinking, the Professor
will provide discussion questions, case studies and/or exercises for team responses. Team will be
self-selected for each case on the day it is introduced. Teams usually comprise 4-6 members.
Case studies will randomly be assigned and posted on Sakai. Some /exercises will require out-ofclass meetings to establish a team position. Exercises are designed to entice students to read
assigned readings, conduct further research, reflect, and integrate personal experiences and
opinions. Thereafter, each team will develop a team response and receive a team grade. All
responses will be shared with the class. List all team members in alphabetical order and include
the number of the exercise prior to turning in a team response. Students must be present at the
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beginning of class to receive credit for an exercise. Because of time, there will be no opportunity
to make-up an exercise (Exceptions are given to students on University Business).
Discrepancies regarding a DLE grade must be addressed within one week after being
posted on Sakai.
Team Mini Research Paper with an Applied Research Component: Recent growth has
catapulted the tourism and leisure services industries into very large industries. The US has the
highest GDP rate of $16,237,746 million. The US is at the top o list due to all of its multinational brands that are generating a lot of revenues for states. This growth has threatened
vulnerable destinations (natural resources, historical cultural traditions, policies, etc) and
challenged management and administrative practices. As a team of 5 for Part I, identify and
research a current issue that administrators are challenged with given this growth. Discuss the
impact of this issue on the environmental, social, cultural and well-being of the community.
Topics may relate to resource sustainability, uncontrolled tourism growth, currency leakage that
deprive local communities of tourism-generated income, devaluation of cultures, lack of
experience or involvement of locals, HR issues, or the like. This is a multi-task assignment
which will include the following components:
1. In consultation with the Professor, each team will identify and document their issue
using a minimum of 5 journal articles.
2. Develop a topical outline of points to be covered in the paper.
3. Write a 10-12 pages summary of your article including suggested strategies to deal
with your issue and your reaction.
4. Prepare a 30 minute PowerPoint presentation of your paper.
5. Plan active-learning exercises (discussion questions, case studies, etc) to engage the
class in your topic.
6. Identify 1-2 articles for the class to read one week prior to your presentation.
Part II of your Mini Research Paper is designed to add value to your research experience.
Identify a tourism destination, and conduct a brief interview inquiring about the nature of your issue
with their agency. First, you will develop some research/interview questions with the assistance of
the Professor. Summary findings and compare findings to your literature review.
The following represents a list of journals you may find pertinent articles (other related
professional journals may be used):
Journal of Park and Recreation Administration
Journal of Leisure Research
Journal of Tourism Challenges & Trends
Journal of Travel & Tourism
Journal of Festival and Events
Sport Marketing Quarterly
Athletic Business
Athletic Management
Journal of Sport and Social Issues
Attendance:
Annuals of Tourism
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Students are expected to arrive on time and stay until class dismisses. Students who arrive late
or leave early are distracting to the learning process.
Each student is expected to be a part of a team and fully participate in all team exercises. There
are no provisions for making up Team Discovery Learning Exercises, other than absences
for UF official business. All team members must arrive by the start of class -11:45 in order to
receive credit for an exercise. NO EXCEPTIONS TO THE RULE, PLEASE DO NOT ASK.
Exams:
Exams will be developed from readings, class assignments, lectures and student research
presentations. Exams are objective and will cover materials covered during that period of
assigned readings.
Students are expected to take exams as scheduled; see Tentative Schedule that follows. Make-up
exams will not be permitted unless arranged with the professor prior to the exam. Make-up
exams will be permitted only under reasonable circumstances deemed as such by the professor
and University policies.
Courtesy:
It is expected that all students arrive, on time, prepared for class and turn off all cell phones and
other electronic devices during class. Laptops are ONLY permitted for note-taking for this
course. Reading the newspaper, surfing the web, or disrupting the class will not be permitted.
If at any time you feel the need for assistance and/or information concerning the course, see
the Professor as soon as possible.
Accommodations for Disabilities: Support services for students with disabilities are
coordinated by the Disability Resource Center in the Dean of Students Office. The Dean of
Students Office will provide documentation to the student who must then provide this
documentation to the professor when requesting accommodation.
Counseling Services: The UF Counseling and Wellness Center offers a variety of resources for
students and can be found on the UF website at
https://www.counseling.ufl.edu/cwc/Default.aspx.
Honor Code: On all work submitted for credit by students at the University of Florida, the
following pledge is either required or implied: "On my honor, I have neither given nor received
unauthorized aid in doing this assignment." As per the University’s Students Rights and
Responsibilities (www.dso.ufl/STG), any student found cheating, plagiarizing a written
assignment, or falsifying a course requirement will either receive a failing grade for the course or
be referred for university disciplinary action.
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TENTATIVE CLASS SCHEDULE
(This is a tentative class schedule; it is subject to change given the pace of the class.
Changes will be announced in class; students are responsible for all changes.)
Part I
Week 1
Introduction of Course and Course Requirements
Trends Influencing Management of TRSM Organizations
Management Challenges of the 21st Century
Read Chapter 1
Week 2
21st Century Management: A New Paradigm
Management Theory and Practice
Read Chapter 2
Weeks 3-5
Management Practices Continued
Managerial Leadership and Leadership Theory
Staff Empowerment
Staff Motivation
Team Discovery Exercises #1 - Managerial Leadership (30 pts.) & #2
Alpine Resort Case Study (25 pts.)
Read Chapter 6
Weeks 6-7
Managers, Goals, and Policy Development
Visioning and Goal Setting
Structuring the Leisure Service System
Team Discovery Exercise #3 –Visioning Exercise for a TRSM
Organization (25 pts.)
Read Chapters 3 & 4
October 6, 2014
Exam I (Chapters 1-4 & 6, plus articles)
Weeks-7-9
Strategic Planning
Decision Making, and Problem Solving
Team Discovery Exercise #4 – Resource Allocation (15 pts.)
Read Chapters 7 & 8
Week 10
Creative Fiscal Resources Management
Team Discovery Exercise #5 –Program Budget Using Break-Even
Analysis (25 pts.)
Read Chapter 11
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Weeks 11-13
Ethics: Human, Social, Community, and Environmental Responsibilities
Human Resources Management
Employment Laws
Team Discovery Exercise # 6 –Breach of Ethics or Not? (15 pts.)
Team Discovery Exercise # 7 – HR Case Studies (15 pts.)
Read Chapters 5 & 10
November 21, 2014 Exam II – Chapters 5, 7, 8, 10 & 11
Week 14
Finalization of Mini Research Papers & Presentations
Weeks 15-16
Team Mini Research Presentations – December 1-10, 2014
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References
Additional Potential Articles for Presentations and/or Research Papers
Motivation
Lundberg, C. Gudmundson & Andersson, T. (2009). Herzberg’s two factor theory of work
motivation tested empirically on seasonal workers in hospitality and tourism. Tourism
Management 30, p. 890-899.
Williams, Al., Lankford, S. and DeGraaf D. (1999). How managers perceive factors that impact
employee motivation: an application of pathfinder analysis. Journal of Park and Recreation
Administration, 17(2), 84- 94.
Zhu, Y. (2013). A review of job satisfaction. Asian Social Science Journal. 9(1), 293-298.
Managers, Goals and Policy Development
Anderson, D. M. and Shinew, K. J. (2003). Gender equity in the context of organizational
justice: a closer look at a reoccurring issue in the field. Journal of Leisure Research, 35(2),
228-248.
Shinew, K. J., Anderson, D. M., and Arnold, M. L. (2000). Perceptions of discrimination and
inequity among professionals working in public recreation agencies: an extension of an earlier
study. Journal of Park and Recreation Administration, 18(4), 73-91.
Marketing
Burn, R. C., Graefe, Alan R. and Absher, James D. (2003). Alternate Measurement Approaches
to Recreational Customer Satisfaction: Satisfaction-Only Versus Gap Scores.. Leisure
Sciences, 25(4), 363 –381.
Morais, D. B., Dorsch, M.J. & Backman, S.L. (2003). Toward the operationalization of resource
investments made between customers and providers of a tourism service. Journal of Travel
Research, 41, 362-374.
Morais, D. B., Dorsch, M.J & Backman, S.L. (2003). Building loyal relationships between
customers and providers: a focus on resource investments. Journal of Travel and Tourism
Marketing, 18 (1), 49-57.
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Petrick, J. F. (2004). First timers' and repeaters' perceived value. Journal of Travel Research,
43(1), 29-39.
Schmitz, J.K. (2005). Ambush Marketing: The off-field competition at the Olympic Games.
Northwestern Journal of Technology and Intellectual Property, 3. Retrieved Feb. 12, 2006
from http://www/law. northwestern.edu/journals/njtip/v3/n2/6/Schmitz.pdf
Human Resources Management
Elliott, J.R. and Smith, R. A. (2001). Ethnic matching of supervisors to subordinate work groups:
findings on bottom-up ascription and social closure. Social Problems, 48(2), 258-277.
Gursoy, D. Maier, T, & Chi, C. (2008). Generational differences: An examination of
work values and generational gaps in the hospitality workforce. International Journal of
Hospitality Management (27) p. 448-458.
Hughes, J.C & Rog, E. (2008). Talent management: A strategy for improving employees’
recruitment, retention and engagement in hospitality. International Journal of Contemporary
Hospitality Management 20 (7) pp. 743-757.
Rasch, L. (2004). Employee performance appraisal and 95/5 Rule. Community College Journal
of Research and Practice, 28, 407-414.
Roberts, Nina S (2002). Innovation and resourcefulness: recruit and retain a diverse staff in the
21st century. Parks & Recreation, 37(5), 39-46.
Stainback, K., Robinson, C.L. & Tomaskovic-Devey, D. (2005). Race and workplace
integration: A political medicated process? The American Behavioral Scientist, 48 (9).
Shinew, K. J., Anderson, D.M. & Arnold, M.L. (2000). Perception of discrimination and inequity
among professionals working in public recreation agencies. Journal of Parks and Recreation
Administration 18, (4), 73-91.
Thomas, W. F. (2003),.The meaning of race to employers: A dynamic qualitative perspective
Sociological Quarterly, 44(2), 227-243.
Obesity and the workplace. (2011). Occupational Medicine. Oxford University Press. pp. 220223.
Managerial Leadership
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Avolio, B., Zhu, W. Koh, W. & Bhatia, P. (2004). Transformational leadership and organizational
commitment: Mediating role of psychological empowerment and moderating role of
structural distance. Journal of Organizational Behavior 25, 951-968.
Kent. A. & Chelladurai, P. (2003). Multiple sources of leadership and employee reactions in a
state parks and recreation department. Journal of Park and Recreation Administration,
21(1), pp.38-60.
Kerns, Charles D. (2002). Managerial leadership at twelve o’clock. Graziadio Business Review
5(3), pp. 1-7.
McCrimmon, M. (2008). Transformational
transformational leadership.
leadership:
Benefits
and
limitations
of
Generations in the Workplace: Winning the Generation Game. (2013). http://www.
Economist.com/new/business/21586831-business-ae-worr-about-how…