BPMN1013 PRINCIPLES OF MANAGEMENT 1. What did Jack Ma do that was so different from other company leaders? In what ways is he a revolutionary? Jack Ma was different from other company because he challenges the status-quo in China. He can be said as a good entrepreneur and strong man due to he successfully faced all risk. After the discussion with group members, we found that he has used some management theory during the process of revolutionary. Jack Ma is different from other company leaders because he has used Scientific Management Theory (Taylor,W.F.) on his company management. Jack Ma is able to developed he’s own revolutionary that means act with conventional wisdom and longstanding by their own creativity to manage the company although there are major cultural, technical and economic changes in this era globalization. Also, Jack Ma has fulfilled one of the principle of this theory is he has scientifically teach, train and develop his workers. As an example, Jack Ma told his workers need to put more time than others and out-innovate competitor to reach the maximum level of proficiency while other companies employees might prefer normally work from 9 to5 office hours only on working place(1999). This is an efficient for the entrepreneurs to do the innovation that enable the company can compete with others. Also, a systematic study about the relationships among people and tasks is needed during redesigning the work process for the efficiency purpose. Besides that, based on our group members opinion, Jack Ma also use Administrative Management theory of Bureaucracy(Max Weber) in his company management. Hierarchy of authority is one of the important element in this theory and Jack Ma has the responsibilities to direct and control employees performances to reach organization goals. 1 BPMN1013 PRINCIPLES OF MANAGEMENT It said like that because Alibaba company was controlled the Chinese e-commerce market by controlling the platform of the Tmall. He also manages the online setting and indexing of Taobao retail website. It has showed the power on how to hold accountable for their actions and to make decisions regarding to concern the use of organizational resources. Behavioral Management Theory also a theory that implemented in Jack Ma’s company revolutionary. This theory has implemented well by Jack Ma because he able to motivate his employees and encourage them to commit at high level. According to Anthea Yan Zhang, professor from Jones Graduate School of Business at Rice University in Houston said that Jack Ma is the spiritual leader for his staffs and always with lots of energy and ideas. Ma’s company get the critic during his leading but he is not shirk but face immediately. So, the decision that he has took is open New York Stock Exchange (Baram, 2014)(NYSE) through the aggressive competition after getting the despise from others. An excellent leader characteristic and behavior will lead a company to succeed. Lastly, we also think that Jack Ma uses the Fayol’s Principles of Management(Fayol,H.). There are 14principle in this theory and Jack Ma able to fulfill it. It is because he always be honest and direct to challenge the old standards which that ability to act on one’s own without the direction from a superior when conducting the company. Also, sometime we think that Jack Ma has showed autocratic practices in certain incidents during the management of company. It is because as we know he is the founder and chairman for Alibaba company by making the all major decision. What has Jack Ma said will be an order. For example, Jack Ma announced in February there is no any person in Alibaba company will get the Spring Festival bonus and a hiring freeze was implemented with the motive to enhance the efficiency(Ma. F.J.,2015). 2 BPMN1013 PRINCIPLES OF MANAGEMENT 2. What is “conventional wisdom,” and why is it necessary to challenge it? According to Longman dictionary, conventional wisdom can be defined as the opinion that more people will consider to be usual, normal and right, and it might sometime showed to be wrong. The public are generally can accept certain ideas, opinions or understanding common sense that also can be consider as conventional wisdom. In our group members opinion, conventional is necessary to challenge due to the enhancement of quality output will be produced. The best example of challenging the conventional wisdom is Alibaba company. Jack Ma has challenged the status quo in China and the innovation and successful was occurred . For example, Jack Ma priority the major owner and customers and the third are shareholders that shows obviously difference with other companies or organizations. Despite of challenging the status quo need taking the high risk, but still need to do because without trying we will never know the outcome will be. So, the careful planning and the solutions need to be considered clearly in advanced before doing an important management decision. Conventional wisdom sometime might be good because enable people to satisfy with the status quo but sometime it should be challenge because it might stopped people from being creative and creative. For example, Jack Ma is able to become Alibaba company reach a new level of success that can be seen when his company market value grow to over $ 200 billion despite his management style is controversial . Also, wisdom can be developed by ourselves in nature but we might disagree with certain conventional wisdom due to our personal thinking and behavior. For example, Jack Ma showed unexpected action by open the New York Stock Exchange (NYSE) after failure to reach 3 BPMN1013 PRINCIPLES OF MANAGEMENT the deal with Hong Kong exchange. This showed that the conventional wisdom could be wrong and we need to take high risk if we want to challenge it. Also, conventional wisdom needs to be challenge for the benefits of public. Nowadays, many companies caught in the scandals, bankruptcy and taxpayer-funded bailouts problems. It showed that we need to make a change or reformation on a company management and the governance status quo policy. The main motive of challenging the conventional wisdom is to increase the transparency and the credibility of an organization or company. The trustworthy from public is an important key to the success of a company. 4 BPMN1013 PRINCIPLES OF MANAGEMENT 3. Why did so many people criticize Ma and Alibaba? People criticize Ma and Alibaba because he remarked that the shareholders are his third concern after partners and customers. Many people said that customers are tertiary status and should not be on the top of an organization .It is because customers will have public relation problems and this will give some effects to the company . Other than that, based on the report from a Chinese regulatory agency said that most of the goods sold on Alibaba’s website are counterfeit . Pirate problem also an issue to be critised. Alibaba company claimed that all the goods sold on their website like handbags , shoes and other goods are all made by the company itself . But after the report had been carry out by customers claimed that Alibaba company had cheated them . They criticized that Ma and Alibaba are not honest in doing their business . Ma and Alibaba got another critic when China’s State Administration of Industry and Commerce (SAIC) said that the Alibaba company has not done enough to stop the Internet for the sales of illegal goods by it was denies by Ma . According to SAIC, there are some employees of Alibaba company accept bribes that permitted merchants to sell goods such as illegal wine, handbag and others without getting the required license. Many of the samples that showed in the Taobao retail website has not licensed products through the investigation. Also, Alibaba company had offered stock shares to the public on the New York Stock Exchange(NYSE) . There is added by the critism from American analyst as they said that it is do not fair for another company when Alibaba shares be on the NYSE as it is a 5 BPMN1013 PRINCIPLES OF MANAGEMENT Chinese-based company . In addition , people said that Alibaba company do not deserve to be in the NYSE as before this they sold goods that do not belong to them . The other reason is Alibaba’s website , Taobao which had violated marketing rules and had a poor consumer rating system. So, the westerns accused the Alibaba company for stealing intellectual property and selling illegal product to their customers . This is unfair and will give an impact to the company that produce the product because the buyer can get the same product in a cheapest price . In addition, Ma and Alibaba have been criticized by saying that he is challenging the corporate governance status quo .It is said like that because lots of models of corporate governance failed to uphold the trust that society or even their investor s put in them . The scandals, bankruptcies, and taxpayer-funded bailouts of recent years have only brought into public view a system of corporate governance that has been long characterized by secrecy , greed and lack of transparency . Ma and Alibaba company hold on the principles building trust with customer , partners and shareholders . This make people criticize Alibaba company as the governance ageold paradigm does not apply this principles in their companies on doing business. Ma does not look back as he believed in what he done . Another critic come when people said Ma only own about ten percent of the shares . They said it could bring Ma and Alibaba company down the line , in other word instable . People always look down on what Alibaba done and what they had achieved as they felt the competition in doing business would becoming too great between Chinese-based company . It is hard to get into American business and Ma able to do it . SAIC report that 6 BPMN1013 PRINCIPLES OF MANAGEMENT had been carried out created more critic on Ma and Alibaba as they do not want another company challenge them . Due to the expectation of people on Alibaba were too high but when Alibaba reported its latest earnings in late January , the good news was that profits better than expectation but the sales missed estimates. So, another critic of Alibaba is that like Amazon . People said that Alibaba are a company for Amazon . This is because Alibaba has stakes in soccer team and movie studio in addition to a mobile video game . The company is also looking to expand beyond China and United States is definitely one of Jack Ma’s big target . Alibaba company also had been accused by U.S. government and others for allowing sales of counterfeit goods but Wednesday’s report was the first time Chinese government has criticized a company that is leading star in an Internet industry communist leaders are eager to develop. So, people criticized Alibaba when Alibaba.com and Taobao were named in the “notorious markets” each year from 2008 to 2011 but noted that the marketplaces had been removed from the list . 7 BPMN1013 PRINCIPLES OF MANAGEMENT 4. Jack Ma’s sudden emergence “rocked the boat” in China and around the globe. Are lots of other business leaders likely to follow his example, and challenge the status quo? Jack Ma’s make the decision sudden emergence “rocked the boat” in China and around the globe because he challenges the status quo. It would said like that because Jack Ma put the customers and his employees as priority compared to the shareholders that show his management style is different with other company. Nowadays, Jack Ma becomes one of the richest and successful people in China despite there are many people critic and disagree with his mode of operation. High returns require high risks. So, not as many company leaders as braver like Jack Ma to take high risk in challenge the status quo. Based on our group member opinion, we cannot deny by saying that Jack Ma is really success in his business but it too risky to put the shareholders as the third important category after his customers and employees. While, as commonly know normally a company or organization priority is to maximize the profit for shareholders. So, his company might lead to public relations issue with outside world if they control over the right. After the discussion, we found that The CEO of the Yahoo! Inc., Bartz is the best example of leader who does not satisfied with the management of Jack Ma. It is because the previous CEO of Yahoo! Inc., Jerry Yang who held nearly 39% shares of the Alibaba but only 25% voting right and it showed unfair. She also critics Jack Ma about he lost part of the social capital from Yahoo! Inc. Bartz was not satisfied with Jack Ma’s job in Yahoo! Inc. China. According to Bartz, she has claimed that Yahoo! Inc. may execute its 8 BPMN1013 PRINCIPLES OF MANAGEMENT majority shareholder right in October 2010 and expressed her intention to join the board of directors of Alibaba. This decision is giving the rise to corporate the conflict between Yahoo! Inc and Jack Ma (Kong, 2014). So, by putting the shareholders as the third important people will make the shareholders feel do not satisfy and the conflict between two parties may occur. It is because shareholders have the mindset by thinking themselves are more important that customers and employees because they are the person who invest to the company and should have the voting right. But, Jack Ma has challenged it. While from the other side, many business leaders or entrepreneurs are started to accept and believe nothing is impossible in the management field after seeing the success of Jack Ma and his company. Jack Ma has become the role model for other companies and motivate them to make the innovation by likely to take risks and challenge the status quo despite do not follow Jack Ma style in their management. Also, in this recent years people who involve in the entrepreneurship have showed significant increased that includes Malaysia. These kinds of new entrepreneurship are more likely to challenge the status quo rather than follow the traditional way like Jack Ma did. Through the Jack Ma and Alibaba case study, we have learnt that every business have its own risky. Also, a good leader should not be afraid of the risky and problems. We learnt from mistakes even Jack Ma also failed many times before getting success. According to Ma, he failed twice in his study due to weak in Math because but he able to manage such big company-Alibaba nowadays. Also, Ma rejected by three other institutions that were the police force, Harvard University and Kentucky Fried Chicken (Leung, 2015). These are the some examples of obstacles facing by Ma. 9 BPMN1013 PRINCIPLES OF MANAGEMENT In short, the other business leaders do not follow the management style like Jack Ma did, but Jack Ma has become their motivation for them to take risk in the business and challenge the status quo. Mark Zuckerberg, the founder of Facebook is one of the best example which get the critic but still uses his own management style in organization operation. According to Hisdustan Times, the India’s Save The Internet coalition has criticized Mark projectInternet .org. The reason is it might bring confusing to the whole emerging market users through this project by thinking that internet and Facebook are one and the same. But Mark argued with his view by saying that Internet .org is a free service basically and emphasis that all web services should be accessible equally. Based on our discussion, sometime Mark Zuckerberg’s management way is same with Jack Ma. Both of them priority human skill in their company management that mean they are able to work well with other partners and people both individually or in a group.It is because both of them also the person who play important role in decision making process. Otherwise, both of them often encourage employees to express their views and opinions that is not same like some conservatism organization. For example, Mark Zuckerberg use an hour to have a public question and answer meeting for his company on every Friday in his own company management that can increase the motivation of his staffs. 10 BPMN1013 PRINCIPLES OF MANAGEMENT References Baram, M. (2014, September 19). Alibaba IPO: Here Are Some Of Jack Ma's Most Inspiring Speeches. 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