SHELL LUBRICANTS
:60 “
“You’d Never Guess—Manufacturing”
2-27-15
FINAL W/VO TIMECODE
SELB06V15
On a living room floor we see a young boy rip open a giftwrapped box. We see his
surprise and excitement as he discovers what it is. (SHOOT)
00:02-00:10
VO: You’d never guess that the paper and plastics that hold his surprise…
depend on something even more surprising.
We see a hint of an industrial pulp mill. We push in on a component of that machine.
(STOCK)
The robot suddenly scoots across the floor. The boy reacts with joy. Cut to a close up of
the tires on the bottom of the robot. (SHOOT)
00:11-00:16
VO: You’d never guess that his excitement today was formed in a factory last
month.
We see a rubber factory. (STOCK)
We see the boy flying the robot through the air with his hands. (SHOOT)
00:18-00:22
VO: Or that his robot flew through hundreds of hands before it reached his.
Cut to a POV shot of rolling on a conveyor belt, hands move in and out of frame,
positioning and sorting. (STOCK)
00:23-00:28
VO: You’d never guess that virtually everything that made his birthday
work…works here first.
Cut to a man in a factory staring heroically at camera. He’s holding a Shell Gadus
grease S5 V460 1.5. (SHOOT)
00:29-00:34
VO: Shell Industrial Lubricants are one of the most vital components of the
global manufacturing industry.
We see a series of shots of plastic beads being pored in the hopper. (STOCK) Cut to
plastic buttons on a shirt (STOCK). Cut to plastic arm being fitted onto a toy (STOCK)
00:35-00:38
VO: From manufacturing the plastics in every part of our lives…
We see various rubber products: tires, rubber seals, rubber tubing around car
windows. (3 STOCK)
00:39-00:42
VO: To the rubber that carries our vehicles and keeps us safe…
We see a college classroom where someone is writing in a notebook (STOCK) Cut to a
wood pellet mill (STOCK). Cut to a shot of a hot strip mill with hot steel rolling down
the line. (STOCK)
00:43-00:47
VO: To the paper…wood…and metal products we depend on everyday.
We see a fast forward shot of a shipping dock with cranes and ships. (STOCK)
00:48-00:49
VO: And yet, it’s more than what keeps the world moving.
We cut back to the boy with the robot and we see the joy on his face. (SHOOT)
00:50-00:53
VO: It’s what helps make his day special.
00:54-00:56
VO: And nothing is more important than that to our business.
We cut back to the man standing in a factory with the Shell Lubricant. He says “Who
would’ve guessed” (SHOOT)
00:58-00:59
MAN: Who would’ve guessed?
Fade to a title card:
TITLE: See how we impact your life at www.shell_us/lubricants (OPTION:
www.shell_ca/lubricants)
(V.2 FOR EXTERNAL USE)
TITLE: See how your customers can benefit at www.shell_us/lubricants
Cut to Pecten.