MEDIA STRATEGY
This category is open to ALL brands and agencies in Asia Pacific.
The MEDIA STRATEGY award, seeks to award companies and agencies that utilise the creative use of media and ideas to
demonstrate an understanding of the target market, innovatively implement strategy across channels and maximise business results.
Campaigns can be entered into One (1) Product & Service category only; and/or multiple Specialist categories.
The categories available are: PRODUCTS & SERVICES CATEGORIES
MSP01.
MSP02.
MSP03.
MSP04.
MSP05.
MSP06.
MSP07.
MSP08.
MSP09.
MSP10.
MSP11.
MSP12.
Non-Alcoholic Beverages
Alcoholic Beverages & Tobacco
Food Products
Home Furnishing, Appliances, Maintenance &
Household Products
Pharmaceuticals, Beauty Products, Cosmetics &
Toiletries
Other Consumer Products (Including Durable Goods)
Cars & Automotive Services
Lifestyle
Financial Services, Commercial Public Services,
Business Products & Services
Publications & Media
Corporate Image & Information
Charities, Public Health & Safety & Public Awareness
Messages
SPECIALIST CATEGORIES
MSS01.
Branded Content
MSS02.
Sponsorship and Event Marketing
MSS03.
Digital Media
MSS04.
Mobile
MSS05.
Social
MSS06.
Media Innovation
MSS07.
Integrated Use of Media
MSS08.
Small Budget Media Campaign
MSS09.
Media Strategy for Regional Brand
Development
MSS10.
Media Strategy for National Brand
Development
For a detailed definition of each of the categories above, please visit the Media Strategy page HERE
CHECKLIST TO COMPLETE THIS WRITTEN SUBMISSION FORM:
You must provide details of the following to be able to complete the written submission form:.
1. Estimated total cost of the campaign execution
2. Brief summary the campaign, highlighting its accomplishments in relation to the objectives against the specific sub-categories
criteria entered.
3. Detailed description of the business, marketing and communications objectives that lay behind the campaign.
4. Detailed description of how the media team interpreted the insight into a media idea and strategically bring the idea to life.
5. Details of campaign results and measurements.
Note: The total number of word count in Section 2 through to Section 6 combined from your input shall not exceed 2000 words in
total.
Submission Rules & Regulations
 All written submissions for the Effectiveness Award entries must be submitted in English using this form, completed in black Arial,
font size 12, no more than 1500 words in content (from Section 2 – Section 7).
 Charts or graphics can be inserted in the written submission provided that they are not used excessively. Texts in graphics and
charts are not included in the word count.
 Any supporting data must be accompanied by an indication of the source of reference. If your agency is the source of research,
please reference “Agency Research”. Any data without a source will not be considered.
 Your agency name or logo should not appear anywhere in the written submission. Submissions with agency names or logos
may be disqualified.
 You may mark various sensitive parts as “Confidential” or “Not for publication” and tick the “Confidentiality” box on the online
form, provided these restrictions are not used excessively. Information marked as confidential will be treated as such.
 Please do not delete any part of the form from the completed submission.
 It is essential that the entry/campaign/project/solution is appropriate to the categories it enters for and that it meets the respective
criteria of each. If a single entry is entered in multiple categories, please adapt your written submission to highlight the elements
most relevant to the chosen categories.
 Your entry will be marked by the judges on the following criteria: Insights (20%), Media Idea (20%), Media Strategy (30%), Media
Execution (10%), Results (20%).
For any queries, please contact AMES Entries Team at +65 6579 0541 OR email to enquiries@spikes.asia.
MEDIA STRATEGY
WRITTEN SUBMISSION FORM
SECTION 1: CAMPAIGN DETAILS
Please select from the list below, the approximate total cost of production and media placement for execution of the
campaign: -
☐ US$0.00 – US$49,999
☐ US$50,000 – US$99,999
☐ US$100,000 – US$249,999
☐ US$250,000 – US$499,999
☐ US$500,000 – US$999,999
☐ US$1 Million – US$9.9 Million
☐ More than US$10 million
Where available, please provide a breakdown of spending by individual media below. Eg. Radio – xx%; TV – xx%
MEDIA USED
% OF TOTAL COST
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SECTION 2: CAMPAIGN SUMMARY
Please provide a concise summary of the campaign. Briefly describe the marketing contexts, the
digital strategy and execution, and its accomplishments in relation to the objectives, and against
the specific category criteria entered.
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SECTION 3: INSIGHTS, STRATEGY AND THE IDEA
Describe the business, marketing and communications objectives that lay behind the campaign. Provide KPIs agreed
with the client if possible. Describe the target audience and their relationship with the brand. Explain the idea and the
unique insight that shaped the idea, and how it was relevant to both the client and the target audience. Finally, explain
your media strategy and the rationale behind your media solution / choices.
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SECTION 4: MEDIA EXECUTION
Describe how the media team interpreted the insight into a media idea and strategically bring the idea to life. List the
different channel(s) /media employed, and explain how they work together to maximise the marketing impact and
achieve set objectives of the campaign.
IMPORTANT NOTE:
Word count limit of 1500 includes number of words used in section 2; 3; 4 & 5. Words in graphics & charts will not be included in the total word count.
Please do not remove delete or edit any original part of the form.
For any queries, please contact AMES Entries Team at +65 6579 0541 OR email to enquiries@spikes.asia.
MEDIA STRATEGY
WRITTEN SUBMISSION FORM
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SECTION 5: CAMPAIGN RESULTS
Detail the results of the media execution. Explain how the media strategy helped achieve the marketing objectives and
influence business outcomes. If possible, include commercial results such as sales and profit figures or/and change in
consumer awareness and attitudes.
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IMPORTANT NOTE:
Word count limit of 1500 includes number of words used in section 2; 3; 4 & 5. Words in graphics & charts will not be included in the total word count.
Please do not remove delete or edit any original part of the form.
For any queries, please contact AMES Entries Team at +65 6579 0541 OR email to enquiries@spikes.asia.