AGENDA ITEM NO: 6
Lincolnshire Coastal Flood Risk Awareness Campaign
A campaign that will raise
awareness about the risk of
flooding on the Lincolnshire
coast to residents and businesses
has been launched by partners in
Lincolnshire. The campaign,
organised by Lincolnshire County
Council and the Environment
Agency, will run until March
2011 with the message ‘We’re
prepared for coastal flooding in
Lincolnshire – are you?’
The campaign is designed to encourage residents and businesses to take steps to
protect and prepare themselves in the event of a flood. The campaign asks residents
and businesses to ‘make a call’ and ‘make a plan’.
Market research was carried out with a sample of residents in Lincolnshire, which
has helped shape and develop the campaign. We want to reach people through
community engagement as well as the visual campaign.
We would like to make your committee aware of the campaign, how we are going to
deliver it and how you can help us reach the most vulnerable at-risk groups.
Whilst the Lincolnshire coast is better protected than ever before from the
possibility of flooding, the impact of coastal flooding could be severe and people
need to be prepared for such an event.
Please find attached a campaign leaflet. Further information about the risk of coastal
flooding and the campaign itself can be found here www.lincolnshireprepared.co.uk.