Evaluation – Film Poster
Lucy Calvert
Target Audience
The intended audience that we chose for our trailer was teenagers (certification is a 12) up to young adults.
Referring to the personality type which the audience might uphold we believed that they should have an
interest in romance and romantic-comedy type films as well as value art house type films because we
tried to merge the two.
Representation
Our aim was for our characters to deride against traditional stereotypes and therefore to be shown positively in
terms of representation. We decided for our female character to be strong and independent and the image that I
used for my poster could be interpreted to give the impression that she is shy to commit whereas he is more
confrontational and assertive due to the fact that he is looking straight at her, showing he is emotional and
AN UNCONVENTIONAL ROMANCE
sensitive, a positive representation.
COMING TO YOUR SCREENS – DECEMBER 26TH
WILL
DENNARD
ALEXANDRA
ROBSON
The Guardian
NEW LINE CINEMAS PRESENTS “WHAT LOVE’S WORTH” PRODUCEDM BY
NK JOOK PRODUCTIONS DIRECTORS INCLUDE LUCY CALVERT VICTORIA
REES NATASHA REYNOLDS AND NAYA KANANI CASTING WILLIAM
DENNARD AS CALUM AND ALEXANDRA ROBSON AS GEORGIA. THIS
UNCONVENTIONAL NEW FILM HAS BEEN DESCRIBED BY CRITICS TO BE THE
MOST INTENSE AND THOUGHT - PROVOKING PRODUCTION HITTING 2010
Research And Planning
From researching trailer posters of similar genres I looked at the
conventional and generic elements they have and then included
similar factors into my own poster. For example it can be seen that
with most film posters of other genres aside from romance that the
people presented on the poster are looking “outside” of the poster –
whether it be at the audience or in another direction. However, with
romantic films I found that the couples are generally looking at each
other and so this is why I chose to have this idea incorporated into
my own poster. Originally, I had wanted to include the idea of the first
“The Notebook” poster which is on the left here of having two
images, one of an embrace and the other a shot from another
section of the film. However, I believed that this would give the
impression that the pair would definitely end up together and so left
out the idea of having two images and decided on a more ambiguous
image. Some romantic film posters like “twilight” have the casts
names presented at the top of the poster, however I decided to follow
the way the text was presented for the cast on “The English Patient”
poster and have their names presented down the side. I then, like the
rest of the posters I looked at, decided to include a slogan along the
top of the poster and billing blocks along the bottom, which is
conventional of all film posters regardless of genre.
AN UNCONVENTIONAL ROMANCE
COMING TO YOUR SCREENS – DECEMBER 26TH
WILL
DENNARD
ALEXANDRA
ROBSON
The Guardian
NEW LINE CINEMAS PRESENTS “WHAT LOVE’S WORTH” PRODUCEDM BY
NK JOOK PRODUCTIONS DIRECTORS INCLUDE LUCY CALVERT VICTORIA
REES NATASHA REYNOLDS AND NAYA KANANI CASTING WILLIAM
DENNARD AS CALUM AND ALEXANDRA ROBSON AS GEORGIA. THIS
UNCONVENTIONAL NEW FILM HAS BEEN DESCRIBED BY CRITICS TO BE THE
MOST INTENSE AND THOUGHT - PROVOKING PRODUCTION HITTING 2010
Image
For my film poster I included this image of our
actor Will Dennard and actress Alexandra
Robson because I believed that it was suitable for
a film poster because it reflects that of a romantic
genre as he is looking at her while she looks
slightly nervous but also looks happy illustrating
the mixed emotions she is presented to have
throughout the trailer.
The fact that she is holding his necklace suggests
that they are quite close but it could be
interpreted that she is doing this in order to
distract herself from having to make eye-contact
with him illustrating their closeness but at the
same time showing that she is perhaps reluctant
to commit. I used the colour scheme of black and
white as I believed that this gave off the
impression of a romantic genre.
AN UNCONVENTIONAL ROMANCE
COMING TO YOUR SCREENS – DECEMBER 26TH
WILL
DENNARD
ALEXANDRA
ROBSON
The Guardian
NEW LINE CINEMAS PRESENTS “WHAT LOVE’S WORTH” PRODUCEDM BY
NK JOOK PRODUCTIONS DIRECTORS INCLUDE LUCY CALVERT VICTORIA
REES NATASHA REYNOLDS AND NAYA KANANI CASTING WILLIAM
DENNARD AS CALUM AND ALEXANDRA ROBSON AS GEORGIA. THIS
UNCONVENTIONAL NEW FILM HAS BEEN DESCRIBED BY CRITICS TO BE THE
MOST INTENSE AND THOUGHT - PROVOKING PRODUCTION HITTING 2010
Title
I chose the font for “what love’s worth” because when looking at other romantic films such as “Twilight” this sort
of font was used despite it not being a common aspect of a film poster as most use upper case non-italic fonts. I
believed that the use of italic font gave the impression of a romantic theme too, which is a thematic element of
romance in relation to the text that is used. This also links with the italic font that is used in the text boxes
throughout the film trailer itself. I chose for it to be in white font as I believed that this would compliment the
poster in reference to it’s colour scheme of black and white. It also stands out well against the pink font that the
billing blocks are presented in.
Billing Blocks
Billing blocks are used to inform the audience of the directing
companies, producers, studios and sometimes actors and
actresses as for some of the information about the text. I therefore
tried to make it as informative as possible and decided to have the
billing blocks in pink as I thought this would look effective and stand
out in order to give a romantic theme - I used the font “Cambria” as
I believed this was most like the font which is used in cinemas.
AN UNCONVENTIONAL ROMANCE
COMING TO YOUR SCREENS – DECEMBER 26TH
WILL
DENNARD
ALEXANDRA
ROBSON
The Guardian
NEW LINE CINEMAS PRESENTS “WHAT LOVE’S WORTH” PRODUCEDM BY
NK JOOK PRODUCTIONS DIRECTORS INCLUDE LUCY CALVERT VICTORIA
REES NATASHA REYNOLDS AND NAYA KANANI CASTING WILLIAM
DENNARD AS CALUM AND ALEXANDRA ROBSON AS GEORGIA. THIS
UNCONVENTIONAL NEW FILM HAS BEEN DESCRIBED BY CRITICS TO BE THE
MOST INTENSE AND THOUGHT - PROVOKING PRODUCTION HITTING 2010
Release Date
I chose the release date of December 26th as Christmas can be thought to be a holiday when those who love each
other come together – fitting in with this theme of love
Certification
I believed the trailer deserved a “12” rating because I
believed that it was suitable for those of this age but
chose not to give it the certificate of “12a” because I
believed that the trailer contained some adult content
which could be considered to be difficult for the
understanding of anyone younger because of the
unconventional choices the female character “Georgia”
makes.
AN UNCONVENTIONAL ROMANCE
COMING TO YOUR SCREENS – DECEMBER 26TH
WILL
DENNARD
ALEXANDRA
ROBSON
The Guardian
NEW LINE CINEMAS PRESENTS “WHAT LOVE’S WORTH” PRODUCEDM BY
NK JOOK PRODUCTIONS DIRECTORS INCLUDE LUCY CALVERT VICTORIA
REES NATASHA REYNOLDS AND NAYA KANANI CASTING WILLIAM
DENNARD AS CALUM AND ALEXANDRA ROBSON AS GEORGIA. THIS
UNCONVENTIONAL NEW FILM HAS BEEN DESCRIBED BY CRITICS TO BE THE
MOST INTENSE AND THOUGHT - PROVOKING PRODUCTION HITTING 2010
Further Text
In relation to the text used for the actors names, I chose for the surnames to be bolder than the first name
because I thought that this would look similar to other film posters as texts which are produced.
Colour Scheme
Finally, I chose the main scheme of black and white because I thought that this looked effective and
contrasted well with the colours of the billing block.
AN UNCONVENTIONAL ROMANCE
Ratings
COMING TO YOUR SCREENS – DECEMBER 26TH
WILL
I also gave it a rating from “The Guardian” newspaper
because I believed that this would give a suggestion of
better quality content as a film opposed to some other
magazines that I could have used for the idea of a critic.
DENNARD
ALEXANDRA
ROBSON
The Guardian
NEW LINE CINEMAS PRESENTS “WHAT LOVE’S WORTH” PRODUCEDM BY
NK JOOK PRODUCTIONS DIRECTORS INCLUDE LUCY CALVERT VICTORIA
REES NATASHA REYNOLDS AND NAYA KANANI CASTING WILLIAM
DENNARD AS CALUM AND ALEXANDRA ROBSON AS GEORGIA. THIS
UNCONVENTIONAL NEW FILM HAS BEEN DESCRIBED BY CRITICS TO BE THE
MOST INTENSE AND THOUGHT - PROVOKING PRODUCTION HITTING 2010
Digital Technology
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In order to produce my film poster I uploaded a series of photos which we
had taken with a digital camera which I then chose the one which was most
appropriate in illustrating the content of the film. I then used paint shop pro in
order to change the colour scheme of the photo to black and white.
I was then able to use text boxes and different types of formatting in order to
create titles and text which looked effective and professional in relation to
published products.
From the use of specific websites I was able to integrate the relevant logos
onto my film poster, including http://www.bbfc.co.uk/ for the BBFC website. I
also gained the Dolby Digital image from the following link:
http://www.the4thlife.com/DolbyDigital_selected_ver9.jpg and the New Line
Cinemas logo from http://www.newline.com/
The internet also allowed for me to retrieve the “12” certification.
All of the font that I had used was off of the program “Microsoft Word” and I
adjusted the styles and fonts for the best effects and to ensure that they
looked professional and like that of any other film poster. I also tried to
ensure that the texts looked most like those of published products. For
example, using Cambria font for the billing blocks so that this had high
resemblance of real film posters.
AN UNCONVENTIONAL ROMANCE
COMING TO YOUR SCREENS – DECEMBER 26TH
WILL
DENNARD
ALEXANDRA
ROBSON
The Guardian
NEW LINE CINEMAS PRESENTS “WHAT LOVE’S WORTH” PRODUCEDM BY
NK JOOK PRODUCTIONS DIRECTORS INCLUDE LUCY CALVERT VICTORIA
REES NATASHA REYNOLDS AND NAYA KANANI CASTING WILLIAM
DENNARD AS CALUM AND ALEXANDRA ROBSON AS GEORGIA. THIS
UNCONVENTIONAL NEW FILM HAS BEEN DESCRIBED BY CRITICS TO BE THE
MOST INTENSE AND THOUGHT - PROVOKING PRODUCTION HITTING 2010