Press release
For immediate release
New 360° interactive wedding service to revolutionise wedding photography
Imagine if you could capture the essence of your wedding day – the chatter,
the excitement, the scale of the room, and the reactions of everyone within it.
Imagine a panoramic photograph that could transport you back to a moment
in time, or make somebody who missed the day feel like they were really
there. Couples looking to bottle their wedding atmosphere are now in luck, as
seasoned photographer, John Nassari, has developed revolutionary new 360°
interactive wedding photography service.
John Nassari, who has been an enthusiastic photographer since the tender age
of 13, developed the groundbreaking concept while filming a documentary
inside a refugee camp in Lebanon. He called it the 360 Project, a piece of work
that captures a scene in panoramic view, with the addition of interactive
features and the sound in the scene at the time. The resulting effect is that the
audience feels as though they were present in the moment that was captured.
Having predominantly worked within the commercial and artistic worlds of
photography, including teaching at university level and completing a PhD,
John’s wedding photography career began in 2000, when he assisted a friend
in shooting a wedding. Finding that wedding photography was moving on from
its more staged origins and a more honest, reportage style was becoming
popular, John fell in love with all things matrimonial.
Applying all he had learned through years of technical development,
theoretical and conceptual work and the skill of capturing raw emotion, John
began his wedding photography career, incorporating his innovative 360
Project into his unique wedding offerings.
John says: “There is something missing from both wedding photography and
videography that the 360 Project manages to capture. While a photograph
captures a specific moment, it only portrays one angle. While a video gives you
sound and motion, it is also limited in its perspective. The 360 Project allows
the audience to pan around the room, choosing audio from that specific section
of the room, as if it is in surround sound. For example, you may hear snippets of
a heartfelt wedding speech from one part of the room, or laughter from the
audience from another. The sound is isolated so that the experience is more
realistic. The result is a standalone piece of art from one of the most important
moments of someone’s life.”
John Nassari’s work can be viewed at http://www.johnnassari.co.uk/
Ends
PR Contact
Nicola Russill-Roy at Propose PR.
Email Nicola@proposepr.com Mobile 07834 470 117
Notes to editors
John Nassari first became interested in photography at the tender age of 13
when is stepfather gave him his first camera. After earning a degree in
advertising photography from the then University of Arts in 1991, he pursued a
career in advertising and editorial photography.
John followed the academic path throughout much of his career. He
completed an MA in Visual Culture at Middlesex followed by a PhD the
University of East London and spent many years teaching at university level.
Working closely with the British Council, John curated exhibitions on identity,
exhibiting his work in the UK and around the world. His work has been seen in
prestigious galleries such as the Pantheon Gallery, Cyprus, The Town House
Gallery, Egypt, and the National Portrait Gallery.
In addition to exhibiting worldwide, John has also competed for a number of
well-known accolades. In fact, John has been selected to exhibit at the National
Portrait Gallery on three separate occasions while vying for the prestigious
Taylor Wessing Photographic Portrait Prize. He was also recently named runner
up in the Events Photography Awards 2014.
John’s wedding photography career has seen him working closely with a
number of luxury hotels in London including The Savoy, The Landmark Hotel
and The Mandarin Oriental. He is the only photographer selected to take part
in the Belgravia Wedding Quarter, which he is an active and current member.
John’s diverse career has cultivated his unique ability of capturing moments
and emotions in beautiful ways, a skill that perfectly translates into his
wedding photography.