MINORS, semester 2, 2011
The following minor is entirely English-based:
1. Experience Design (Fashion, Product Design, Lifestyle & Design, Interior design)
MINWDKEXP01
Students learn how to design the whole experience of a concept/idea: context, target, model,
functionality and presentation/communication. Concrete, physical solutions for real products.
Under an umbrella theme for the year/semester, each student can formulate his/her own response to
the assignment, which may result in fashion/textile products, product design or interior designs.
Courses:
Collection & Series (WDKCOL051M). Research and development of a collection (series of
cohesive) of products. The results can be clothing, accessories, textiles, objects or products
that make innovative use of materials and techniques. You are expected to formulate your
own research focus and interest.
3D Spatial Design (WDKSPD051M). In a time of mass- consumption and relative riches,
value is no longer determined by physical aspects such as form, function and material, but
rather by social aspects such as emotion, image, and interaction. This course focuses on the
complete design experience: brand, user, spatial, interactive & interior design.
The following minors are bilingual and available for international students:
2. Visualizing Data (Graphic design, Illustration, Fine Art, Advertising, Animation,
Audiovisual Design)
MINWDKDAT01
The minor Visualizing Data focuses on the possibilities of the current new media, for your own field, as
well as outside. How to design for these dynamic, real-time media? How do you visualize content that
is changing continuously? How to design media which you can constantly change as a user? A new
role for today's designer is to visualize invisible digital data.
Courses:
Data Design (WDKDAD051M) is about access and visualization of (dynamic) data. The focus
is on designing, organizing and contextualising large amounts of data and information. You
also learn to design interfaces
Typography & Data (WDKTYP051M) The current digital media and culture has broadened
the field of typography. In addition to print, text appears on eReaders, iPhones or mobile
phones.
3. Narration & Production (Fine Art, Teacher Training, Illustration, Graphic Design)
MINWDKNPR01
Narration & Production discusses the traditional narrative and image, visual resources which can be
installed. These are specializations in the field of visual imagery with emphasis on technical
materialization.
- You will find artistic depth within a process in which material and technique play a guiding role;
- Apply your imagination to narrative principles;
- In a team you realize external exhibitions and / or publications of the production.
Courses:
Graphic technique
Artistic research
Painting
Textiles
4. Public Domain (Advertising, Fine Art, Teacher Training, Graphic Design, Lifestyle)
MINWDKPUB01
Art & the City explores the function of art in public spaces and the way public space influences art.
The minor revolves specifically around the interaction between art and audience. In an experimental
way research will be done about how art can be made accessible to specific target groups
Courses:
Art & the City (WDKA&C051M)
Because Art & the City works with actual questions from the city assignment and projects
differ per period. It may involve the redesigning of a public area, temporary presence and
influence, areas of strategy and concept development on social issues.
Art & Mediating (WDKA&M051M)
Art & Mediating specifically focuses on the gap between art and audience. The student is the
intermediary between them and comes up with projects and products that can bridge the gap.
The following minors are in Dutch. Students first need to consult course leader and
Coordinator of minors and electives (Martijn van Berkum) to be able to attend:
5. Commerce & Industry
MINWDKCOM01
Working for the mass production industries in which specific knowledge and skills in production
processes, business strategies, corporate identities, marketing and commerce are important, is central
to this programme
Courses:
AdCom (WDKADC051M): devising and implementing campaigns
Commercial Photography (WDKCPH051M): Photography as often required for advertising
campaigns
Forcasting & Trends (WDKFOR051M): The student is able to develop a forecast of a future era,
both the changes in the appearance image of products and situations, and changes in consumer
behaviour and is capable of spotting trends and to make a presentation visual.
Copywriting (WDKCOP063M): In this minor you will work with text and image in order to
create visual communication. The programme centers around the profession of Copywriting
and its necessary skills. Copywriting and the practice of a creative team intersect in the areas
of marketing and communication. The designer and copywriter are a creative team and work
closely together.
6. Dynamc identities
MINWDKDYN01
The minor Dynamic Identities focuses on the changing identities of people, groups, brands, companies
and cities worldwide. Rotterdam and its inhabitants, characterized by great social, cultural, economic,
political and physical differences are source of inspiration of this minor.
Courses:
Identity (WDKIDT051M). Identity as 'I', as 'brand', 'place', 'trend', 'consistency' and in practice:
recognition, personality, brand value, contextuality
New Urban Culture (WDKNUC051M).
Where Identity emphasise on people and identity, this minor will be more focussing on people
and the (urban) environment. Trends in pop culture, visual culture and street culture.
7. Design & Critical Communication
MINWDKDES01
The relationships between the textual and the visual domain. Infographics, books, magazines,
products, web and digital applications, films, exhibitions and lectures.
How to put your theory and textual information in a visual design?
Courses:
Redactioneel ontwerpen (WDKRED051M)
In Editorial Design you learn to analyse complex information, to weigh and to make it
accessible to others. You will also learn to incorporate your own vision as an author. The
emphasis is on a practical approach
Design and Thought (WDKTAD051M)
Design as a critical resource of visual communication and as a narrative
8. Narration & Lens-Based Media
MINWDKNAR01
Photography and moving image is a coherent field. Internet and mobile media are being used as a
vehicle for moving and still images. When stories are told, constructed or transferred, positions are
determined and the debate is being fed
Courses:
3D Digital moving image (WDKDMI051M): In this minor you work with Maya, 3d software
program and learn to develop, produce and realize 3d products: game assets, 3d character
modules that can be used for animation or advertisement, and 3d interior visualizations.
Sound & Image (WDKSIM051M). The designing of sound design (used in websites, DVDs
and games, for motion graphics, corporate films, advertising, dance and theater, etc.)
Photography & Story (WDKPHO051M)To learn how to see and use photography as an
independent part of the visual communication and fine art
Motion Graphics (WDKMGR051M). Television uses extensively moving images in station
calls, leaders and presidential announcements before and after programmes
3d Digital Moving Image (WDKDMI051M). All parts of the 3D production process will be
discussed in detail: modeling, texturing, scripting, rigging, animation, dynamics, lighting /
rendering, compositing