Unit 1 Media Assessment Task
AOS3: NEW MEDIA
Due date: Monday May 25th
Learning Intention: to explore creative and cultural implications of new media forms for the production and consumption of media products
Guiding Question: how do new media impact on society?
Choose a new media form/technology, such as:





Web 2.0
Social Media applications (Facebook, Instagram, Snapchat,
etc)
3D filmmaking
Citizen journalism (via Twitter, blogs, etc)
Crowdfunding (via Kickstarter, Pozible, Indiegogo, etc)





Digital film production
Online file sharing (Torrents, etc)
Gaming
Video sharing platforms (YouTube, Vine, Vimeo, etc)
On-demand streaming services (Netflix, Stan, etc)
Research your form/technology to answer the following questions:
Why is it considered ‘New Media’?
 Describe the characteristics and capabilities of your new media form
 Analyse the impact these have on the way/s that audiences/consumers experience/understand the media
What relationships does this new media form have with existing media technologies?
 From what pre-existing technologies/forms did this one grow?
 Has the process of convergence taken place, or is it in the process now?
What are the creative implications of this form of new media?
 How does the form/technology enable users to be more creative, or to create/produce content they couldn’t before?
 Does it limit creativity in any way?
What are the social implications of this form of new media?
 What is its impact on culture, or ‘the way we do things’? How does it change the way people interact with one another in society?
 What are the potential or observed pitfalls and prospects?
How does it affect the production, consumption and distribution of media products?
 How does it change our relationship with, and roles within the media, those of producer and consumer?

What problems does it pose for copyright protection and for media producers to be paid for their work?
Present your research using a new media form/technology. For example:


Create a blog using Tumblr/Wordpress/Weebly, etc.
Shoot a digital documentary film segment and upload it to YouTube/Vimeo, etc.
New Media Rubric
Rubric Description
Very Low
2
Low
4
Medium
6
High
8
Very High
10
New media
characteristics –
Interactivity and
capabilities
Characteristics and
capabilities of the medium
have been poorly
explained, with no/limited
examples discussed
Characteristics and
capabilities of the medium
have been well explained
with relevant examples
sighted
Characteristics and
capabilities of the medium
have been clearly explained
using multiple examples
Characteristics and capabilities
of the medium have explained
in detail using a range of
perceptive examples
Development of the
form/forms
Limited understanding
regarding the
development of the form
with minimal discussion of
convergence from existing
forms
Clear understanding
regarding the
development of the
forms, including
discussion regarding its
convergence from existing
forms and explanation of
its features
Clear understanding
regarding the development
of the forms, including
specific discussion
regarding its convergence
from existing forms and a
concise explanation of its
features
Thorough insight into the
development of the forms,
including perceptive
understanding regarding its
convergence from existing
forms and a detailed
explanation of its features
Creative Implications
Limited understanding of
the creative implications
of the new media forms
Characteristics and
capabilities of the
medium have been
generally explained,
with some examples
discussed
General understanding
regarding the
development of the
form, including some
discussion regarding its
convergence from
existing forms and some
explanation of its
features
Generalised
understanding of the
creative implications of
the new media forms,
citing an example
Informed analysis of the
creative implications of new
media forms, citing multiple
relevant examples
Social/cultural
Implications
Limited understanding of
the social or cultural
implications of the new
media forms
Relevant and specific
understanding of the
creative implications of
the new media forms,
citing appropriate
examples
Relevant and specific
understanding of the
social and cultural
implications of the new
media forms, citing
relevant examples
Insightful analysis of the
creative implications of the new
media forms, a number of
relevant examples explored and
their implications for audiences
analysed
Insightful analysis of the social
and cultural implications of the
new media forms, supported by
informed examples, both
positive and negative
0
General understanding
of the social implications
of the new media forms,
citing an example
Informed analysis of the
social and cultural
implications of the new
media forms, citing relevant
examples, both positive and
negative
Changes to
Production,
consumption and
distribution
Comments:
Minimal understanding of
implications for
production, consumption
and distribution are
presented
Changes to the
production,
consumption and
distribution have been
discussed, citing
examples
Understanding of changes
to production,
consumption and
distribution with some
statistical evidence
presented. Changes in the
way audiences experience
and understand the
medium is acknowledged
Detailed understanding of
changes to production,
consumption and
distribution with a range of
statistical evidence
presented. Changes in the
way audiences experience
and understand the
medium is highlighted
Raw Score:
Perceptive understanding of
changes to production,
consumption and distribution
with a range of statistical
evidence presented. Changes in
the way audiences experience
and understand the medium is
analysed
/ 50