Job Title
Line Manager
Direct Reports
Location
Date created
Content Manager HR,OD & LAW
Head of HR Content
TBC
Wimbledon
27/10/15
Job Purpose
In conjunction with CIPD’s customer proposition strategies, create world
class HR, OD & LAW content that will boost the capability of the
profession and the value that it adds to business. Curate and filter CIPD
research and thought leadership, external thought leadership,
knowledge and content to build freemium HR, OD & LAW content
streams. Ensure content can be delivered across a breadth of channels
including; branches, centres, digital, conferences etc and that the
content stream leverages all of CIPD’s assets fully e.g.: Profession
Map, CPD tool, journals, toolclicks etc.
Key accountabilities
1.
HR, OD & LAW content streams: Following the Knowledge Capital and Customer Proposition strategies
and plans, and employing your own expertise devise content plans for the streams, in line with CIPD’s
editorial governance framework. The offerings, via a freemium model, will grow our impact; generate a
reason to continually connect with the CIPD; drive revenue and maximise the commercial and
collaborative opportunities available in support of CIPD’s aims.
2.
Expertise: Is, or is becoming recognised as an expert in the field of HR, OD & LAW. Is part of a large
network and has a community of contacts to ensure CIPD output and voice in relevant forums and vice
versa. Will support and further develop the communities and networks for HR, OD & LAW for CIPD and
ensure our voice is in all HR, OD & LAW conversations. The jobholder needs to have been a practitioner
in their field of expertise and must maintain their high level of professionalism through continuous CPD.
3.
Presentation: Represent CIPD and contribute at conferences, events, forums and other member based
events when required; both developing and being part of the team delivering presentations. Changing the
external view of CIPD’s delivery methodologies and capability around HR, OD & LAW and being
recognised as innovating in this space is a vital component of the role.
4.
Product development: Using expertise gained as an experienced practitioner, create, partner and curate
a portfolio of leading-edge products to fulfil the needs of a wide variety of customers from fee to free. Ensure
that all content is world-class, innovative, blended and represents the latest learning research, taking into
account new methods and thinking on designing with the brain in mind. Ensure the NPD process of “create
once publish everywhere” is adhered to, so that the content can be fully leveraged.
5.
Collaboration: Work closely with all directorate colleagues, the knowledge capital and research teams and
across the rest of the organisation to ensure that the HR, OD & LAW content streams meet all content
needs, customer proposition needs, CPD strategy and leverages all assets
6.
Market insights: Continually update and identify market needs and develop innovative and market leading
propositions. Feedback insights into the knowledge content strategy and customer propositions
7.
Business to Business; A key part of the role is to design content for the B2B teams. You must be able to
attend pitches and create appropriate solutions, with the internal training team, associates and learning
designer in an agile manner to suit clients’ needs.
8.
International: Ensure content is relevant for an International market.
Work
alongside the International directorate to bespoke content as required. Support the directorates own B2B
design team with content for our client programmes.
9.
KPI’s: In conjunction with the business analyst and wider business ensure that you are building and
measuring appropriate impact and commercial ROI’s and KPI’s.
10.
Support Internal & External Associates: Support the External Associate manager in the recruitment and
development of a great pool of HR, OD & LAW experts.
It’s imperative that the associate team are exceptional deliverers and have a good understanding of the
CIPD’s goals and aims. The jobholder must ensure that their associates and trainers are delivering the
content in the best way possible.
11.
Partnering: CIPD recognises that creating all content in isolation would be short sighted. The job holder
should initiate or work alongside any partnerships that either raise our impact and voice, or are commercial
opportunities to increase the content and revenue opportunities.
12.
Relationship Management: Working as the face of CIPD in your expert field both externally and internally,
the jobholder needs to have a reputation for passion, dynamism and is seen as an inspiration internally and
externally. Highly collaborative, can do and very comfortable in an ambiguous ever changing context.
13.
Network building: Create productive, engaging and trusted relationships with HR,OD & LAW leaders and
other key influencers in support of CIPD’s objectives, to identify business opportunities to help organisations
professionalise their HR,OD & LAW functions.
Dimensions

KPI: Dimensions

1-3 Key Performance Indicators
o
o
o
o
Revenue target
Increased Membership
Increased Membership engagement with HR,OD & LAW content
Customers busying across the stream more widely
Knowledge, qualifications and experience
This is a high profile and challenging role in a business with high growth potential. It requires well developed
commercial, relationship and content expertise skills to manage and grow the freemium content streams
successfully.
Deep expertise in either HR, OD or LAW.
Of graduate calibre with a relevant qualification and ideally a Chartered Member of CIPD, the post requires an
innovative content expert with consultancy and learning design experience. Experience as a practitioner in this area
is essential.
Excellent interpersonal skills, project management and negotiation skills are essential.
Previous experience in developing business plans, designing and quality assessing leading edge learning and
development programmes and qualifications, up to senior management level, would be an advantage.
An understanding of the educational market for professional qualifications and distance learning is desirable.
Note: This job profile is aimed at describing the core output that should be achieved in this role. It is not intended to
include specific tasks, temporary activities or projects. This generic approach in writing overall purpose and
accountabilities supports focus on key outputs and flexibility in a changing context. Specific results to deliver each
year in your role based on your job profile are listed in your individual objectives.
You are required to demonstrate appropriate levels of competence and behaviours against CIPD’s values and core
competencies. Full details of our values and competencies are listed on our website: http://www.cipd.co.uk/cipd-hrprofession/jobs/living-our-values.aspx