Annex 2
ACE Startups
FACTSHEET
Action Community for Entrepreneurship (ACE) Startups
ACE Startups
Objective
ACE Startups aims to help entrepreneurial individuals take the first step to start and
build their first venture into sustainable businesses and to develop entrepreneurship so
as to create more and better jobs for Singaporeans.
Support
Level
ACE will provide grant support of up to $50,000.
Eligibility
Criteria
The programme is open to Singaporeans / Permanent Residents who are first-time
entrepreneurs. In addition, the applicant should meet the following requirements at the
time of application:
Evaluation
Criteria
a)
The applicant(s) must not have:
- registered or incorporated any business entity
- received any funding for the proposed business idea from another government
organisation;
b)
The applicant(s) must hold or propose to hold at least 51% equity in the company;
and
c)
The proposed business idea should not be in the following categories: night
clubs, lounges, bars, foot reflexology, massage parlours, gambling, prostitution,
social escort services, employment agencies (including recruiting foreign work
permit holders and workers/ support staff, relocation services, and manpower
services), and geomancy.
Differentiated Business
 How does the company differentiate itself from its competition?
 How different or novel is the idea/product/service/business model/ process
compared to what is already in the market?
Feasibility of the business model
 Is the revenue model sustainable?
 How does the company manage its cashflow?
 Does the business have the potential to scale up?
Potential market opportunity
 What is the target market(s)?
 How sizeable is the targeted market(s)?
 How does the company reach out to its targeted market(s)?
Management Team
 How committed and passionate is the team to the business?
 What skill sets does the team possess which are relevant to the business?
 How will the applicant(s) contribute to the business development?
An evaluation panel of a team of entrepreneurs, venture capitalists and angel investors
will evaluate the applications based on the above criteria and decide on the funding
amount.
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Annex 2
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Company
Name
Brief Business Profile
Entrepreneurs’ Profile
Founder: Alfred Leong
All ID Asia
ALL ID Asia has developed an
integrated Automatic
Identification and Data
Collection solution suite called
Pesona for ID and smartcardbased tracking. Targeting
corporate clients, the Pesona
suite of software provides an
integrated platform for
identification card management,
visitor management, and
specialised smart card
personalisation systems.
ARCSIS is collaborating with the
Food Innovation & Resource
Centre (FIRC) to develop
healthier options for a range of
specialty dishes inspired by
different places around the
world.
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Arcsis
Through food innovation,
customer-centric design,
interesting automation and fully
customisable options, ARCSIS
aims to provide every customer
with a satisfying dining
experience in a cosy setting.
The essential 21st century party
tool for today’s fast-paced
entertainment packed world.
BBP tells you where the coolest
parties are and – more
importantly – which of those
parties your friends and
acquaintances are at.
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Biggest
Baddest
Parties Inc
BBP is a mobile app akin to a
compass to the party world.
The app will be a one-stop
guide for partygoers, offering
information about clubs, drink
specials, location based
services such as where are the
nearest watering holes, cover
charges, and redemption of
rewards.
Alfred graduated with a
Bachelor of Sciences
(Honours). He started off
as a sales executive in a
tech company, moving his
way up to being a director
before he left his job to set
up All ID Asia.
ACE Startups
Mentor
Mr Lim
Song Joo
(aka SJ
Lim),
Founder &
CEO, BWG
Consulting
Pte Ltd
Contact:
alfred@allid.com.sg
Founder: Caleb Leow
Caleb is currently an
undergrad student at NUS.
Contact:
cj.dusk@gmail.com
Founder: Subaish s/o
Rajamanickam
Subaish is currently a finalyear student at SMU. He
has accumulated event
management experience
through work and
internship.
Incubated
by NUS
Enterprise
Ms Elaine
Teh,
Executive
Director,
Octopus
Group Pte
Ltd
Contact:
subaish@biggestbaddestp
arties.com
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Annex 2
Company
Name
Brief Business Profile
ACE Startups
Entrepreneurs’ Profile
Mentor
Founder: Jack Li Hui
Mr Hui Wing
Feh, CoFounder &
Managing
Director,
ODM
Innovations
Pte Ltd
BBP will be a free-for-download
mobile app compatible with all
smartphones. It will sync with
the user’s existing social media
apps to procure information
about social circles and
preferences. In short, it’s a
hybrid between Facebook and
Foursquare with a party twist.
Coordsafe promotes better
eldercare in a fast- paced
society. Its key product,
Coordsafe, is a GPS/GSMenabled bracelet which syncs
with multiple platforms such as
computers and mobile phones.
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Coordsafe
The water-proof, safety lock
function sends out an alarm if it
isn’t secured properly or
removed accidentally.
Coordsafe allows perimeters of
Safe and Danger Zones to be
set, so once the wearer leaves
the Safe Zone or enters the
Danger Zone, Coordsafe will
send out an audible reminder.
Coordsafe also records the
routes taken in the last 24
hours, which helps in tracking
the wearer in case of
emergency.
Jack worked in a
government-linked
company for the last eight
years, managing key IT
projects.
Contact:
Jack_lihui@live.com.sg
Coordsafe can be further
customised and the technology
embedded in items which are
emotionally significant to the
wearer, such as bracelets.
Founder: Gim Huat
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Discarver
Discarver aims to develop
smart solutions for car owners.
By making available up- todate information on the health
of their cars and timely advice
when problems are detected –
which helps mitigate the cost of
repair and maintenance—
Discarver aims to give car
owners a peace of mind.
Gim Huat has worked in
the telecommunications
industry, where he
established a track record
in developing innovative
solutions in the telematics
space. He also has
experience with hardware
electronics projects.
Incubated
by NTU
Ventures
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Annex 2
Company
Name
Brief Business Profile
Entrepreneurs’ Profile
ACE Startups
Mentor
Greendot aims to bring the next
generation of “green fast food”
and inspire social
consciousness in consumers,
starting with youths.
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Greendot
Gourmet
Innervative
Learning
Greemdot recognises that
many consumers, including
youths, are keen to explore
plant- based e.g. vegetarian
diets but lack accessible,
quality alternatives. In addition,
they might have some preconceived notions or
stereotypes about such diets.
To address these gaps,
Greendot aims to change the
perception of plant- based diets
by providing nutritious yet
convenient and tasty meals in
visually- attractive packaging,
targeting students in tertiary
institutions.Greendot aims to
achieve a triple bottom-line by
pursuing a sustainable
business model, making a
positive impact on the
environment by encouraging
more consumers to go green,
and giving back to society by
reaching out to the lessprivileged groups.
Innervative Learning believes
that youths need knowledge
outside the classroom to
navigate our increasinglycomplex world. To reach out to
these tech-savvy youths,
platforms which they live and
communicate in, such as
mobile apps, have to be used.
Innervative Learning's key
product, Econopolis, is a mobile
application which shares the
thrill of learning economics and
financial management
Co-founders: Justin Chou
Zhi Qi, Fu Yong Hong,
Leonard Ryan Lim Shu Jie
The co-founders are
undergraduates at NUS
and MDIS.
Incubated
by NUS
Enterprise
Contact: Justin Chou
justin.chou.zq@gmail.com
Founder: James Chia
James graduated from an
Ivy League university. He
was working at a
government agency until
he founded Innervative
Learning.
Contact:
james@innervativelearning.com
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Annex 2
Company
Name
Brief Business Profile
Entrepreneurs’ Profile
ACE Startups
Mentor
principles to youths aged 12-18.
Most games attempt to teach
financial literacy concepts, but
Econopolis goes beyond that to
bring core economics principles
to life in an interactive roleplaying management game.
The user gets to create a city
on a newly- discovered planet
and make economic decisions
on what to build and what
policies to pursue in order to
grow their economy. They are
constantly challenged to steer
their cities through economic
crises, eventually emerging as
an Economic Powerhouse.
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Uberquery
Pte. Ltd.
Wan La
An online B2B platform that
enables deal sites to source for
products on a global platform.
Uberquery’s partner deal sites
will be able to schedule their
deals and settle fulfilment terms
with the supplier or retailer
quickly and efficiently on a
single platform.
This platform brings together
deal sites and primary
producers with excess goods
inventory. This is similar to
marketplace sites like
alibaba.com, where primary
producers, suppliers and
retailers convene.
Wan La is a financial portal
which offers bite-sized quality
trading strategies and
techniques. Users indicate and
the type of information they
wish to receive and these will
be pushed to them.
Targeted at young
professionals who are
interested in learning or
improving their trading skills but
do not have the time to go into
in-depth research.
Founder: Yow Yong Hui
Yong Hui is an Economics
major at the University of
Sydney. He is currently on
a hiatus from his studies to
pursue his first business
venture.
Mr
Manoj
Sharma,
Founder,
DifferWorld
Pte Ltd
Contact:
yonghui.yow@gmail.com
Founder: Wilson Ong Wei
Zheng and Maslema
Zainal Abidin
Wilson is an
undergraduate at SMU,
majoring in Accounting. He
has more than five years
of experience with trading.
Incubated
by SMU
Contact:
Wilson.ongwz@gmail.com
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Annex 2
Company
Name
Brief Business Profile
Entrepreneurs’ Profile
ACE Startups
Mentor
The website will help amateur
traders/investors avoid major
pitfalls and make more
profitable trades through realtime information and real- life
examples.
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Windphony
.
com
Windphony.com is an online
platform that aims to breach the
current convention by providing
every composer an opportunity
to self-publish and share their
compositional talents via
Windphony.com’s digital music
score distribution platform.
Founder: Tan Siow Wee
Windphony.com’s automated
system helps composers free
up time to invest in creative
output while Windphony.com
manages their sales, distributes
their music and markets their
talent to the world.
Siow Wee is a certified
regional application
engineer in a Taiwanese
MNC handling electronics
component distribution. He
has spent more than 20
years with a local band.
Windphony.com is also a real
market assessment platform for
every composer to get
feedback and test the response
of the music industry to their
work. Through this platform,
they can potentially jumpstart
their career in the music
industry.
Contact:
siowweetan@windphony.c
om
Mr Charlie
Sim, Cofounder,
Renovell
Pte Ltd &
Allied Intuit
Pte Ltd
Co-founders: Thomas
Wong and Daniel Yap
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Zinicat
ZiniCat is your foodie buddy,
constantly learning and seeking
to understand your food and
dining preferences. Through
creatively re-applying current
technologies used in financial
analytics, the app is able to
deliver highly- customised food
recommendations based on
user profiles.
.
Thomas has management
and strategy consulting
experience in China and
Singapore, and business
development experience in
the financial sector. Daniel
has experience in financial
and social analytics and
project management.
Ms
Genevieve
Heng,
Managing
Director,
Chepstow
Capital
Advisors
Contact: info@zinicat.com
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Annex 2
ACE Startups
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