Press Release
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Continental's aftermarket sector for car tyres in
Europe and Africa now renamed EMEA
 EMEA - the internationally-recognised designation for Europe, Middle East and
Africa
 Response to the enlarged distribution network in the Middle East
Hanover, 29th April 2010. Continental's redesignation of its Car Tyre Aftermarket Sector
Europe and Africa as EMEA - Europe, Middle East and Africa - is an organisational response
to the enlarging of its importer and dealer network in the Middle East and Africa. In the
regional markets of the EMEA aftermarket sector, Continental distributes tyres for both cars
and commercial vehicles. "Our business division now carries an internationally recognised
designation for the respective regions, which clearly reflects our growth targets in these
markets. It is also designed to convey more readily the objectives of our aftermarket activities
to our customers in the Middle East in particular" explained Nikolai Setzer (38), who is head
of the EMEA Business Unit and also responsible for the entire car tyre division on
Continental's Executive Board. Dr. Hartmut Wöhler (56) remains head of the marketing and
sales activities in the renamed EMEA Car Tyre Aftermarket Sector and continues to report
directly to Nikolai Setzer. In the redesignated EMEA Commercial Vehicle Tyre Sector, the
head of Marketing and Distribution, Herbert Mensching (57), will continue to report to
Executive Board member Dr. Hans-Joachim Nikolin (53), who is responsible for the entire
commercial vehicle tyre division.
Continental had already expanded its tyre sales activities in the Middle East in recent years.
These included the purchase of the tyre retail chain Oltas SPA in Turkey in 2008 and the
sales partnerships formed in 2009 for car and truck tyres with United Emirates for Tyres in
the UAE and Almutlak Trade & Industries in Saudi Arabia. Continental is represented in
Africa through both a car and a truck tyre factory in Port Elizabeth, South Africa, as well as
through subsidiaries and distribution partnerships, particularly in the southern African
countries.
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With sales of approximately i20 billion in 2009 Continental is among the leading automotive suppliers
worldwide. As a supplier of brake systems, systems and components for powertrains and chassis,
instrumentation, infotainment solutions, vehicle electronics, tyres and technical elastomers,
Continental contributes to enhanced driving safety and global climate protection. Continental is also a
competent partner in networked automobile communication. Continental currently employs
approximately 134,500 in 46 countries.
The Passenger and Light Truck Tyres division develops and manufactures passenger car and light
truck tyres for compact, medium-size and luxury cars as well as tyres for 4x4s, MPVs, vans and light
trucks. The division produces tyres under the brand names of 'Continental', 'Uniroyal' (except in the
NAFTA region, Columbia and Peru), 'Semperit', 'Barum', 'General Tire', 'Euzkadi', 'Viking', 'Gislaved',
'Mabor', 'Matador', 'SIME Tyres' and, in Malaysia, Singapore and Brunei, 'Dunlop'. The Passenger and
Light Truck Tyres division also includes the two-wheel business (motorcycle and bicycle tyres) and
retail companies with more than 2,200 speciality tyre outlets and franchises in 13 countries.
Continental’s Commercial Vehicle Tires Division is one of the world’s largest manufacturers of
premium truck, bus and industrial tires with a workforce of around 8,000 and a turnover of €1.1bn. The
division makes a noticeable contribution to reducing costs in goods and passenger transport with
tailor-made products ranging from fleet services to fuel-saving, environmentally-friendly commercial
vehicle tires. All new tires provide convincing proof of the division’s research and development
expertise. The new products are characterized by low rolling resistance, high mileages and a high
level of safety. Their retreadability extends their life and relieves the burden on your budget. The
European brands are Continental, Uniroyal, Semperit, Barum and Matador. Conti360° is a European
fleet service that guarantees mobility with its extensive, quick-reacting network of service partners.
Contacts:
Alexander Lührs
Head of Public Relations
Car Tyre Division
Continental AG I Rubber Group
Udo Brandes
Head of Public Relations
Commercial Vehicle Tyre Division
Continental AG I Rubber Group
Continental Reifen Deutschland GmbH
Büttnerstraße 25
D-30165 Hannover
Germany
Tel.: +49 511 938 2615
Fax: +49 511 938 2455
E-mail: alexander.luehrs@conti.de
Continental Reifen Deutschland GmbH
Büttnerstraße 25
D-30165 Hannover
Germany
Tel.: +49 511 938 2923
Fax: +49 511 938 2496
E-mail: udo.brandes@conti.de
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