THE ELEGANCE OF GENEROSITY & THE ESSENCE OF LUXURY: TAG HEUER’S NEW TAKES CENTER STAGE. The star power of two feminine icons—Cameron Diaz and the TAG Heuer LINK-combine to create a new constellation of luxury products The Hollywood legend with the radiant smile. The Swiss luxury watch with the sinuous silhouette. Two superstars, instantly recognizable. Cameron Diaz and her TAG Heuer Link Lady. Feminine. Forceful. Audacious. Symbols of contemporary glamor. In every role, Cameron Diaz steals our hearts. So too does the new triple-threat watch and bijoux set from TAG Heuer bearing her name: the CAMERON DIAZ LINK LADY TRILOGY. The multi-wear watch, bracelet and ring collection reinterprets the LINK’s glamorous lineage and redefines the whole notion of “femininity.” Superb ergonomics, supreme comfort, effortless elegance: the LINK, with its emblematic Sshapes, is one of the most successful designs in contemporary luxury. Avant-garde in the extreme, it is a pleasure to the eye as much as the wrist. Its newest incarnations multiply the elegance. Created with Cameron Diaz to bring financial support to UN WOMEN (The United Nations Entity for Gender Equality and the Empowerment of Women), the LINK LADY TRILOGY is a limited edition collection of the newly launched LINK LADY--watch, ring and bracelet--designed exclusively for today’s most empowered women. Women like the brand’s sparkling Ambassador.“ TAG Heuer is known as a quality luxury brand and I wanted my limited edition to reflect that sensibility” said Cameron Diaz” I wanted to help create a set that a woman would feel was very special” MIX AND MATCH: THE S-SHAPED UNIVERSE EXPANDS The LINK LADY TRILOGY is more than a watch, and more than a piece of jewelry. It is the fullest expression of TAG Heuer’s savoir-faire in feminine luxury to date. Nestled in a precious jewel box are three dazzling elements--the LINK Lady watch, ring and bracelet--co-designed by one of the most daring actresses of our day. The S-shaped links of the watch’s iconic bracelet are echoed in the the exquisite double-S links of the ring and the single-S links of the bracelet. All three, forged in the line’s signature polished stainless steel, catch the light and sparkle all day, and all night. Wear one, wear all: alone or ensemble, the three stellar bijoux, like the versatile TAG Heuer Ambassador whose signature graces the watch’s caseback, radiate star power. The LINK LADY AUTOMATIC is the first automatic watch for women in the LINK Collection.The case is rounded and highly polished, reminiscent of a river stone. The dial design is delicately refined, with date window at 6 o’clock, and a stunning guilloche pattern of concentric lines across the face. The powerful movement is visible through the transparent sapphire caseback. A covetable collectible for watch lovers and connoisseurs, the gorgeous 34.5mm timepiece with full diamond bezel is one of the most ultra-feminine creations ever produced by the brand. THE LIMITED EDITION “LEONARDO DICAPRIO” LINK CALIBRE 16 CHRONOGRAPH A benchmark of elegance and ultimate comfort since 1999, the best-selling LINK collection has ceaselessly evolved to reflect the contemporary tastes and needs of TAG Heuer men and women. Today, for men, there is a new watch at the helm: the LIMITED EDITION “LEONARDO DICAPRIO” LINK CALIBRE 16 CHRONOGRAPH. The exclusive edition (2,000 pieces) has a magnificent navy-blue lacquered dial and is signed on the smoked sapphire caseback by Hollywood legend Leonardo DiCaprio. Proceeds from the sale of the blue-dial LDC Limited Edition Link will go to Leonardo DiCaprio’ environmental charity partners in the USA: Green Cross International and the Natural Resources Defense Council ( NRDC ). The LINK starring Cameron Diaz, Leonardo DiCaprio, UN Women, Green Cross and the NRDC. A shining constellation of social responsibility in the luxury universe of TAG Heuer. Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. Today, one of the largest and most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world. TAG Heuer is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th, 1/1.000th and 1/10.000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper for Formula One in the 1990s and the legendary Indy 500 race today, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher. This is reflected in its partnerships with F1 team Vodafone McLaren Mercedes and its World Champions Lewis Hamilton and Jenson Button, Audi Sport in the Le Mans 24 Hours, the DTM, endurance races, as well as Automobile Club de Monaco with the prestigious Monaco Grand Prix. Now involved in Monaco, Le Mans and Indianapolis, TAG Heuer is ‘’Mastering Speed’’ on motorsport’s 3 most iconic racetracks. In 2011, the brand signed an historic partnership agreement to become the Official Timekeeper of the International Motorcycling Federation (FIM). Also in 2011, TAG Heuer joined ORACLE Racing Team USA, the team involved in defending the America’s Cup title, and today is their official partner for watches and eyewear. More than ever, the brand epitomizes prestige and performance through active partnerships with Hollywood icon Leonardo DiCaprio, Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen and WTA tennis champion Maria Sharapova. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry. TAG Heuer has been recognized for its responsible watchmaking practices by the Responsible Jewellery Council, which awarded the brand full RJC Member Certification in 2011.The newest additions to the TAG Heuer legacy are: the Calibre 1887, an in-house, Swiss manufactured, integrated column-wheel chronograph movement that pays tribute to the original Heuer oscillating pinion of 1887, one of the brand's first patents and a major benchmark in modern watchmaking; the TAG HEUER CARRERA 1887 CHRONOGRAPH, named 2010 Swiss Watch of the Year in the prestigious “La Petite Aiguille” (“Small Hand”) category of the Grand Prix de l'Horlogerie de Genève; and the Heuer Carrera Mikrograph 1/100th Second Chronograph, the first ever column wheel integrated mechanical chronograph with 1/100th of a second display by a central hand, which pays tribute to the legendary Heuer Mikrograph stopwatch of 1916. At BaselWorld 2011, TAG Heuer unveiled the TAG Heuer Mikrotimer Flying 1.000, the only mechanical chronograph to measure and display the 1/1.000th of a second. The technological marvel was named the “2011 Swiss Watch of the Year” in the prestigious “Sport” category of the Grand Prix de l'Horlogerie de Genève, and the SIAR (Latin America’s most prestigious watchmaking award) "Best Concept of the Year". TAG Heuer was also awarded in 2011 by REVOLUTION, a leading watch magazine, both the “Best sports watch” and “Best achievement” prizes. In January 2012, TAG Heuer pushed innovation further than science dreamed possible with the TAG HEUER MIKROGIRDER Concept: a 5/10.000th of a second chronograph beating at 1.000 Hz or 7.200.000 beats per hour. TAG Heuer also announced in March a new ambassador, Cameron Diaz, who will support the new LINK LADY collection.