TITLE OF POST:
ACCOUNTABLE TO:
RESPONSIBLE FOR:
HOURS OF WORK:
JOB PURPOSE:
JOB DESCRIPTION
PR & Communications Manager
Chief Executive
Communications & Marketing Officer
Communications & Marketing Assistant
Volunteers
37.5 hours per week
To manage the Communications and PR functions at the Hospice
SPECIFIC DUTIES:
1.
Develop and implement an effective PR and Communications strategy in line with our strategic plan and the organisations changing needs
2.
Ensure Bluebell Wood staff and volunteers work to our communications policies and are well briefed on communications issues
3.
Act as a spokesperson for the hospice in local, regional and national media
4.
Write and issue press releases ensuring optimal press and media coverage
5.
Develop key messages, lead on creating and maintaining appropriate and consistent language and terminology across all media
6.
Working with the Chief Executive, respond to situations that require PR/media guidance
7.
Manage the content and design of Bluebell Wood website
8.
Develop and co-ordinate a proactive social and digital media strategy
9.
Build and maintain relationships with print, broadcast and online media
10.
Produce video content to create a greater online presence
11.
Manage PR visits to the hospice
12.
Manage and support key stakeholders (patrons and ambassadors) in order to increase awareness of the hospice
13.
Keep up to date with best practice and current trends in charity communications
14.
Prepare and manage budgets relating to PR and Communications
15.
Monitor the media, managing and providing a daily news cutting service and making key staff aware of issues that affect our work or reputation
16.
Manage the Communications & Marketing Officer and Communications and
Marketing Assistant
17.
To act as an ambassador for the hospice at all times, reflecting the objectives and values and working with the best interests of the charity in mind at all times
18.
Deputise for the Marketing Manager in her absence (the Marketing Manager works two days a week)
19.
Take a lead role in the hospice’s internal communications and chair the Internal
Communications Group
20.
Oversee the Bluebell Wood brand, internally and externally
21.
Positively contribute to the leadership team and the effective running of the charity, attending leadership meetings and following up any actions
GENERAL
All Bluebell Wood employees are required to:


Abide by the Health & Safety at Work Act
 Adhere to policy and procedures around safeguarding children and young adults
 Respect confidentiality applying to all Hospice areas
 Work within Hospice policies and procedures
 Comply with the Hospice no smoking policy
 Participate in and contribute to team meetings

Co-operate and liaise with colleagues
 Behave in a professional manner at all times, reflecting and maintaining the values and ethos of Bluebell Wood
All Bluebell Wood employees are expected to:

Demonstrate a commitment to their own development, to take advantage of education and training opportunities and develop their own competence.

Support and encourage harmonious internal and external working relationships.

Make a positive contribution to fundraising and raising the profile of the Hospice.
This Job Description is not exhaustive. It will be subject to periodic review and may be amended following discussion between the post-holder and employer.
Date of issue: July 2014
Review date: July 2015