IVC 2015 – Staff Seminars
Title:
Obstacles and Solutions Uncovered Workshop
Lecturer: Jay Binkowitz
Description:
Each new day brings new challenges, but a challenge only becomes an obstacle if you allow it. This
workshop looks at challenges that we face in our business every day and provides solutions to these
challenges that will prevent them from becoming obstacles.
Learning Outcomes
Upon completion of this program you should be able to:
1. Describe the role of a positive attitude towards finding solutions instead of obstacles.
2. Discuss patient experience obstacles and solutions.
3. Discuss optical sales obstacles and solutions.
4. Discuss patient flow obstacles and solutions.
5. Discuss resource obstacles and solutions.
6. Describe proactive methods of avoiding challenges from becoming obstacles.
Title:
Navigating Patient Conflicts
Lecturer: Stephen Farebrother
Description:
When differences of opinion arise between optometric professionals and their patients, conflict is present.
Learning and developing skills to successfully navigate conflicts empowers professionals to build and
maintain patient loyalty. This draws them closer to their patients and sets them apart from their
competitors.
Title:
Giving and Receiving Effective Feedback
Lecturer: Stephen Farebrother
Description:
In life as much as in work, it’s important to know how to provide feedback to others, effectively and
constructively without causing offense. There are many opportunities in life for providing others with
feedback, from commenting on the way that your colleague has carried out a task, to discussing your
children’s behavior with them.
Title:
Exceeding patient expectations
Lecturer: Rebeca Johnson
Description:
In order to exceed patient expectations we must first understand who our patients are and what they might
expect when it comes to service. We’ll start with an exploration by generation – traditionalists – born 1900 –
1945; Baby Boomers – born 1946 – 1964; Gen Xers – born 1965 – 1980; Generation Y (millennials) – born
1981 – 1999; Generation Z – born 2000 to present.
Then move to understanding the “Moments of Truth” and many more tips for success
Title:
Optical Math made Easy
Lecturer: Rebecca Johnson
Description:
Rebecca reviews and helps the participant to better understand many of th4e everyday math challenges
faced in an optical practice;
 Transposition
 Spherical equivalents
 Reading the prescription
 Converting focal length to diopters … and much more
Title:
Overcoming Everyday Challenges in your Business
Lecturers: Rebecca Johnson, Stephen Farebrother and Valerie Manso
Description:
Every day we face challenges with people, products and managed care plans. Three industry veterans with
over 60 years of experience will explore some of the most common daily challenges.
• How to manage some of the most common people problems
• Managing managed care changes
• Correcting many common eyewear complaints
Learning Objectives
1. Have explored a variety of everyday challenges in staff management and the best in class solutions.
2. Understand what drives recent benefit changes and be able to identify the changes
3. Have discussed the most common optical challenges and their solutions
Title:
Maximizing your frame board revenue
Lecturer: Jay Binkowitz
Description:
Buying the right products and creating successful assortments has become more challenging in today’s
environment of shifting consumer tastes, increasing price sensitivity and growing shopper diversity. We
need to take a more strategic approach with the fundamental objective of maximizing patient
satisfaction while minimizing our costs and providing quality products. This course explains a detailed
methodology to setting up a board management philosophy based on business principles and a clear
look at how to present products.
Title:
Leading across multiple generations
Lecturer: Stephen Farebrother
Description:
Today’s workforce is more diverse as it relates to the age than ever before. Baby Boomers on their second
or third career; Generation Xers reaching the peak of their careers; Generation Y (Millennials) applying their
unique life views in a non-traditional manner. We all must learn to navigate and embrace differences and
much more.
Title:
Releasing your inner champion
Lecturer: Rebecca Johnson
Description:
The normal person spends approximately 100,000 hours of his or her life working. For many others in the
workforce this number will be much higher. It is imperative that you love what you do and do what you
love. The participants of this interactive session will learn how a positive attitude, mixed with effective
communication and a love for helping others can make you a champion, not only in your job, but in every
aspect of life.
Title:
The Science of Blue Light. Protecting your patients in a digital world
Lecturer: Valerie Manso
Description:
This workshop will uncover the dangerous trends and “unintended consequences” that are affecting both you and your
patients in today's 24/7 "Digital World." The blue light research and results that led the way to the development of a
unique lens solution to protect yourself and your patients.
Learning Outcomes As a result of taking this course, the student will be able to:
1. Separate Fact from fiction when it comes to Blue Light impact
2. understand blue light and how it can impact long term vision, daily vision, and overall well-being; how to
protect your patients using the newest lens technology
3. Understand how unprecedented (and growing) usage of portable smart phones and tablets is contributing to
dangerous blue light exposure in patient's eyes.