THE CAREton PROJECT FACTSHEET
A beverage carton recycling initiative to help build a better world
The CAREton Project at a Glance
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A beverage carton recycling project organized by Tetra Pak and Nestle
The project works by teaming up with community organizations and recycling used cartons
into new products to directly support their work.
The name ‘CAREton’ is a combination of the word ‘CARE’ and ‘CARTON’, pronounced as
Kârtn.
Aims to provide a platform to people from all walks of life to help local communities in need
just by recycling their used cartons – CARE for the Planet, CARE for the People.
First launched in 2012, CAREton provided 10,000 exercise books and 100 pieces of school
furniture made of over 329,000 recycled cartons to Dignity for Children Foundation, an
education organization that supports the urban poor children in Kuala Lumpur.
In 2013, people donated 3.62 million cartons to CAREton, enough to be recycled into 460
roofing tiles for 10 new homes, then donated to EPIC Homes, a social enterprise that provides
rural housing for Orang Asli in need.
With such a strong growing support, Tetra Pak and Nestle has decided to continue working
with EPIC Homes throughout 2014. The project will run all year long, and our target this year
is to collect 5 million used beverage cartons to produce 690 roofing tiles for 15 homes.
To contribute to the CAREton Project, drop off your used cartons at any of the collection
points under the CAREton Partners network. Use our Carton Finder to find your nearest
collection point at www.recycle-easy.com.my .
Here are a few things that you might like to know about The CAREton Project:
Did you know that…
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Beverage cartons can be made into roofing tiles?
FACT: Tetra Pak beverage cartons are 75% paper, 20% plastic, 5% aluminium & 100%
recyclable!
At the beverage carton recycling facility, the hydrapulper processing separates the paper
(pulp) from the plastic and aluminium (Poly Al). The pulp is sent to a paper making facility,
whereas the Poly Al is sent to a hot press facility. At the Poly Al hot press facility, the Poly Al
mix is processed into flat panel boards. Grooves are inserted while the boards cool down
(post-hot press) to create roofing tiles. Visit From Drink Packs to Dream Homes for more
details.
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There are more than 210 collection points under the CAREton Partners network
accessible to the public?
FACT: The CAREton Project is supported by various organizations, from hotels to schools,
charity organizations to offices by providing collection points. Some are for internal collection
purposes, but those that are open to the public can be found on our Carton Finder map on
www.recycle-easy.com.my. For more information on our CAREton Partners network, visit
www.tetrapak.com.my
You can now contribute to The CAREton Project all year long?
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THE CAREton PROJECT FACTSHEET
FACT: The CAREton Project runs all year long. Anyone can start/continue recycling under the
CAREton Project at any point of the year to help us achieve our annual target of collection
volume. We will then share achievement results at the end of each year.
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The CAREton Project is 100% for charity purposes?
FACT: All collected used cartons under The CAREton Project will be sent to a dedicated
beverage carton recycling facility in Klang, operated and owned by KPT Recycle S/B. The
collected cartons will be processed into roofing tiles at this facility. These roofing tiles will then
be handed over to EPIC Homes at the end of the year once we’ve tabulated and finalized the
achievement results of The CAREton Project. EPIC Homes will then use the roofing tiles for
their home building initiatives for the Orang Asli in need. . For more information, visit Building
Homes, not just Houses.
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It takes 7247 cartons to make 1 standard sized Poly Al roofing tile?
FACT: Beverage cartons are made of 75% paper, 20% plastic and 5 % aluminium. For every
used carton we collect, we extract about 25% of the plastic and aluminium to make the roofing
tile(s). A standard sized roofing tile is 9’ x 4’.
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It takes 46 standard sized Poly Al roofing tiles to build 1 EPIC Homes?
FACT: Based on EPIC Homes standard modular housing system, ranging in 3 sizes to suit
small to large families, it takes an average of 46 standard sized Poly Al roofing tiles to build a
home.
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Poly Al roofing tiles is comparable, if not superior, to other commercially available
roofing tiles like zinc and fibre cement types?
FACT: Roofing tiles made of Poly Al extracted from used cartons offer a host of structural and
technical benefits compared to conventional roofing tiles, e.g. excellent noise insulation, fireretardant, low water and heat absorption.
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It takes 3 days to build an EPIC Homes?
FACT: EPIC Homes uses a simple, modular system that is flexible and adaptable to build a
home in 3 days for the identified Orang Asli family in need, with the help of both urban
volunteers and members of the receiving family. EPIC works with the village chiefs to identify
families in need, and then with those families to design their own home, right down to the
color. For more information, visit EPIC Homes .
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Recycling under The CAREton Project helps you to kill many birds with one stone?
FACT: The CAREton Project helps you to CARE for the Planet, CARE for the People with just
a single act – recycling your used beverage cartons!
You will help to reduce waste to landfills and create new products to help put roofs over the
heads of those in need. You will also help to build the local economy based on transforming
waste into resources. So get involved to make a difference now!
Businesses, schools & organizations can participate as CAREton Collection Partners
THE CAREton PROJECT FACTSHEET
The CAREton Collection Partners network is steadily growing since our very first launch in 2012.
Thanks to our collection partners, we now have a variety of locations, ranging from hotels to schools,
for people to drop off their used beverage cartons for recycling under the CAREton Project.
You can be part of the CAREton network – simply fill in our CAREton Collection Partner Registration
Form and we’ll get back to you soonest. For more information, refer to our guidelines ‘How to be a
CAREton Collection Partner.’
Recycling under The CAREton Project is as easy as 1, 2, 3…
Here’s how you can start contributing to the CAREton Project in three very simple steps:
1. Rinse and don’t forget to Flip-Flap-Flat your cartons before recycling.
This helps to keep away pests and odour, saves space in your bin and helps keep trucks off
the road.
2. Place your flattened cartons in a separate recycling bin, if possible, from other
recyclables. This is to prevent contamination, ensure easy collection and eliminate sorting
costs at collection centres.
3. Drop it off at any of the locations nearest to you under our CAREton Partners network
using our Carton Finder map at www.recycle-easy.com.my. This is to make sure your used
cartons are picked up by the right people to be sent to the right recycling facility.
It really is that easy to make a difference!
For further information, visit www.tetrapak.com.my and www.recycle-easy.com.my.