Globalization and European Farming: Agritourism and the WTO Eastern Sociological Society, Philadelphia March 3, 2001 Monika and Robert Wood Rutgers University, Camden Opening: CD-ROM and Pictures of Landscape and Agritourism in Germany and Austria Introduction: Agriculture, Tourism, and Globalization While it might be entertaining to continue to show images of lovely landscapes and enterprising farmers in Europe, the purpose of our presentation today is to suggest that a bigger story—one with important sociological implications—lies behind them. Our goal this afternoon is to coax out some key elements of that story and to identify the fundamental sociological and political issues that they represent. What we see in the first instance in these images is the rural and mountain landscapes of southern Germany and Austria, landscapes shaped by centuries of farming. In Europe, nature and agriculture are generally perceived to be deeply intertwined. Even the many summer hikers to who take ski lifts up to mountain ridges to begin their alpine rambles find cows there, the sound of their bells wafting through the air and their milk being made into cheese at the alms that offer comfortable respite along the trails. In the minds of many Europeans, the natural landscape is inconceivable without its shaping by human farming. Indeed, national parks in England include farmland and are largely maintained by farmers (Rilla 1999) European farmers, however, feel themselves very much under siege these days. Partly this arises from long-standing processes of mechanization, industrialization and the shift to a service economy common to most developed countries. But this is compounded by the pressures of globalization, both in terms of increased international competition in agricultural markets and, more importantly, in the attack mounted against what has come to be called the “European model of agriculture.” Globalization has many meanings, but the one that is most central here, and the one we will be exploring, refers to the triumph of the neoliberal ideology of free markets and free trade, and its institutionalization in the World Trade Organization, the International Monetary Fund, the World Bank, and in international agreements such as NAFTA. Pushed to its extreme, as it often is, this ideology seeks to make markets the determining force in more and more aspects of economic and social life. Because agriculture 1 in Europe has long been insulated from pure market forces, globalization in this sense represents a huge challenge to European farmers. The farm tourism portrayed in the Urlaub auf dem Bauernhof CD-ROM and in our slides represents one response to the challenges of globalization. All around the world, farmers are being encouraged to explore ways to attract visitors to their farms whose expenditures will supplement their fluctuating and often-declining incomes. Reflecting the enterprise of farmers, these forms of what is broadly known as agritourism range from corn mazes to agricultural theme parks to what in Germany is known as “Urlaub auf dem Bauernhof”— vacations on the farm, generally lasting a week or more. Agritourism of this latter type is by far most developed in Europe, where an extensive infrastructure exists to support it. Part of that infrastructure involves loans and grants from state and national authorities and from the European Union. Between 1991 and 1998, an estimated $2 billion was spent by European authorities to promote farm vacations. However, the United States has objected to these subsidies, claiming that they are “trade-distorting,” a violation of GATT and World Trade Organization agreements (Tagliabue 1998). There is some irony in the fact that a strategy developed in part in response to globalization is now being challenged in the name of globalization. Admittedly, in the broader context of the future of European agriculture, this dispute over subsidies for agritourism is undoubtedly somewhat peripheral. But we are pursuing this story today because it brings together the subjects of agriculture, tourism and globalization in a way that highlights some of the fundamental choices facing societies in the global arena. Challenges to Agriculture in the European Union To some degree, the challenges to agriculture in the countries of the European Union are the familiar ones arising from structural changes in agriculture and in the rest of the economy. In most developed countries, the number of farms and farmers is declining, farm incomes stagnating or declining, debt burdens rising as prices decline, etc.1 Rural depopulation has proceeded apace, with consequent pressures on urban areas. These processes have been at least partly held in check by a system of both national, and since 1962, EC/EU, supports and subsidies. Indeed, over one-half of the entire budget of the European Union goes to farm and rural support in member countries embodied in the Common Agricultural Program (CAP). The program functions to keep farmers afloat who might otherwise go under, to keep farm incomes relatively high, to provide general support for rural communities, and to some degree to reduce regional inequities (under Structural Fund programs). It does this through a broad array of mechanisms, from subsidized loans for agritourism and other 2 forms of income diversification to targeted income supports to the (highly controversial) subsidization of exports. Broad popular and elite support for the CAP has declined in recent years, partly because of concerns about its escalating cost once the EU expands to include countries from Eastern Europe (Ackrill 2000). The number of people employed in agriculture in the EU is expected to increase by 66% with the first wave of five central European applicants (Fischler 1999b). Concerns about CAP’s long-term effects on the competitiveness of European agriculture have also been voiced. The main challenge to the CAP, however, has come from the United States and from the Cairns Group, a set of self-proclaimed “nonsubsidizing” agricultural exporters who came together in 1986 to lobby for free trade in agricultural commodities. Both the US and the Cairns Group want greater access to the European market and object to the subsidization of European agricultural exports. Both call for the virtually complete dismantling of the CAP as it currently exists. Both have sought to use EU commitments made in the GATT Uruguay Round Agreement on Agriculture and in Article 20 of the WTO Agriculture Agreement to move the process of reform forward as rapidly as possible along neoliberal market principles (World Trade Organization 2001; Coleman and Tangermann 1999). Partly in response to these pressures, European officials have increasingly articulated a “European Model of Agriculture.” This concept has been particularly elaborated in a series of speeches by Franz Fischler, European Commissioner for Agriculture. It is important to recognize that the concept has been elaborated in the context of significant reform within the CAP, partly brought about by international pressure but partly resulting from internal pressures as well. The “European Model of Agriculture” therefore does not represent a defense of the pre-reform CAP, but rather an attempt to assert Europe’s right to define the continuing reform process in a way that departs from the neoliberal certainties of the US and Cairns Group negotiating positions. Fischler’s key themes are multifunctionality, equity, and sustainability, and he has not shied away from asserting the model’s ethical basis: Our European model of agriculture is based on competitive, multifunctional and sustainable farming throughout the EU. This means that agriculture must be maintained in less-favoured areas as well… European agriculture, if it wishes to continue prospering in future, must also be more prepared to accept ecological and ethical issues as quality criteria for its products…Social expectations of this type are thus one of the crucial shaping forces of the distinctive European agricultural model (Fischler 1999c). At stake here is the much-feted European model of agriculture. The features making this a specifically “European” model of agriculture are the 3 focus on high safety standards and food quality, and on a sustainable development of rural areas across the whole Community (Fischler 1999a) Fischler has been quick to find support in the mad cow disease (BSE) crisis: The BSE-crisis has strengthened the EU’s position that agriculture is more than just an industry and has to be treated accordingly in the WTO. European agriculture is also about the environment, consumers and food safety. That is why we will stand firm to defend these non-trade concerns in the WTO talks (European Commission 2001) The emphasis on “non-trade concerns” is based on an insistence that agriculture is different from other industries and commodities regulated by the WTO. Pascal Lamy, EU Trade Commissioner, states: Agriculture is different. Partly it is a question of externalities. In a simple model of profit and loss, the benefits of agriculture, such as the maintenance of rural populations and rural services, are undervalued. Moreover there is an undeniable link between sustainable agriculture, food safety, maintenance of the landscape and the environment. We have to ensure, for instance, that we can take appropriate measures to protect the environment, and maintain rural areas, and to assure consumers that food has been produced according to EU standards, whether relating to animal welfare or indeed safety (Lamy 2001). US trade negotiators have generally contemptuously dismissed the concept of a distinctive “European model of agriculture” as a pseudo-intellectual smokescreen for protectionism, just as they have with European concerns about hormone-treated beef and genetically-engineered foods.2 Agritourism and the Cultural Meaning of Agriculture and Landscape in Europe Agritourism is widespread and well-organized in most of Europe today, with a history that goes back over a hundred years (Oppermann 1996). Its definition, however, varies widely. Some usages of the term are very broad, as in the following recent journalistic account: Agritourism might manifest itself as en-suite guest rooms on a working farm; rustic quarters in a restored country cottage or a grand, antique-filled hacienda with its own pool. It may be a revitalised winery, a cheesemaking dairy or a village cooperative reviving traditional handicrafts. But it will certainly be rural—and often remote (Robinson 2000) Even when the focus is limited to farms, definitions can vary significantly, as shown in a recent literature survey (Busby and Rendle 2000). The authors note 4 that the difficulty of obtaining data on farm tourism is linked both to a lack of agreement on how to define it and to the fact that small accommodations need not be registered with local authorities (e.g. less than nine beds in Germany). Their survey of the available literature and sources of data leads them to estimate 20-30,000 farms each in England, France, Germany and Austria as providing accommodations for visitors. Earlier sources suggest 6000 such farms in Italy (Tour and Travel News 1988), and something over 1000 in Spain (GarciaRamon, Canoves, and Valdovinos 1995). While in the past agritourist accommodations were generally rustic and primitive, today most offer modern amenities. According to an EU study, 23% of European holiday makers choose the “countryside” (defined negatively as not the sea, mountains, or cities) as their destination (European Commission 1998). Other studies indicate some degree of regional variation: 25% for the French and 34% for the Germans. (The high figure for Germans may reflect the uniquely-high level of vacation time Germans have, along with their penchant for taking several different holiday trips in a single year. A vacation on the farm need not be the only one when one has six weeks to “work” with.) Of course, not all countryside tourism is farm tourism, and farm tourism can be easily combined with mountain vacations in many European countries. An official at the World Tourism Organization has estimated the agritourism accounts for between five and ten percent of Europe’s annual tourist receipts of $218 billion (Tagliabue 1998) EU subsidies have not only facilitated the conversion of farmhouses and barns into modern-standard accommodations, but also, along with various national programs, the development of modern facilities such as pools and spas which serve both to raise the quality of life in rural areas and to provide attractions to supplement those on the farm. Agritourism in Europe also benefits from the fact that the architectural legacies of the past are evident almost everywhere, in the local towns and villages, fortresses, churches, etc. The “heritage industry” has reinterpreted and spruced up many rural attractions, which serve to enhance the appeal of farm vacations (Hewison 1987; Urry 1990). EU support for agritourism developed in the wake of the influential report of the Commission of the European Communities (CEC) report, The Future of Rural Society, which helped establish rural development as the “second pillar” of the CAP. A new category of Structural Funds under Objective 5b, which targeted specific problems in poorer rural regions, was established and ran in two phases, 1989-1993 and 1994-1999 (Ward and McNicholas 1998). A similarly-targeted set of programs, Leader I and Leader II, also provided resources for rural development in poor areas between 1991-1999.3 Rural development funding programs under the CAP have been reorganized for 2000-2006. The successor to the Leader programs, Leader+, applies now to all rural areas, and the Objective 5b programs have been folded into a broader set of “Article 33” programs. In all these programs, tourism development in rural areas has been 5 singled out as a major objective; over $2 billion in EU grants and loans was made available for agritourist projects during the 1990s. Since these funds involved cofinancing, the total project investment was probably in the range of $5 billion.4 Euro 4.34 billion per year has been allocated for farm-related and rural development projects between 2000 and 2006 (Ministry of Food n.d.). In Bavaria, Objective 5b areas between 1994 and 1999 covered 56% of the land and roughly 30% of its population. A Rural Europe summary for Bavaria states: “The LEADER II actions involve strengthening local identity, renovating villages, marketing innovative products and services, protecting the environment (maintenance of landscapes, organic recycling, etc.) and, in parallel to the extensive farming of the land, developing farm holidays” (Rural Europe 1999). It is noteworthy that one of the EU-funded projects, Leonardo Agritourism, a joint project of Sweden, Austria, Portugal and the Netherlands, declares on its web page the goal of developing “a common European quality trade mark for this activity” (Leonardo Agritourism 2001). Agritourism in Germany is well-organized and promoted through several organizations. The Deutsche Landswirtschaftsgesellschaft (German Agricultural Association) inspects and certifies farms that are listed and promoted through the publisher DLG Verlag. The certified farmers have their own regional organizations, known as the Urlaub auf dem Bauernhof – Landesverband, which work closely with the official Bundesarbeitsgemeinschaft fuer Urlaub auf dem Bauernhof und Landtourismus. In Bavaria, these organizations work together not only to produce a series of booklets listing, with pictures and descriptions, all the certified “Urlaub auf dem Bauernhof in Bayern” accommodations, but also a CDROM version of the regional booklets plus additional regional and tourist information. Many of these farms have a presence on the internet, and in fact for some the potential marketing reach of the internet has led them to suspend the 3000 marks annual payment for listing in the DLG Verlag publications. In Germany and probably elsewhere, the economic importance of agritourism for farmers and local economies is greatest in mountain regions, where opportunities for profitable agriculture are limited by the climate and terrain but where tourists come in abundance. In one such Upper Bavarian region, Samerberg, the proprietor of one farmstay reported to us that of 84 family farms in Samerberg, only three got by purely on the basis of agriculture. She estimated that 90% of the farms were involved in tourism, generally providing accommodation for visitors, and that tourism constituted more than half of total income for about 20% of the farms. Her and her husband’s farm, with 24 cows and 6 calves, was in this latter category. In addition to renting out about a halfdozen rooms or small apartments, the husband works in the winter as a ski instructor. The vast majority of agritourists in most European countries are nationals, and here a variety of cultural and geographical factors come into play. 6 “Landscape” is very much part of regional and national identities, and it occupies a place in the vision and language of European trade negotiators that would be inconceivable among their U.S. counterparts. Similarly, the French concept of terroir, the notion that the taste of food reflects unique local conditions and varies by region, has been linked to commitment to a certain vision of agriculture uniquely European, so much so that a September 2000 conference at the University of Wisconsin had as its theme, “Taste, Technology and Terroir: A Transatlantic Dialogue on Food as Culture” (European Union Center 2000). In this context, the concept of a farm vacation has strong cultural resonance, as the following observation about people’s relationship to food suggests: Compared to agribusiness in the US, farmland in Europe is much more integrated into citizens’ daily lives; government planning provides sharp urban boundaries where farms exist, and commuters may even pass livestock daily. Europeans have more contact with farming, in part because many more of their relatives still live in rural areas. There is heightened awareness in Europe of the way food is produced. The production of food is not a mystery, only visible in terms of its output, plastically wrapped on supermarket shelves (Bereano and Kraus 2000). The point can be underlined by considering the starting point of efforts to develop agritourism in the United States. One article on Wisconsin’s efforts quotes a local food authority: It’s not just nostalgia that drives this special kind of tourism. Many of us have lost that important connection to the land, to the actual sources of the food we eat, and we need to educate our senses again. Agricultural tourism, whether it’s a visit to a farmer’s market or a stay at a farmstead B&B, can be educational as well as entertaining (Saunders 1998). Agritourism in Question As we have seen, agritourism has become a significant part of tourism and of the rural landscape in most Western European countries. Its development has been significantly aided by European Union and other public subsidies, both for modernizing and converting farm facilities and for providing a broader infrastructure of attractions making rural areas attractive to people on holiday. Its success is also rooted in the culture and geography of European countries. The agritourism sector is reasonably well-organized in most countries, and its importance is recognized by the World Tourism Organization and by national and local tourist promotion agencies. Agritourism’s ability to survive is probably not dependent on the continuation of direct agritourism subsidies, since these currently take the form of grants covering only a portion of any given project (generally 30-50%, depending on cost)5 and since past loans and grants have left a legacy to build on. Still, 7 these subsidies remain important, especially in poorer areas, and they are likely to be critical for the development of competitive facilities in the Eastern European countries scheduled to join the EU in the next few years. Their future is of importance to many farmers and regions. While rather overstated, the following statement from Europe captures some of the fears and hopes behind EU agritourism policies: The dwindling number of EC farmers….symbolizes the “Americanization” of European agriculture. More efficient, highly automated, well financed and still heavily dependent on E.C. and government support programs, E.C. farmers compete more effectively worldwide. But vast rural areas are now deserted as farmers and their families have retired with no willing successors. The only bright hope, particularly in scenic, mountain regions, is growing rural tourism…..E.C. funding has been generous, amid signs that rural populations are slowly reviving” (Kraus 1992). Agritourism itself is not in question in international trade negotiations. But the challenge to agritourism subsidies as part of a negotiating position that agriculture should be ruled by the same kind of free trade regulations as exist for other commodities is one that questions the whole social, cultural, and economic framework of agriculture in European countries. The dispute is interesting not only for its potential impact on agritourism, but for its broader social implications as well. United States trade negotiators reportedly challenged EU subsidies for agritourism in 1998 (Tagliabue 1998). The details of the US challenge remain unclear, but to understand the context, one must understand the WTO’s classification of agricultural subsidies into “boxes.” The “amber box” includes all domestic support measures for farmers that are considered to distort production and trade.6 Countries are expected to be in the process of reducing or phasing them out. “Green box” subsidies, on the other hand, are those which are considered not to distort trade and are considered allowable within limits. In between is the “blue box,” subsidies considered distorting but less so than those in the amber box, generally because they are linked to schemes to limit production or set aside farmland. There is considerable controversy within among WTO members about whether blue box subsidies should continue to be allowed. With the passage of the 1996 “Freedom to Farm Act,” which (technically) decoupled income supports to farmers from production, the United States claims to have moved all its subsidies into the allowable green box.7 Using calculations challenged by the EU, it claims that 85% of the world’s export subsidies are accounted for by the EU and that “there is no economic justification for their continued use.” (Galvin 1999). In the case of subsidies for agritourism development, the EU would undoubtedly claim that that they are green-box 8 subsidies, hence allowable.8 US trade negotiators, however, have made clear their intention to eye carefully all green box subsidies and to accept only those that are truly non-distorting. Presumably because agritourism subsidies may help keep “inefficient” farmers in business who would otherwise be driven off the land, US negotiators appear to have challenged their green box status.9 As US Trade Ambassador Charlene Barshefsky said in mid-1998: The fact that we have so many WTO cases involving the EU reflects, in part, the diversity of transatlantic activity. It also reflects the fact that we will not tolerate non-compliance with trade agreements or WTO rules, and we will exercise our rights vigorously to ensure that American trade interests are respected. Both the US and the Cairns Group oppose the general EU argument that agriculture is different and requires special treatment. A statement on behalf of the Cairns Group by the Australian Minister-Counsellor for Agriculture and Resources proclaims: The Cairns Group is united in its resolve to ensure that the next WTO agriculture negotiations achieve fundamental reform which put trade in agricultural goods on the same basis as trade in other groups. All tradedistorting subsidies must be eliminated and market access must be substantially improved so that agricultural trade can proceed on the basis of market forces (Morris 1999). A statement of the US position is slightly more nuanced, but also rejects the idea that agriculture should be treated differently than other sectors: Agriculture occupies a special place in the national economies of most countries around the world. Farmers are responsible for feeding and clothing people. Farming also holds a powerful claim on our national cultures that calls for the preservation of rural lifestyles and values. Farm production is subject to the cruel vagaries of weather and the relentless decline in prices and increases in costs. Some people point to these factors as justifying a differential treatment for agriculture in the international economy, including justifying trade-distorting agricultural policies. This is wrong-headed…(Schumacher 1999) US officials have likewise made clear their stance against the EU concepts of multifunctionality and non-trade concerns, concepts which the EU sees as closely related. James Murphy, Assistant U.S. Trade Representative for Agriculture, has been quoted as saying that the US accepts the notion of farming’s multiple functions, but only on the condition that it does not result in trade distortions by covertly subsidizing unprofitable farm products—an argument that could easily be used against EU agritourism grants (Tagliabue 1998), since their main raison d’etre is to keep otherwise marginal farmers in business. 9 Conclusion In the farms of Bavaria and elsewhere in Europe, we have found a story of globalization playing itself out which has profound consequences for almost all aspects of societies everywhere. While the story we have told appears to pit Europe against the United States, in fact it is equally a story about competing models of European capitalism. Focusing on a different but related aspect of EU policy, Hooghe (1998) has argued that “contestation around EU cohesion policy is best understood as part of a deepening struggle between those favouring neoliberal capitalism in Europe and proponents of European regulated capitalism.” Clearly speaking from the latter viewpoint, the German sociologist Ulrich Beck has claimed: Globalism is a thought-virus which has by now stricken all parties, all editorial departments, all institutions. Its main article of faith is not that people must engage in economic behavior, but that everyone and everything—politics, science, culture—should be subordinated to the primacy of the economic…Neoliberalism is high politics which presents itself as completely non-political….Its ideology is that people do not act but fulfill world market laws—laws which, regrettably, force them to whittle the (social) state and democracy down to a minimum (Sa'adah 1918). We have seen how these issues are playing themselves out in Europe over tourism and the future of agriculture. Not least because of the powerful place of agriculture in both the lives and the imagination of so many Europeans, we believe that this represents an area where resistance to the kind of extreme market ideology represented by U.S. elites and their allies in Europe is likely to be particularly strong. Dealing with the future of agriculture and rural areas may nurture a revitalization of a vision of regulated capitalism with local and participatory roots. We close by quoting once again EU Agriculture Commissioner Franz Fischler, who appears to be looking in this direction: The farming landscape in Europe is as much a product of the farmer’s work as our bread, wine and meat. This is an area in which we have erred in the past. More meat, more grain has often been won at the expense of less environmental quality, less diversity in the landscape. Without agricultural reform, Europe will literally lose its familiar face. If it is to have a future, Europe’s agriculture needs to steer its own unique course between the Scylla of interventionism and the Charbydis of raw market forces, otherwise it could find itself shipwrecked on one or other of these two extremes (Fischler 2000). Endnotes 10 1 According to the Statistical Office of the European Communities in Luxembourg (Eurostat), there was a 40% decline in the number of agricultural holdings in the original six EU member countries between 1967 and 1997. The largest absolute reductions were France (minus 1 million holdings); Germany (minus 700,000), and Italy (minus 660,000). These declines were accompanied by increasing concentration: average holding sized increase by more than 70% during this period. The report notes: “10% of European holdings accounted for two-thirds of total SGM [standard gross margin] and 50% generated 95% of the total. Although the economic importance of the remaining 50% is small, they nevertheless play a very important role in maintaining both the land and the rural fabric.” (Eurostat 2000) 2 It is worth noting in this context that as late as June 1996, the U.S. Information Agency’s electronic journal, Economic Perspectives, carried an article on the United States’ formal complaint against the EU ban on hormone-treated beef which, while noting European fears about BSE (mad cow disease), stated that “most scientists” believed that the risk of humans becoming infected with BSE were “slight.” See (Hanrahan 1996). 3 As Liesbet Hooghe points out, EU policies to reduce inequalities focus almost entirely on spatial economic disparities, not disparities within regions (Hooghe 1998). 4 Interestingly, several studies credit the program with creating new and strengthened local identities, often an important precursor to regional tourism development (Ward and McNicholas 1998; Ray 1998). A study of an Objective 5b agritourism program in the Danish islands raises the interesting issue of the “traditional” experiences demanded by tourists are compatible with modern farming (Hjalager 1996). 5 For a typical call for proposals for EU-funded agritourism projects, see Revitalising Farm Tourism: A Programme of Financial Assistance and Business Support for Farm Tourism in the European Objective 5b Area for the South West at http://www.swtourism.co.uk/quality/revitalising_farm_tourism.htm. 6 It should be noted that in the language of neoliberal economics and the WTO, “distortions” have a narrow economic meaning having to do with departures from pure market outcomes. Environmental and social “distortions” are not part of the discussion. The term “subsidy” is similarly restricted. 7 This claim is hotly disputed by EU officials, who point out that US payments to farmers have risen to record levels since 1996. The new modes of income support are clearly not fully detached from production decisions and outcomes. Food aid and other US programs are also seen by EU officials as disguised export subsidies. 8 This is suggested by Agriculture Commissioner Fischler’s statement: “As regards internal support, the green box has not so far been significantly called into question by any of our negotiating partners. Almost all European measures for protecting the environment through agriculture and developing rural areas currently fall into this category. We naturally, therefore, have a major stake in this situation continuing in the future. With regard to the multiple roles of European agriculture, we must even consider whether we shouldn’t negotiate for an extension of the green box” (Fischler 1999c). 9 Apart from John Tagliabue’s New York Times report that the US had made EU agritourism subsidies an issue, I have found no documentation of the manner in which this was done. This paragraph therefore is speculative, although based on related statements by US officials. Reference List Ackrill, Robert W. 2000. "CAP Reform 1999: A Crisis in the Making?" Journal of Common Market Studies 38(2):343-53. Bereano, Phil and Kraus, Florian. 2000. "TransAtlantic Food Wars" [Web Page]. Accessed 24 Jan 2001. Available at http://www.thecampaign.org/bereano1.htm. 11 Busby, Graham and Samantha Rendle. 2000. "The Transition From Tourism on Farms to Farm Tourism." Tourism Management 21:615-42. Coleman, William D. and Stefan Tangermann. 1999. "The 1992 CAP Reform, the Uruguay Round and the Commission: Conceptualizing Linked Policy Games." Journal of Common Market Studies 37(3):385-405. European Commission. 1998. The Europeans On Holidays, 1997-1998. Brussels. European Commission. 5 Feb 2001. "EU makes proposal for "win-win" solution to WTO agricultural negotiations" [Web Page]. Accessed 21 Feb 2001. Available at http://europa.eu.int/comm/agriculture/newsroom/en/64.htm. European Union Center. 2000. ""Taste, Technology and Terroir: A Transatlantic Dialogue on Food as Culture"" [Web Page]. Accessed 24 Jan 2001. Available at http://wiscinfo.doit.wisc.edu/eucenter/Conferences/Foodweb/Sept92000.ht m. Eurostat. 2000. "Physical and Economic Cencentration of Agricultural Holdings." News Release 35/2000. Fischler, Franz. 21 Jan 1999a. "The European Model of Agriculture--the Future of Modern Farming" [Web Page]. Accessed 21 Feb 2001a. Available at http://www.agroplan.simplenet.com/bibliovirtual/Documentos/Fischler%20 European%20Modelo%20299.pdf. Fischler, Franz. 23 Jan 1999b. "The WTO and Agriculture in East and West" [Web Page]. Accessed 21 Feb 2001b. Available at http://europa.eu.int/rapid/start/cgi/guesten.ksh?p_action.gettxt=gt&doc=SP EECH/99/14%7C0%7CAGED&lg=EN. Fischler, Franz. 24 Sep 1999c. "The European Model of Agriculture--Facing the WTO Acid Test" [Web Page]. Accessed 21 Feb 2001c. Available at http://europa.eu.int/rapid/start/cgi/guesten.ksh?p_action.gettxt=gt&doc=SP EECH/99/117%7C0%7CRAPID&lg=EN. Fischler, Franz. 2000. "Reform of the CAP is the Road, A Living Countryside is the Goal" [Web Page]. Accessed 24 Jan 2001. Available at http://www.stpa.unibo.it/picci/preface.htm. Galvin, Timothy J. 1999. "Export Subsidies: A Distortion to Free Trade in Agriculture." Economic Perspectives: An Electronic Journal of the U.S. Information Agency 4(2):14-15. Garcia-Ramon, M. D., Gemma Canoves, and Nuria Valdovinos. 1995. "Farm Tourism, Gender and the Environment in Spain." Annals of Tourism 12 Research 22(2):267-82. Hanrahan, Charles. 1996. "Hormone-Treated Meat: A Test of Global Food Safety Rules." Economic Perspectives 1(6):23-25. Hewison, R. 1987. The Heritage Industry. London: Methuen. Hjalager, Anne-Mette. 1996. Tourism Management 17(2):103-11. Hooghe, Liesbet. 1998. "EU Cohesion Policy and Competing Models of European Capitalism." Journal of Common Market Studies 36(4):457-77. Kraus, Axel. 1992. "Europe in the 21st Century." Europe(318):28-29. Lamy, Pascal. 4 Jan 2001. "Special Treatment for Agriculture: The Way Ahead" [Web Page]. Accessed 21 Feb 2001. Available at http://europa.ed.int/comm/trade/speeches_articles/spla44_en.htm. "Leonardo Agritourism" [Web Page]. Accessed 25 Feb 2001. Available at http://www.hlcn.nl/agritourism/03e%20projectinformatie.htm. Ministry of Food, Agriculture and Forestry, Federal Republic of Germany. "EU Agricultural Policy" [Web Page]. Accessed 16 Oct 2000. Available at http://www.bml.de/englisch/daten-und-fakten-200-english/kap11.htm. Morris, Paul. 1999. "WTO Agricultural Negotiations--Completing the Task." Economic Perspectives: An Electronic Journal of the U.S. Information Agency 4(2):23-24. Oppermann, Martin. 1996. "Rural Tourism in Southern Germany." Annals of Tourism Research 23(1):86-102. Ray, Christopher. 1998. "Territory, Structures and Interpretation--Two Case Studies of the European Union's Leader I Programme." Journal of Rural Studies 14(1):79-87. Rilla, Ellen. 1999. "Unique Niches: Agritourism in Britain and New England" [Web Page]. Accessed 27 Dec 1999. Available at http://www.sfc.ucdavis.edu/agritourism/printer.html. Robinson, Richard. 15 Apr 2000. "Rural Idylls Tempt the Adventurous." News International (Times of London), p. 26. Rural Europe. 1999. "Bayern" [Web Page]. Accessed 6 Mar 2000. Available at http://www.rural-europe.aeidl.be/rural-en/plr/de/de-ba.htm. Sa'adah, Anne. 1918. "The Headaches and Heartaches of Globalization." German Politics and Society 1(Spring 2000):124-33. 13 Saunders, Lucy. 1998. "Ag Tourism: Growth-Friendly in Wisconsin" [Web Page]. Accessed 25 Feb 2001. Available at http://milwaukee.bcentral.com/milwaukee/stories/1998/08/24/focus1.html. Schumacher, Jr. 1999. "The Future of Agricultural Trade." Economic Perspectives: The Electronic Journal of the U.S. Information Agency 4(2):6-10. Tagliabue, John. 13 Aug 1998. "Preserving A Heritage Via Bed and Barns; European Governments Subsidize Agritourism." New York Times, Business, pp. D1,4. Tour and Travel News. 1988. "Rural Tourism Outlook Bright, Study Shows." Tour and Travel News. Urry, John. 1990. The Tourist Gaze: Leisure and Travel in Contemporary Societies. London: Sage. Ward, Neil and Kate McNicholas. 1998. "Reconfiguring Rural Development in the UK: Objective 5b and the New Rural Governance." Journal of Rural Studies 14(1):27-39. World Trade Organization. 15 Feb 2001. "WTO Agriculture Negotiations: The Issues, and where we are now" [Web Page]. Accessed 21 Feb 2001. Available at http://www.wto.org/english/tratop_e/agric_e/AgNegs_bkgrnd.pdf. 14