Top-Line Partnership Briefing Document
for Internal PepsiCo and Save the Children Audiences
Partnership Brief
Jointly Prepared by:
Revised March 18, 2009
Version 3.0
TABLE OF CONTENTS
Background
I.
II.
Introduction
3
Purpose of this Document
4
Partner Overviews
III.
PepsiCo Corporate
5
IV.
PepsiCo Foundation
7
Save the Children
8
Shared Vision and Values
9
V.
VI.
Project Specifics
VII.
VIII.
IX.
X.
XI.
XII.
XIII.
Global Health and Nutrition for Children Under Age 5
10
Project Overview
13
Project Detail in India
15
Project Detail in Bangladesh
17
Intended Impact
19
Areas of Innovation
20
Employee Engagement
21
Communications
XIV.
XV.
Communications Plan
22
Resources: Images and Children’s Stories
23
Relationship Management
XVI.
Contacts
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I. Introduction
The PepsiCo Foundation is providing $5 million in funding over three years (2009 to
2011) to Save the Children to prevent malnutrition and associated mortality in
children under the age of five in India and Bangladesh. With the Foundation’s support,
Save the Children will reach 650,000 direct beneficiaries in these two countries through an
integrated set of health, nutrition, water, sanitation and livelihood interventions.
The combined resources and strengths of PepsiCo and Save the Children will make a
profound difference in the lives of children whom we seek to reach. We welcome the
opportunity to further PepsiCo’s vision of creating a better tomorrow in the communities
and countries in which the company operates consistent with its Performance with Purpose
strategy.
We also believe that this program will make significant strides in reducing hunger and child
mortality, while helping to improve maternal health status—meaning progress not only for
children and women, but also in advancing the Millennium Development Goals (MDGs)
that PepsiCo has embraced.
Through this generous grant from the PepsiCo Foundation, together we will have come one
step closer to ensuring the survival and well-being of children in rural India and Bangladesh.
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II. Purpose of this Document
This Partnership Guide has been developed to provide information on the partnership
between the PepsiCo Foundation and Save the Children—and the current PepsiCo
Foundation funded health and nutrition project that Save the Children will implement in
India and Bangladesh over three years from 2009 to 2011.
This document can be useful for:

Save the Children alliance members and country offices: in understanding
PepsiCo Corporate and PepsiCo Foundation strategy and focus areas—as well as
gaining insight into current programs that Save the Children is implementing for
possible replication in other communities within India and Bangladesh,
neighboring countries and/or other markets core to PepsiCo’s business interests.

PepsiCo Foundation’s other NGO partners: in understanding the PepsiCo
Foundation funded program that Save the Children is implementing in India and
Bangladesh—for determining opportunities for longer-term partnership and
other forms of collaboration with Save the Children.

PepsiCo Business Units: in understanding the alignment between PepsiCo’s
Performance with Purpose strategy, PepsiCo Foundation focus areas and Save the
Children’s missions and programs—for determining possible opportunities to
replicate Save the Children programs in locally underserved communities where
PepsiCo does business. Additionally, this document should help to identify other
ways in which PepsiCo employees can contribute to Save the Children programs
on a global or local basis.

PepsiCo and Save the Children Communications: in understanding key
messages that should be communicated at project launch and during key
milestones with internal and external audiences.
This document is a work in progress and will be updated on an annual basis or more frequently as needed.
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III. PepsiCo Corporate Overview
Business Description
PepsiCo Inc. is a leading global snack and beverage company with 2007 net revenues of
more than $39.4 billion. As of December 2007, the company employed approximately
185,000 people worldwide, including 66,000 people within the United States. PepsiCo
manufactures, markets and sells a variety of salty, convenient, sweet and grain-based snacks,
carbonated and non-carbonated beverages and foods through four divisions: PepsiCo
Beverages North America (27 percent of revenue); PepsiCo International (37 percent);
Frito-Lay North America (31 percent); and Quaker Foods North America (5 percent).
Major Brands
The company’s largest brands at retail include Pepsi-Cola, Gatorade thirst quencher,
Mountain Dew (diet and regular), Diet Pepsi, Lay’s potato chips, Doritos tortilla chips,
Tropicana Pure Premium orange juice, Cheetos cheese flavored snacks, Aquafina bottled
water, 7UP (outside the United States), ready-to-drink Lipton teas, Quaker cereals, Ruffles
potato chips, Mirinda carbonated soft drinks, Tostitos tortilla chips, Sierra Mist soft drinks
(diet and regular) and Fritos corn chips. Many of these brands are known around the world.
Healthy Lifestyle Products
PepsiCo offers a growing number of products that can contribute to healthier lifestyles. For
a PepsiCo product to carry the Smart Spot designation it must: contain at least 10 percent of
the daily value of certain targeted, positive nutrients and meet limits on other nutrients; be
formulated to have specific health or wellness benefits; or be reduced in calories or nutrients
such as fat, sodium or sugar. In 2006, revenues from Smart Spot eligible products
represented over two-thirds of the company’s growth in North America. PepsiCo has set a
goal of deriving 50 percent of its U.S. revenues with Smart Spot eligible products by 2010.
Performance with Purpose
PepsiCo’s commitment to sustainability is longstanding and today forms the foundation of
the company’s operating strategy Performance with Purpose. The company’s strategy implies
what is good for business is good for the world. Performance with Purpose guides every aspect
of PepsiCo’s business. The company strongly believes that financial achievement can and
must go hand-in-hand with social and environmental performance. This includes meeting
consumer needs for a spectrum of convenient foods and beverages; reducing the company’s
impact on the environment through water, energy and packaging initiatives; providing
resources to alleviate poverty and improve access to quality health, water and sanitation
services in under-served communities; and supporting its employees through a diverse and
inclusive culture that recruits and retains world-class talent.
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Commitment to the Millennium Development Goals (MDGs)
PepsiCo is one of several businesses to support the achievement of the Millennium
Development Goals (MDGs) by 2015.
In 2007, Indra Nooyi, Chairman and CEO of PepsiCo, supported the UN Declaration
announced by UK Prime Minister Gordon Brown that urged the private sector to join with
governments, civil society and faith groups to work together toward meeting the MDGs.
The Goals were established by the United Nations in 2000 to work toward improving the
lives of the world's most impoverished citizens, and include eradicating extreme hunger and
poverty, promoting gender equality and ensuring environmental sustainability.
PepsiCo has demonstrated its commitment to the MDGs:

In working through the PepsiCo Foundation to fund sustainable water practices and,
through its partnership with Save the Children, funding programs that seek to
alleviate poverty, hunger and child mortality.

In joining a private sector initiative to commit business capabilities for attaining the
MDGs. PepsiCo, along with other food companies, has committed to use its
distribution systems to get food aid to remote areas; develop new nutritious and
affordable food products for the poorest communities; leverage its agricultural
research to develop plans with higher yields; and invest in nutrition science of benefit
to the public and private sectors.
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IV. PepsiCo Foundation Overview
The PepsiCo Foundation supports communities where the company does business
consistent with PepsiCo’s Performance with Purpose strategy.
Strategic Focus Areas
The PepsiCo Foundation focuses its grant making in the following areas:

Global Health: Initiatives in Global Health address the fundamental need for better
access to proper nutrition and activity. We are seeking sustainable programs that will
provide opportunities for citizens of the world, particularly the underserved, to
address the challenges of over-nutrition and under-nutrition through communitybased interventions, lay health educators and energy balance.

Environment: Ideal programs enable global communities to find ways to make safe
water available, limit the crisis of water scarcity in developing countries and develop
more efficient ways of using water through better management of resources.
Initiatives of particular interest are those which address one or more of the following
areas: agricultural innovations to improve water security, water harvesting, watershed
resource management and utilization of microfinance.

Global Inclusion: Initiatives work towards closing the gap and creating a pathway to
equality for ethnic minorities, girls and women in underserved communities, through
education and empowerment models. Initiatives of particular interest are: dropout
prevention in the U.S. as well as girls’ education and women’s empowerment outside
the U.S.
Alignment with the current Save the Children project
The current project with Save the Children in India and Bangladesh aligns with
the Foundation’s focus areas in:


Global Health: in training community health workers to sustainably
improve child health and nutrition
Environment: through programs that link health services to improved
latrines and safe water, and through agriculture livelihoods interventions
in Bangladesh.
For comprehensive information about the PepsiCo Foundation, please go to www.Pepsi.com
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V. Save the Children Overview
Mission
Save the Children is the leading independent
organization creating real and lasting change for
children in need in the United States and around the
world.
Why Save the Children?

Globally recognized and
respected nongovernmental
organization (NGO) helping
children survive and thrive

Dynamic global alliance
with reach in 120 countries

Lead agency in maternalchild health programs
worldwide

Sought after partner among
multilaterals, universities
and consultants to advance
the state-of-the-art

Track record in informing
national policy through
pilots that deliver
community-based lifesaving care

Experience in working with
families, communities, local
NGOs and international
development organizations
to build sustainable and
scalable programs

Highly accountable, resultsoriented organization, where
92 cents of every dollar
raised is spent on programs
History
The inspiration and vision for Save the Children came
from the international children's rights movement
begun in England in 1919 by Eglantyne Jebb, founder
of the British Save the Children Fund. Save the
Children started in the U.S. in 1932 when a group of
concerned citizens gathered to respond to the needs of
the proud people of Appalachia hard hit by the Great
Depression.
Global Alliance Network
The Save the Children International Alliance network
consists of 27 members collaborating for greater
impact to help children in over 120 countries. As an
Alliance, we respond to the needs of children by
sharing expertise, coordinating activities and pooling
resources. In Fiscal Year 2007, Save the Children
employed over 13,000 staff worldwide—the majority
as local nationals—and reported income of over
$1 billion (U.S.). Over the next five years, we will work
more closely than ever to achieve our goal of
implementing all programs around the world as a
unified Save the Children by 2020.
Programs
Save the Children supports programs to ensure that
underserved children are protected and healthy and
have opportunities for learning and growing in
economically-viable households to have better
chances for shaping the future of their communities.
For comprehensive information about Save the Children and its
work, please go to www.savethechildren.org.
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VI. Shared Vision and Values
PepsiCo’s Impact to Date
PepsiCo has the capacity to create positive change on a global scale few other companies can
hope to achieve—acting through its business units and Foundation. For example:

PepsiCo Foundation’s water conservation and water management projects in India,
China, Brazil and parts of Africa where the need is greatest, have impacted the lives
of over 1 million people in the past few years.

PepsiCo’s embracing of the MDGs and the Foundation’s commitment to action in
areas where it can make a difference dually embody the company’s Performance with
Purpose strategy.
PepsiCo’s Support for Save the Children
The health and nutrition, clean water and livelihood interventions that the PepsiCo
Foundation is supporting through Save the Children’s programs over a three year period are
an opportunity to impact the lives and well-being of thousands of underserved children and
families living in India and Bangladesh—countries where great challenges are also great
opportunities for affecting significant change through our combined resources.

Save the Children’s goal of lifting the mantle of malnutrition from children in
India and Bangladesh, empowering their mothers and communities with
improved knowledge of and access to health services, improving access to clean
water and functioning sanitation facilities, and restoring food security and
income-generating opportunities to families in cyclone devastated Bangladesh—
all reflect the Foundation’s desire to address the fundamental health and
nutrition needs of impoverished, marginalized populations consistent with the
MDGs.

Save the Children’s work with local, national and international partners to ensure
that program initiatives are long-lasting and enduring is further consistent with
the Foundations’ goals to fund programs that are sustainable, scalable and
replicable to other communities and geographies.
Pre-2009 Partnership
Since 1997, PepsiCo employees have been contributing to Save the Children through the
company's Matching Gift Program, which allows employees' gifts to be matched at a single,
double or even triple match. In 2005, the PepsiCo Foundation generously contributed
$100,000 to support Save the Children's response to the food crisis in West Africa and
contributed $200,000 to support relief in Pakistan.
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X. Global Health and Nutrition for Under 5
Before the onset of the current food crisis, the evidence of a severely neglected nutrition
crisis was starting to receive attention. There are globally:




1 billion overweight or obese people
1 billion who are hungry
About 2 billion people who are micronutrient deficient
3.5 million women and children under 5 years of age who die each year because of
factors related to under-nutrition, and many more millions of adults who die
prematurely due to unhealthy diets
Given these challenges, the PepsiCo Foundation is tackling under-nutrition through
Save the Children’s programs in India and Bangladesh.
Impact of Global Food Crisis on Under-Nutrition
At no other time in recent history has the lack of food across the globe been more acute.
Food prices have risen 83 percent over the past three years, according to the World Bank,
creating hardship for the vast majority of impoverished households throughout the world
who are food buyers rather than food producers. Increased food prices are having severe
impacts on the nutritional status of populations. Worldwide (the vast majority in subSaharan Africa and south-central Asia):



Approximately 178 million children suffer from chronic malnutrition (stunting)—a
shocking one-quarter of all children
Some 55 million children are wasted (have a low-weight-for-height)
Nearly 19 million children are literally starving (severely wasted)
In many communities where Save the Children works, households are already stretching to
make ends meet. The decisions families are making to cope with rising food prices are
real—and threaten to undermine decades of progress in global development—causing them
to go into unsustainable levels of debt, eat one meal a day or a smaller variety of foods
(often of lower nutritional quality) or send their children to work in dangerous or exploitive
environments. Among the poorest, food price increases may also restrict families from:



Sending a child to school
Seeking medical care for an easily treatable childhood illness
Holding on to productive assets
These responses compromise already extremely vulnerable populations—especially those
where stunting and micronutrient deficiencies are common. Permanent declines in physical
and mental growth leading to economic and broad societal impacts usually follow.
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Addressing Malnutrition
The causes of malnutrition are complex. The most immediate cause of malnutrition is poor
dietary intake and/or disease. Underlying causes include:






Insufficient access to food for low income households
Inadequate care practices—such as poor complementary feeding practices
Poor access to both preventive and curative health services
Unsafe water and poor sanitation conditions
Inadequate hand washing and hygiene practices
Poverty and gender discrimination (important though more distal causes)
Malnutrition often increases susceptibility to disease, while ill health exacerbates poor
nutrition. In fact, under-nutrition is a factor in the deaths of millions of children under age 5
worldwide each year. Of the approximately, 9 million children under 5 who die annually
from preventable or treatable causes, under-nutrition is associated with 35-60 percent of
these deaths. But mortality is just part of the story. According to the Lancet journal, undernutrition can affect cognitive development by impairing young children’s motor
development and exploratory behavior. And, over the long term, children who are
malnourished risk not only permanent impairment, but may also give birth to smaller
children and face diminished health, educational and economic opportunities.
Given the inextricable linkages between malnutrition and disease, there is a wide spectrum of
cost-effective ways to improve health and nutrition. According to the World Bank, the most
cost-effective interventions for addressing malnutrition are:



Adequate knowledge about the benefits of exclusive breastfeeding for babies up to 6
months of age
Complementary feeding practices (introduction of locally-grown energy-and nutrientrich complementary foods and continued breastfeeding until age 2)
Micronutrient supplementation
Window of Opportunity
The window of opportunity for improving nutrition is small—from pre-pregnancy through
the first two years of life. There is consensus that the damage to physical growth, brain
development, and human capital formation that occurs during this period is extensive and
largely irreversible.
Children who are malnourished in the first two years of life will never fully recover their
growth potential, and will likely suffer from poor health and lower educational attainment as
they progress through childhood.
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Those that survive suffer from:





Diminished immune response
Reduced adult size
Reduced intellectual ability
Lower economic productivity
Poorer reproductive outcomes
Making Strides toward the Millennium Development Goals
Interventions that make strides in reducing hunger and child mortality address two of the
eight Millennium Development Goals (MDGs):

MDG 1: Eradicating extreme poverty and hunger
Malnutrition erodes human capital through irreversible and intergenerational effects
on cognitive and physical development. One indicator to monitor progress for this
target is the proportion of children who are underweight (i.e., low weight compared
with that expected for a well-nourished child of the same age and sex). This
anthropometric indicator can indicate wasting (i.e., low weight-for-height, indicating
acute weight loss), or stunting (i.e., low height-for-age, indicating chronic restriction
of a child's potential growth). Wasting and stunting can have different determinants
and respond to different interventions.

MDG 4: Reducing child mortality
Malnutrition is directly or indirectly associated with most child deaths—and it is the
main contributor to the burden of disease in the developing world. A malnourished
child is more susceptible to illness and an ill child is more susceptible to becoming
malnourished as a result of anorexia, poor absorption of nutrients and higher caloric
needs to fight infection.
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VIII. Project Overview
Overarching Goal
Prevent malnutrition and associated mortality in children under the age of five in
India and Bangladesh through an integrated set of community-based health,
nutrition, water, sanitation and livelihood interventions.
Grant Commitment
The PepsiCo Foundation is providing $5 million over 3 years from January 1, 2009 to
December 31, 2011. In India, the Foundation is providing seed funding and creating
opportunity to attract other corporate donors. In Bangladesh, the Foundation is providing
value-add funding, building on a $60 million USAID project (Life and Livelihood or Jibon-OJibika) begun in 2005 which focuses on delivering proven maternal and child health and
nutrition interventions to an estimated 1.2 million people—including 200,000 children under
the age of five. The project has a multi-sectoral approach that works to improve the
utilization of food through targeted maternal and child health and nutrition interventions and
to improve availability of food through homestead farm production and other select
agricultural interventions.
Beneficiaries and Geographies
Through this project, Save the Children will reach a total of 650,000 direct beneficiaries:

India (100,000): 50,000 beneficiaries including children under age 5; mothers; and
pregnant and lactating women through health and nutrition interventions—and an
estimated 50,000 people through water and sanitation interventions across the Churu,
Tonk and Banswara districts in Rajasthan.

Bangladesh (550,000*): 250,000 children under age 5; 250,000 mothers; 20,000
pregnant and lactating women; 1,000 severely acute malnourished children; and 3,000
community health workers through health and nutrition—and 26,000 people through
livelihoods in three southern districts of Barisal Division. (*Note: This extensive scale is
attributed to PepsiCo Foundation value add funding, building on the existing USAID project.)
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Geographic Rationale
The MDGs state as the first goal “to halve between 1990 and 2015 the proportion of people
who suffer from hunger.” Today, malnutrition remains a global epidemic. Worldwide,
approximately 178 million children suffer from chronic malnutrition. Two-thirds of the
world’s malnourished children reside in just 10 countries—India and Bangladesh alone
represent nearly 40 percent of this burden.

India: One-third of the world’s underweight children under age 5 (54 million) live
in India. Only 56 percent of the rural population has access to a potable water
source. Existing government services have been unsuccessful thus far in developing
comprehensive health and nutrition programs.

Bangladesh: High rates of hunger and illness make Bangladesh one of the most
difficult places for a child to survive and thrive. Nearly half (48 percent) of all
children under age 5 are underweight.
In keeping with PepsiCo’s Performance with Purpose vision, the combined global resources and
strengths of the PepsiCo Foundation and Save the Children will make a profound difference
in the lives of children whom we seek to reach.
Key Interventions
See Save the Children proposal for full-level of detail, dated October 7, 2008
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IX. Project Detail in India
Goal
Save the Children will work through
community health structures to decrease
newborn and child mortality and child
malnutrition in Rajasthan by increasing
access to and availability of quality
services; improving health, nutrition and
hygiene practices; expanding access to
safe water and latrines; and enhancing the
capacities of Ministry, NGO and
community partners.
Strategic Objectives and Activities
Strategic Objective 1: Increase use of health and nutrition practices and services
Save the Children proposes to implement activities to achieve three intermediate results:
increased access/availability of quality services; improved awareness and acceptance of key
healthy practices; and enhanced capacities of NGO and community partners.

Result 1.1: Increase access/availability of quality services
–
–

Result 1.2: Improve the awareness and acceptance of key healthy practices
–
–

Work through trained community health workers to integrate immunization
sessions, antenatal care, and growth monitoring and promotion sessions
for ensuring improvements in children’s health and nutritional status
Promote effective referral to improve timely and efficient treatment of diarrhea
and acute respiratory infections in young children
Conduct communitywide campaigns to deliver specific messages such as
importance of attending antenatal clinics; recognition of danger signs during
pregnancy, labor and delivery, and post-partum; exclusive breastfeeding; and
immunization, Vitamin A supplementation and deworming.
Provide individual and home-based counseling to identify those children
who are moderately or severely underweight, losing weight or remaining the
same (growth faltering) to prioritize households for counseling on infant feeding
practices, complementary feeding and calorific value of nutritious food.
Result 1.3: Enhance the capacity of public health outreach workers, NGOs and
community partners to ensure sustainability of a more robust community-based health
program in Rajasthan.
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Strategic Objectives and Activities (cont’d)
Strategic Objective 2: Increase use of potable water sources and latrines: The
program’s second strategic objective will be attained by achieving three intermediate results:
improved quantity of potable water for multiple uses at the community level; increased
availability and use of latrines; and improved awareness and acceptance of household and
community hygiene practices.

Result 2.1: Improve quantity of potable water for multiple uses at the community
level

Result 2.2: Increase availability and use of latrines located on primary school
premises and in Anganwadi centers and subcenters in the villages

Result 2.3: Improve awareness and acceptance household and community
hygiene practices to promote safe water and access to sanitary latrines
Intended Impact (Selected Outcomes)






Reduce prevalence of underweight by 11 points
Increase complete immunization by 33 points
Increase exclusive breastfeeding up to six months
Increase Vitamin A supplementation
Appropriately treat children with diarrhea
Increase use of safe water sources and latrines
Partners
Save the Children will implement the program through an NGO partner-supported model.
We will provide technical, program and financial support to NGOs through our Rajasthan
state office. Our NGO partners will implement the health, nutrition and water and
sanitation interventions.

Churu District: We will partner with Bhoruka Charitable Trust, an organization that
also works through the Safe Water Network, a PepsiCo Foundation partner.

Banswara District: We will partner with the Voluntary Association of Agriculture
General Development Health and Reconstruction Alliance.

Tonk District: Our partner will be the Center for Community Economic and
Development Consultant Society, which has expertise in health, child development
and national resource management and institutional development.
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X. Project Detail in Bangladesh
Goal
Save the Children will work through community approaches to sustainably improve child health
and nutrition and household food security in two districts of Bangladesh’s Barisal Division.
Strategic Objectives and Activities
Strategic Objective 1: Improve health and nutrition of
pregnant women and children under age 5

Result 1.1: Work through community health
workers to increase adoption of key maternalchild health and nutrition practices and services
through Community Integrated Management of
Childhood Illnesses (C-IMCI)—training mothers to
recognize danger signs of illnesses which require
medical attention such as pneumonia, severe
dehydration and hemorrhage

Result 1.2: Improve availability of and access to
key health services at the community level through community case
management-trained community health workers with oral rehydration solution
(ORS) to treat diarrhea, cotrimoxazole to treat ARI and growth monitoring
services—referring children with severe cases of pneumonia or diarrhea to local
government health facilities for higher level of care
The Missing Link: Treating Children with Severe Acute Malnutrition:
Save the Children will expand a pilot project that demonstrated that community
health workers can provide frontline care for severely malnourished children
through diagnoses and provision of ready-to-use therapeutic food (RUTF) at the
community and household level

Result 1.3: Improved access to safe water and sanitation facilities to ensure that
intended nutritional gains achieved through improved nutrition and hygiene behavior
and increased consumption of vegetables and other nutritious food are not eroded
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Strategic Objectives and Activities (cont’d)
Strategic Objective 2: Improve household food security through increased food
access and purchasing power

Result 2.1: Establish new enterprise groups for marketing agricultural-based products
in regional urban centers, so that small producers might benefit from greater volumes
of sales, economies of scale and improved product quality

Result 2.2: Sell surpluses produced at the household level to enterprise groups for
bulk marketing in urban centers
Intended Impact (Selected Outcomes)







Reduce prevalence of underweight by 9.3 points
Reduce severe acute malnutrition by 4.5 points
Increase income from agricultural product sales
Increase exclusive breastfeeding up to six months
Increase Vitamin A supplementation
Appropriately treat children with diarrhea
Increase use of safe water sources and latrines
Partners
The proposed program brings together the leadership experience and health and nutrition
expertise of Save the Children and expertise of other partners:

JOBS Trust: providing development experience in an innovative multi-disciplinary
livelihoods initiative for Bangladesh

NGO Forum: providing technical assistance on water and sanitation interventions
that are implemented as part of the PepsiCo Foundation project
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XI. Intended Impact
The far-reaching interventions that Save the Children will initiate in India and Bangladesh
with PepsiCo Foundation support will directly improve the health and nutrition status of
very vulnerable children and their families and reduce malnutrition levels in targeted
communities.
In each country, we and our partners will work to:


Help children realize increased growth and lower child morbidity/mortality rates by:
–
Providing appropriate treatment for childhood illnesses and malnutrition and
making referrals in severe cases, so that rural children and women, who would
most likely not otherwise seek health services due to distance and poor
accessibility, receive life-saving treatment and care.
–
Improving hygiene practices (such as proper hand-washing at critical moments)
that are needed to prevent disease at the household level, so that fewer children
suffer from debilitating diarrhea and parasitic infections.
Have a long-term impact on the well being of children and their families in view of
our global experience which has shown that when children are healthy and wellnourished, they are better able to perform better in school and become productive,
contributing adults.
Additionally, in Bangladesh’s impoverished and cyclone-affected Barisal Division, where
families are highly vulnerable to food insecurity, Save the Children will:
– Increase families’ access to food and income so that parents are better able to provide
their children with a diverse diet, healthcare, access to education and other inputs to
ensure their long-term well-being.
– Support the formation of micro-enterprise groups which will help members establish
better linkages to markets or buyers which, in turn, will help generate substantially
increased household income.
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XII. Areas of Innovation
Community Case Management (CCM) of Diarrhea and Pneumonia
CCM improves access to life-saving treatment by training community health workers to
diagnose and treat sick children at the village level. It takes health services closer to the
populations in need. The approach is receiving increased attention globally as countries
struggle to improve access to life saving interventions. Our qualifications are as follows:

Save the Children is a recognized leader in CCM; we currently implement the delivery
strategy in 13 countries worldwide.

In Bangladesh, Save the Children played a lead role in the development of the
country’s community-based integrated management of childhood illnesses strategy
and introduced CCM through the USAID funded National Service Delivery Program.
Today, our supported CCM programming in the country reaches more than 1.5
million children.
Community-Based Management of Acute Malnutrition (CMAM)
Save the Children has been in the forefront of efforts to improve the treatment of acute
malnutrition for the past five years. The introduction of ready-to-use foods in the late
1990’s has changed how the global community treats severe acute malnutrition, and has led
many to reinvigorate efforts to address the problem in both emergency as well as
development contexts. The UN has released a joint statement recommending that all
governments adopt the new approach. However, many countries (including Bangladesh)
have not yet adopted the approach.
In 2007, Save the Children received permission from the government of Bangladesh to pilot
CMAM activities and initiated a small pilot program to demonstrate the effectiveness of the
approach. The initial pilot has proven successful and we hope to use PepsiCo Foundation
funding to expand our work in Bangladesh. Our approach will be to:



Train community health workers (rather than facility-based staff) to diagnose and
treat severe malnutrition
Explore CHW’s ability to properly diagnose/treat severe acute malnutrition (SAM)
Share findings from this study, undertaken in collaboration with Tufts University’s
Friedman School of Nutrition, not only to inform national policy in Bangladesh, but
also to inform global practice.
Save the Children participates in multiple technical working groups including the Nutrition
Working Group along with UNICEF, BRAC, HKI, Government of Bangladesh and
Institute of Public Health Nutrition (IPHN)—all of the agencies which are committed to
positioning nutrition more front and center to programming in Bangladesh.
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XIII. Employee Engagement
Save the Children has identified several ways to engage PepsiCo employees.
PepsiCo Business Units
There are many ways in which PepsiCo’s business units can support Save the Children’s
work locally:



Program support: allocating charity budget to local Save the Children programs
In-Kind support: donating media space or underwriting local advertising campaigns
to increase awareness of the Millennium Development Goals (MDGs)
Technical support and expertise: providing logistical and transport support
PepsiCo Service Corp
Save the Children could tap into the PepsiCo Service Corp for:


Marketing input into an employee and/or consumer campaign (“movement”) to
support the “child hunger” crisis, consistent with this partnership
Marketing support on local project initiatives, for example:
- Review the results of community-based focus groups to determine behavior
changes needed to improve household feeding and hygiene practices—for
communication through simple media such as posters and flyers.
- Help market-driven enterprise groups in Bangladesh to develop business
plans; process and package goods; formulate inventory management, supply chain
and logistics strategies; and develop brands for specific products.
Employees
A select group of PepsiCo employees can participate in an annual visit to see first-hand the
impact of the Foundation’s support. We can post digital streaming and daily trip blogs to
the PepsiCo intranet to make the experience “come alive” for all employees. In addition, we
would be interested in exploring with the PepsiCo Foundation the possibility of employees
(at an operating company, division, business unit or individual employee level):


Sponsoring a child enrolled in Save the Children programs. By sharing pictures
and letters with a sponsored child, employees will be able to see first hand the impact
of the Foundation’s generosity on the life of a child.
Contributing to employee giving and/or matching gift programs that benefit
Save the Children’s health and nutrition programs.
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XIV. Communications Plan
Communication Objectives
Media Relations
This is a three-year partnership that will build internal and
external communications progressively over time. Our
initial communications objectives are to:





Increase support for Save the Children’s global
health and nutrition programs—and build
awareness of child survival challenges and lowcost interventions.
Build awareness, understanding and tangible
evidence of PepsiCo’s commitment to the MDGs.
Build awareness of PepsiCo Foundation’s role in
delivering on the Performance with Purpose strategy.
Build awareness of opportunities for PepsiCo
employees and consumers to become agents of
change in improving child health and nutrition
status in developing countries.
Demonstrate the value of global partnership with
Save the Children.
All communications at the
global level are to be agreed
upon by the PepsiCo
Foundation and Save the
Children global contacts.
All local communications
should be cleared with the
Save the Children press
office in the country and
with local PepsiCo
communications—and then
submitted to global
coordinators for head office
approval.
See Three-Year Communications
Plan under separate cover.
Key Messages
The following messages should be discussed in every communication about the project:

The PepsiCo Foundation has affirmed its commitment to the MDGs by
establishing a three-year partnership with Save the Children to prevent malnutrition
and associated mortality in children under the age of five in India and
Bangladesh. These two countries alone are home to over 40 percent of the world’s
malnourished children.

Save the Children, the leading independent organization creating lasting change for
children in need in the U.S. and around the world, seeks to achieve measurable
improvements in health and nutrition status for 650,000 children under age 5
and their mothers. We will:
– Expand the treatment of the most common causes of malnutrition and associated
mortality among children under age 5 through an integrated approach to health,
nutrition, water and sanitation consistent with national policy in India and
Bangladesh.
– Build local capacity by empowering families, training community health workers
and strengthening community-based health services.
– Work through local NGOs and district level government to ensure program
sustainability.
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2009
XV. Resources: Images and Children’s Stories
Save the Children has a wealth of pictures and stories to illustrate its work and support the
PepsiCo Foundation partnership.
You can use any of the pre-approved Save the Children images provided that you use the
caption supplied with the picture and correctly credit Save the Children. It is essential that
all images of children should respect their dignity and not portray them as objects of pity.
All the images used in connection with this partnership should be essentially positive and
optimistic, focusing on solutions rather than problems.
When using one of the children’s stories, you may publish it without further approval if you
use it exactly as it appears in narrative reports.
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2009
XVI. Contacts
First Points of Contact
The partnership between The PepsiCo Foundation and Save the Children will be
coordinated by the points of contact listed below. These individuals will liaison with local
contacts in India and Bangladesh and provide up-to-date information to all internal
stakeholders on other projects that the PepsiCo Foundation and Save the Children may do
together going forward.
The PepsiCo Foundation
Save the Children’s Home Office
Jackie Millan
Director, Corporate Contributions
Tel: 914.253.3153
E-mail: Jackie.Millan@Pepsi.com
Dana Langham
Associate Director, Corporate Partnerships
Tel: 203.221.4129
E-mail: DLangham@savechildren.org
Claire Lyons
Manager, Global Grant Programs
Tel: 914.253.3153
E-mail: Claire.Lyons@Pepsi.com
Wendy Christian
Senior Director of Public Affairs and
Communications
Tel: 203.221.3767
E-mail:. Wchristian@savechildren.org
Sarah Price
Contributions Specialist
Tel: 914.253.2449
E-mail: Sarah.Price@Pepsico.com
Address:
Address:
The PepsiCo Foundation
700 Anderson Hill Road
Purchase NY 10577
Save the Children
54 Wilton Road
Westport, CT 06880
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2009
Save the Children in India

Thomas Chandry, Country Office Director
E-mail: T.Chandry@savethechildren.in

Toby Porter, Director of Programs
E-mail: T.Porter@savethechildren.in

Anil Mishra, National Manager Health & Nutrition
E-mail: A.Mishra@savethechildren.in

Priya Subramanian, Communications
E-mail: A.subramanian@savethechildren.in
Save the Children India
Bal Raksha, Bharat, 4th floor, Farm Bhawan, 14-15 Nehru Place, New Delhi, 110019
Tel: (011) 91 11 4229 4900
Save the Children in Bangladesh

Kelly Stevenson, Country Director
E-mail: KellyS@savechildren.org

Margarita Clark, Deputy Country Director—Programs
E-mail: Clarkm@savechildren.org

John Meyer, Senior Livelihoods Advisor
E-mail: JMeyer@savechildren.org
Save the Children US
House #1A (2), Road #91, Block – NE (0), Gulshan-2, Dhaka 1212, Bangladesh
Tel: (011-880-2) 881-3429, (011-880-2) 882-7641
PepsiCo’s Local Points of Contact




Mrinall Dey, Communications, Communications, PepsiCo International
Mallika Janakiraman, Manager, Health and Wellness, Nutrition, PepsiCo International
Annie Kishen, Public Affairs / CSR, PepsiCo International
Gautham Mukkavili, Business Unit General Manager, PepsiCo International
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