Pennington Unveils First Eco-Friendly Grass Seed
Smart Seed™ enables the average homeowner to save up to 3,000 gallons of water a year
Madison, Georgia – March 31, 2008 – Whether you are green thumbed, filled with green
lawn envy, environmentally green, drought-stricken, or dreaming of more green in your
wallet, Pennington’s Smart Seed™ with MYCO Advantage™ puts you on the right side
of the fence where the grass just got greener.
Pennington Seed is proud to unveil Smart Seed, the first environmentally-friendly grass
seed containing exclusive varieties that require far less watering, maximize fertilizer
performance, and grow denser and deeper root systems for a thick, healthy, more drought
resistant lawn.
Smart Seed features MYCO Advantage, an exclusive blend of beneficial, all-natural root
organisms that contribute to plant growth, enabling a smart lawn to flourish with much
less water and work. Smart Seed is available in Tall Fescue, Kentucky Bluegrass,
Perennial Rye, and Bermudagrass seed blends, as well as Sun and Shade,
Fescue/Bluegrass, and Dense Shade seed mixtures.
The average lawn requires 10,000 gallons of water in addition to what is provided by
rainfall each year. By planting a new lawn or over seeding an existing lawn with
Pennington Smart Seed, homeowners can conserve up to 3,000 gallons of water per year,
save money, and feel good about a healthy, thick lawn that has the smarts to thrive even
during extended periods of dry weather.
“Construction practices, including the grading of home and building sites, often eliminate
the beneficial soil organisms found in natural settings,” said Dr. Mike Amaranthus, a
leading soil scientist and the founder of Mycorrhizal Applications, which has worked
exclusively with Pennington on the development of Smart Seed. “The MYCO
Advantage in Pennington Smart Seed reestablishes those beneficial organisms back into
homeowners’ lawns, enabling them to find water much more effectively than traditional
turf varieties.”
Pennington Smart Seed is available at major lawn and garden and home improvement
retailers nationwide.
For more information about Pennington Smart Seed, access to the Smart Seed press kit
complete with high resolution photographs, or to calculate how smart your lawn is, visit
www.smartseed.com