Environmental cognition Wed. 9/19, Fri. 9/21

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Spatial Cognition
Spatial Cognition - How we acquire, store, organize and recall information about locations, distances, and
arrangements in buildings, streets and the outdoors (text)
Also called environmental cognition or cognitive mapping
Cognitive maps in Rats and Men -Edward Tolman
Tolman (1948) showed that rats acquire complex internal representations of their environment that enables
them to take smart decisions in the absence of complete sensory information about the environment.
Cognitive Map - An internal representation of the physical world.
A cognitive map is the pictorial and semantic images in our heads related to how places are arranged (text)
Cognitive mapping analyses the ways in which spatial information is acquired, stored, decoded, and applied
to the comprehension of the everyday physical environment
Sketch or Draw a Map Technique
Most attention has been on our image of cities and large scale environments
Typical drawn map is:
 Sketchy
 Egocentric
 Incomplete
 Distorted
 Usually only includes visual information
Why do we have cognitive maps and spatial ability?
1. Survival – most basic need
2. Wayfinding – the thinking processes that help us navigate through an environment, estimate distances,
recognize routes, and read maps
3. Problem solving
The more complete our spatial ability, the wide our range of behavioral options
4. Emotional security
Our experiences in an environment will be less confusing, more meaningful, and give us a degree of emotional
security
How to study spatial ability?
Sketch or draw map techniques
Lynch (1960) asked residents in 3 cities (Boston, LA, and Jersey City) to draw a quick map of their city as if they
were making a rapid description of it to a stranger.
Legibility refers to the degree to which a setting is easily learned, organized, recognized or remembered.
Lynch- 5 Major elements
Paths - movement channels (e.g., streets, railroads, walkways, freeways)
Edges - linear elements not used as path
Coasts lines, rivers, barriers, walls, state lines (Red river)
Districts - areas identified by a common character (South Fargo, the dorm area, Greek town)
Nodes - focal points where major paths meets or end
Landmarks - distinctive features that people use as a points of reference
Composite Maps - Lynch combined resident maps with responses of trained observers to make composite
maps
Limitations and Problems
 Drawing for a stranger may not represent your real ability or image
 May reflect drawing ability
 Too much emphasis on visual aspects
 Overestimate the size of familiar or liked areas
Gouldian or Preference Maps
Gould and White (1974) used a preference or knowledge about particular areas.
Asked to rank order where they would like to live and other questions
Recognition Tasks
Milgram (1977) conducted studies on the ability to recognize a place you have seen before as a method to
look at urban spatial ability (Recognition (R) = f (C x D)
Centrality to population flow
Architectural and/or social Distinctiveness
Distance estimates
Multidimensional scaling
Verbal descriptions
Computer simulations or virtual environments
Biases in Spatial Cognition
 Familiarity bias – we overestimate the size and distance of familiar or like areas
 Euclidean bias- we think of the world as more Euclidean or grid-like than it is
 Superordinate scale bias – We tend to rely on superordinate grouping or categories
Improving Spatial Cognition
 Degree of visual access – especially to landmarks
 Differentiation- the degree to which parts of the environment look the same or different
 Color coding paths, walls and floors
 Clearer Signage – very important
 You-are-here maps -may increases legibility
o Structure matching – map reflects the layout and appearance of the setting
o Orientation –
 Map aligned the same as setting
 Forward-up equivalence (top of map is what is ahead)
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