Layout Guide, 2009-10
I.
General (Headlines, Bylines, Text)
Headlines
 Font: Pages one, two, four, six, seven and eight: Franklin Gothic Medium
Condensed, of variable sizes. Pages three and five have some freedom with font
faces.
Style: Pages one, two, four and eight: All caps. Pages six and seven: sentence
case.
Leading (the space between lines of text): Variable
Justification: Justify all lines
 Headlines should justify across the columns except when this causes aesthetic
issues, such as those associated with 1-column heads.
 It’s best to pick a headline size that takes up close to an integral number of picas.
If the size deviates significantly from this, then the spaces above and below the
headline should be larger, so that the entire area of the headline takes up an
integral number of picas.
 Descenders (the part of the letter that goes below the line) do not count in
determining the size of the headline. In other words, they may descend into the
pica space under the rest of the headline without altering the space that the
headline takes up. The distance between the bottom of the headline and the top of
the next object should be one pica exactly, if possible, but the distance between
the bottom of a descender and the top of the next object can be less than that.
Decks (the text below a headline that describes the headline in more detail)
 Font: Franklin Gothic Medium Condensed
Style: Regular
Leading: Variable
Justification: Left, but decks should try to minimize the amount of white space
they leave on the right
 Both guidelines under “Headlines” (those concerning an integral number of picas
and descenders) still apply to decks.
Subheads (headlines in the middle of a story, used to break up long blocks of text)
 Font: Franklin Gothic Medium Condensed
Style: Regular
Leading: 12-pt
Justification: Centered
 A one-half pica space above and below should accompany the subhead.
Bylines
 Article bylines consist of two parts: the writer’s name and position. The name
will appear above the position.
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Name Font: 10-pt Franklin Gothic Heavy
Name Style: Regular
Position Font: 9-pt Franklin Gothic Medium
Position Style: Small Caps
Leading (the space between the text) should be set to 10-pt.
Justification: left-aligned
The byline should be left-justified to the left-most column of the article.
The top of the byline text – NOT the top of the byline box – should be justified
one pica below the headline. This distance will be about two points above the
junction between the top of the byline box and the pica guide.
The article lead will begin exactly three picas below the space devoted to the
headline. This leaves about 2/3 of a pica between the bottom of the byline text
and the top of the article lead.
Jump tags, “sending”
 Font: Franklin Gothic Demi, 10-point
Style: Small Caps
Justification: Centered under the above text column
 Jumps
 Jumps should be kept all small caps except for the jump phrase, which should be
in large caps.
Jump tags, “receiving”
Jump phrase: Font: Franklin Gothic Demi, 36-pt
Style: sentence case
“Continued from…” phrase: Font: Franklin Gothic Medium Condensed, 10-pt
Style: Sentence case
 A line, 1-pt, should extend beginning one pica from the middle of the jump
phrase, vertically centered in relation to the jump phrase. The line should extend
to cover the entire jump text.
 The “continued from…” phrase should be left-justified to the 1-pt line.
 There should be a 2-pt space between the top of the line and the bottom of the
“continued from” text.
Article & brief text
 Font: Warnock Pro, 10-pt
Style: Regular
Leading: 12-pt
Justification: Justified, with last line of paragraph left aligned
 1 pica indentation per paragraph
Page 1 page anchor (the lines on the bottom of Page 1)
 1 pica high
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3-pt solid line, aligned to the bottom of the pica
4-pt thin-thin line, aligned to the top of the pica
II.
Photos, Graphics and Effects
Photos
 Photos should take up an even number of pica rows, if possible.
 The border around photos should always be a 1-point solid line.
 Word wrap around photo should be one pica.
Mug shots
 Mugs should be either a full column in width or a half column in width.
 Words should wrap around both the image and the image caption, which can be
accomplished by grouping together the image and the caption. The word wrap
distance should be one pica.
 Guidelines for photos still apply.
Mug shot caption
 Font: 10-pt Franklin Gothic Medium. If there are space issues, the font size
can be shrunk slightly, or the name can take up an extra pica in height.
Style: Regular
Leading: 12-pt
Justification: Centered, below the mug. The top of the caption text should be
placed two points below the bottom of the photo border.
 The mug shot caption should take up an entire pica below the mug. In other
words, the space between the bottom of the mug and the top of the text should be
two picas.
 The name of the person should be just the person’s name, and title (Rev., etc.) if
relevant. It should not contain their title (like Hope professor). Hope students
should still have their year added to the end of their name.
Photo & graphic credits
 Font: Franklin Gothic Medium, 8-pt
Style: Small caps
Photo credits should be right-justified to the right edge of the photo. They should
be positioned 2 points below the bottom edge of the photo.
 If there are two or more photos or graphics that obviously belong together, then
only one photo credit is need for all of them.
 Jared’s credit reads, “Photo Editor Jared Wilkening.” A staff photographer’s
credit would read, “Photo by staff photographer Firstname Lastname.” Courtesy
photos read, “Photo courtesy Photoinstitutionorperson.” The graphics editor’s
credit reads, “Graphic by Graphics Editor Dylana Pinter.” A staff graphics
designer’s credit would read, “Photo by staff graphics designer Firstname
Lastname.” A courtesy graphic would read, “Graphic courtesy
Graphicinstitutionorperson.”
Cutlines (Captions)
 Font: Franklin Gothic Demi, 10-pt
Style: Regular
12-pt leading
Justification for below-the-photo cutlines: Justified, with last line of paragraph
left aligned. The last line should extend at least half-way across the cutline width,
if possible.
Justification for to-the-side-of-the-photo cutlines: Left- or right-aligned so that the
straight edge is adjacent to the photo.
 Captions can be positioned either below or to the right or left of a photo.
Captions below the photo should remain between two and four lines high—the
shorter, the better. Captions to the left or right of the photo should justify to the
bottom of the photo and be at least 6 picas wide, if possible.
Cutline bold-face lead-in
 Font: Franklin Gothic Demi, 12-pt. This includes the hyphen after the lead-in.
Style: Regular
12-pt leading
Sidebars (infoboxes supplementary to a story)
 Font: Minion Pro, unless a reason exists for not using it (for instance, if your
name is Dylana and you like Giddy-up Standard or Chromosome).
Size, style, etcetera, are up to you.
Border: Sidebars use a 2-point border.
 Use of fill is left to the discretion of the editor. See “Object fill,” below.
Photo Jumps
 Photo jumps are comprised of a headline, photo, photo credit and caption.
 Photo jumps use a 2-point border, set one pica around the outside of the other
elements in the jump. Use the Rectangle tool, found in the Control palette.
 Finish the caption of a photo jump with the sentence “See full story on page X.”
 Leave the background white; do not use object fill.
Object fill
 Fill can be used in sidebars.
 Be sure to use a 20% grayscale fill. Grayscale is important. To add a grayscale
fill to a box or other object:
1) Open the Color palette, found under the Windows drop-down menu at the
top of the screen.
2) Make sure the “Color” tab on the left-hand side of the box is selected.
3) Click the color spectrum, located towards the bottom of the box, while
holding down the shift key. Click until the spectrum becomes grayscale.
4) There is a slider tool located above the color spectrum. In the box to the
right of it, type “20.”
5) Click outside of the color palette box. InDesign should now recognize
your changes by filling the box with a light gray color.
III. Briefs
News brief section heads
 Font: Perpetua, 16-pt
Style: Small caps
Leading: 12-pt
Justification: Centered
 There should be a one-pica space before, BUT NOT AFTER, the section heads. The
exception to this is the space before the “In brief” section head, which can be
adjusted depending on how much space we need to take up. This space should
also be manipulated so that the lines of text in the briefs line up with the lines of
text in the main part of the page.
News brief teasers
 Font: Franklin Gothic Demi, 10-pt
Style: Regular
Leading: 12-pt
Justification: Justify all lines, but include enough spaces in the middle so that the
teaser is aligned to the left, and the page number is aligned to the right.
 There should be a one-pica space between each teaser group.
News brief teaser descriptions
 Font: Franklin Gothic Medium
Style: Regular
Leading: 12-pt
Justification: Left
 There should be no space between the teaser and the teaser description.
 Teaser descriptions should not end with punctuation unless there is good reason to
do so.
News Brief Headlines
 Font: Franklin Gothic Medium Condensed, 14-pt
Style: All caps
Leading; 12-pt
Justification: Centered
 There should be a 1 pica space above the headlines, unless this space does not
allow the text of the brief to line up with the text on the main part of the page.
This is done in order to bring the headlines closer to the briefs that they describe.
Arts calendars
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See template for the “This Week in Art” calendar format.
The spacing above the first brief headline can be modified so that the brief text
lines up with the text on the rest of the page.
Sports calendars
 See template on page 8. This is not a column. It typically fills the space to the
left of the mailer.
Briefs text
 See “Article text,” under “General.”
Briefs in general
 The briefs section should fill the entire left-most column of the page. It should
line up with the text at the bottom of the page exactly. If the briefs section isn’t
long enough, add a brief, more text or another teaser to increase its length.
Discrepancies of one pica or less can be remedied by increasing the space above
the “In Brief” section head, or above the first headline of the “This Week in Arts”
brief column.
IV. Columns and Letters to the Editor
Columns
 See page 6 and 7 for details.
Letters to the editor: Headline
 Font: Franklin Gothic Medium Condensed, 18-20-pt
Style: Sentence case
Leading: If headline takes up more than one line, pick a leading that makes the
headline take up an integral number of picas
Justification: justify all lines
Letters to the Editor: Text
 See “Article text,” under “General.”
 Text should begin with “To the Editor:” in bold face and left justified. They
should end with “<name of writer> (’<last two digits of year>),” right justified.
Appendix A: Essential InDesign Hotkeys
Standard Windows Hotkeys
Cut: Ctrl+X
Copy: Ctrl+C
Paste: Ctrl+V
Open: Ctrl+O
Save: Ctrl+S
Print: Ctrl+P
Find: Ctrl+F
Undo: Ctrl+Z
Redo: Shift+Ctrl+Z
Switch between programs: Alt+Tab
Hotkeys for Grids, Guides, Frames, zooming, etc.
Show/hide object frames: Ctrl+H
Show/hide guides: Ctrl+;
Show/hide pica guides: Ctrl+ ‘
Show/hide pica grid: Alt+Ctrl+ ‘
Snap to Grids and Guides: Shift+Ctrl+;
Zoom in: Ctrl+=
Zoom out: Ctrl+Zoom to page: Ctrl+0
Photos
Resize photo proportionally: Hold Shift+Ctrl while resizing photo
Resize photo frame proportionally (while leaving photo size the same): Hold Shift while
resizing photo
Grouping
Group elements together: Ctrl+G
Ungroup elements: Shift+Ctrl+G
Switching between Tools
Selection tool (regular mouse): V
Type tool (for drawing text boxes and editing text): T
Hand tool (for moving the page around): H
Miscellaneous
Check Spelling: Ctrl+I
Place an external object (such as a photo or a word document): Ctrl+D
Appendix B: General tips
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Make every object on the page take up an integral number of picas. This makes
layout neater and simplifies the layout process.

Text should line up across the page. This will happen naturally if every object on
the page takes up an integral number of picas.

Take advantage of the pica grid feature. To access this, hold down the Ctrl and
Alt keys and press the semicolon (;). A blue pica grid will appear.

You can create new guidelines by clicking and dragging from the rulers, located
on the top and left side of the workspace. Dragging from the left will create a
vertical guide, while dragging from the top will create a horizontal guide.
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You can also drag from the upper left hand corner of the workspace to a point on
the page. Doing so will reset the rulers so that they measure that point as (0, 0),
and will measure all other points on the document from that point.

To crop a photo, just resize the photo frame. This will leave the size of the photo
the same, but hide the part of the photo that you would like cropped. This is most
useful when trying to make a photo an integral number of picas in height.