LUBRICANTS
Face-to-Face
Lubricants Can Have a Huge Impact
on the Operations of a Business
site. Using their experience, they recommend the right products
from Shell Lubricants portfolio for maximum benefits to save on
Mr. Akhil Jha,
Vice President Technical, (Lubricants)
Shell India Markets Pvt. Ltd.
total cost of lubrication, which includes total cost of lubricants,
oil filters, manpower and other oil change related costs, as well as
those coming from reduced downtime costs.
Savings on Overhauling Cost: One of our customers was
“By working closely with Off highway and Construction
planning to overhaul the engines in two dump trucks. We
fleet OEMs like Terex, Caterpillar, Komatsu, Tata, Demag, Sany,
suggested an inspection of the engines using Shell
Putzmeister, Schwing Stetter, Volvo; our lubricants specialists
LubeVideoCheck. After the inspection, we found that one of the
have developed a deep understanding of construction industry
engines was still in top condition and did not need dismantling
challenges. We can use our knowledge and experience to create
and overhaul. Use of Shell LubeVideoCheck helped save time and
a lubrication plan for construction customers and tailor our
money.
technology-leading products and services to help them meet
the needs of their business”, says Mr. Akhil Jha, Vice President
Technical, (Lubricants) Shell India Markets Pvt. Ltd in an
interaction with CE&CR.
CE&CR: Please explain how your products are useful in
improving the performance of construction equipment?
A.J: Shell Lubricants offers a wide range of products and
services designed to reduce the process and equipmentownership costs by reducing unplanned equipment downtime,
Extended Oil and Equipment Life: Customers are seeking to
reduce equipment downtime by extending oil and equipment life.
During scheduled maintenance, a construction company reported
wear in its cranes’ main-boom-hoist gearboxes. We inspected the
gears and recommended using Shell Omala S4 WE gear oil, which
offers greater wear protection and extended oil life. The company
reports annual savings of over $ 289,0001 associated with
reduced parts replacement, labour costs and crane downtime.
Reducing Operating Costs: Maximizing equipment availability
extending oil and equipment life and lowering maintenance costs.
is important for many construction companies. During a dam
Equipment breakdown at a construction site can severely
construction project, one company had to frequently replace
compromise the project schedule and prevent customers from
excavator bucket pins and bushes. Maintenance costs and
earning revenue. In the construction industry, customers are
unplanned downtime were escalating. Our experts assessed the
constantly striving to meet deadlines; lower operating costs
situation and recommended using Shell Gadus S3 V460D 2
and want to maximize equipment availability. Customers need
grease, which performs well in water-contaminated
a reliable lubricant supply for remote projects or increased
environments. With the new grease, the company reports saving
equipment availability, Shell Lubricants has a wide range of
$3, 800, 0001 through a 28% reduction in operating cost.
lubricants and services designed to meet these specific needs.
We offer following services to our construction customers as
These products can help them to reduce their process and
value added service:
equipment ownership costs by providing enhanced protection and
- Shell LubeVideoCheck allows for assessment of internal engine
efficiency, extended oil and equipment life.
Using the right lubricants can significantly reduce costs
by cutting unplanned equipment downtime, thereby lowering
maintenance costs and increasing equipment life and availability
as follows:
Savings on Maintenance Cost: Shell field engineers make a
thorough evaluation of equipments and oil usage at a customer’s
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condition without the need for complete dismantling of the
engine.
- Shell LubeAnalyst tests the condition of your lubricant to
monitor and track your equipment performance.
- Shell LubeCoach provides relevant training on topics such
as storage and handling of lubricants, lubricant cleanliness,
lubrication, and the application of lubrication.
CE&CR May 2014
LUBRICANTS
- Shell LubeMatch is a 24/7 web based help service. One can go to
customers are constantly striving to meet deadlines and lower
the website and mention the equipment make and model; it will
operating costs. Keeping this in mind, Shell has a wide range of
give information on suitable lubricants, change frequency etc.
lubricants and services designed to make a real difference to
CE&CR: Please tell us about your products specifically
the entire operation, which ensures reliable lubricant supply for
for construction industry. What additional features make a
lubricant suitable for Construction Industry
A.J: Shell Lubricants’ Construction product portfolio
includes:
Heavy-duty Diesel Engine Oils
- Shell Rimula R4: Unique, active technology for high power,
modern engines.
- Shell Rimula R3 X : Multi 4 : - For triple protection against
remote projects and increased equipment availability.
CE&CR: Please explain how your products provide true
value for the money spend on them.
A.J: Lubricants can have a huge impact on the operations of
a business. Choosing, using and managing them correctly can
bring significant rewards in terms of improved efficiency and
profitability. Shell Lubricants are the right partner to choose
because our product may be a little more expensive, but when
you use them, it will give you value for money or saving which
wear, deposits and heat in turbo and non-turbocharged
is far more than what you spend. Over all what you save is
engines.
very high, which is very sensible in times of tough economic
- Shell Rimula R2 CNG: Reliable Lubrication for CNG Engines.
- Shell Rimula T3 : – Multi-grade engine oils recommended for
Tata vehicles.
Mobile Hydraulic Oils
- Shell Tellus hydraulic fluids include extra-long-life synthetic
technologies capable of up to four times standard
life, through reliable products for less-demanding
applications.
- Shell Tellus S4 ME enhances hydraulic system
efficiency with this advanced, synthetic, ashless fluid.
Greases
- The Shell Gadus Range has been developed to give you
enhanced wear protection, long grease life and system
efficiency.
- Shell Gadus S3 v460 D is premium heavy-duty
multipurpose grease for protection at high temperatures,
under extreme pressure.
- Shell Gadus S3 v460 is premium heavy-duty multipurpose
grease with shock-load resistance, for protection at high
temperatures, under extreme pressure.
environment. Therefore, Shell Lubricants’ product is a more
credible buy than going for a native product where you don’t
know the value, you pay it and then you don’t have a benchmark.
We can quantify, monitor and show the customer the value they
have saved. We can help businesses reduce their total cost of
equipment ownership by maximizing the value of using Shell
Lubricants.
Shell understands that in the construction industry the
customers are constantly striving to meet deadlines and
lower operating costs. Keeping this in mind, Shell has a
wide range of lubricants and services designed to make
a real difference to the entire operation which ensures
reliable lubricant supply for remote projects and increased
equipment availability.
CE&CR: How eco-friendly are your products?
A.J: Shell R&D and Technology centre mainly works for future
products which will provide better fuel economy (Engine Oils)
and better energy efficiency in industrial equipments (Gear oil and
Hydraulic oils).
We were one of the first energy companies to acknowledge
the threat of climate change. We are calling for action by
Transmission and Axle Oils
governments, our industry and energy users. And we play a
- The Shell Spirax Range helps keep transmission components
leading role in demonstrating ways to manage CO2 responsibly.
protected so that they can go on working efficiently.
- Shell Spirax S6 GXME is ultimate synthetic manual
transmission and gear oil for optimum protection and fuel
efficiency.
Shell understands that in the construction industry the
CE&CR May 2014
Shell Lubricants continues to be a leader in the development
of fuel-economy enhancing lubricants, providing real fuel savings
that can help lower operation and maintenance costs.
By increasing the ODI of Oil and Energy Efficiency of Oil
(Industry)/ Fuel Economy of oil (Engine Oil) Shell protects the
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LUBRICANTS
environment by reducing the waste oils and improvement in
recommendations or approvals across our product range. Shell
energy conservation.
experts work closely to analyze construction sector needs
CE&CR: Please give us a brief on the application of your
products in the construction industry?
A.J: We are an international organization with experts in the
lubrication of critical equipment based in more than 90 countries.
This means that we can deliver consistent-quality heavy-duty
products to the construction segments, for example:
- engine oils – Shell Rimula Series
and solve problems. They can provide and help to implement a
lubrication plan designed to unlock each construction customer
potential.
We offer a wide range of lubricant-related services to help
customer maximize the positive impact of lubricants on their
operation. These services can include lubricant surveys and
recommendations, inventory management, health and safety
advice, and staff training.
- mobile hydraulic oils – Shell Tellus Series
- greases – Shell Gadus Series
- transmission and axle oils- Shell Spirax Series
By working closely with Off highway and Construction
fleet OEMs like Terex, Caterpillar, Komatsu, Tata, Demag,
Shell Lubricants continues to be a leader in the development
of fuel-economy enhancing lubricants, providing real fuel
savings that can help lower operation and maintenance
costs.
Sany, Putzmeister, Schwing Stetter, Volvo; our lubricants
specialists have developed a deep understanding of
construction industry challenges. We can use our knowledge and
experience to create a lubrication plan for construction customers
and tailor our technology leading products and services to help
them meet the needs of their business.
CE&CR: Tell us about your clientele from construction
Industry
A.J: Our clientele from construction industry includes:
OEM: Schwing Stetter, Putzmeister, Sany, Sandvik, Komatsu,
Terex, Scania.
End Customers: Italian Thai, L&T ECC, Transtonnelstroy
Afcons, Powermech, SEW, Balajee Infra Tech, Sadbhav
Engineering, Versani Constructions, Dhansar Engineering,
We have several examples of Demonstrated Value Records
(DVR) in Construction sector where our customers have endorsed
the savings they have realized by using Shell Lubricants products
in construction equipments.
CE&CR: Tell us about your service centres.
A.J: We have a Shell business service centre in Chennai. The
aim is to provide the Group with operational excellence through
highlighting and utilizing process improvements and functional
efficiencies as well as by leveraging economies of scale. Currently,
the Chennai centre provides a wide range of finance, accounting
and business services to Shell operating companies across several
business sectors globally.
The main focus in Chennai is on Finance Operations, which
Mosmetro Chennai, Reliance Port and Terminals, Ashoka Build
supports delivery of the global Finance functional plan. There is
con, Gawar Construction etc.
also a ‘Downstream India’ - Customer Services Team that handles
CE&CR: What is the strength of your company?
A.J: At Shell Lubricants, we are operating through a dedicated
sector-wise approach in serving the industry. In the construction
sector, we have a dedicated team responsible for handling key
accounts, supported by Technical & Marketing team. In addition,
we are also having support of VSE (VideoCheck Service Engineer)
and LSE (Lubrication Service Engineer) in the field for carrying
lubricant depot ordering within the country. The Business Service
Centre (BSC Team) manages the centre facilities and supports
business partners’ operations on site. There is a strong focus at
SBSC on safety & well-being of staff and on its three core values:
Compliance, Intervention & Respect.
CE&CR: Tell us about your manufacturing facilities.
A.J: We have a state-of-the-art lubricant oil blending plant
out equipment inspection & provide hands-on advice on lubricant
in Taloja near Mumbai. It is a robotized, environmentally safe
applications. In addition, we have experts in Grease Application
and spill-proof plant that has various quality and environment
called Grease BDMs who, work closely with Lubricant Technical
management systems certifications like ISO/TS 16949:2002
Advisors (LTA) in the field to provide expert advice & technical
certificates. It is considered to be among the finest lube-oil
solutions on grease applications.
blending plants in Asia, manufacturing a range of Shell Lubricant
We have over 3,000 equipment manufacturer
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products for the automotive and industrial sectors.
CE&CR May 2014