A Call for Renewal in Tourism Ethnographic Research: The researcher as both the subject and object of knowledge Abstract Our critique of tourism ethnographic research argues that too much existing published work tends to cite preceding studies as methodological precedents without stating how particular approaches were operationalised. Moreover, findings are often presented as individual cases with limited utility in terms of theory building or wider understanding of contextual phenomena. We argue that closer attention, first to current developments within anthropology, which seek to overcome researcher naivety and second, greater philosophical reflexivity would elevate both the rigour with which such work is undertaken and the seriousness with which it is received in the wider academy. We call for a double-reflexivity in ethnographic research in tourism that accepts both the specific situational nature of individual studies and the wider discursive frames within which they are embedded. We call for constant reflection on, and acknowledgment of, this duality in ethnographic research where, after all, the researcher is so intimately embedded in empirical and subjective terms. Key Words Philosophy; Subjectivity; Reflexivity; Ethnography, Cultural Tourism Acknowledgement The authors wish to pay tribute to the late Professor Richard Prentice with whom we were working on this project when he sadly passed away. We also thank his wife, Vivien Andersen, for granting us continued access to his papers. Richard’s ideas formed the original impetus for this paper and we hope our development of them does him justice. 1 A Call for Renewal in Tourism Ethnographic Research: The researcher as both the subject and object of knowledge This article is prompted by some concerns with those uses of ethnography in tourism research which privileges the single ethnographer engaged in brief, stand-alone, periods of fieldwork. Our call is for multiple, associated, ethnographies to express the diversity and potential in association of such expression. This call flows from a hallmark of ethnographic method: namely, that ethnography is personal but that the subjectivities they proceed from and return to are collective. Personal knowledge requires the far reaching participation of the knower (Polanyi, 1962). Further, people express themselves variably in highly interpretive situations, and in this respect ethnographic research in tourism shares many features with so-called ‘creative tourism’ as theorised by Prentice and Andersen (2007) and Richards and Wilson (2007). Hom Cary (2004) reflects on the theoretical challenges inherent in capturing the moment where the dissolution of immediate tourist experience dissolves into wider narrative or discursive situatedness. Scarles (2009, p. 485), meanwhile, locates a similar moment of individual dissolution and inter-subjective becoming in tourists’ production of photography and its subsequent incorporation in a wider discursive realm. We suggest that this problematic is also present in the case of individual tourism researchers adopting ethnographic methods where the immediacy of experience, its expression and subsequent enunciation in and as discourse is concerned. The boundary between experientially immersed, actively engaged, consumers of tourism and many researchers of the phenomenon appears indistinct in much existing research. Multi-perspective ethnographies would address Tribe’s (2006, p. 375) assertion that, “the story that is told will be inevitably skewed by the person or the researcher and their situatedness.” By referring to Foucauldian principles of knowledge production and management and calling for engagement with contemporary anthropological practices in tourism, this article offers fresh methodological insight to the field. Previous use of Ethnographies in Tourism Concern about inadequate attention to the actual uses of methods, as distinct from invocation-bycitation of their existence, by some users of ethnography in tourism research forms the motivation for this study. The significance of the personal often ignored in practice and ethnographies are, in effect, reified as representations of generality. In effect, users of tourism ethnographies are overprivileging certain studies by using individual interpretations as infrequently questioned ‘truths’. While users of ethnographies may all know that the representations within them are highly personal, this is rarely demonstrated in appraising the operationalisation of method or in making clear the tentative and contingent qualities of the representations gleaned from the studies used. Our concern is thus with the often stand-alone or ill-defined use of ethnographic methods in tourism discourse, rather than necessarily with their original provenance. Multiple ethnographies undertaken in tourism on the same society or sub-grouping to explore alternative interpretations are rarely undertaken. The closest to such an approach is that of second-order abstraction from the views of others (Matheson, 2008). 2 The failure to recognise the essentially personal qualities of ethnographies leads to a second concern about tourism discourse: namely, that of the failure to mirror or to critique changes in ethnographic method as articulated by anthropologists in the wider disciplinary sense. Reference to anthropologists is important, as this is the discipline in which this method has traditionally been developed. Ethnographies are rarely contested in tourism research, unlike, for example, journalistic interpretations. Yet ethnographic discourse in anthropology has moved away from the Empiricist / Structuralist approach commonly imagined in tourism. It has transformed into what may be termed the Interpretative / New Journalism / Poetics approach (Denzin, 1997; Van Manen, 2002) and progressively into the Expressivism / Expressive Perception approach (Rudd, 2003). These phases of transformation are difficult to map in tourism discourse and, it might be said, have largely bypassed it. These developments reveal the rigour of ethnography, as manifested within the tourism subject area to be often lacking in theoretical and applied development. As said above, our first concern is with how ethnographies have actually been used in tourism discourse. The uses of four well-established methodological approaches for tourism ethnography (Crang, 1996; Palmer, 2005; Smith, 1998; Sørensen, 2003) were analysed in terms of if, and how, the foci of the method used was discussed, and if, and how, the operationalisation of these authors’ methods was fully articulated by other researchers making use of them. Summary results are shown below in Table 1. [Take in Table 1 here] The results confirm our concern. Method was rarely discussed by the users of these ethnographies, particularly in terms of detailed accounts of its implementation. We are not asserting that all users should have discussed the methods of these ethnographies before citing them when the need is to, for example, simply cite the precedents of broadly similar studies in analogous contexts. Nor are we, in this paper, casting doubt on the soundness of the original ethnographic methods developed and subsequently invoked. The focus of our concern veers towards ‘claims of use’ rather than acknowledgment of prior occurrence. Yet the overall picture presented is far from an evaluative profile, and in consequence our view is that current attention to method is inadequate. Indeed, the current profile would imply that the findings of ethnographies are being used largely irrespective of how they were derived. Our contention is that this is a misuse of ethnography which needs to be corrected. Quantitative methods are commonly contested and their findings qualified by their users. We are simply asking that ethnographic methods be subject to a like academic scrutiny. In turn, this may require the authors of tourism ethnographies to engage in reflection similar to the discourse of mainstream ethnography. 3 The Development of Ethnography, Personal Sensing and the Lived Experience Participation of the knower is central to the interpretive – expressive method. The leading principle of the Vienna Secession was Naked truth and truthful nakedness (Metzger, 2005). The study of lived experience likewise seeks to bridge the duality of the observed and the observer (Coffey, 1999) and to re-align ethnography with hermeneutic phenomenology, as interpretive ethnography. It recognises the potential contributions interpretive ethnography and hermeneutic phenomenology can make to tourism analysis. Briefly defined, phenomenology is the description of lived experience, and hermeneutics is the interpretation of experience. Developments in hermeneutic phenomenology are paralleled in ethnography with changes from classical to interpretive and critical ethnography. Whereas interpretive ethnography is interested in interpreting lived experiences, critical ethnography commonly takes engagement a stage further and challenges power structures (Foley & Valenzuela, 2005). Despite its importance, lived experience is a comparatively neglected area of consumer experience in tourism research (Franklin, 2003). Likewise, personal sensing is a comparatively neglected method in the subject area, presumably because it makes no pretence to objectivity. It recognises, instead, the centrality of subjective reaction and reflexivity, and is a form of exploration and meaningmaking. It is quite literally about relating lived experience. Its input is impression; its process is engagement with subject matter; and its output is expression. The validity of the method is in the creative process and in the insights produced, with reliability important in identifying the contrasting expressions produced and their linkage to relived experience, rather than in their replication. It is the plausibility and relevance to the reader of the expression which makes personal sensing as a hermeneutic phenomenological method of value (Van Manen, 1990). This is similar to the emotional authenticity felt in performances (Matheson, 2008). Equally, as with design, general principles may be abstracted from expressions made by similar individuals and these principles, however implicit, underpin shared expression. These are the experiential structures, or themes, which give shape to the shapeless from everyday lived experiences (Van Manen, 2002). Personal sensing is nothing new, either as method or lived experience. It is how we function as human beings and how we amass cultural capital appropriate to our lives. Ethnography seeks to use like methods to describe a group or culture through sensing and reflection while submersed in a local community. This is essentially a long term form of immersion which not only affects the research outcomes but also the researcher (Coffey, 1999). Its intention is to show how social action in one world can be understood from the perspective of another culture. This is what cultural tourists also commonly do. The parallel may be taken further. Ethnographers seek ‘natural’ as opposed to contrived or experimental contexts, although these now include mediated or cinematised environments as the ‘real’ world is no longer the only referent for analysis, if it ever was so (Denzin, 1997). ‘Serious’ cultural tourists, likewise, commonly seek ‘natural’ contexts as authentic. 4 Expressive Phenomenology and the Need for Multi-Ethnographies Contemporary ethnography is as much about interpretation as it is about description (Denzin, 1997). Like hermeneutical phenomenologists, ethnographers’ practice is, now, to reflect explicitly on lived experience, and not simply to describe it. It can also become a discourse of emotions, with ethnographers contesting how far it is possible to keep personal emotions out of analysis and representation (Coffey, 1999). As such, it is a method about representing multi-vocal and parallel discourses in which stability and firm representation is challenged. Multi-perspective epistemology and multiple standpoints contest the privileging of any single ethnographer’s representation. Ethnography is thus an impressionistic but also reflexive method, flexible in techniques, and is an approach rather than a set of specific procedures. ‘Serious’ cultural tourists are similarly flexible, being practiced at what they are doing (Stebbins, 2006). Other than in the comparative transience of their stay at a place, ‘serious’ cultural tourists may, in effect, be thought of as ethnographers. Much depends on the reflexivity and seriousness of engagement ascribed to cultural tourists and the impact of their shortness of stays on how far this ethnographic metaphor is appropriate. If it is, cultural tourists may be used as such to form a basis of shared expression for academic analysis. For cultural tourists located in Pine and Gilmore’s educational quadrant, absorption and engagement are foremost, and these are the true ethnographers among tourists. Like sociological impressionism, expressive phenomenology has also been recently introduced into tourism (Wijesinghe, 2008) as a form of hermeneutic phenomenology. However, in contrast to sociological impressionism, expressive phenomenology has sought to recognise the inevitability of converting impressions into expressions. Unlike sociological impressionism, it seeks to connect beyond the level of feelings, and seeks to get beyond emotions to what is felt (presences) in the context of these emotions. It seeks to grasp and portray presences as a pre-analytical primordial form of knowing before what Davies (2006, p. 182) calls the analgesic effect of historical illusio modifies, through expressive representation, that fleeting aesthetic immediacy. A useful metaphor for the approach is the early twentieth century European Expressionism artistic genre (Lloyd & Moeller, 2003). The artistic genre sought to primitivise the representation of urban society, emphasising passion, spontaneity and vitality in an intensity of expression (Lloyd, 1991). As a form of ethnography, expressionism commonly uses narrative as a medium, recognising narrative to be an active reconstruction of events and significances, tied together through time by the narrator as a plot, like artist as painter. 5 Expressive phenomenology also focuses on explicitly past experiences rather than current experiences, as illustrated in the latest use of expressive phenomenology in ‘Netnography’ (after ‘Ethnography’), interpreting blogs as narratives, thus post hoc and written to a reflective plot. In expressive phenomenology the creative process of creating expressions is seen as desirable in this method. In expressive phenomenology the use of narrative is thus not an attempt to recapture the former meaning of an experience as it was first experienced, but is a rearranging of experience in a way that creates possibilities for new meaning to emerge or for the authentication of the original meaning. We acknowledge however, that this rearranging of experience cannot take place outside of the discursive frames within which researchers themselves operate. This brings with it the need for an additional layer of subjective reflexivity to be stated by researchers: a point we will return to. Another important difference between expressive phenomenology and sociological impressionism is that the former has used narratives produced by someone other than the researcher, rather than by the researchers themselves. However, if interpreted as a form of hermeneutic phenomenology, expressive phenomenology offers a working method for researchers also to convert their own experiences into expressions. As in all hermeneutical analysis, the task becomes that of interpreting pattern to make details meaningful. Central to hermeneutics is its circular or spiralling method: the meaning of the part can only be understood if it is related to the whole; and the meaning of the whole only through its parts, and the repeated progression through this. What is interpreted is not fact or data, but text made up of meaningful signs, requiring identification and contextualisation. Contextualisation includes new contexts from other fields of knowledge and re-contextualisation through a dialogue with a text. This dialogue requires entering the text, with dialectic between familiarity and distance, and a dialogue with the imagined reader of the interpretation. Hermeneutics commonly recognises the importance of insight and intuition. That is, that knowledge is not acquired through reasoning but instead is gained in an instant flash. It is the authors’ belief that hermeneutical spiralling can be used to operationalise expressive phenomenology as a method for articulating self-expression as well as understanding the expressions of others by crossassociation with shared subjectivity and discourse. All of these processes can apply to so-called ‘mystories’ and ‘self-narratives’ as they can to the texts of others. Indeed, hermeneutical practice includes starting with personal experiences as both accessible and orientating (Van Manen, 1990). Self-narrative analysis thus provides one means of starting engagement with seeking meanings in experiences. This is, we suggest, a self-conscious manifestation of what Said (1983, p. 40) has called “the designed interplay between speech and reception” where experience rendered into text finds its ‘worldly’ place and discursive utility. Personal sensing has not been totally ignored in tourism. For example, Lynch (2005) used what he termed sociological impressionism as a method. This is a method concerned with subjective experience, the spiritual and the emotional self. It focuses on the intangibles that arise from experience, and attempts to capture a stream-of-consciousness, and therefore to represent the 6 uniqueness of subjective experience. Lynch (2005) concentrated on immediate perceptions that acquire permanency and on impressions which were as near spontaneous as circumstances permitted. The method seems to be a less formal application of Descriptive Experience Sampling (DES) which has been used in psychology for twenty years (Hulburt & Scwitzgebel, 2007). In the latter method, experiences are recorded by subjects at set times. Like DES, sociological impressionism requires researchers to focus on analysing their own experiences. As such, sociological impressionism is a method of personal sensing, but not one undertaken at fixed intervals, rather recorded on an opportunist and situational basis. The difficulty with sociological impressionism is that it has so far focused only on the expressions of a single individual, rather than seeking shared expressions. It is unclear how impressions can be any more than a diary or set of notes produced at the moment of impression, and whether these notes are an accurate representation of introspection. DES has attracted like concerns. Further, once written up as an academic paper the author, in effect, converts impressions into expressions, but without a formal method to record the processing of the information. Discourse in hermeneutic phenomenology and interpretive ethnography would further contest the ability of a researcher to report impressions rather than expressions of discourse. This is because the transcription of feelings and emotions itself simplifies and interprets these into words. “All recollections of experiences, reflections on experiences, descriptions of experiences, or transcribed conversations about experiences are already transformations of those experiences” (Van Manen, 1990, p. 54). And likewise, “Our data are constructed through our memories of happenings and memories of our informants” (Coffey, 1999, p. 110). Statements such as these reflect the engagement qualitative methods foster in their users, and that memory can be reformed given that it is simultaneously situational and temporal. Philosophical Associations and Subjective Reflexivity It would be an abrogation of intellectual responsibility if we did not acknowledge that our concerns are manifestations of a philosophical problem of longstanding: that of the anxiety producing dialectic between individual and collective subjectivities. Our response is not to argue for a refinement of method within the tradition of individual tourism ethnographies, allowing for more rigorously derived and empirically sound outcomes. Rather, we argue for attention to be paid to the possibility for individual subjects’ forms of knowing within the wider discursive formations they inhabit. This requires the systematic collation of multiple ethnographically derived representations drawn from circumstances as similar and controllable as the unpredictable nature of research in the social and cultural world may allow. 7 We may begin to consider this in relation to our iteration of the notion that the temporal discontinuity between researchers’ textual expression of direct experience in the field can only ever be representations. Time and translation into textual form mean that expression is not identical with the immediate impression it claims to represent. This is not simply a matter of time and techniques or indeed the deployment of stylistic self-authenticating strategies necessary to comply with the collective verification processes leading to academic publication (Davies, 2006). Rather, as Bowie (1990, p. 16) explains, it is a function of the Kantian notion of an individual’s encounter with endless particularity which is then synthesised within, and enunciated upon, the framework of her or his subjectivity. As Bowie (1990) goes on to explain, “for Kant, it is clear that we can only know the world as it appears to us via the constitutive categories of subjectivity, which synthesise sense data. The world as an object of truth is located in the structure of the consciousness we have of it”’. Nor, as Bowie continues (1990, p. 246), relating the implications of Kant’s notions with later Niestzchian ideas, these syntheses of individual aesthetic impressions within expressive frameworks are best explained by their utility for the subject’s purposes rather than their efficacy as representations of truth in any pristine sense. We must acknowledge, therefore, that representations proceeding from expressive phenomenology emerge as “power over, not unity with, or synthesis of, the object” (Bowie, 1990, p. 246). These purposes of the subject, being socially constructed, must be located within the socio-historical conditions peculiar to them. To do otherwise would be to return to the notion, just rejected, of the autonomy and transparency of representations as identical with the individual enunciating subject. Foucault (2002, pp. 784-785) explains that by contrasting the Cartesian notion of the ‘unique but universal and unhistoric subject’ with Kant’s questioning of what constitutes knowledge at a particular historical moment, one may proceed to the inevitable extension of that enquiry to the historical contingency of the subjects (e.g. Man) who create knowledge forms. What Foucault was concerned with was not the subject in any autonomous sense, but the historical conditions in real or imagined terms that maintained the availability of subject positions as both subjects and objects of particular structures of knowledge. This may lead to an emphasis on the conditions under which objects of knowledge are determined as such. In this, initial parallels may be drawn with the work of Althusser (2008, p. 45) who maintained that ”the category of the subject is only constitutive of ideology insofar as all ideology has the function (which defines it) of “constituting” concrete individuals as subjects”. However, whereas as Jones (2002, p. 232) points out, Althusser’s notion of interpellation and Foucault’s of subjectification are closely related, they diverged on whether these took place within, respectively, an over-determined structure of Marxist historical materialism or a decentred totality. The extent to which the two thinkers may be used in tandem is, therefore, not so much one of direct ‘succession’ but rather one of the creation of the possibility for the critical development of aspects of Althusserian thought by Foucault. What can be said is that Foucault rejected the Enlightenment idea that the subject-object relationship could proceed from anything transcending contingent, ephemeral historical experience. 8 Habermas (1987) meanwhile, was a trenchant critic of Foucault’s refusal to temper his critique of the Enlightenment with a commitment to maintaining a commitment to it as, nonetheless, the fundamental basis from which conceptions of reasonable exchanges of meaning must proceed. Rorty (1989, pp. 61-62)is useful in outlining the point of initial convergence and subsequent divergence between the two. While both accepted the Nietzchean rejection of the centrality of the unmediated subject in traditional rationalism, Habermas maintained that an inter-subjective philosophy of communicative reason could be drawn out of a critical reappraisal of the Enlightenment. Foucault, on the other hand, Rorty (1989, p. 63) cautioned that such a society constructed on such principles might restrict the possibilities for “self-creation, for private projects ... like Habermas ... he [Foucault] accepts [the] view that the self is a creation of society [but is unprepared to] admit that the selves shaped by modern liberal societies are better than the selves earlier societies created.” An understanding of the subject positions that generate and, indeed, themselves become objects of knowledge is central to Foucauldian thought in the grand histories of systems of epistemology he undertook. Our undertaking in this article is, clearly, far more modest in terms of theoretical and contextual application but is framed within broadly similar concerns. The Need for Double-Reflexivity in Ethnographic Research Our call is for a double-reflexivity in ethnographic research in tourism that accepts both the specific situational nature of individual studies and the wider, historically determined, discursive frames within which forms of individual expression may occur. Pasquino (1993, p. 41) calls this the ‘problematisation of subjectivity’ in which consideration may move from the subject as not merely the “given or presupposed instance of inquiry, but as its object”. This is what Foucault (2002) means by Man being both subject and object of knowledge about itself; a situation that the author argues is not metaphysically, but historically, determined. This is certainly an unresolved problem but not one that can be avoided in the type of research we are critiquing here. How, Foucault (2001, p. 487) asks, “can the world which is given as the object of knowledge … at the same time be the site where the “self” as ethical subject of truth appears and is experienced?” This is not, we emphasise, a call to choose between one and the other but rather for constant reflection on and acknowledgment of this duality in ethnographic research where, after all, the researcher is so intimately embedded in empirical and subjective terms. Our view is that ethnography requires the far reaching participation of the knower, and is thus simultaneously personal and expressive. At the outset we identified two concerns. The first concern was with the inappropriate use of ethnography in tourism discourse in which the personal quality of the ‘ethnographic account as representation’ is unacknowledged. Our second, associated, concern was with that of the failure to mirror or to critique changes in ethnographic method as articulated by anthropologists, namely in the move towards interpretive-expressive anthropology. Following the analysis of the tourism ethnographies in this study it is apparent that there is clear dissonance 9 between the state of the art in terms of ethnographic research in anthropology and current articulation of that discipline in the contextual domain of tourism research. Tourism research would benefit from a conscious departure from methodologies that seem to celebrate myopic and introverted impressionist ethnographies. Beyond this, recognition of multidimensional perspectives that encompass subjective, personal expressions and more objectively posited expressions must be made to illustrate the richness of ethnographic research. This recognition could lead to a greater breadth of multi-ethnographic research with a tourism-specific focus. In doing this, work that is worthy of the current developments in anthropological research can emerge and contribute simultaneously to the body of ethnographic research in tourism and, more widely, to anthropological enquiry. It is hoped that this will address the aforementioned philosophical narrowness within tourism discourse and encourage innovative ways of thinking. The tendency towards anthropological studies of tourism as manifestations of wider socio-economic superstructures had only just begun (Nash, 1991). This paper all adds value to the study of tourism by calling for renewed attentiveness to the breadth and depth of applied ethnographic methods in the field. This, as we have indicated, must both entail greater longitudinal and parallel associations amongst individual studies within tourism as well as the embedding of both researcher-as -subject and the contexts of study within broader 'extra-touristic' discursive formations. Thus, the reciprocal importance of tourism as context and the broader significance of ethnographic methods for that context are reemphasised. Furthermore our findings present an implicit warning against the privileging of precedence to research that bases findings on one-dimensional ethnographic work. In the contemporary socio-political climate, tourism is an integral factor to the economic welfare of many countries and is equally sensitive to the changeable environment. Research that feeds directly towards developmental and environmental considerations within tourism could negatively impact these areas by offering contributions that are neither framed within their wider contexts nor based upon faithfully operationalized research designs. Ultimately, given the impact tourism can have, studies with direct policy or industry implications that use ethnographic methods owe it to their audience to engage in the approach presented here in order to ensure sustainable and considered tourism development. Ultimately what is expressed as ethnographic tourism research is highly personal and thus potentially both diverse and multi-dimensional. We must stop paying only lip service to this and, importantly, confront what it means for how we represent what consumers and researchers, alike, express in tourism. This means that we should develop multi-ethnographies to enable us to identify what is generic to knowers, and what is particular to each knower. 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Paper presented at the CHME Conference, University of Strathclyde, Glasgow. 12 Table 1: Uses of Tourism Ethnographies Number of papers analysed using the ethnography Crang (1996) Smith (1998) Sørensen (2003) Palmer (2005) 30 14 28 8 Number of papers 2 2 3 0 using the ethnography discussing foci of method Number of papers 0 2 0 0 using the ethnography discussing the operationalisation of method Altjevic (2000); Bigley, Lee, Chon, & Yoon Noy (2004); Ooi (2004); Ballesteros & Ramirez Papers citing the Ateljevic & Doorne (2002); Ari & (2010); Richards & Wilson (2004a); (2007); Hertzman ethnographies Mittelberg (2008); Bærenholdt, Weaver (2000); Aramberri Richards & Wilson, (2008); McCabe (2005); Haldrup, & Larsen (2008); (2004); (2004b); Breathnach (2006); Seaton & Lennon (2004); Hardy (2005); Hottola Butler (2004); Burns (2004); Iles (2006); (2005); Howard (2005); Carnegie & McCabe (2008); Lee (2006); Wanhill Noy (2005); Simpson Caton & Santos (2007); Chronis (2006); Bianchi (2006); (2005); & Hampton (2008); Knox (2006); Wight Uriely & Belhassen (2005); Crang (1999); (2006); Giordano & Nolan O’Reilly (2006); Teo & Grayson & Martinec (2004); (2007); Rittichainuwat, Leong 2006); Halewood & Hannam (2001); (2008); Adkins & Grant (2007); Hanna et al (2004); Hannam Sather-Wagstaff (2008) Brenner & Fricke (2007); (2006); Howard (2007); Lozanski & Hannam & Halewood (2006); Beres (2007); Hannam (2008); Hashimoto & Caruana, Crane, & Fitchett Telfer (2007); (2008); Hede and Thyne (2010); Noy(2008). Hertzman (2008); Kwan, Eagles, & Gebhardt Hunt (2004; 2008); Holloway (2008); Wilson & Richards (2010); Johanson and Olsen (2008); (2010); Cohen (2010); Huang & Kim (2010); Krösbacher & Hsu (2010); Mazanec (2010); MalcolmBagnoli (2009); Huang & Davies (2004); Matheson (2008); Hsu (2009); Mehmetoglu & Olsen (2002); Allon & Anderson (2010); Milne & Ateljevic (2001); Olsen Musa & Thirumoorthi (2002); (2010); Prentice (1998; 2001a); Pansiri (2009); Barnick Reislinger & Steiner (2006); (2010) Sternberg (1997); Thornton et al (1997); Uriely, Maoz (2009); Wall & Xie (2005) Prentice & Andersen (2007); Weaver (2008); Winter & Gallon (2008); Broomhall & Spinks (2009); Nina & McCain (2009) 13