Course
Essential
Standard
Objective
Essential
Questions
6200/6600 Principles
Unit A
of Business and
Finance
2.00
B2 24%
2.05




B2 5%
Principles of Business
Understand the nature of
business.
Understand responsible
actions for conducting
business.
How do businesses determine if its practices are socially
responsible?
Which services provided by the government protect
businesses, individuals, and workers while they are
conducting business?
How does the Consumer Bill of Rights protect consumers?
What are the actions of the government for regulating
practices of businesses and providing them assistance?
UNPACKED CONTENT
I. Business practices that positively impact communities are socially responsible
actions.
A. Social responsibilities commonly addressed by businesses are:
1. Environmental protection
2. Workplace diversity
3. Job safety
4. Employee wellness
B. Business ethics guide the actions of businesses, which usually include
guidelines that address:
1. Is the action legal?
2. Does the action violate professional or company standards?
3. Who is affected by the action and how?
II. The government protects businesses, individuals, and workers while they are
conducting business. The protections provided are:
1. Safe work environment
2. Contract enforcement
3. Intellectual property
III. The Consumer Bill of Rights protects consumers against unfair business practices.
The rights of consumers protected are:
A. To be informed
B. To safety
C. To choose
D. To be heard
E. To a remedy
F. To consumer education
G. To service
6200/6600 Principles of Business and Finance
Summer 2010
Page 160
IV. The government regulate practices of businesses and assistance them through:
A. Regulating utility companies
B. Promoting fair competition
C. Assisting businesses by:
1. Providing demographic information
2. Buying goods and services
3. Employing workers
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Summer 2010
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1
RELEVANCY TO
INSTRUCTIONAL ACTIVITES
OBJECTIVE
Business Social Responsibility Introduction
Helps students
 Have students read Focus on Real Life on page begin to
UNDERSTAND
76 in Intro to Business, 6e, Thomson
(B2) how
Southwestern textbook.
 Facilitate a discussion about the impact of social business conduct
social responsible
responsibility practiced by business using these
practices
questions:
RESOURCES
Textbook
1. What are some benefits of business
involvement in community activities?
2. How might environmental issues affect your
life goals?
2
Business Social Responsibility Reading and
PowerPoint Presentation
 Present an overview of social-responsible
practices of business by using the Think
Critically through Visuals on pages 76, 77,
and 78 in Intro to Business, 6e, Thomson
Southwestern textbook.
 Facilitate students completing the Socially
Responsible Practices of Businesses
Organizer. Students may obtain information by
reading pages 76-80 in Intro to Business, 6e,
Thomson South-Western textbook OR by
participating during presentation of PowerPoint
Presentation 2.05, slides 1-13.
 Facilitate a discussion using these questions:
1. What environmental concerns may be
addressed by business?
2. What workplace diversities are usually
addressed by business?
3. What is job safety?
4. What are some ways employees may support
employee wellness?
Instructional Activities continued on the next page.
6200/6600 Principles of Business and Finance
Helps students
UNDERSTAND
(B2) how
business conduct
social responsible
practices
Textbook
Socially
Responsible
Practices of
Businesses
Organizer
PowerPoint
Presentation
2.05, slides 113
Summer 2010
Page 162
INSTRUCTIONAL ACTIVITES
3
Making an Ethical Decision
 Facilitate a discussion about situations when
ethics may be concerned.
 Facilitate a discussion about situations when
business ethics may be concerned.
 Assign students into groups of three to four.
 Facilitate students completing Socially
Responsible Activity.
 Facilitate groups sharing responses.
 NOTE: Monitor whether responses are within
the business ethics guidelines.
4
Affording Social Responsibility
 Present how to find the percents using these
steps:
1. What percent a number is of another
number?
o Divide the part by the whole number, and
then show the result as a percent.
o Example: $13,000 is what percent of
$24,000? 54%
o $13,000/$24,000 = 54%
2. What is the percent of a number?
o Convert the percent to a fraction or
decimal, and then multiply it by the
number.
o Example: What is 15% of $13,000?
$1,950
o $13,000 * .15 = $1,950
o Example: Proposed 3% increase
$13,000 * 1.03=$13,390
 Facilitate students completing the Math
problem of Make Academic Connections on
page 94 in Intro to Business, 6e, Thomson
South-Western textbook using spreadsheet
software.
 Facilitate a discussion about whether the
company could afford the 15% increase in each
social responsibility and whether the company
should change its social responsibilities.
Instructional Activities continued on the next page.
6200/6600 Principles of Business and Finance
RELEVANCY TO
OBJECTIVE
Helps students
UNDERSTAND
(B2) appropriate
actions when
business ethics
are considered
Helps students
UNDERSTAND
(B2) how to
determine if social
responsibility is
affordable
Summer 2010
RESOURCES
Socially
Responsible
Activity
Textbook
Math Problem
of Make
Academic
Connections
Key
(spreadsheet
file)
Page 163
RELEVANCY TO
OBJECTIVE
5
Helps students
begin to
UNDERSTAND
(B2) how the
government
protect the rights
of businesses,
consumers, and
workers
6
Government Protection Reading and
Helps students to
PowerPoint Presentation
UNDERSTAND
(B2) how the
 Present an overview of the roles of government
and allow students to provide examples of each government
protect the rights
role. NOTE: Be ready to provide examples of
of businesses,
government roles that students do not have
responses. Use the Teach activity on page 82 in consumers, and
workers
Intro to Business, 6e, Thomson Southwestern
textbook as a guide.
 Facilitate students completing the Government
Protection Organizer. Students may obtain
information by reading pages 82-85 in Intro to
Business, 6e, Thomson South-Western
textbook OR by participating during
presentation of PowerPoint Presentation 2.05,
slides 14-18.
 Facilitate a discussion using these questions:
1. What rights of workers are protected by the
government?
2. How do consumers and businesses benefit
from government enforcement of contracts?
3. How does the government protect owners of
intellectual property?
 NOTE: Examples of intellectual properties to
possibly share with student:
Copyrights: Author of any book
Patents: Cosmetic company’s process for
producing lipstick
Trademark: Logo of a soft drink
Instructional Activities continued on the next page.
INSTRUCTIONAL ACTIVITES
Government Protection Introduction
 Have students read Focus on Real Life on page
82 in Intro to Business, 6e, Thomson
Southwestern textbook.
 Facilitate a discussion using these questions:
1. What are advantages of government services?
2. What are disadvantages of government
services?
6200/6600 Principles of Business and Finance
Summer 2010
RESOURCES
Textbook
Textbook
Government
Protection
Organizer
PowerPoint
Presentation
2.05, slides 1418
Page 164
7
RELEVANCY TO
OBJECTIVE
Helps students
CLASSIFY (B2)
intellectual
property
protection
INSTRUCTIONAL ACTIVITES
Copyright, Patent, or Trademark
 Facilitate students completing Activity: How is
Intellectual Property Protected? Activity
 Facilitate a discussion about responses to
activity.
8
Consumer Rights Introduction
 Have students read Focus on Real Life on page
380 in Intro to Business, 6e, Thomson
Southwestern textbook.
 Facilitate a discussion about consumer rights
using these discussion questions:
1. While shopping, has anyone ever felt
disrespected by a sales associate?
2. What did you do to remedy the situation?
9
Consumer Rights Reading and PowerPoint
Presentation
 Present an overview of the purpose of the
Consumer Bill of Rights.
 Facilitate students completing the middle column
of the Consumer Rights Organizer.
 Facilitate students completing the right column of
the Consumer Rights Organizer. Students may
obtain information by reading pages 380-384 in
Intro to Business, 6e, Thomson SouthWestern textbook OR by participating during
presentation of PowerPoint Presentation 2.05,
slides 19-24.
 Facilitate a discussion about what students
learned about consumer rights after completing
the organizer.
 Facilitate a discussion about consumer rights
using this question:
How can violating consumer rights impact a
business? NOTE: Look for answers such as
Instructional Activities continued on the next page.
6200/6600 Principles of Business and Finance
Helps students
begin to
UNDERSTAND
(B2) consumer
rights protected
by the
government
Helps students
UNDERSTAND
(B2) why
businesses
should honor
consumer rights
Summer 2010
RESOURCES
How is
Intellectual
Property
Protected?
Activity
How is
Intellectual
Property
Protected?
Activity KEY
Textbook
Textbook
Consumer
Rights
Organizer
PowerPoint
Presentation
2.05, slides 1924
Page 165
INSTRUCTIONAL ACTIVITES
customers may distrust companies and
discontinue trading with them. Customers may
also use word of mouth advertising and impact a
business negatively.
10 Consumer Rights
 NOTE: The next activity could be a class or
homework activity. Students will need access to
product labels and service descriptions for both
options. Review examples provided in the activity.
 Facilitate students completing Exemplifying
Consumer Rights Activity.
 Assign students to Think-Pair-Share groups to
discuss their responses to activity, and then
facilitate a class discussion.
 NOTE: Students are checking for how their
responses are similar and different then
determining the most appropriate response.
11 Government Regulation and Assistance
Reading and PowerPoint Presentation
 Present an overview of why the government
regulates utility companies and how the
government assists businesses.
 Facilitate students completing Government
Regulation and Assistance Organizer.
Students may obtain information by reading
pages 87-89 in Intro to Business, 6e,
Thomson South-Western textbook OR by
participating during presentation of PowerPoint
Presentation 2.05, slides 25-26.
 Facilitate a discussion about government
regulation and assistance using these questions:
1. What has government done to regulate utility
companies?
2. How does the government assist businesses
by buying goods and services from them?
3. How do the government employing workers
assist businesses?
Instructional Activities continued on the next page.
6200/6600 Principles of Business and Finance
RELEVANCY TO
OBJECTIVE
Helps students
EXEMPLIFY (B2)
consumer rights
RESOURCES
Exemplifying
Consumer
Rights Activity
Product labels
Service
descriptions
Helps students
UNDERSTAND
(B2) how
government
regulate utility
businesses and
possibly assists
all businesses
Summer 2010
Textbook
Government
Regulation and
Assistance
Organizer
PowerPoint
Presentation
2.05, slides 2526
Page 166
12
13
INSTRUCTIONAL ACTIVITES
Fair or Unfair Business Practices
 Have students collect an advertisement and
determine if it could lead to fair or unfair
business practices. Student should also justify
their position. Use the Applied Skills Activity on
page 88 in Intro to Business, 6e, Thomson
South-Western textbook as a guide.
 Facilitate students posting their advertisement
and justification.
 Facilitate students doing a gallery walk of the
displays.
 Facilitate a discussion about similarities and
differences in advertisements and whether the
viewers agree as a majority on the
communicated practices for each advertisement.
Key Terms
Facilitate students completing Social
Responsibility Key Terms Crossword Puzzle.
RELEVANCY TO
OBJECTIVE
Helps students
UNDERSTAND
(B2) how
messages in
advertisements
could convey fair
or unfair practices
Helps students
IDENTIFY (B2)
terms associated
with social
responsibility
RESOURCES
Textbook
Sources for
collecting
advertisements
Place to
display
completed
activity
Social
Responsibility
Key Terms
Crossword
Puzzle
Social
Responsibility
Key Terms
Crossword
Puzzle KEY
–Literacy Strategy: Gallery Walk is similar to a person walking through an art gallery
looking at paintings. In the classroom, students will be looking at student work, which might be
in the form of a poster, paper, or other format. Gallery walks are most effective when the
teacher gives students a task to do as they look at other student work. For example, the
teacher might want students to take notes or give feedback to the writer(s) on a sticky note.
–Literacy Strategy: Think-Pair-Share is a cooperative learning strategy that encourages
students to think about course content and then talk about it with a partner.
-Numeracy Strategy: To make a Math-to-Life Connection is to see a relationship
between a math concept and a real-life situation. Finding math-to-life connections greatly
increase the relevance of new information and skills being learned.
6200/6600 Principles of Business and Finance
Summer 2010
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Instructional Support Material
Textbook
Intro to Business, 6e, Thomson SouthWestern
Handouts (included)
 Socially Responsible Practices of
Businesses Organizer
 Socially Responsible Activity
 Government Protection Organizer
 How is Intellectual Property Protected?
Activity
 How is Intellectual Property Protected?
Activity KEY
 Consumer Rights Organizer
 Exemplifying Consumer Rights Activity
 Government Regulation and
Assistance Organizer
 Social Responsibility Key Terms
Crossword Puzzle
 Social Responsibility Key Terms
Crossword Puzzle KEY
Website
None







6200/6600 Principles of Business and Finance
Other
PowerPoint Presentation 2.05
(separate file)
Math Problem of Make Academic
Connections Key (separate and
spreadsheet file)
Product labels for Exemplifying
Consumer Rights Activity
Service descriptions for Exemplifying
Consumer Rights Activity
Sources for collecting advertisements
in order for students to understand Fair
or Unfair Business Practices
Space to display advertisements and
justification
Assessment Prototypes (included)
Summer 2010
Page 168
Name ____________________ Class __________ Date __________
Socially Responsible Practices of Businesses Organizer
Directions: Provide responses for the listed items.
Common Social-responsible Practices of Businesses
Describe how businesses may address the listed social responsibilities. Provide
examples of laws, organizations, or activities for each one. Be sure to identify the
examples as a law, an organization, an activity or other appropriate label.
Environmental
Workplace diversity Job safety
Employee wellness
protection
Example
Example
Example
Example
Evaluation of a Business Being Socially Responsible
List at least three benefits of socially
How should the need of businesses
responsible actions.
earning a profit impact their decisions to
be socially responsible?
What is the purpose of business ethics? _____________________________________
______________________________________________________________________
What are the three business ethics guidelines for carrying out social responsible
actions?
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
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Summer 2010
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Name ____________________ Class __________ Date __________
Socially Responsible Activity
Directions: Using the three business ethic guidelines, make a decision as a group
about the provided scenarios. Be prepared to share responses.
Scenario 1
You are the payroll clerk for a department store. You are asked by a friend to look up
the personal information of another employee to see their income and marital status.
What should you do?
Scenario 2
You are a manager for an office supply company. Your son needs supplies for a
science project due by the end of the week. It will be another week before you get paid.
What should you do?
Scenario 3
You need an area to dispose of material and chemical waste from the tire production
plant you own. You purchased land near the plant to dump the waste from the plant.
The nearby river runs closer to your dumping area than allowed by regulations. The
EPA rarely comes to your area. What should you do?
Scenario 4
You are a supervisor at a local recreational gymnasium. Regulations allow for a
maximum 100 occupants in the gymnasium. The charge is $5 per person to use the
gymnasium. Since the owner wants to make more in profits, he sometimes goes over
the occupancy regulation. What should you do?
6200/6600 Principles of Business and Finance
Summer 2010
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Name ____________________ Class __________ Date __________
Government Protection Organizer
Directions: Provide responses for the listed items.
Services Provided by the Government During Business Transactions
How may workers be
What is a contract?
Describe the types of
protected in their work
intellectual properties that
environments by the
are protected and examples
government?
of each.
What are the elements of a
contract?
How does the government
protect businesses and
consumers involved in a
contract?
What are some examples
of contracts?
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Summer 2010
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Name ____________________ Class __________ Date __________
Activity: How is Intellectual Property Protected?
Directions: Match the item in the left-hand column with the intellectual property
protection.
Forms of protection: copyright
patent
trademark
3M ergonomic mouse
Artist’s water paintings
Broadway Play
Corning’s pink panther
CTSO logo
Dance troop’s choreographed routine
Lenox China collectibles
McDonalds’s slogan
MSN’s butterfly
Musician’s song
Salem Baking Company tin cans
Segway human transporter
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Summer 2010
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How is Intellectual Property Protected? Activity KEY
Directions: Match the item in the left-hand column with the intellectual property
protection.
Forms of protection: copyright
patent
trademark
3M ergonomic mouse
Patent
Artist’s water paintings
Copyright
Broadway Play
Copyright
Corning’s pink panther
Trademark
CTSO logo
Trademark
Dance troop’s choreographed routine
Copyright
Lenox China collectibles
Patent
McDonalds’s slogan
Trademark
MSN’s butterfly
Trademark
Musician’s song
Copyright
Salem Baking Company tin cans
Patent
Segway human transporter
Patent
6200/6600 Principles of Business and Finance
Summer 2010
Page 173
Name_________________________
Class ________________ Date _________
Consumer Rights Organizer
Directions: Prior to reading or viewing the PowerPoint presentation about consumer rights, provide information you
already know about consumer rights in the middle column of the table. After reading or viewing the PowerPoint
presentation, provide information you learned in the right-hand column of the table.
Consumer Bill of Rights
Purpose
Rights
To be informed
What I know
What I learned
To safety
To choose
To be heard
To a remedy
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Summer 2010
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Consumer Rights Organizer Continued
To consumer
education
To service
What is a guarantee?
_________________________________________________________________________________________________
_________________________________________________________________________________________________
What is the difference between an express and an implied warranty?
express warranty
implied warranty
Use the information from the table middle and right-hand columns to provide statements that represent your knowledge
and what you learned about consumer rights. These statements should be an overview of consumer rights.
_________________________________________________________________________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
Why should businesses practice fair trade with customers?
_________________________________________________________________________________________________
_________________________________________________________________________________________________
6200/6600 Principles of Business and Finance
Summer 2010
Page 175
Name_________________________
Class ______________
Date _________
Exemplifying Consumer Rights Activity
Directions: Read product labels and service descriptions, then determine which
consumer right it communicates. In the middle column, provide the type of product or
service and in the right-hand column provide how the product label or service
description communicates the consumer right.
Consumer Rights
Consumer right to
Type of
How product label or service description
product/service communicates consumer right
Be informed
food chopper
On the box of the food chopper, a statement
indicates it will slice and dice fruits and
vegetables easily.
Be informed
Safety
herbs to grow
fingernails
On the bottle of the herbs, a statement
indicates this product has not been tested by
FDA.
Safety
Choose
Be heard
A remedy
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Summer 2010
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Exemplifying Consumer Rights Activity Continued
Consumer education
Service
6200/6600 Principles of Business and Finance
Summer 2010
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Name_________________________
Class ______________
Date _________
Government Regulation and Assistance Organizer
Directions: Provide responses for the listed items.
Why does the government regulate utility companies?
How does the government prevent unfair business practices?
How does the government assist businesses?
6200/6600 Principles of Business and Finance
Summer 2010
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Name ____________________ Class __________ Date __________
Social Responsibility Key Crossword Terms
Directions: Use the key terms related to social responsibility to complete the crossword
puzzle.
6200/6600 Principles of Business and Finance
Summer 2010
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Social Responsibility Key Crossword Terms
Across
2. The duty of a business to contribute to the well-being of a community.
4. A set of rules for guiding the action of employees or members of an organization.
7. Protection of the creative work of authors, composers, and artists.
9. A natural resource that cannot be replaced when used up.
10. An agreement to exchange goods or services for something of value, usually
money.
11. When a business has control of the market for a product or service.
12. Laws intended to prevent unfair business practices such as false advertising,
deceptive pricing, and misleading labeling.
Down
1. Rules about how businesses and their employees ought to behave.
3. Principles of morality or rules of conduct.
5. The exclusive rights of an inventor to make, sell, and use a product or process.
6. A distinctive name, symbol, word, picture, or combination of these that a company
uses to identify products or services.
8. An organization that supplies a service or product vital to all people including
companies that provides local telephone service, water, and electricity.
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Summer 2010
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Social Responsibility Key Crossword Terms KEY
Across
2. Social responsibility-The duty of a business to contribute to the well-being of a
community.
4. Code of ethics-A set of rules for guiding the action of employees or members of an
organization.
7. Copyright-Protection of the creative work of authors, composers, and artists.
9. Nonrenewable resource-A natural resource that cannot be replaced.
11. Monopoly-When a business has control of the market for a product or service.
12. Antitrust laws-Laws intended to prevent unfair business practices such as false
advertising, deceptive pricing, and misleading labeling.
Down
1. Business ethics-Rules about how businesses and their employees ought to behave.
3. Ethics-Principles of morality or rules of conduct.
5. Patent-The exclusive rights of an inventor to make, sell, and use a product or
process.
6. Trademark-A distinctive name, symbol, word, picture, or combination of these that a
company uses to identify products or services.
8. Public utility-An organization that supplies a service or product vital to all people
including companies that provides local telephone service, water, and electricity.
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Summer 2010
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ASSESSMENT PROTOTYPES
Note: These assessment prototypes are examples of the types of items included in the
item bank. All items are comparable to the cognitive process of the understand verb.
Questions require students to demonstrate that they understand the content.
Assessment prototypes will not be used on the secured test, but questions in similar
formats will be used.
An investment company offers yoga and other similar activities at its work site during
lunch. Which social responsibility is this company addressing?
A. Employee wellness
B. Environmental protection
C. Job safety
D. Workplace diversity
ANSWER: A
Which is an EXAMPLE of practicing business ethics? Auto Mart Inc.:
A. mailed defected parts to several customers.
B. provided a remedy for defected parts.
C. refused to credit a customer’s account after she complained about their services.
D. sends refunds to some of its deserving customers.
ANSWER: B
A manager spent $400 of its $9,000 diversity training budget on videos. What percent of
the budget did he use?
A. 4%
B. 8%
C. 12%
D. 16%
ANSWER: A
Marie agreed to buy 10 dresses from a local warehouse. The warehouse owner only
delivered nine dresses, but insisted that Marie pay for 10. Which protection does Marie
need?
A. Contract enforcement
B. Environmental protection
C. Intellectual property
D. Safe work environment
ANSWER: A
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Summer 2010
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ASSESSMENT PROTOTYPES Continued
A company intentionally listed the amount of water in its 32 ounce bottles of bleach
incorrectly. Which right from the consumer bill of rights is the company violating? To be:
A. informed
B. heard
C. involved
D. active
ANSWER: A
McCracken Heating Oil Company makes sure that it remains within regulated price
range for its product. Which government regulation is being addressed?
A. Purchase of goods and services
B. Employment of workers
C. Promotion of fair competition
D. Regulation of practices of utility companies
ANSWER: C
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