EBD #12.19
2007-2008
TO:
ALA Executive Board
RE:
First quarter 2008 Media Relations Activities Report
ACTION REQUESTED/INFORMATION/REPORT:
Information Item – No Action Required
ACTION REQUESTED BY:
Cathleen Bourdon, Associate Executive Director, Communications and Member Relations
CONTACT PERSON:
Mark Gould, Director, Public Information Office, 312-280-5042, mgould@ala.org
Macey Morales, PIO Media Relations Manager, 312-280-4393, mmorales@ala.org;
DRAFT OF MOTION:
NA
DATE: March 18, 2008
BACKGROUND:
Public Information Office media relations activities for the past quarter (mid Dec. – mid March
2008 ) have focused in several areas:
 ALA Midwinter Meeting
 ALA Youth Media Awards
 School Library Reform – Spokane Moms
 Book Challenges
 Campaign Messages
 Technology
Since the Midwinter report to the Executive Board, the American Library Association’s (ALA)
clipping service (based on the top 150 newspapers by circulation) and online news scans returned
more than 609 articles including mentions of the ALA, representing a circulation of more than
94,440,414 million. Online readership included 215,584,053 visitors per month (VPM). Please
note that VPM is defined as the numbers of visitors the site receives, and may not reflect how
many may have viewed ALA materials. The overall total of ALA media coverage circulation is
more than 310,024,467 million.
According to the Newspaper Association of America, there are more than 1,400 daily
newspapers and 6,700 weekly newspapers in the United States, so the following list of
placements should be viewed as a snapshot of coverage achieved by the ALA.
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Summary
Philadelphia is the 4th largest market in the country, and proved to be a very strong media
market for the ALA Midwinter Meeting. Such issues as gaming in libraries, literacy and users’
privacy were a few of the key topics discussed.
Loriene Roy, ALA president, and Joseph McPeak, director, Philadelphia Public Library coauthored an op ed titled “What's playing at the library?” The opinion piece appeared in the
Jan.11 edition of the Philadelphia Daily News, and discussed how libraries are using gaming to
support literacy, and how this new library format encourages young users and families to use
their local library.
Roy participated in local interviews with FOX’s “Good Day Philadelphia,” 92.5 FM’s
“Breaktime,” the Philadelphia Inquirer and the Philadelphia Daily News to discuss the
Midwinter Meeting.
ALA’s Washington Office provided a discussion on National Security Letters during its
Washington Update with Bassem Youssef, the highest-ranking Arab-American agent employed
by the Federal Bureau of Investigations (FBI). Associated Press (AP) reporter Mary Claire Dale
attended this discussion and numerous local and national newspapers including the Philadelphia
Daily News, Philadelphia Inquirer, Newsday, Forbes, FOX News, Orlando Sentinel, San Diego
Union Tribune, Chicago Tribune, Kansas City Star and Congressional Quarterly picked up her
article.
The ALA Youth Media Awards received the majority of coverage during the first quarter of
2008. The awards honor books, videos and other outstanding materials for children and teens.
Recognized worldwide for the high-quality they represent, the awards guide parents, educators,
librarians and others in selecting the best materials for youth. Selected by judging committees
composed of librarians and other children's experts, the awards encourage original and creative
work.
This year’s award announcements received a flurry of national coverage. Roy, division
leadership and award chairs participated in print, radio and television interviews regarding this
year’s selections.
ALA leadership and award committee chairs participated in a series of local and national media
interviews. Roy appeared on the Today Show with Newbery Medal winner Laura Amy Schlitz
and Caldecott Medal winner Brian Selznick, and also discussed the Coretta Scott King Book
Award and Pura Belpré award at length with NPR’s “Tell Me More.” Committee chairs
participated in interviews with the New York Times, “All Things Considered,” WPHL-TV’s “In
Focus,” and WPVI – TV’s “Puerto Rican Panorama.”
WPHL-TV’s “In Focus” program featured an in studio interview with Coretta Scott King Book
Award Committee Chair Deborah Taylor. Issues discussed included the importance of libraries
in communities across the country, funding, the Patriot Act, diversity, EMIERT and the Youth
Media Awards.
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REFORMA leadership including President Mario Ascencio and Lucia Gonzalez, national chair
for the REFORMA Children's and Young Adults Services Committee, appeared together on
WPVI – TV’s “Puerto Rican Panorama,” a show geared towards Hispanic audiences, which airs
on the highest rated television station in Philadelphia. Both discussed the Pura Belpré award,
library service for new Americans and the ALA Midwinter Meeting. The segment ran 30 times
during the week of Jan.19.
Highly circulated daily newspapers like USA Today, Dallas Morning News, New York Times,
Boston Globe, Miami Herald, Houston Chronicle, San Francisco Chronicle and Los Angeles
Times also provided awards coverage.
This was the third year that the Public Information Office (PIO) coordinated efforts to provide a
live Webcast of the ALA Youth Awards. More than 7,600 logged on to view the award
announcements. The Webcast and awards presentation took months of preparation and
coordination with ALSC, YALSA, ALA staff liaisons, award committee chairs, ALA’s ITTS
department, onsite audio/video vendors and Web vendor Unikron.
Prior to the Webcast PIO received multiple calls from educators and librarians who planned to
use the Webcast to support curriculum. Most held mock elections in their classrooms and
libraries, and wanted to compare their results to this year’s announcement.
This year ALA offered a new method of delivering Youth Media Award results. More than 1,100
members registered to receive this year’s results through text messaging.
As our nation’s school libraries continue to experience funding decreases, the PIO, ALA
Advocacy Office and the American Association of School Librarians (AASL), worked to support
a parents group from Spokane, Wash., with efforts to generate publicity for their attempt to lobby
for legislation that would generate funding for the state’s school libraries.
PIO helped coordinate and publicize a Rally in Olympia, Wash., that highlighted the value of
school libraries. Several documents were crafted to help stimulate coverage including an event
rundown, talking points and press release. PIO also secured interview opportunities for AASL
and ALA leadership and the parents known as the “Spokane Moms.” Media groups such as
District Administration Magazine, Education Week, The News Tribune (Tacoma), KPLU-AM
(NPR Seattle), KGY-AM (AP Broadcast), KLAY-AM (Tacoma talk radio) and KVI-AM
provided coverage. PIO also videotaped portions of the event that was later edited by AL Focus
and posted to American Libraries and the I Love Libraries Web sites.
Several high-profile book challenges took place this quarter. The release of the “The Golden
Compass,” a film based on the first of three books in Phillip Pullman's His Dark Materials
trilogy, triggered a boycott campaign by conservative religious organizations, and sparked
hundreds of attempts to remove the book from libraries and schools in the U.S. and Canada.
Most challenges were based on the books portrayal of religion and its implied anti-Catholic
sentiment.
Other book challenges that made headlines were “King & King,” by Linda de Haan and “And
Tango Makes Three,” by Justin Richardson and Peter Parnell. Both were challenged for their
depiction of same-sex marriage.
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As filtering continued to generate negative to neutral coverage, there were an array of positive
articles on how Google and other technologies have secured the future of libraries. Headlines
like “The age of libraries isn't over yet” (Chicago Tribune) and “In digital age, libraries turn a
page on services they offer” (Dallas Morning News) continue to highlight the Campaign for
America’s Libraries messages that “libraries are changing and dynamic places,” and clearly
illustrates how libraries have evolved and continue to offer programs and services that reflect
the needs of their communities.
The surge in teen library use, gaming in libraries, and public library funding also made headlines.
ALA MIDWINTER MEETING
Circulation at 6,435,179, VPM at 67,594,423 = Total Impression Rate 185,074,005
Television Highlights:
“Good Day Philadelphia,” FOX Affiliate
Radio Highlights:
“Breaktime,” 92.5 FM
Print Highlights:
Positive:
1. Action 3 News, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism
efforts”
2. Akron Farm Report, “FBI agent faults counterterrorism work”
3. Annapolis Capital, “Regional News Briefs/Lotteries”
4. Arizona Daily Star, “Decorated FBI supervisor and whistleblower faults agency's
counterterrorism efforts”
5. Bellingham Herald, “FBI Agent Faults counterterrorism work”
6. Biloxi Sun Herald, “FBI Agent Faults counterterrorism work”
7. Boston Herald, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism
efforts”
8. Brocktown News, “FBI Agent faults counterterrorism work”
9. Burlington Hawk Eye, “FBI supervisor, whistleblower faults counterterrorism efforts”
10. canada.com, “She'll fly again despite violent ride”
11. CBC.ca, “Drama of life in medieval vallage wins Newbery Medal”
12. Centre Daily Times, “FBI Agent Faults counterterrorism work”
13. Chandler News Dispatch, “FBI Agent faults counterterrorism work”
14. Channel 4 news UK, “Decorated FBI supervisor and whistleblower faults agency's
counterterrorism efforts”
15. Charlotte Observer, “FBI Agent Faults counterterrorism work”
16. Chicago Tribune, “FBI official criticizes anti-terror agents”
17. Chicago Tribune, “FBI Agent faults counterterrorism work”
18. Chronicle of Higher Education, “Librarians push for pay data in job postings”
19. Chronicle of Higher Education, “Would a YouTube Video Create Buzz around your library?”
20. Chronicle of Higher Education, “Advice for librarians who want to write”
21. Chronicle of Higher Education, “U. of Pittsburgh librarian calls library medieval”
22. Chronicle of Higher Education, “Online networking for scientists debuts”
23. CNN, “Librarian wins medal for children's book”
24. Columbus Ledger-Enquirer, “FBI Agent Faults counterterrorism work”
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70.
Contra Costa Times Online, “FBI Agent faults counterterrorism work”
Contra Costa Times Online, “Awards recognize importance of librarians”
Cqpolitics.com, “Spytalk: FBI agent goes public with counterterror critique”
Daily Herald, “Briefs”
Daily mail, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism
efforts”
El Paso Times, “FBI Agent faults counterterrorism work”
Ely Times, “FBI Agent faults counterterrorism work”
Evening Bulletin, “Abdul-Jabbar Champions Literacy at Library Event”
Evening Bulletin, “Whistleblower Faults FBI's counterterrorism efforts”
examiner.com, “Baltimore librarian wins newbery medal for best children's book”
Forbes, “FBI Agent Faults counterterrorism work”
Fort Wayne Journal Gazette, “FBI Agent faults counterterrorism work”
Fort Worth Star-Telegram, “FBI Agent Faults counterterrorism work”
Fox 12 Boise, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism
efforts”
Fox Toledo, “FBI Agent faults counterterrorism work”
FOXNews.com, “FBI Agent faults counterterrorism work”
Guardian Unlimited, “FBI Agent Faults counterterrorism work”
Hays Daily News, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism
efforts”
Herald News Daily, “FBI Agent faults counterterrorism work”
Hinesberg Journal, “FBI Agent faults counterterrorism work”
Houston Chronicle, “FBI Agent faults counterterrorism work”
Howell Times and Transcript, “FBI Agent faults counterterrorism work”
Indianapolis Star, “Get Caught Reading! Picks contest winners”
Inside Bay Area, “FBI Agent faults counterterrorism work”
Jackson News-Tribune, “FBI Agent faults counterterrorism work”
Jam! Showbiz Canada, “Newbery kid's book prize handed out”
Jordan Falls News, “FBI Agent faults counterterrorism work”
Kansas City Star, “FBI Agent Faults counterterrorism work”
KBSD, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
KCAU, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
KDBC4, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
kentucky.com, “FBI Agent faults counterterrorism work”
KESQ, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
KFVS, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
KGAN, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
KJCT8.com, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism
efforts”
KLAS, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
KLTV, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
KMEG 14, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism
efforts”
KMPH, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
KOAM, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
KOB.com, “FBI Agent faults counterterrorism work”
KOIN.com, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism
efforts”
KOLD, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
KPAX, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
KPLC, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
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71. KPTM-TV, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism
efforts”
72. KRIS, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
73. KSBY, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
74. KTAR.com, “FBI Agent faults counterterrorism work”
75. KTRE, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
76. KTUU, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
77. KTVZ, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
78. KVIA, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
79. KVOA, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
80. KXMB, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
81. KXMC, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
82. Las Cruces Sun-News, “FBI Agent Faults counterterrorism work”
83. Lawrence Journal World, “FBI whistle-blower faults counterterrorism efforts”
84. Library Journal Online, “Budget Report 2008: Treading Carefully”
85. Library Journal Online, “20 Years and Counting”
86. Library Journal Online, “At ALA Midwinter, Arab-American FBI agent says agency cuts
corners”
87. Macon Telegraph, “FBI Agent Faults counterterrorism work”
88. miamiherald.com, “FBI Agent Faults counterterrorism work”
89. Minneapolis Star Tribune, “Librarian wins 2008 Newbery Medal”
90. Minneapolis Star Tribune, “Decorated FBI supervisor and whistleblower faults agency's
counterterrorism efforts”
91. Mlive.com, “FBI Agent Faults counterterrorism work”
92. Modesto Bee, “FBI Agent Faults counterterrorism work”
93. Monterey County Herald, “FBI Agent faults counterterrorism work”
94. MSNBC, “Oh-eight (D): Two polls, two different results”
95. My Fox Boston, “FBI Agent faults counterterrorism work”
96. MyFox Birmingham, “FBI Agent faults counterterrorism work”
97. MyFox Chicago, “FBI Agent faults counterterrorism work”
98. MyFox Colorado, “Baltimore librarian wins newbery medal for best children's book”
99. MyFox Dallas, “FBI Agent faults counterterrorism work”
100. MyFox Detroit, “FBI Agent faults counterterrorism work”
101. MyFox Houston, “FBI Agent faults counterterrorism work”
102. MyFox Kansas City, “Baltimore librarian wins newbery medal for best children's book”
103. MyFox Providence WNAC, “FBI Agent faults counterterrorism work”
104. MyFox Saint Louis, “FBI Agent faults counterterrorism work”
105. MyFox Washington DC, “FBI Agent faults counterterrorism work”
106. MyFoxNY, “Baltimore librarian wins newbery medal for best children's book”
107. New Hope Courier, “FBI Agent faults counterterrorism work”
108. News & Observer, “FBI Agent Faults counterterrorism work”
109. News10NBC, “FBI Agent faults counterterrorism work”
110. Newsday, “FBI Agent faults counterterrorism work”
111. newsmax.com, “FBI Agent faults counterterrorism work”
112. NTV, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
113. oregonlive.com, “FBI Agent Faults counterterrorism work”
114. Orlando Sentinel, “FBI Agent faults counterterrorism work”
115. Ottawa Recorder, “FBI Agent faults counterterrorism work”
116. Pasadena Weekly, “Write side up: Kareem Abdul Jabbar speaks out for teen literacy while
carrying us away 'on the shoulders of giants'”
117. PennLive.com, “Baltimore librarian wins newbery medal for best children's book”
118. PennLive.com, “FBI Agent Faults counterterrorism work”
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119. PennLive.com, “FBI whistleblower faults United States' counterterrorism efforts”
120. Philadelphia Inquirer, “FBI Agent faults counterterrorism work”
121. Pierceland Herald, “FBI Agent faults counterterrorism work”
122. Pioneer Press, “FBI Agent faults counterterrorism work”
123. Pioneer Times-Journal, “FBI Agent faults counterterrorism work”
124. Poughkeepsie Journal, “Local author recognized during Newbery-Caldecott Book Awards”
125. Prescott Herald, “FBI Agent faults counterterrorism work”
126. Providence Eyewitness News, “Decorated FBI supervisor and whistleblower faults agency's
counterterrorism efforts”
127. Salt Lake Tribune, “Librarian wins medal for children's book”
128. San Antonio Express-News, “Agent says FBI flaws hinder terror flight”
129. San Diego Union Tribune, “Decorated FBI supervisor and whistleblower faults agency's
counterterrorism efforts”
130. San Jose Mercury News, “Counterterrorism effort flawed, agent charges”
131. San Jose Mercury News, “FBI Agent faults counterterrorism work”
132. San Luis Obispo Tribune, “FBI Agent faults counterterrorism work”
133. Seattle Post-Intelligencer, “FBI Agent faults counterterrorism work”
134. Sky Valley Journal, “FBI Agent faults counterterrorism work”
135. St. Petersburg Times, “FBI Agent faults counterterrorism work”
136. Tampa Bay's 10, “FBI Agent faults counterterrorism work”
137. The Benton Crier, “FBI Agent faults counterterrorism work”
138. The Kindred Times, “FBI agent faults counterterrorism work”
139. The Philadelphia Inquirer, “Whistle-blower faults FBI”
140. The Press Association, “FBI 'lacks anti-terror skills'”
141. The Southern Ledger, “FBI Agent faults counterterrorism work”
142. The Times-Picayune, “FBI agent faults counterterrorism work”
143. The Washington Post, “FBI Picks Terrorism Expert to Lead Agency's National Security sector”
144. The Washington Post, “FBI Agent Faults counterterrorism work”
145. The Washington Post, “FBI Picks Terrorism Expert to Lead Agency's National Security sector”
146. TheAtlantic.com, “Love Me”
147. TimesDaily, “FBI Agent Faults counterterrorism work”
148. Town Hall, “FBI Agent faults counterterrorism work”
149. Tuscaloosa News, “FBI Agent faults counterterrorism work”
150. USA Today, “FBI Agent Faults counterterrorism work”
151. WAND, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
152. WANE, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
153. Washington Observer Reporter, “FBI whistleblower faults United States' counterterrorism
efforts”
154. WBAY, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
155. WBIR-TV, “Agent faults FBI's counterterrorism efforts”
156. WBOC, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
157. Westfall Weekly News, “FBI Agent faults counterterrorism work”
158. WHBF, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
159. White Rock Reviewer, “FBI Agent faults counterterrorism work”
160. WHO, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
161. Wilkes-Barre Times-leader, “FBI Agent faults counterterrorism work”
162. WJZ, “Baltimore School Librarian Receives Literary Award”
163. WKBT, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
164. WLBT, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
165. WLFI.com, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism
efforts”
166. WLNS, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
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167. WLOS, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
168. WOI, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
169. Worcester Telegram, “FBI Agent faults counterterrorism work”
170. WTHI, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
171. WTOP, “FBI Agent faults counterterrorism work”
172. WWSB, “Decorated FBI supervisor and whistleblower faults agency's counterterrorism efforts”
Neutral:
1. Chronicle of Higher Education, “Librarian: Ohio State Faculty need copyright refresher”
2. Chronicle of Higher Education, “Librarians at for-profit institutions seek to be heard”
3. Library Journal Online, “ALA Miedwinter Preview 2008: Programs and Play”
4. Locus, “Magis in the Mirrorstone”
5. Philadelphia Daily News, “Photo of the Day”
6. Philadelphia Daily News, “Special guest at library meeting”
7. Philadelphia Inquirer, “At the Convention Centers”
8. Philadelphia Inquirer, “At the Convention Centers”
9. Philadelphia Inquirer, “At the Convention Centers”
10. The Philadelphia Inquirer, “At the convention centers”
11. Westchester.com, “WLS strengthens teen outreach with new consultant”
Negative:
1. Wonkette, “The FBI Agent and the Naughty Librarians”
ALA YOUTH MEDIA AWARDS
Circulation at 31,531,182, VPM at 78,214,541 = Total Impression Rate 274,364,307.5
Television Highlights:
 “Today Show” (NBC Network)
 “In Focus” (WPHL-TV)
 “Puerto Rican Panorama” (WPVI – TV)
Radio Highlights:
 “All Things Considered”- NPR National
 “Tell Me More” – NPR National
Print Highlights:
Positive:
2. Akron Beacon Journal, “Bold winners for kids books”
3. Akron Beacon Journal, “Great Lakes author wins Dr. Seuss award”
4. Akron Farm Report, “Children's Prizes Announced”
5. Anime News Network, “2008 Batchelder Award honors VIZ Media for "Brave Story"”
6. Art Daily, “Freedom of Expression: The Art of Peter Sis”
7. Blade, “Children's books receive Coretta Scott King awards”
8. Book Links, “The Schneider Family Book Award”
9. Book Standard, “Brian Selznick and Laura Amy Schlitz Wins Newbery”
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10. Bookseller Publisher Online, “Caldecott and Newbery announced; Clarke on Printz
honour list”
11. Boston Globe, “Notes”
12. Boston Herald, “Baltimore librarian wins newbery medal for best children's book”
13. Boston Sunday Globe, “Ingenuity the mother of 'Invention"
14. Brocktown News, “Children's Prizes Announced”
15. Brooklyn Papers, “Park Slope kids authors kick butt at convention”
16. Canada East, “Baltimore librarian wins newbery medal for best children's book”
17. CBS 3, “King day of Service: Philadelphia Reads”
18. Centre Daily Times, “Simon & Schuster Children's Publishing to partner with Ball State
University”
19. Chandler News Dispatch, “Children's Prizes Announced”
20. CNN, “Librarian wins medal for children's book”
21. CNN International, “Librarian wins medal for children's book”
22. Columbus Distpatch, “Gadget yarn, period piece fetch prizes”
23. Columbus Distpatch, “Invention of Hugo Cabret' wins Caldecott Medal”
24. Conde Nast Portfolio, “Children's Prizes Announced”
25. Daily Herald Online, “Writer finds passion for non-fiction kids' books”
26. Detroit Free Press, “2 from Michigan get kids book honors”
27. Detroit Free Press, “Canton kids enter Batttle of the Books”
28. Detroit Free Press, “Booked to win”
29. Detroit Free Press, “2 from Michigan get kids book honors”
30. Downtown LA Scene, “Culture through the ages”
31. DVDTown.com, “Antarctic Antics…and more hilarious animal stories!”
32. Ely Times, “Children's Prizes Announced”
33. Florida Times-Union, “Newbery, Caldecott winners announced”
34. Georgia Times-Union, “Newbery, Caldecott winners announced”
35. Hamilton Journal News, “"Henry's Freedom Box' library's favorite
36. Harwich Oracle, “At Your Library: Award-winning children's books”
37. Hemscott, “Children's Prizes Announced”
38. Herald News Daily, “Children's Prizes Announced”
39. Hinesberg Journal, “Children's Prizes Announced”
40. Houston Chronicle, “Two innovative works take top awards”
41. Houston Chronicle, “Children's Prizes Announced”
42. Houston Chronicle, “Two innovative works take top awards”
43. Howell Times and Transcript, “Children's Prizes Announced”
44. Jackson News-Tribune, “Children's Prizes Announced”
45. January Magazine, “2008 Newbery Honors Creative Librarian”
46. Jordan Falls News, “Children's Prizes Announced”
47. Kalamazoo Gazette, “Author wins national kids book awards”
48. Kane County Chronicle, “Wredling students in club read to 'choose' Newbery”
49. Kansas City Star, “Five books for children recommended”
50. Kern County Family Magazine, “My Favorite Audiobooks”
51. LA Downtown News Online, “Leo Politi's Books, Murals and Paintings give Los
Angeles”
52. LA Downtown News Online, “Space-age architecture and a prehistoric skeleton take
downtown”
53. Lancashire Evening Telegraph, “Chiefs show faith in Children's RE opinion”
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54. Lancaster Eagle Gazette, “Library hostin gcontest for the best picture book for children”
55. Leading the Charge, “Children's Prizes Announced”
56. Los Angeles Times, “Children's book prizes go to 'Hugo Cabret' and a medieval tale”
57. Los Angeles Tims, “Street artist tapped into LA's spirit”
58. Louisville Courier-Journal, “Caldecott, Newbery awards for children's literature”
59. Metro Kids Delaware, “News & Notes - Medieval Tale wins Newbery”
60. Metro Kids South Jersey, “Medieval Tale wins Newbery”
61. Mlive.com, “Kalamazoo author wins children's book award”
62. Mlive.com, “Calvin author wins 2nd Newbery Honor”
63. Modesto Bee, “Librarian is among Newbery winners”
64. Monterey County Herald, “A look at Caldecott, Newbery contenders”
65. New Canaan Advertiser, “Trucktown' series roars into town on Tuesday”
66. New Hope Courier, “Children's Prizes Announced”
67. New York Times, “Children's Book Awards Break with the Past”
68. New York Times, “Children's Book Awards Break with the Past”
69. New York Times, “Stinky Cheese! Ambassador for Children's Literature”
70. New York Times, “Reads like a book, looks like a film”
71. New York Times Blogs, “Eyes on the Prizes”
72. News & Observer, “Kohl's and Dr. Seuss are here and there and everywhere!”
73. Oberlin, “Children's Prizes Announced”
74. Ottawa Recorder, “Children's Prizes Announced”
75. Parent Paper, “Award Winners”
76. Pegasus News, “DCCCD putting on African-American read-in”
77. People Magazine, “Kid-lit prize winners: Worthy. But are they fun?”
78. Philadelphia Daily News, “At the fair, illustrator booked a new career”
79. Philadelphia Inquirer, “Coretta Scott King: A legacy of peace, leadership & learning”
80. Pierceland Herald, “Children's Prizes Announced”
81. Pioneer Press, “Wisconsin teacher wins Alex award”
82. Pioneer Press, “Baltimore librarian wins Newbery”
83. Pioneer Times-Journal, “Children's Prizes Announced”
84. Pittsburgh Post-Gazette, “Out Loud' author wins Heinz Prize”
85. Pittsburgh Post-Gazette, “Cultural events in the city”
86. Pittsburgh Tribune-Review, “Curl up with a good children's book”
87. Prague Daily Monitor, “Czech author, illustrator Sis wins US prizes”
88. Prescott Herald, “Children's Prizes Announced”
89. Providence Journal, “Bold picks for kids' book awards”
90. Publishers Weekly, “Booksellers react to top children's prizes”
91. Publishers Weekly, “Booksellers react to top children's prizes”
92. Quillblog, “US award honours Christopher Paul Curtis”
93. Richmond Times-Dispatch, “Great books for young adults”
94. Roanoke Times Online, “Author to sign copies of supernatural story”
95. Rocky Mountain News, “Schlitz book wins prestigious Newbery”
96. Salt Lake Tribune, “Librarian wins Newbery medal for best children's book”
97. Salt Lake Tribune, “Librarian wins Newbery medal for best children's book”
98. San Antonio Express-News, “Caldecott, Newbery award winners named”
99. San Diego Union Tribune, “Steve Fancis to formally enter race for Mayor”
100. San Diego Union Tribune, “Writer and Illustrator's 'Hugo Cabret' wins award”
101. San Francisco Chronicle, “Awards given to best children's books”
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102. San Jose Mercury News, “Baltimore librarian wins 2008 Newbery award”
103. Sarasota Herald-Tribune, “Coming to town”
104. Sarasota Herald-Tribune, “Actor visits to share the benefits of being a mentor to
youths”
105. Sarasota Herald-Tribune, “CSI' actor's role off screen - mentor”
106. schoollibraryjournal.com, “Another librarian Wins Newbery; Selznick nabs caldecott”
107. Seattle Post-Intelligencer, “Books - Kid Stuff”
108. Seattle Times, “French President, singer married?”
109. Shrewsbury Chronicle, “At the library”
110. Slate, “Cloning around”
111. Spokesman-Review, “Former Spokane author writing personal blog”
112. St. Louis Post-Dispatch, “The graphic novel comes of age in glorious books for
children”
113. St. Louis Post-Dispatch, “POST-DISPATCH BOOK EDITOR”
114. Star Tribune, “Prize reading”
115. Stockton Record, “Friday fun club at Chavez library”
116. StreetInsider.com, “Simon & Schuster Children's Publishing to partner with Ball State
University”
117. The Benton Crier, “Children's Prizes Announced”
118. The Charlotte Observer, “Children's author at March 11 event”
119. The Columbus Dispatch, “Gadget yarn, period piece fetch prizes”
120. The Daily Advertiser, “Book lover gets her dream job”
121. The Fresno Bee, “Paying homage to the poet”
122. The Fresno Bee, “Book prizes given this year to works are different than previous
winners”
123. The Grand Rapids Press, “Calvin author wins 2nd Newbery Honor”
124. The Kindred Times, “Children's Prizes Announced”
125. The Philadelphia Inquirer, “Coretta Scott King: A legacy of peace, leadership &
learning”
126. The Philadelphia Inquirer, “A children's book fair for everyone”
127. The Philadelphia Inquirer, “These prizes don't all go by the book”
128. The Philadelphia Inquirer, “Bold' picks for kids book awards in Phila.”
129. The Seattle Times, “Local writers win national awards”
130. The Sunday Oregonian, “Every Family Reads book celebrates foods - in haiku”
131. The Times-Picayune, “Applause, applause: Local writers continue to rack up awards”
132. The Washington Post, “Children's book award winners break the mold”
133. The Washington Post, “Literary Calendar”
134. thenewstribune.com, “Drawing power”
135. TheNewsTribune.com, “Kids' books let it snow, then follow the action”
136. Today's Charlotte Woman, “Jeannette Walls brings past into the present”
137. Top40-charts.com, “The Polar Express Sountrack' Certified Gold!”
138. Trading Markets, “Kohl's and Dr. Seuss are here and there and everywhere!”
139. Uconn Advance Online, “Author Timie dePaola receives children's literature award
from Uconn Libraries”
140. USA Today, “Top childen's book awards go to 'Invention,' 'Good Masters'”
141. Vail Daily News, “Vera Elizabeth Stevens, 1922-2008”
142. Washington Post, “Children's book award winners break the mold”
143. Washington Post, “Picture books for a snowy day”
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144. Web Services Journal, “Simon & Schuster Children's Publishing to partner with Ball
State University”
145. Westfall Weekly News, “Children's Prizes Announced”
146. White Rock Reviewer, “Children's Prizes Announced”
147. Wilkes-Barre Times-leader, “Baltimore librarian wins newbery medal for best
children's book”
148. Wisbusiness.com, “Kohl's and Dr. Seuss are here and there and everywhere!”
149. World, “Newbery roundup”
150. Yahoo! Noticias En Espanol, “Imprimir Articulo: Yuyi Morales y Margarita Engle
ganan premios de Pura Belpre”
Natural:
1. Chicago Tribune, “Rough roads”
2. Forbes, “Children's Prizes Announced”
3. Fort Wayne Journal Gazette, “Community Update”
4. Isthmus, “Too much coffee, man? Heck no!”
5. Metro Kids Pennsylvania, “Medieval tale wins Newbery Medal”
6. Milwaukee Journal-Sentinel, “Newbery pick began as lesson”
7. Pittsburgh Post-Gazette, “Best Books for Babies' recommends titles for the very young”
8. Pittsburgh Post-Gazette, “Out Loud" winner wins Heinz Prize
9. Publishers Weekly, “News Briefs”
10. Publishers Weekly, “Selznick and Schulz discuss their award-winning books”
11. San Diego Union Tribune, “Writer and Illustrator's 'Hugo Cabret' wins award”
12. Sky Valley Journal, “Children's Prizes Announced”
13. So Hood Magazine, “Marvel congratulates YALSA Great Graphic Novel Award”
14. The Philadelphia Inquirer, “Children's lit prize to 544-page novel”
15. VOAnews.com, “Barbara Cooney, 1917-2000: She Created Popular Children's Books”
16. WELT ONLINE, “Kohl's and Dr. Seuss are here and there and everywhere!”
Negative:
1. National Review, “Foiled. Again?”
2. Worthington Daily Globe, “State of Mind: Lots of Minnesota-themed reads available for
holiday gifting”
SCHOOL LIBRARY REFORM
Circulation at 3,162,993, VPM at 20,000 = Total Impression Rate 7,957,482.5
Radio Highlights:
KGY-AM (AP Broadcast)
KLAY-AM (Tacoma talk radio)
KPLU-AM (NPR Seattle)
KVI-AM (FOX News, 570-AM)
Print Highlights:
Positive:
1. Education Week, “Campaigns Spreading to Reverse Downturn in Library Financing”
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2.
3.
4.
5.
6.
Phi Delta Kappan, “Is your school librarian 'highly qualified'?”
Seattle Times, “Crass-roots effort begins to save school libraries”
The Jewish News weekly of Northern California, “A tale of two schools”
Wall Street Journal, “What makes Finnish kids so smart?”
Wall Street Journal International, “What makes Finnish kids so smart?”
BOOK CHALLENGES
Circulation at 9,787,394, VPM at 4,288,423 = Total Impression Rate 35,189,542.5
Print Highlights:
Positive:
1. Albuquerque Journal, “Sandia allows access to books after outcry”
2. Baltimore Sun Online, “Book allowed back in class”
3. Baltimoresun.com, “Book allowed back in class”
4. Florida Times Union, “School library talk looks at topic of banned books”
5. LifeSiteNews.com, “Planned Parenthood-Endorsed Book for Young Children too
"Sexually Explicit" for Prisoners”
6. Morning Call (Bucks-Berks-Montgomery County, “Freedom of speech with 'King &
King' book”
7. Pueblo Chieftain Online, “Children's book back on shelf at school library”
8. Spokesman-Review, “Writer's young-adult books tackle tough issues”
9. themorningcall.com, “Freedom of speech with 'King & King' book”
10. Wesleyan Connection, “Wesleyan Librarian receives intellectiual freedom award”
Neutral:
1. Allentown Morning Call Online, “Children's book outrages parents”
2. CTV.ca, “Religious film furor: 17 movies that stirred the theocratic pot”
3. Gay Chicago, “Rowling outs wizard in Harry Potter books”
4. Pittsburgh Morning Sun, “Is the Golden Compas anti-religion”
5. Mercury News online, “Beyond the covers: Gifts for book lovers”
6. Pittsburgh Morning Sun, “Is the Golden Compas anti-religion”
Negative:
1. CBC.ca, “Challenges to books on the rise, author says”
2. cbc.ca, “Challenges to books on the rise, author says”
3. cbs2chicago.com, “Critics say 'Golden Compass' is anti-god”
4. CTV.ca, “Controversy erupts after schools pull 'atheist' book”
5. ctv.ca, “Religious film furor: 17 movies that stirred the theocratic pot”
6. ctv.ca, “Controversy erupts after schools pull 'atheist' book”
7. Dateline Alabama, “Board delays vote regarding 'Sandpiper'”
8. Dateline Alabama, “Board delays vote regarding 'sandpiper'”
9. Fort Worth Star-Telegram, “Response to 'Golden Compass' film varied”
10. Kentucky.com, “Schools and parents grapple with 'The Golden Compass”
11. LaCrosse Tribune, “Bishop Listecki: 'Golden Compass' points to evil”
12. LaCrosse Tribune.com, “Bishop Listecki: 'Golden Compass' points to evil”
13. Lexington Herald Leader Online, Kentucky.com, “Schools and parents grapple with 'The
Golden Compass'”
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14. lifesitenews.com, “Planned Parenthood-endorsed book for young children too "sexually
explicit" for prisoners”
15. Lubbockonline.com, “Parents decry reading of controversial book to Shallowater thirdgraders”
16. Morning Call, “Freedom of speech with 'King & King' book”
17. Morning Call (Bucks-Berks-Montgomery County, “Children's book outrages parents”
18. Newsday, “Battle over what kids read”
19. Pittsburgh Tribune-Review, “Area religious leaders fret over message of 'Golden
Compass'”
20. Pittsburgh Tribune-Review, “Area religious leaders fret over message of 'Golden
Compass'”
21. Pueblo Chieftain, “Children's book back on shelf at school library”
22. SignOnSanDiego.com, “Action, adventure and atheism? 'Compass' meets some
opposition”
23. Star-Telegram.com, “Response to 'Golden Compass' film varied”
24. State, “Conroy books at heart of First Amendment debate”
25. The Buffalo News, “Book tests limits”
26. The Morning Call, “Children's book outrages parents”
27. The News & Observer, “Johnston hunting for books to remove”
28. The Sacramento Bee, “Pointing at 'Compass'”
29. The Star Ledger Newark, “A question of direction”
30. The Sunday Journal, “Praise, and a spot on banned list”
31. themorningcall.com, “Children's book outrages parents”
32. WHSV, “Of Mice and Men Challenge'”
INTERNET FILTERING
Circulation at 5,754,345, VPM at 0 = Total Impression Rate 14,385,862.5
Print Highlights:
Natural:
The Dallas Morning News, “Libraries not for porn”
Negative:
1. ajc.com, “Libraries' efforts to block porn from computers aren't sure-fire, officials admit”
2. Atlanta Journal Constitution Online, “Libraries' efforts to block porn from computers
aren't sure-fire, officials admit”
3. Denver Post Online, “Library secure for kid porn”
4. denverpost.com, “Library secure for kid porn”
5. Detroit Free Press, “Commissioners to discuss porn and the public library”
6. Florida Today, “Web-savvy teens likely to meet cyberbullies”
7. New York Times (Westchester County Ed.), “Library walks fine line on Web
pornography”
8. News & Observer, “Raising kids, and issues”
9. Sunday Denver Post & Rocky Mountain News, “Library secure for kid porn”
10. The Dallas Morning News, “Library's porn issues headded to City Council”
11. The Dallas Morning News, “I have an earnest respect for public libraries, but…”
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CAMPAIGN MESSAGING
Circulation at 6,660,687, VPM at 2,593,263 = Total Impression Rate 23,134,875
Print Highlights:
Positive:
1. Bay Area Parent (East Bay ed.), “Library cards get funky”
2. boston.com, “A storied legacy of learning”
3. Chicago Tribune, “The age of libraries isn't over yet”
4. ContraCostaTimes.com, “Bilingualsim part of libraries' mission”
5. Des Moines Register, “Brokers' fines cover investment class”
6. Georgia Times-Union, “Libraries an asset”
7. mydesert.com, “Palm Springs Public Library experiences significant registration growth”
8. Networking Magazine, “21st Century Libraries: Not Just Books”
9. New York Times <Sunday (Connecticut Edition), “Much Loved Libraries, Now Much
Used”
10. News & Views for the Young at Heart, “Turning a New page”
11. OC Family Magazine, “Homework relief - for parents!”
12. Omaha World-Herald, “Tots hooked on books”
13. Philadelphia Daily News, “What's Playing at the library?”
14. The Atlanta Constitution, “Activities for kids and families”
15. The Sun, “A town for children”
16. Woman's Day, “the library helped me start my business”
Neutral:
1. Detroit Free Press Online, “Beyond Books, Movies and CDs: Libraries lend out art, tools
and more”
2. LibraryJournal.com, “Reference Work may get a new definition”
TECHNOLOGY
Circulation at 2,074,131, VPM at 36,097,494 = Total Impression Rate 95,429,062.5
Print Highlights:
Positive:
1. Indystar.com, “Can library remain relevant in digital age?”
2. The Charlotte Observer, “He says Web doesn't click like books do”
3. The Dallas Morning News, “In digital age, libraries turn a page on services they offer”
4. The Indianaplis Star, “Can the library remain relevant in a digital age?”
Negative:
1. Boston Phoenix, “Wikiality Rules”
2. courierjournal.com, “Teaching children information literacy”
3. Yahoo! News, “Google and its enemies”
TEEN LIBRARY USE
Circulation at 3,032,027, VPM at 9,150,257 = Total Impression Rate 30,455,710
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Print Highlights:
Positive:
1. Express, “Teenagers, unplugged”
2. Miami Herald, “Teenagers are reading more than books”
3. Miami Herald Online, “Teenagers are reading more than books”
4. miamiherald.com, “WWE news, notes”
5. miamiherald.com, “Teenagers are reading more than books”
6. News Blaze Online, “Response to NEA Study, Supporting Libraries Key to Increasing
Youth Literacy”
7. Ocala.com, “Faux Photos: The Teen Hoax Photo Competeition”
8. Pioneer Press, “Libraries still draw young adults”
9. Sunday Eagle, “Kansas author's book named to ALA list for reluctant young readers”
10. The Columbus Dispatch, “Young adults are wired into libraries, study finds”
11. The Seattle Times, “Biggest fans of libraries? Younger, wired set”
12. The Times-Picayune, “Applause, applause: A New Orleans writer is among finalists for
the Amazon Breakthrough
13. Novel Award”
14. The Washington Post, “A New Shelf Life Begins”
15. Times-Union, “High-stakes novel”
16. roanoke.com, “Author to sign copies of supernatural story”
Neutral:
1. happynews.com, “High Schoolers Prepare for National Vocabulary Contest”
2. Hyde Park Living, “Hyde Park Branch Library News”
3. miamiherald.com, “Miami Dolphins foundation wins award”
Negative:
1. Boston Globe, “Young prople reading a lot less”
2. Boston Globe, “Rescue reading”
3. Boston Globe Online, “Young people reading a lot less”
MISCELLANEOUS
ACADEMIC LIBRARIES (3) circulation rate of 220,477, impression rate of more than 551,192
ALA AWARDS (2) 40,000
ALA GRAPHICS (4) circulation rate of 2,000, VPM 206,320
ALA MENTIONS (89) circulation rate of 11,660,274, VPM 49,847,972
ALA PUBLIC PROGRAMS OFFICE (8) circulation rate 7,164,979, VPM 653,056
EPA LIBRARIES (1) circulation rate 0, VPM 96,651
INTELLECTUAL FREEDOM (4) circulation rate 540,651
LIBRARIANSHIP (12) circulation rate of 2,868,380, VPM 1,210,827
LIBRARY FUNDING (7) circulation rate of 735,266, VPM 4,972,222
LEGISLATIVE (3) circulation rate of 4,807
LORIENE ROY (5) circulation rate of 673,111
USA PATRIOT ACT (1) circulation rate of 50,000
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