PRESS RELEASE HELLA presents lighting and electronics solutions at the Busworld trade show Product range for the 90 millimeter module expanded // Focus on electronic systems and components for city buses and coaches Lippstadt, Germany, October 10, 2013. The lighting expert HELLA is presenting innovative solutions for automotive lighting and electronics at Busworld, the international specialized trade show for city buses and coaches, in Kortrijk, Belgium from October 18 to 23, 2013. The focal points for the HELLA trade show booth (Hall 1, Booth 106) include the expanded 90 millimeter module product range, vehicle-specific lighting concepts and energy management systems and sensors for greater efficiency, safety and comfort. The light expert is unveiling five additional variants of the 90 millimeter module with innovative LED technology. They are able to implement up to three functions per module using light-emitting diodes: Fog lights, fog lights and daytime running lights/position lights, fog and cornering lights as well as high beams and daytime running lights/position lights. The expansion of the product line enables implementation of the 90 millimeter module in the headlamps of various target groups—city buses and coaches, passenger vehicles, recreational vehicles, electric vehicles and agricultural and construction machinery. The new modules also draw attention with their distinctive design: A ring-shaped edge light guide provides especially uniform daytime running light. The products also have a very long service life due to the integrated LED technology, making them practically maintenance free. The light from the LEDs is better adapted to human vision due to the light color being similar to daylight, which reduces fatigue. The new modules feature a durable, passively cooled housing made from diecast aluminum and have been equipped with a cover lens made of polycarbonate which both reduces the weight of the module and makes it very resistant to impact from rocks. Converting to the new LED modules is also possible without any additional equipment. They are ECE type approved and suitable for use in 12 and 24-volt electric systems. Page 1 of 2 PRESS RELEASE Electronic systems and components for city buses and coaches represent another focal point at the HELLA trade show booth. Some of the innovations the automotive supplier is presenting include intelligent battery sensors, voltage stabilizers, pedal sensors, oil pressure sensors, rain and light sensors and radio transmitter keys. HELLA has extensive, long-standing expertise working with automotive electronics. The automotive supplier is transferring this expertise to applications for city buses and coaches. You can find additional information on HELLA's extensive product portfolio for buses on the www.hella.com/bus microsite. Note: This text and corresponding photo material can also be found in our press database at: www.hella-press.com HELLA KGaA Hueck & Co., Lippstadt: HELLA is a global, independent family-owned company with more than 29,000 employees at 70 locations in more than 30 countries. The HELLA Group develops and manufactures lighting and electronic components and systems for the automotive industry, and also has one of the largest trade organizations for automotive parts, accessories, diagnosis and services within Europe. In the Special Applications segment, HELLA also develops products for specialist vehicles and entirely independent applications, such as street lighting or industrial lighting systems. Complete vehicle modules, air-conditioning systems and vehicle electrical systems are produced in joint venture companies. With more than 5,500 people working in research and development, HELLA is one of the most important innovation drivers on the market. In addition, with sales of 5 billion euros in fiscal year 2012/2013, the HELLA Group is one of the top 50 automotive parts suppliers in the world and one of the 100 largest German industrial companies. For additional information please contact: Dr Markus Richter Company spokesman HELLA KGaA Hueck & Co. Rixbecker Straße 75 59552 Lippstadt Germany Phone: +49 (0)2941 38-7545 Fax: +49 (0)2941 38-477545 Markus.Richter@hella.com www.hella.com Page 2 of 2