TATA STEEL
JOB DESCRIPTION
JOB TITLE:
Infrastructure
DIVISION/BUSINESS UNIT:
BIM & Digital Product Platform Manager, Construction and
Marketing
DEPARTMENT & LOCATION: Warwick, UK
REPORTS TO:
Head of Marketing, Construction and Infrastructure
JOB HOLDER'S NAME:
New Position
1. PURPOSE OF JOB
To manage, maintain and develop the Digital Product Platform and BIM implementation for Construction &
Infrastructure across Tata Steel, and support development of selected new market and business opportunities
relating to digital product information.
2. PRINCIPAL ACCOUNTABILITIES
To work with the Construction & Infrastructure team, National, Product and Business BIM Champions
to provide and maintain accessible digital product information to support market requirements for all
identified products and to integrate the information into business as usual.
Lead the development of internal awareness and capability of BIM and digital product information
across the business, with the support of the National, Product & Business BIM Champions. Close
liaison with R&D to ensure TSE capability and positioning is correct and appropriate.
Manage the link with the marketing communications team to ensure the Digital Product Platform is
integral to external communications relating to construction & infrastructure, including the construction
website.
To work with industry partners to continually develop and maintain our digital product offering,
including appropriate new software platforms and applications, and act as the main point of contact
for both internal and external stakeholders relating to BIM and the digital product platform for
construction & infrastructure.
To manage the analytics of objects accessed by the market and, with the market insight and
construction & infrastructure teams, develop solutions to exploiting this information to create new
project and customer leads.
Actively support the development of Tata Steel’s Digital Strategy, and in particular the development of
a Product Information Management (PIM) system to provide a single source of information relating to
products to provide consistency across communications.
Manage the research and present identified potential growth opportunities in new and potential digital services
and channels that will enable a step change in the achievement of revenue and profit targets.
Continually demonstrate, through communication and action, that safety is your top priority. Actively
encourage and support ideas to improve health and safety in order to create a zero harm
environment.
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3. CONTEXT
Marketing is a group-wide function that leads the development of competitive strategies for all market
sectors. Through generation and capture of market and customer insight, the function is responsible
for product pricing and management, branding and promotion.
Marketing is responsible for the sector product, service and strategic direction in the medium to long
term as well as brand and marcoms. Influence extends to the sector sales, business development and
other functions such as Operations, R&D and Demand Planning.
The Digital Product Platform Manager is a key player in the Construction Marketing team, reporting
directly to the Head of Marketing – Construction and Infrastructure. The role is primarily responsible
for developing and enhancing the digital product offer for Construction and leading in making strategic
choices necessary to deliver profitable and sustainable market share growth. The creation of clear
process definitions, templates and toolkits together with the sharing of best practice will be necessary
to develop broader functional competence within the sectors.
Construction is a key sector for steel accounting for around half of the global demand. The sector is
broad and diverse resulting in many complex inter-relationships, competing priorities plus local and
international drivers. Within Tata Steel the Sector has not realised the potential demonstrated by the
market opportunity and the results realised by other organisations. The requirement is to establish
what the Tata Steel offer should be and how to undertake it to realise this potential.
Skills
Knowledge
4. SKILLS, KNOWLEDGE & COMPETENCIES
 Digital Product Platform Manager will be a developing business manager, commercial or
technical person with experience of working collaboratively within industry wishing to gain
experience in a game-changing technology
 A first degree together working towards a relevant post-graduate qualification such as an
MBA
 Experience of Market and product development with a number of key projects completed
with successful results
 The role holder should have good interpersonal and project management skills coupled
with an analytical bias and a capability to dimension and detail a new opportunity for future
growth and business expansion.
 It is essential that the jobholder have developing influencing and diplomatic skills, capable
of being used with customers, suppliers and colleagues alike being comfortable to develop
concepts and challenge more senior group managers.
 Solid fact based decision-making skills. Ability to think strategically and act tactically.
 Whilst grounded in fact based decision making, the jobholder must embrace the spirit of
entrepreneur, his ideas should not be limited by the current scope of the organisation.
 A sense of process which will order the opportunities and risks associated with a given
number of projects
 Strong project/platform management skills and the ability to be given a complex project of
his/her own to manage as part of the development of this role as a future senior manager
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Competencies
 Problem Solving & Decision Making -Defines problems, systematically gathers and
analyses data, identifies cause & effects and establishes root causes & achievable
solutions. Makes good and timely decisions.
 Business Acumen - Understands the business drivers. Demonstrates a relentless drive
for all that delivers value, profit, efficiency and effectiveness. Identifies and exploits
business opportunities to increase margin or profitability. Shares own understanding of
business performance in a clear and confident manner.
 Learning, Innovation & Excellence - Relishes learning from experience and the thirst for
knowledge. Applies learning in creative ways that add value for Tata Steel. Inspires others
towards a culture of innovation and excellence.
 Drive for Results - Is passionate about and perseveres in the pursuit of challenging
stretch goals. Demonstrates energy, drive and enthusiasm when striving to accomplish
and improve results.
5. DIMENSIONS - TSE
Turnover
Volume
6.
Impact
Employees
Contributory
ORGANISATIONAL INTERFACE
The principal internal touch points with the internal organisation are colleagues responsible for
marketing, sales, strategy, manufacturing and R&D activity within the Tata Steel Europe organisation
including the National, Business and Product BIM Champions. The jobholder will also have close
interaction with all of the sector leaders in Construction, RMD, and work extensively with colleagues in
Marketing and colleagues in Tata Steel India
Externally, the role interfaces with owners and CEOs of strategic accounts, international trade
organisations, Government interest groups, providers of market information etc
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Acknowledgements
Role Holder...............................................................……….......... Date: .................................………..
Line Manager: .............................................…………….........……Date: ................................………...
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