MATTHEW D. BICK
1580 East Constance Dr., Golden Valley, MN 55422 (763) 257-2241
matthew.d.bick@gmail.com
www.matthewbick.com
www.linkedin.com/in/matthewbick
KEY ADVERTISING AND MARKETING EXPERIENCE
August 2013 - May 2014
Target Corp. – Project Manager, In-Store Marketing (Contractor)
 Managed production of over 600 separate creative deliverables for numerous brand-name entertainment and
electronics brands.
 Organized deployment of in-store marketing print creative for reinvention and merger of retailer's Entertainment and
Electronics departments for selected stores nationwide.
 Served as daily point of contact for creative partners, multiple functional teams and external stakeholders.
 Executed creative concept approval by bringing together agency partners, external vendors, and internal
stakeholders.
 Coordinated review and production process to ensure timely project completion, including managing timing and action
plans.
June 2013
BBDO Proximity Minneapolis – Account Executive
 Served as primary agency point of contact for several "always on" projects for Schwan's Home Services.
 Assisted in facilitating completion of all projects as agency of record for Schwan's Home Services.
 Worked directly with the client and production teams to deliver website creative and social media content.
 Provided in-depth analysis of client's competitive environment and strategic recommendations for future initiatives.
Jan. 2012 – May 2013
Russell Herder – Account Coordinator and Digital Specialist
 Assisted in creating brand and communication strategy for clients with local, regional, and national scope.
 Served as direct point of contact for multiple clients, including writing briefs and coordinating production teams.
 Conducted and assisted in primary and secondary research to guide account planning.
 Planned and executed client campaigns across a variety of media.
 Wrote print, radio, social, and web copy.
 Implemented digital initiatives, including social media strategy, content development, and search marketing.
 Managed social content and wrote and analyzed SMS outreach for campaign that won 2013 Best Fitness or Health
Campaign - External/Public from Ragan's Health Care Communication News.
 Clients included Association of American Medical Colleges, Earle Brown Heritage Center, Essentia Health, Grand
Rapids State Bank, Grand View Lodge, Meeker Memorial Hospital, Minnesota Dept. of Health, Minnesota Dept. of
Human Services, Mobilegs, Tanque Verde Ranch, Taiyo International, TCF Bank, and University of Minnesota.
Oct. 2011 – Jan. 2012
Spyder Trap – Project Management and Social Media Intern
 Coordinated work flow between creative, development, and account groups to complete client projects.
 Assisted in creating, editing, and maintaining estimates, proposals, schedules, and status reports.
 Measured and analyzed social media performance and assisted in developing response strategy.
 Led research and planning initiatives for new client projects.
 Clients included Children’s Hospitals and Clinics of Minnesota, CSM Corporation, Defending The Blue Line, L&M
Fleet Supply, Tucker Hibbert, UnitedHealth Group, and WA Frost and Company.
Sept. - Dec. 2010
Mindshare (London) – Insights Intern, Marketing Communications & Media
 Assisted in evaluating and creating traditional and emerging client media strategy.
 Developed and executed monthly client competitive environment reports.
 Worked closely with creative and business planning teams to develop scheduled client briefs.
 Led project to implement new client presentation techniques.
 Clients included Castrol, Ford, Freeview, Mazda, Nestlé, Tesco, TONI&GUY, Unilever and Volvo.
Jan. - Aug. 2008
Carlson Marketing Worldwide – Intern, Interactive and Creative (“Door C”)
 Developed e-mail and digital consumer retention strategies.
 Synthesized insights on applications for new and emerging media.
 Aided client services teams in gathering relevant primary and secondary data for client briefs.
 Conceived and executed Millennial behavioral study; conducted focus groups, surveys, and secondary research.
 Clients included AARP, Aramark, and British Airways.
OTHER KEY ADVERTISING AND COMMUNICATIONS EXPERIENCE
2011 – Present
National Football Foundation – MN Chapter Director of Marketing and
Sponsorships (Volunteer)
 Regularly met with and advised chapter Board of Directors on sponsorship development.
 Developed print and digital creative deliverables for publication, including sales assets, press releases for major
chapter announcements, and gala event program.
 Directed event planning and support staff.
June - Nov. 2009
University of Denver Athletic Department – Creative Production Intern
 Developed and designed various promotional giveaways and related items.
 Developed, designed and distributed general information posters and fliers for all revenue-generating sports.
EDUCATION
 University of Denver, Daniels College of Business, BSBA Marketing 2011.
 University of Westminster, London, UK. Study Abroad Program, Fall 2010.
OTHER SKILLS, PROFICIENCIES, AND QUALIFICATIONS
 Software Proficiencies: Microsoft Office, Adobe Photoshop, Adobe Illustrator, radian6, iMovie, Google Analytics,
Google AdWords, Curalate, Target Corp. Marketing Systems.
 Minnesota Timberwolves. Hoopman Helper and Former Blimp Catcher. Also volunteer member of team's Social
Media Advisory Committee.
 Member, Ad Fed.