Force Factor Reinforces Its Commitment to Safe Sports Supplements Sports Nutrition Brand Continues Its Mission to Deliver High Quality, Effective Products Boston – October 29, 2013 – Force Factor, a leading sports nutrition brand, today reiterated its commitment to rigorous standards for product development, scientific evaluation, and ethical practices to deliver the safest, highest quality, and most effective sports supplements possible. To ensure that Force Factor products are created to be safe and free of banned substances, research is conducted on hundreds of ingredients for each new product, with all formulations backed by scientifically demonstrated results in clinical studies. In addition to a robust formulation process, all Force Factor products are manufactured in FDAaudited, GMP-certified production facilities in the United States, and all product formulas undergo extensive quality testing. Force Factor products meet the following criteria before reaching consumers: ● Branded Ingredients – Force Factor partners with top branded ingredient manufacturers who have performed thorough clinical studies on their specific ingredients. Many Force Factor products contain quality branded ingredients that boast the highest caliber of scientific results for safety and efficacy. ● Free of Banned Substances – The formulations used in Force Factor products are purposefully designed to contain no banned substances and meet strict regulations for use by athletes within collegiate and professional sporting organizations, including Major League Baseball (MLB), World Anti-Doping Agency (WADA), National Football League (NFL), and others. Vernon Davis, a tight end for the San Francisco 49ers and a Force Factor spokesperson, has been an avid user of the product line since 2009, reaffirming that Force Factor products are safe for use in and out of competition at the highest levels. ● Raw Ingredient and Heavy Metal Testing – Every raw material that goes into Force Factor supplements is thoroughly tested for quality at three different points in the manufacturing process, including two separate assessments for the individual ingredients and an overall review of the finished product. Finished products are also examined to ensure there are no remnants of lead, cadmium, arsenic, or mercury. “Fly-by-night companies are intentionally creating harmful supplements with a blatant disregard for the health and well-being of consumers, all to make a quick buck. It’s an increasingly dangerous ecosystem, but consumers need to know that there are still many reputable products on the market today – far more than are dangerous. It’s important for consumers to do their research to ensure they are in fact purchasing supplements that are both safe and effective,” said Daniel Wallace, Chief Executive Officer at NutraClick, the parent company for Force Factor. “From its inception, Force Factor has insisted that product safety comes first, and we continue to invest significant resources to produce the best products possible. We’re committed to making sure a few bad actors don’t sully the significant tangible benefits that safe and reliable sports supplements deliver.” About Force Factor Force Factor delivers the best in sports nutrition with safe, premium ingredients and expertly formulated supplements. Launched in 2009 by two former Harvard University rowers, Force Factor products provide your body with what it needs to build lean muscle fast, burn fat, recover safely, and perform at the highest level with explosive energy. Trusted by thousands of professional athletes, bodybuilders, weightlifters, and fitness enthusiasts, Force Factor is dedicated to helping you achieve success and see results every day. For more information, be sure to visit us at www.ForceFactor.com or check us out on Facebook, Twitter, and YouTube. About NutraClick NutraClick is a technology-driven health and wellness products company committed to enriching consumers’ lives. The company’s award-winning brands include Force Factor, Peak Life, Stages of Beauty, Bona Clara, Femme Factor, and ProbioSlim. Headquartered in Boston, Mass., NutraClick leverages the power of online marketing to drive multi-channel demand. NutraClick products are available online and in more than 30,000 retail locations globally, including GNC, CVS, and Walmart. For additional information, please visit www.nutraclick.com and follow us on Twitter. Media Contact: Shannon Costello 781-366-2457 scostello@nutraclick.com