MGT 487: Entrepreneurism and Small Business Management
1:00-3:10pm in SS 112
Instructor
Dr. Roy Savoian
*Contact info: 509/963-1954 and savoianr@cwu.edu
*website: www.cwu.edu/~savoianr
*Office Hours: 9:00-11:00am, TTh; and, by appointment
Spring 2013
Office: SS 301
*Note about Communication: I do not engage in tweeting, send or receive text
messages, have a Facebook account or teach using Blackboard. You can communicate
with me outside of class by telephone, email and, of course, face-to-face during office
hours. I hope to get to know you and look forward to greeting you by name on-campus
and in town.
Textbook
Timothy S. Hatten, Small Business Management: Entrepreneurship and
Beyond, 5th Edition (South-Western Cengage Learning 2012)
Case
UVA-ENT-0065 – “What Makes Entrepreneurs Entrepreneurial”
Course Description
Investigation of entrepreneurism and small business management issues. Students
learn to perform feasibility studies and develop business plans. Small business
challenges in marketing, finance, etc., will also be addressed.
Prerequisite: MGT 382 and admission to the major or permission.
Learning Objectives and Outcomes
Emphasis in the course is on the many and varied dimensions associated with
entrepreneurship, the development of a business plan and hearing from guest speakers
about their respective experiences and perspectives.
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Demonstrate an understanding of the model of the start-up process for an
entrepreneurial venture and small business management
Create a viable business plan for a start-up venture in order to develop a working
understanding of launching and running a business
Demonstrate an understanding of the strategic and operational fundamentals of
managing an entrepreneurial business from innovation and implementation, to
growth and maturity, and to harvest/exit or generational transition
Assess the set of feasibility considerations associated with various funding
options or sources of financing
Develop an appreciation of the role of new ventures in creating wealth and jobs
for the economy
Simple Rules
Please turn-off your cell phone. You can use an electronic device to take notes, but no
surfing the Internet or doing homework. Violators will be asked to leave class.
Course Schedule [Description of each speaker at the end of the Syllabus]:
Week Date
1
Topics
Assignment/Speaker
T-March 26 Syllabus/Introduction
Innovation
Ch. 1-Overview
Th-March 28 Ch. 2-Entrepreneurship
Chris Martin
UVA Case–Entrepreneurs
2
3
4
5
6
7
8
T-April 2
Ch. 3-Business Social
Responsibility/Ethics/Strategy
Th-April 4
Class starts @ 2:00pm
in SS 115
Liz Marchi
T-April 9
Ch. 4-Business Plan
Ch. 5-Franchising
Due: Business Plan Abstract
Th-April 11
Ch. 6-Buyout &
Family Business
Ch. 7-Startups
Mark Anderson
and Rich Simmonds
T-April 16
UNIT EXAM 1
Ch. 8-Accounting
Th-April 18
Ch. 8 [continue]
T-April 23
Ch. 9-Finance
Th-April 25
Ch. 10-Legal
Paul Larson and Steve Altmayer
UVA Case–Entrepreneurs
T-April 30
Ch. 11-Marketing Strategy
& Research
Th-May 2
Ch. 11 [continue]
T-May 7
Ch. 12-Marketing: Product
Th-May 9
Ch. 12 [continue]
T-May 14
UNIT EXAM 2
Ch. 13-Marketing: Place
Donna Malek & Mark Holloway
Woody Howse and Mike Flynn
Earl Overstreet & Barbara Overstreet
and Mike Luckenbaugh
9
10
Th-May 16
No Class --
SOURCE CONFERENCE @ SURC
T-May 21
Ch. 14-Marketing:
Price & Promotion
Ch. 15-International
Due: Business Plan
Th-May 23
Ch. 16-Management
T-May 28
Ch. 18-Operations
Th-May 30
Profile of Leadership
Ron Erickson & Wayne Erickson
Milt Kuolt II (1927-2008)
UNIT EXAM 3/Final Exam: Thursday, June 6 at 2:00pm
Textbook Features
Important issues and examples are featured through-out the text in each chapter. It is
strongly suggested that you read these features and be prepared to discuss them in
class and/or on an exam.
Entrepreneurial Snapshot - stories that are fascinating and revealing about
people who have created interesting businesses
Competitive Advantage - focus on Innovation and Sustainability that create a
product or process superior to the competition
Manager's Notes - features that include specific tips, tactics and actions used by
successful owners/managers
Reality Check - represent real stories from business practitioners who know how
it's done and are willing to share the secrets of their success
Your study strategy and preparation for exams should include the following at the end of
each chapter: Questions for Review and Discussion; Questions for Critical Thinking;
What Would You Do; and, Chapter Closing Case.
Cengage Student Support
A student site includes interactive quizzes, a glossary, crossword puzzles, and sample
student business plans. It can be found at: www.cengagebrain.com. At the home page,
students can use the search box at the top of the page to insert the ISBN of the title
(from the back cover of the book). This will access the product page where resources
can be found.
Guest Speakers
There will be 15 guest speakers who will share their experiences and perspectives
about the entrepreneurial ecosystem. These speakers are current or former
entrepreneurs, venture capitalists, angel investors, or business analysts or experts. For
some of the speakers, I will provide some background information. You should also do
some research in order to get the most from the classroom time with these speakers.
You are expected to come prepared to class with one or two questions for each
speaker.
Exams, Assignments and Grading
Unit Exams: 60 points each x 3 Unit Exams
Business Plan Abstract
Business Plan [see Chapter 4 for Content]
Speaker Reviews: 10 Reviews x 5 points each
TOTAL
90% and above
80-89%
70-79%
60-69%
59% and below
= A- or A
= B-, B or B+
= C-, C or C+
= D-, D or D+
=F
= 180 points (56%)
= 10 points (3%)
= 80 points (25%)
= 50 points (16%)
= 320 points
288-320 points
256-287
224-255
192-223
191 or less
You are expected to attend when Unit Exams are scheduled. There are NO make-up
exams or early exams. So, please plan your social or travel schedule accordingly.
You are expected to write in a clear and grammatically correct manner. If you need
assistance with your writing skills, I suggest you get assistance at the Writing Center.
Seating and Class Attendance
Please sit in the same seat for all class meetings. You are expected to attend all class
meetings. However, you are allowed two (2) excused or unexcused absences. Two
class meetings represent one week of material and information. After 2 absences, 10
points will be deducted for each absence.
College of Business: Statement of Conduct and Code of Honor
The College of Business is a learning community committed to a set of core values
based on integrity, respect and responsibility that guide our interactions.
Integrity: the quality of possessing and steadfastly adhering to high moral
principles or professional standards
Respect: to show consideration or thoughtfulness in relation to others
Responsibility: the state, fact, or position of being accountable and responsible
As College of Business students we pledge to uphold these standards of
professionalism and conduct ourselves in accordance with them.
We will not lie, cheat, or steal, and will not tolerate those who do. Our behavior defines
who we are and what we will become.
Class Conduct
Students are expected to complete assignments -- reading as well as written -- by the
deadline. Any student caught cheating will be removed from the class with an "F." He
or she will also be subject to the fullest provisions of the CWU Student Handbook,
including suspension and/or expulsion from the university. Plagiarism (i.e., taking an
idea or writing from another and passing it off as one's own) on assignments is
considered cheating. Looking at another student's exam during a test is also cheating.
Any other misrepresentation of one's work will also be subject to consideration as
cheating. Conclusion .... Cheating will not be tolerated!