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ShakeOut Messaging 2012
for Newsletters/ Web Pages/ Articles
Table of Contents
“Short Version” (Website sidebars, email blasts)................................................................2
1- 44 Words, 270 Characters, 0 Graphics
2- 50 Words, 309 Characters, 0 Graphics
3- 52 Words, 322 Characters, 0 Graphics
4- 43 Words, 255 Characters, 0 Graphics
“Blurb Version” (Bills, small newsletters, websites)…...................................................... 3
1- 118 Words, 752 Characters, 0 Graphics
2- 53 Words, 317 Characters, 0 Graphics
3- 106 Words, 659 Characters, 0 Graphics
4- 98 Words, 603 Characters, 0 Graphics
5- 77 Words, 506 Characters, 0 Graphics
6- 98 Words, 640 Characters, 0 Graphics
7- 94 Words, 604 Characters, 0 Graphics
8- 61 Words, 381 Characters, 0 Graphics
9- 70 Words, 431 Characters, 0 Graphics
“Newsletter Version” (Newsletters, short blogs).................................................................6
365 Words, 2352 Characters, 1 Graphic
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Short Versions: Website sidebars, email blasts, etc.
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Are you really prepared? What we do now, before a big earthquake, will determine what
our lives will be like afterwards. Register for the Great Guam ShakeOut at
www.ShakeOut.org/guam/register to learn more and be a part of the largest earthquake
drill in U.S. history.
***
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You only have seconds. Do you know exactly what to do the moment the ground starts
shaking? If it involves a doorway, a triangle, or running – these are not quake-safe
actions. Register now at www.ShakeOut.org/guam/register to learn more and practice
updated quake safety. Be a part of Guam’s ShakeOut drill.
***
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After an earthquake, have you ever thought, “I was lucky”? Don’t leave it to luck! Get
the facts on how to protect yourself during the shaking. Your current actions may be
outdated & dangerous. Register at www.ShakeOut.org/guam/register to learn quake-safe
actions and practice with all of Guam in the largest U.S. drill.
***
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The ground starts shaking – it’s an earthquake! What do you do? Drop, Cover, and Hold
On! If you’ve never heard this before, visit www.ShakeOut.org/guam/register to practice
how to be quake-safe with the rest of Guam. The life you save may be your own.
“Blurb” version: Bills, small newsletters, websites, etc.
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The Great Guam ShakeOut is a day of special events featuring the largest earthquake drill
ever, organized to inspire Guamanians to get ready for big earthquakes, and to prevent
disasters from becoming catastrophes. What we do now, before a big earthquake, will
determine what our lives will be like afterwards. The ShakeOut drill will occur in houses,
businesses, and public spaces alike throughout Guam at 10:18 a.m. on October 18, 2012.
Free registration at www.ShakeOut.org/guam/register will pledge an individual’s or
group’s participation in this important preparedness event. Participants will receive
information on how to prepare for the inevitable major earthquake in the region and what
actions to take during and after the shaking.
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At 10:18 a.m. on October 18, 2012, thousands of Guamanians will participate in the
largest earthquake drill ever!
The purpose of the ShakeOut is to practice how to protect ourselves during earthquakes,
and to get prepared at work, school, and home. Everyone can participate! Use the map
and links below to learn how.
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At 10:18 a.m. on October 18, 2012, thousands of Guamanians will practice Drop,
Cover, and Hold On. Many people and organizations will also practice other aspects
of their emergency plans.
Last year, over 58 thousand Guamanians participated in the 2011 ShakeOut Drill
statewide. The Great Guam ShakeOut will be held on the third Thursday of October each
year.
Register now and join our goal of 100 thousand participants in 2012 practicing quake
safety!
Guamanians must get better prepared before the next big earthquake, and also practice
how to protect ourselves when it happens. The purpose of the ShakeOut is to help people
and organizations do both.
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Major earthquakes may happen anywhere you work, live, or travel in Guam. The ShakeOut is our
chance to practice together how to protect ourselves, and for everyone to become prepared. The
goal is to save lives and prevent disasters from becoming catastrophes.
So, at 10:18 a.m. on 10/18, join thousands of Guamanians who want to take quake-safe action
when seconds count. In order to act quickly, you must practice what to do – ShakeOut is that
opportunity. Register for free at www.ShakeOut.org/guam/register to learn more about what to
do.
Invite friends and family to practice for their safety, too!
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At 10:18 a.m. on October 18, 2012, thousands of Guamanians will participate in the largest
earthquake drill ever! Why? Major earthquakes can and will happen anywhere you work, live, or
travel in Guam. But when only seconds count, you want to take quake-safe actions. So register at
www.ShakeOut.org/guam/register to practice what to do and be ready.
Everyone can participate! Individuals, families, businesses, schools, government agencies and
organizations are all invited to join in 10:18 a.m. at 10/18.
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On October 18 at 10:18 a.m., thousands of Guamanians will participate in the largest earthquake
drill ever! Register for free at www.ShakeOut.org/guam/register. Then learn what you can do to
get prepared. Receive ShakeOut news and other earthquake information. Be counted in the largest
earthquake drill ever and set an example that motivates others to participate! When an earthquake
strikes, we only have a few seconds to take quake-safe actions and we’re all in this together. Join
now!
Everyone can participate! Individuals, families, businesses, schools, government agencies and
organizations are all invited to join in 10:18 a.m. at 10/18.
***
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In an earthquake, you may only have seconds to protect yourself before strong shaking knocks
you down, or something falls on you. Practice quake-safe actions at 10:18 a.m. on October 18.
Why? Because when the adrenaline kicks in, you may not act safely if you haven’t practiced the
Drop, Cover, Hold On drill before that moment. Don’t wait until the shaking – register at
www.ShakeOut.org/guam/register
Invite everyone who matters to you to register and ShakeOut on October 18 at 10:18 a.m.
Everyone is welcome to participate - individuals, families, businesses, schools, government
agencies and organizations!
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To get us better prepared for the next earthquake, the Great Guam ShakeOut will be
held statewide on October 18 at 10:18 a.m. Register for free at
www.ShakeOut.org/guam/register.
Guamanians must get better prepared before the next big earthquake, and also practice
how to protect ourselves when it happens. The purpose of the ShakeOut is to help people
and organizations do both.
***
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On 10/18 at 10:18 a.m., practice Drop, Cover, Hold On to be ready for the next big
earthquake when only seconds count. Go to www.ShakeOut.org/guam to learn how to be
ready and register to participate with thousands of Guamanians who don’t want to leave
their safety up to chance.
Everyone can participate! Individuals, families, businesses, schools, government
agencies and organizations are all invited to join in 10:18 a.m. at 10/18.
***
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Newsletter Version: Newsletters, Short Blogs, etc.
Are You Ready to ShakeOut?
With 160 thousand people
living and working in Guam, a major
earthquake could cause
unprecedented devastation. What we
do now, before a big earthquake, will
determine what our lives will be like
afterwards. With earthquakes an
inevitable part of Guam’s future, we
must act quickly to ensure that
disasters do not become catastrophes.
The Great Guam ShakeOut in
October 2011 involved over 58
thousand Guamanians through a
broad-based outreach program, media
partnerships, and public advocacy by
hundreds of partners. The drill is now
held statewide annually on the third
Thursday of October, and is organized by the Earthquake Country Alliance
(www.earthquakecountry.org). The 2012 Great Guam ShakeOut earthquake drill will be
at 10:18 a.m. on October 18.
A key aspect of the ShakeOut is the integration of comprehensive science-based
earthquake research and the lessons learned from decades of social science research about
why people get prepared. The result is a “teachable moment” on par with having an
actual earthquake (often followed by increased interest in getting ready for earthquakes).
ShakeOut creates the sense of urgency that is needed for people, organizations, and
communities to get prepared, to practice what to do to be safe, and to learn what plans
need to be improved.
Not just any drill will accomplish this; it needs to be big. It must inspire
communities to come together. It must involve children at school and parents at work,
prompting conversations at home. It must allow every organization, city, etc., to make it
their own event.
The 2012 ShakeOut drill will be the largest preparedness event in U.S. history. To
participate, go to www.ShakeOut.org/guam/register and pledge your family, school,
business, or organization’s participation in the drill. Registered participants will receive
information on how to plan their drill and how to create a dialogue with others about
earthquake preparedness. All organizers ask is that participants register (so they can be
counted and receive communications), and at the minimum practice "drop, cover, and
hold on" at the specified time. It is only a five minute commitment for something that can
save your life. It all begins with registering, which is free and open to everyone.
For more information, visit www.ShakeOut.org/guam.