Facilitator Notes
This document gives comprehensive facilitator’s notes for the unit
Course title
Marketing and promotion of electronic resources
Module title
Module 2: Developing a plan and putting it into practice
Unit title
Unit 2.1: Identifying the best starting point
No. of unit
2.1
Session day/time
Day 2 Session 3
Length of session
30 minutes
Objective
To frame marketing and promotion as being about engagement and
communication – core aspects of the librarian’s role; to encourage
participants to think of how to be specific and tailored in their
approaches.
Participant profile
See MarketingEResources-Workshop-outline.docx
Pre-workshop activities
None
Room layout
Set up with tables each seating four participants, with chairs in a
horseshoe around each table, facing the presenter (café style).
Number of participants
20 - See MarketingEResources-Workshop-outline.docx
Materials
Flip chart and pens
Files
2.1 Facilitator notes - Identifying the best starting point.docx
2.1.1 Activity - Identifying the best starting point.docx
2.1 Presentation - Identifying the best starting point.pptx
Customisation
None required
Equipment needed
Computer with PowerPoint, Word and Excel linked to data projector,
internet connection for facilitator’s laptop
Module/Unit outline
Timing (30 minutes)
10 minutes presentation
10 minutes discussion
10 minutes feedback
Slide Information
2.1 Presentation - Identifying the best starting point.pptx
Document1
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The Facilitator has a choice:
Either: Copy slides from Powerpoint into this document before printing (instructions below)
Or
Print note pages directly from Powerpoint.
To use Powerpoint feature to copy slides into Word.
In PPT presentation
 File
 Save & send
 Create Handouts
 Create handouts (again)
 Select Notes next to slides format
 OK
Word document opens, cut and paste slides into this file
Annex A: materials for activities – facilitator’s version
Facilitator:
With so many students and academics, covering so many departments and subject areas, it can be
overwhelming. Where do you start?
Bearing in mind that the emphasis has been on being specific – crafting and communicating targeted
messages to specific groups – it makes sense to start small, and grow as you learn. It may be most
helpful to start at the smallest unit – the department, rather than at the faculty or college level. It also
makes sense to opt for some ‘quick wins’ if you can – don’t pick the hardest department to engage
and struggle. Pick one which you think you have a good chance of working with. As you work with
them, you may develop the exposure you need to subsequently reach out to others.
Activity:
Participants are asked to think about which departments they have a good relationship with. Think
about the specific people – perhaps a particular lecturer – and how they might begin to engage them.
Think about the specific characteristics of the department and the subject. Do they have particular
needs which librarians can identify, or are there particular ways of reaching and engaging them?
Document1
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