2015 SWMCB Communications Topics Calendar for Residential Messaging
Finalized: December 10, 2014
MONTH
TOPICS & MESSAGES
MONTH
Waste Reduction and Recycling New Year’s
Resolution
Jan
•
5 waste reduction and recycling actions for “Get
Organized Month”
•
Top items to recycle consistently
•
Reasons to recycle
EARTH DAY Everyday!
 Spring cleaning and HHW reduction
Apr
Composting
Education and Grants
Feb
Community POWER grants available
•
Past Community POWER award winners profiles
•
Educational resources for schools and groups
 Trash clean-up in your neighborhood and community
(Social media topics will include): “How are you
celebrating Earth Day?” Submit a pic!
(Social media topics will include): Gift card and holiday
lights recycling, e-waste recycling, batteries recycling
•
TOPICS & MESSAGES
May
•
FAQ: Backyard and indoor composting
•
How-to and troubleshooting tips
•
Kitchen bins and indoor storage
•
Use your own or commercial compost
Recycling, Organics, and Trash Signage
Recycling: Away from home, summer recreation*
 Importance of using signs and labels
 Free downloadable signs and labels available for home
parties, social events, organizations, and work
Mar
 County resources for green events
•
Tips for recycling on the go and at recreational
activities
•
Tips to reduce waste before you go
June
 Recycling and disposal options for materials beyond the
curb
* Timeless Topic: may be replaced by a timely topic such as Paint based on legislative updates and current events.
NOTES:
o
o
Monthly articles will be based on these topics and posted on http://www.swmcb.org/toolkits/general-communications-resources
Social media posts throughout the year will include messaging about green events, seasonal composting, life cycle of recyclables, food waste
reduction during the holidays, debunking recycling myths. Posts will also include facts and tips about most visited RethinkRecycling.com page and
keyword search topics.
2015 SWMCB Communications Topics Calendar for Residential Messaging
Finalized: December 10, 2014
MONTH
July
TOPICS & MESSAGES
MONTH
TOPICS & MESSAGES
Recycling from the Curb to the Facility *
Broken, Bulky and Unusual Materials: How to Fix or
Get Rid of Them*
•
What goes on inside a recycling facility (FAQs)

Stories from recycling coordinators
•

Donation opportunities and creative reuse ideas
What recycling facilities can and cannot accept
(curbside recycling reminders)

Fixit clinics, repair stories and videos
•
Tips to avoid an overflowing cart
•
How to make recycling easier and more effective
•
Know What To Throw Guide (updated)
Oct
CFLs and LEDs
Back-to-School: School Waste Reduction & Recycling
Aug
•
Reuse and recycling tips for clothes and school supplies
•
Recycle at school
•
Learn & Educate resources
•
Donation options for unwanted items
•
College-specific reuse options (eg. books reuse)
Nov
Sep
•
Common HHW materials/products and how to read
labels
County drop-off locations
(Social media topics will include): Sharps and
medication disposal, e-waste reuse and recycling, aerosol
cans
3 reasons to buy CFLs or LEDs

Change/recharge battery in fire and carbon monoxide
detectors

Where to recycle batteries and CFLs
(Social media topics will include): America Recycles
Day, CFLs/lighting disposal
Household Hazardous Waste: Top 10 Items in Your
House and How to Get Rid of Them*
•

Holiday Waste Reduction
•
Real vs. artificial trees
•
Reuse gift bags, wrapping paper alternatives, "green"
wrapping paper
•
Avoiding packaging
Dec
(Social media topics will include): No waste holidays,
holiday lights recycling