S3.
Anita and Anders Pedersen established Fjordlaks in 1973 with the emphasis on smoked wild salmon and peeled prawns. They subsequently decided to start producing fish themselves, and the salmon and trout farm was in place in the fjord in 1976. A wish to diversify led to the acquisition of a klipfish production facility in 1985.
The Fjordlaks concern includes:

Fjordlaks AS which produces klipfish.

Fjordlaks Aqua AS, which produces salmon trout and oil.

Fjordlaks Marine AS, which produces fresh cod and coaly.
Covering an area of 12000 m2, the Fjordlaks headquarters and modern trout processing and freezing plant enjoy a central location in the heart of Ålesund, in the west coast of Norway.
Ålesund grew as a town in the course of the 19 th
century owing to the flourishing fish trade, a tradition that we are continuing. Today Ålesund is a bustling town with a wide range of business specialising in marine aquaculture, fisheries and other maritime activities. The art nouveau architecture that gives the town its character is the result of the reconstruction that followed the great fire of 1904.
S4.
Fjordlaks attaches great importance to having a staff of highly qualified specialists who are fascinated by and committed to their work. A combination of first class raw materials and state-of-the-art production techniques ensures that the company can offer trout of outstanding flavour and quality.
The trout are kept in large pens with plenty of room and so do well at the farms. This is obvious from the high quality of the harvested fish. We handle every stage of the process from spawning to finished product. Customers are welcome to inspect the entire production chain.
S5.
The company has fish farms in Sykkylven, Stranda and Norddal. The area around Storfjord is sparsely populated and does not suffer from industrial pollution. The surrounding mountains ensure that the fjord has a constant supply of clean freshwater, which is vital if the trout are to thrive. The arms of the fjord are up to 600 metres deep and good current conditions ensure circulation.
Feeding is automated under the control of experienced staff. The feed is marine and has been adapted to the biology of the fish. Loading from the fish pens and transport to the processing plant are done carefully using the company`s own well boats.
This ensures that the fish do not become stressed or deteriorate in quality.
The company has a great deal of experience when it comes to producing quality fry at its
Stranda and Tafjord hatcheries.
A range of factors, including temperature, light, water, salinity, food supply and the effects of parasites and disease, are controlled with a view to ensuring the best possible fry.

S6.
As supplies of cod and coley have declined, farmed cod has developed into an important area of business. Based on its expertise with trout, the company has established cod and coley farming from roe to finished product. By 2004 the farm will have a capacity of around 10,000 tonnes of edible fish per annum.
The cod is processed into klipfish or fresh filets. The processing plant gets its fish either fresh from the fishing boats or live from the well boats. This ensures that the fish does not deteriorate in transit, but retains its authentic flavour and consistency.
7.
Specialist staff, produce premium-quality fish oil from first-rate raw materials using the latest technology. The oil contains a high proportion of omega-3 fatty acids, which offer great health benefits and are recommended as part of a healthy diet by the relevant authorities in most countries.
8.
The art of making klipfish is based on a centuries-old tradition that the company is continuing. A team of highly qualified staff makes sure that every stage of the process contributes to a good product, which is finally checked and approved by the state fisheries inspectorate.
Klipfish has played an important part in the international trade in Ålesund since the early 19 th century. The combination of salting and drying creates a unique flavour and consistency. With production based on cod and coley, the company will have an annual capacity of 16,000 tonnes of finished klipfish by 2004.