April 2010. From April to July, the roadshow “The Specialist for Every Application” will visit current customers and prospects across Spain.
The roadshow consists on showing the wide range of products of the Industrial Division of
Continental Tires.
The roadshow was set up to further increase brand awareness and to inform customer about the products of Continental Industrial Tires.
A promotional van will visit partners, current and potencial customers to demonstrate different products, focusing on the new ContiRV20 Velocity and ContiRT20 Performance for pneumatic radial tyres and the top product: innovated CSEasy Super-Elastic.
Thanks to this personal approach, customers could stay in touch with the new products, mount them, aprreciate the important technological innovations and get in contact with the useful calculation tool elaborated by Continental (Total Cost of Ownership). Through this tool it could be confirmed that Contiental is the manufacturer of tyres with the least cost per hour in the market .
The objective of the event is to make clear that Continental possesses specific products designed and adapted to the necessities that each application requires.
The presentation of this roadshow took place on 13rd April 2010 in Oporto (Portugal)
The promotion started its tour in Oporto on 13rd April 2010 (Portugal) and will also kick off in several spanish regions.

With sales of approximately €24 billion in 2008, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently employs approximately
134,000 at nearly 190 locations in 37 countries.
Continental is the only tyre manufacturer to supply a comprehensive range of industrial tyres, making it the No. 1 in Germany and Europe, and one of the top three worldwide.
The Tyre Divisions are an Official Sponsor of the 2010 FIFA World Cup South Africa TM . For more information, visit the websites www.ContiSoccerWorld.de, www.ContiFanWorld.com and www.contionline.com.
For further information:
Verónica Lucas-Vaquero
Marketing y nuevos canales de venta
División de neumáticos industriales
Continental Tires España, s.l.
Avda. Castilla, 1; 28830 San Fernando de Henares MADRID
Phone: 0034 91 66 03 660
Fax: 0034 91 67 53 822
Mobile: 0034 600 554 416
E-mail: veronica.lucas@conti.de
www.conti-online.com
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