Chapter 4 Additional Exercises
Question 1
The fleet manager of a major cosmetics company has to make a decision on the type of car that the
company should purchase for the company’s sales representatives. The decision will be based on the
purchase cost of the cars (COST), their reputation for reliability (RELIABILTY), the image of the
company that they project (IMAGE), the interval (in miles) between services (SERVICE) and the
extent to which the car includes safety features (SAFETY). The costs of the five models being
considered are set out below, together with scores that have been assigned to the cars to measure
their performance on the non-monetary attributes (0 = worst car on that attribute, 100 = best).
Model
Cost $
Reliability Image
Service
Safety
Benault Ser.A
12400
90
80
40
0
Turbo 3i
10000
100
90
40
20
Puma
11000
20
50
0
100
Laewoo Elf
16500
60
100
95
75
Aston Piper
14000
0
0
100
90
The manager is then asked to rank the desirability of swings from the worst to the best positions on
each non-monetary attribute. The resulting ranks are set out below (1=most desirable swing).
1. Worst reliability to best
2. Worst image to best
3. Worst service interval to best
4. Worst safety features to best
(a) Does the above ranking suggest that the company gives a relatively low priority to the safety of its
sales representatives? Give reasons for your answer.
© 2013 John Wiley & Sons Ltd.
www.wiley.com/college/goodwin
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(b) SMARTER was used to obtain the following aggregate scores for the non-monetary attributes.
Model
Aggregate
score
Benault Ser.A
74.41
Turbo 3i
83.59
Puma
30.27
Laewoo Elf
76.96
Aston Piper
20.27
Demonstrate and explain how the aggregate score for the Benault Series A model was obtained.
(c) Identify the model or models that appear on the efficient frontier and interpret your result.
(d) If the weights for the non-monetary attributes had been obtained using the rank-sum method what
would these weights have been?
© 2013 John Wiley & Sons Ltd.
www.wiley.com/college/goodwin
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Question 2
A new road is to be built to bypass a busy country town and two possible routes, referred to as North
and South, have been shortlisted. The choice between these routes will be based on three attributes:
construction cost (Cost), environmental impact (Environment), and the average travel time it will take
to drive along the new route (Time). The Analytic Hierarchy Process will be used to support the
decision makers.
When asked to compare the attributes, the decision makers agree on the following.
-Environment is ‘weakly more important’ than Cost and ‘strongly more important’ than Time
-Cost is ‘between weakly and strongly more important’ than Time.
The decision makers’ relative preferences for the two routes are then compared on each attribute.
-On Environment the South route is ‘strongly preferred’ to the North.
-On Cost the North is ‘weakly preferred’ to the South
-On Time the North is ‘very strongly preferred’ to the South.
(a) Construct a hierarchy to represent the decision problem.
(b) Use an appropriate software package, or the approximation method, to calculate the weights for
each table in the hierarchy and hence determine which route should be chosen
(c) Calculate the Inconsistency Ratio for the decision makers’ comparisons of the importance of the
three attributes and interpret your result (use either your software or the approximation method
here).
© 2013 John Wiley & Sons Ltd.
www.wiley.com/college/goodwin
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