HAIR BRASIL 2014 welcomes 94,000 professionals to close business and
check out new developments in the hair, esthetics, nails and makeup sectors
Business, rollouts and corridors filled to capacity marked the 13th edition of HAIR BRASIL – the
International Beautycare, Hair and Esthetics Fair – which ended on April 15 in São Paulo. The event
registered 94,000 professional visitors, including 46,000 one-off visitors, especially managers and
professionals of beauty parlors, esthetics clinics and other beautycare establishments from all over
Brazil and 26 other countries, with a special mention for Peru, Chile, Argentina, the United States,
Paraguay, France, Mexico and Venezuela.
The successful turnout was obvious from the full stands and the post-fair optimism of the exhibitors.
"We set up 40 new distributors at the fair and recorded an increase of 200% in sales. At our first HAIR
BRASIL we had a 57m²-stand; today, it’s almost 200m². We closed business with a customer in the
United States and received visits from buyers from Chile, Colombia and Russia", said the CEO of
Sweet Hair Professional, Paulo Kazaks.
“Compared with the 2013 edition, the number of business deals rose by almost 40%. People are not
here to sightsee, but to do business. We received visits from Brazilian buyers, but also from Dubai,
Mexico and France, which improves our chances of exporting our products and disclosing our brand
internationally", said the director of Perfect Nails, Rodrigo Escaim.
Considered the largest professional beautycare event in Latin America, the fair revolves around
industry rollouts and showcases new hair, beautycare, esthetics, make-up and manicure products of
950 brands in the sector.
Charged with taking business deals forward in the next six months following the event HAIR BRASIL,
in the opinion of Francisco Santos, president and entrepreneur of the Couromoda/São Paulo Feiras
Comerciais Group that runs the event, is responsible for 30% of the volume of purchases by beauty
parlors and esthetics clinics in the next six months. "The business closed at this edition reflects the
excellent moment being experienced by the Brazilian beautycare industry, with growth close to 10%",
he added.
The new departure at this edition was the creation of exclusive areas for the make-up and nails
sectors, which accounted for 11% of the visitors to the fair. The new areas meet the demand from
exhibitors and the visitors themselves, anxious to see all new product launches by the market in one
place.
Professional Development
The high point of HAIR BRASIL is the BEAUTYCARE FORUM, which every year hosts around 17,000
people seeking technical qualification and professional preparation. This year there were 150 events
running simultaneously with the fair, including fashion and beauty shows, seminars, congresses,
workshops and free lectures.
In its second edition, the ICONS & LEADERS project also provided information and shared with the
audience the successful experiences of five important Brazilian and international hair stylists. In a
debate mediated by journalist and presenter Mônica WaldvogelI, Eron Araújo (Blend your Mind, São
Paulo), Jacques Goossens (Jacques Janine, São Paulo), Nino Altobelli (Rocco Altobelli Salons and
Day Spas, Minneapolis - USA), Paulo Persil (Persil Hair & Beauty, São Paulo) and Walter Cabral
(Walter's Coiffeur, Rio de Janeiro) discussed the trends in the beautycare market, creativity, fashion,
career challenges and new enterprises, as well as how they transformed their salons into highly
successful businesses.
The date for the Hair Brasil 2015 edition has already been set: it will take place from March 28 to 31 at
the Expo Center Norte, São Paulo.
ORGANIZATION
HAIR BRASIL is an initiative of the Couromoda/São Paulo Feiras Comerciais Group, a company which has
been promoting business fairs and professional congresses for more than 40 years. The Group also
promotes the Couromoda and Ficann (footwear and fashion) fairs, São Paulo Prêt-à-Porter (apparel and
accessories), Hospitalar (medicine and healthcare) and Reabilitação (rehabilitation and inclusion of persons
with disabilities).
PRESS OFFICE:
MktMix Assessoria de Comunicação
Telephone / fax (11) 3060-3640
Amanda Bermudes – amanda@mktmix.com.br – extension: 3609
Luís Dolci – luisdolci@mktmix.com.br – extension: 3630