The large image on the poster, straight away creates an enigma for the audience. As it makes them question who is the girl on the poster? Is she a main character? And also what is behind her in the image, and is it some form of monster? By using a large image this helps grab the audiences attention to the poster. By the girl’s expression on her face this helps show the genre of the film to the audience. As it shows her screaming and looking very frightened. Which helps connote the genre of horror. They have used dark colours on the poster, which helps connote the narrative of the film to the audience. The dark black and brows used on the poster helps show that the film maybe based underground in a dark area. The dark red colour used could symbolize death or blood to the audience. The tag line on this poster is positioned above the title of the film . it quotes “ fear runs deep , revenge runs deeper” . This creates an enigma for the audience as it makes them think what revenge will take place in the film? This also hints the narrative of the film to the audience. The font used on this poster is a bold grey serif font. By making the typography on this poster a lighter colour , this helps it stand out against the image and also on the dark background.