National Mental Health Consumer Organisation Establishment Project
Request for Expressions of Interest
Development of Name and Brand for the future
National Mental Health Consumer Organisation
Introduction
The Mental Health Council of Australia (MHCA) is requesting expressions of interest (EOIs)
from an expert consultant to assist in the development of a name and branding for the future
National Mental Health Consumer Organisation (NMHCO1). The successful Consultant will
work closely with MHCA and the Consumer Reference Group (CRG) to develop the name
and branding. Previous experience in developing naming and branding for community sector
organisations is preferred.
The MHCA is the peak, national non-government organisation representing and promoting
the interests of the Australian mental health sector.
Background
There is currently no national peak body representing the interests of mental health
consumers in Australia. To address this gap, in 2011 the then Minister for Mental Health and
Ageing announced funding for a project to establish a national mental health consumer
organisation.
The new peak body will represent mental health consumers and consumer organisations at
the national level. The MHCA is funded to auspice the development of the new organisation
with advice from the CRG. To date, most of the project’s work has focussed on developing
the governance framework for the new organisation and a draft constitution has been
developed. For more information on the project to date please visit the project website:
http://mhconsumer.org.au
The next key step is the development of a name and brand for the new organisation. It is
hoped that providing interested stakeholders, particularly mental health consumers and
consumer organisations, with the opportunity to engage in this process will promote a sense
of ownership of the new organisation. The anticipated launch date for the new organisation
is September 2014.
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Please visit http://mhconsumer.org.au for more information about the NMHCO Establishment Project.
Objectives
The successful consultant will:
1. Provide a recommendation to the CRG and MHCA Board on a name for the new
organisation
2. Develop branding elements including a logo and corporate palette
3. Assist in the development of letterhead and other basic corporate documents
Key Project Deliverables
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Provide a timeline outlining the process including costs for naming, logo and brand
development for the EOI selection
Managing the naming process as a whole
Provide advice on ways to engage interested stakeholders in the naming process
(including, but not limited to, managing a naming competition)
Develop a logo and other branding elements that portray a positive image of people
with a lived experience of mental illness
Provide a rationale to describe the logo and brand
Project Management
The NMHCO Project Team will undertake a selective process through expressions of
interest, to appoint a consultant to develop a name and brand for the new consumer peak
organisation.
The consultant will need to possess strong experience in developing names and/or brands
for non-government organisations (NGO) and community sectors and be able to work in
collaboration with the MHCA and CRG. It is also expected that the successful consultant will
have the ability to consult respectfully and sensitively with people who have, or have
experienced mental illness or mental health issues.
Project management will be undertaken by the Project Manager – NMHCO, with support
from the Admin/Project Officer – NMHCO.
Key Documents
For background information, the NMHCO Establishment Project is informed by;
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Scoping Study to inform the Establishment of a New Peak National Mental Health
Consumer Organisation (Scoping Study)2
Australian Government response3
Environmental Scan on Governance and Related Issues for the New Mental Health
Consumer Peak Organisation (Environmental Scan)4
draft constitution for the NMHCO5
past communiques and CRG monthly updates6
http://www.health.gov.au/internet/publications/publishing.nsf/Content/mental-pubs-s-nmhcorep-toc
http://www.health.gov.au/internet/main/publishing.nsf/Content/mental-pubs-r-nmhcores
4 http://mhconsumer.org.au/resources/environmental-scan-craze-lateral-solutions
5 http://mhconsumer.org.au/constitution-consultation
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Key Dates
1. An agreed name selected by 30 June 2014
2. Logo and artwork development completed by 1 August 2014 in preparation the
formal launch of the organisation
Documentation
Expressions of interest should include:
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a biography of the Consultant and advice of any additional colleagues
timeline outlining the process including description of how the project will be
undertaken
a budget.
demonstrated experience undertaking a similar activity including:
o outcomes and results of naming and branding
o evidence of success (i.e. evaluations, testimonials, referees)
o approaches to managing complex expectations
demonstrated experience working with diverse stakeholder groups, including
examples of innovative methodology for engaging hard to reach groups
Selection Process
By submitting an EOI the respondent agrees to be bound by the Conditions.
The following process will be used for this request, at the MHCA’s discretion:
1. Submissions are checked for completeness and compliance. Submissions that do
not contain all the information requested may be excluded from the evaluation.
2. Submissions are assessed against the selection criteria set out in the clause
“Selection Criteria” of this request.
3. The most suitable Respondent may be short-listed and may also be required to
clarify the offer, make a presentation, demonstrate the product/solution offered
and/or to open premises for inspection.
4. Respondents may also be added to or removed from any short list.
5. Referees may also be contacted prior top selection of successful Respondent.
6. Due diligence tasks may also be undertaken in respect to process, financial viability,
experience, capacity to deliver, cost and/or other wider economic and community
benefits.
7. Negotiations may be undertaken with any Respondent with respect to any aspect of
their submission.
A contract may then be awarded to the Respondent that represents the best value for
money.
Selection Criteria
1. The contract may be awarded to the Respondent(s) who best demonstrate the ability
to provide quality goods and/or services at a competitive price.
2. The submitted prices will be assessed to determine the best value for money.
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http://mhconsumer.org.au/news
3. Although price is considered, the Submission containing the lowest price will not
necessarily be accepted, nor will the submission be ranked the highest on the
qualitative or non-price criteria.
4. In assessing Submissions, all information requested in this Request and any relevant
additional information available to the MHCA or provided to by the Respondents in
response to this Request, may be taken into account.
5. The non-price criteria may include capacity to deliver, previously demonstrated
performance, skill and expertise of staff, financial stability, buying locally and such
other criteria as determined by MHCA in its discretion.
Price
The submitted price will be considered along with related factors affecting the total cost to
MHCA, including lifetime operating costs of goods and MHCA’s contract management costs.
Cost envelope: $20,000
Other considerations
The responses used in the EOI will be used to select the successful Respondent and failure
to provide specified information may result in elimination from further consideration.
Supporting Documents
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Report of the Scoping Study to Inform the Establishment of a New Peak National
Mental Health Forum and the Australian Government response
The Environmental Scan on Governance and Related Issues for the New Mental
Health Consumer Peak Organisation
Brochure
Submitting an Expression of Interest
EOIs can be submitted electronically to:
Enquiry@mhconsumer.org.au
Or
Hard copy can be mailed:
Attention:
Keah Woodgate
Mental Health Council of Australia
PO Box 174
Deakin West 2600
For more information regarding the expression of interest please email Jodie Fisher
jodie.fisher@mhca.org.au or call (02) 6285 0811.
EOI Due: Monday, 28 April 2014, 12pm.