International Beauty, Hair and Esthetics Fair – São Paulo – Brazil
The hair and beauty care fair held in São Paulo stands as one of the most dynamic in the world and operates as a gateway to business in the Brazilian and Latin American markets
It was not only in number of visits that the 10 th HAIR BRASIL - International Beauty, Hair and Esthetics Fair showed a significant growth. The profile of the visitors proved to be more and more highly qualified and the international participation has nearly doubled in 2011.
HAIR BRASIL, the largest and most important beauty care fair of Latin America, was held in the city of São
Paulo from April 2 to 5, and hosted 80,000 professional visits, 11% more than last year.
There were 41,300 unique visitors, representing all categories of the beauty care market. The number of enterprises also increased: 34,600 companies were recorded (12% more than in 2010), a fact that generated good business activity for the 800 exhibiting brands.
Professionals from all over Brazil attended the fair, especially from the states of São Paulo, Minas Gerais, Rio de Janeiro, Rio Grande do Sul, Paraná, Santa Catarina and Bahia.
The specialization of the event in the areas of hair care and esthetics was confirmed, once again, by profile of the public of this edition: 51% of the visitors were hairdressers, directors and managers of beauty salons and hair clinics. As for the area of esthetics, it accounted for 12% of the visits, attracting estheticians, directors of esthetics clinics, and spas.
The specialized retail (perfume shops, cosmetic stores, distributors, pharmacies and supermarkets) also grew in number of visitors. 63% more retailers/perfume shops were recorded; 11% more supermarket/hypermarket buyers and 58% more importers of hair care and beauty care products.
Jeferson Santos, general director of HAIR BRASIL, highlights that a priority for the team is to enhance and increase the qualification of the visitors. "Our proposal is to organize comprehensive and efficient events that will bring together market professional influence makers, business generators and entrepreneurs," he said.
"The figures of this edition show that we are very focused on our goals, delivering actual results to exhibitors and visitors."
INTERNATIONAL PRESENCE STANDS OUT
Another fact that reveals a fully fledged HAIR BRASIL is the growth of international participation from both exhibitors and visitors.
Katherine Shibata, international business manager, says that the number of international exhibitors
increased 45% in this edition. There were 54 companies from the United States, Italy, France, Spain, Korea,
Pakistan, Mauritius Islands, Turkey, China, Argentina, Chile and Peru that brought to the beauty care and salon professionals a new range of products and services.
"We are anticipating an even greater internationalization of HAIR BRASIL in the forthcoming years, as the size of the Brazilian market and its consumption potential are a strong attraction for international companies. The fact that the beauty care market in Brazil is recording an average growth of 12%/year, in a process that is already lasting for almost a decade, greatly fosters the business interest. Moreover, our country is
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experiencing a very positive economic moment and its position in the international scene is rapidly strengthening”, added Katherine Shibata.
For the beauty care professionals from Latin America, salon owners and distributors of products and equipment, HAIR BRASIL is being acknowledged year after year as a trends and business benchmark. The
international visitors almost doubled in this edition, with more than 1,100 visits, representing about 450
enterprises.
The fair hosted visitors from 26 countries, with a strong Latin American participation. Peru, Chile, Argentina,
Venezuela, Bolivia and Colombia were the countries that stood out, but also visitors came from France, Italy,
Spain, USA and others. Among foreign visitors, salon owners and hairdressers were 37% and distributors/ importers accounted for 25% of the movement.
HAIR BRASIL GROWS MORE IN 2012
To meet the needs of new companies and exhibitors wishing to expand their participation in the fair, HAIR
BRASIL will increase its exhibition area for 2012, incorporating also the Blue Pavilion of the Expo Center
Norte. "We will have 80 thousand square meters of fair next year, especially expanding the sectors of
"professional show”, "retail show", "retail business" and also in the international area," says Antonio de
Carvalho Junior, general manager of the fair.
The next edition of HAIR BRASIL will be held from 24 to 27 March 2012 at the Expo Center Norte, São
Paulo - Brazil.
For additional information: www.hairbrasil.com
HAIR BRASIL COMMUNICATION DEPARTMENT
Ana Luiza Petry – jornalismo@hairbrasil.com.br
Ana Jussara Leite – anajussara@hairbrasil.com.br
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