Faculty of Social Sciences
The Art of Public Speaking
63-922-18
Instructor: Mrs. Michelle Stein Teer
2nd Semester, 2016, Mondays, 18:00-19:30
Tel: 052-3549149
Email: michelle@teer.co.il
Personal Meetings upon advanced coordination
Course Objectives
The main objective of this workshop is to provide students with effective communication tools that
improve their communication in front of audiences of any kind. Participants learn how to define short
and coherent verbal messages, while convincingly using their non-verbal bridges – body language,
voice and eye contact. Throughout the lecture they receive practical ideas regarding how to
successfully implement these tools in their self-presentations, lectures and also while communicating in
virtual spheres. Students will master these tools in a manner that will enable them to succeed even
when the time they have to convey their messages is extremely short and the audience is skeptical.
Workshop Content
Students will receive theoretical background in the world of rhetoric and practice their performances
simultaneously in front of the audience and the camera in order to overcome the various fears that arise
in stressful situations. The communication situations practiced include simulations such as: the
Elevator Pitch, Presentations, Lectures, Job interviews and Business meetings. We will analyze the
filmed material according to the learned parameters of the Personal Communication Profile (PCP) and
the Multiple Intelligences (MI) model, which will enable to connect to their personal style and
successfully improve it.
Goals
 Create good first impressions and strong endings
 Enhance control over non-verbal messages:
Body Language / Voice / Eye Contact
 Learn how to deal with 'stage/camera fright'
 Build short and clear verbal messages – Sound-Bites
 Use multiple intelligences
 Develop a professional and confident speaking style
Course Outline
Lesson
Main Topic
#
1
The Personal
Communication
Profile (PCP)
2
Rhetoric and
Body Language
3
The Voice
4
Building Verbal
Messages
5
6
7
Multiple
Intelligences
Delivering
Convincing
Messages
without Power
Point
Presentations
Evaluating
Effectiveness
Contents
The basic rules of an effective presentation;
Connect – Convey – Convince ;Opening
sentence; First impressions; Small Talk;
The three non-verbal bridges: Body
Language, Voice, Eye contact;
Subtext – Beyond Words;
Dealing with ‘Camera or Stage Fright’
Practical Tools &
Required Readings
1st Assignment:
60 Sec. Elevator Pitch
Required Reading:
12 – p. 16-128
15 – p. 38-95
Elective Reading:
2 – p. 75-90
Aristotle – Ethos, Logos & Pathos; Holding- Required Reading:
on positions, hand movements, personal and 7
micro-gestures, gender differences
21 – p. 87-252
23 – p. 56-65
Vocal First Impressions;
Connecting between the voice and the
message;
Non-Words and Professional Jargon;
Voice analysis on the phone; Listening
Sound-Bites, Key Messages and KISS; Life
cycle of presentations;
The attention curve and raising interest;
Messaging with "The House of Messages";
Five WH?; The PPP disease and the TTT
medicine; Preparation!
The connection between the Intelligences,
body language and voice;
Recognizing the various feelings of the
participants; Choosing a proper reaction
while using the Model of Intelligences;
Preparing verbal messages according to the
intelligences; Dealing with conflicts,
objections, surprises and disturbances
Practical Lesson
Analyzing the filmed assignments and
Personal Feedback
Elective Reading:
1
16 – p. 39-66
Required Reading:
9 – p. 1-44
Required Reading:
6 – p. 1-22
14 – p. 7-20
18 – p. 99-118
Elective Reading:
8
Required Reading:
4
13 – p. 29-110
19 – p. 13-27
Elective Reading:
3 – p. 1-19
17 – p. 9-46
2nd Assignment:
60 sec. Presentation of an
Idea
Students must hand-in the
prepared text
Required Reading:
21 – p. 9-24
8
9
Job Interviews
First Impressions; Collecting data; Interpersonal communication; Attire; Preparing
the CV; Recommendations; Body language
during interviews
Networking and Networking in the business world; Control
Multi-Cultural
and follow up; Learning the lessons;
Communication Speaking in active present simple; Practice
and preparation
10
Captivating
Power Point
Presentations
11
PPP - Continued
12
Preparing for
final assignment
Final
assignment
Personal feedback of students first draft of
power point presentations
Analyzing the
filmed final
assignments
Personal Feedback; Typecasting and
developing Personal Style
It's all up to you now!
Good luck always :)
13
14
Rules for using visual aids; Knowing: Why?
How? Proving It!; Research: Personal
experience, Case Studies, Statistics, Graphs,
Visuals; Designing Rules – Do's & Don't's;
Transferring smoothly from slide to slide;
Writing is ReWriting
Choosing the presentation subject and class
brain storming
Students must hand-in
Curriculum Vitae (CV)
Elective Assignment:
Filmed Job Interviews
Required Reading:
19 – p. 29-96
Required Reading:
21 – p. 7-57
Students must arrive at the
lesson with one or two
subjects in mind
Required Reading:
21 – p. 73-93
3rd Assignment:
3 minute presentation with
Power Point
Students must hand-in the
PPP and the text
Required Reading:
24 – p. 219
Course Requirements
The students will be graded at the end of each project. A final grade will be given at the end of the
course that will apply for the entire course. Grades will be based on the improvement process. Students
will submit a detailed description of every presentation immediately after presenting it.
1st Assignment10%
2nd Assignment
25%
rd
3 Assignment
45%
Class Attendance – Obligatory
20%
Bibliography
1. Aristotle, (1954). Rhetoric – The Rhetoric & Poetics of Aristotle, Trans. By W. Rhys-Roberts. New
York: The Modern Library (‫)רשות‬.
185 ARI r.R (108036)
2. Barker, A. (2010). Improve your Communication Skills, The Sunday Times, United Kingdom:
Kogan Page (‫)רשות‬.
N/A
3. Gardner, H. (2008). 5 Minds for the Future, Harvard Business Press, Boston MA (‫)רשות‬.
N/A
4. Gardner, H. (2003). Multiple Intelligences after Twenty Years, Paper presented at the American
Educational Research Association, Chicago, Illinois.
N/A
5. Ekman, P. (2003) Emotions Revealed: Recognizing Faces and Feelings to Improve Communication
and Emotional Life, 2nd Edition, St. Martin's Griffind, New York.
N/A
6. Furnham, A. & Petrova, E. (2010). Body Language in Business – Decoding the Signals, Great
Britain: Palgrave Macmillan.
N/A
7. Helm, B. (2013). How to Make People Believe: Pitching a VC. Rallying the Troops. Nailing a Ted
Talk, Academic OneFile, Inc.
file:///C:/Users/user/Downloads/Download%20Document%20(1).html
8. Huskey, K. W. (1986). Spokesperson. Palm Springs, CA: Huskey Associates (‫)רשות‬.
N/A
9. Morris, D. (2002). People Watching – Guide to Body Language. United Kingdom: Vintage Books
Random House.
N/A
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