FACT SHEET
Generation Care Performance Center: Spine Care
Overview.
Generation Care’s spine care services employ a comprehensive, eclectic and evidenced-based approach to solving
neck and back pain and spine conditions. Every patient receives a thorough physical examination of the spine
and regional peripheral joints, followed by neurological and neuromuscular systems assessments to identify the
following:
 Pain Generator
 Contributing factors to spine-related pain with daily activities and movement patterns
Patient education is the foundation of our approach to empower the client to be an active participant in their
recovery and life-long wellness.
Our Spine Team includes certified specialists from:
 The McKenzie Institute
 The North American Institute of Manual Orthopedic Therapy
 The Institute of Physical Art
 The Mulligan program
 Board Certified, ABPTS, Orthopedic Specialists
How does it work?
Patients will receive a comprehensive treatment approach that fits the patient presentation as well as patient
and physician values. Each of our clinics has unloading modalities for progressive lower quarter loading with
optimal efficiency for acute/subacute injury including:
 Pilates equipment
 Redcord
 Suspension
Our goal for every patient is to maximize function and return-to-work and recreational activity. Worksite
ergonomic and performance analysis is also available for an optimal return to work or sport while reducing
recidivism.
Approach.
We use mostly our hands, teaching and specialized techniques such as manual therapy, strain-counter strain,
muscle energy and more to achieve proper alignment and stabilization of the spine. As an adjunct to
stabilization and re-balancing strategies, we may utilize spinal unloading options in the Pilates studio or other
options such as the pool. Bottom line – our spine care team is the best around, and they won’t rest until they
find the source of the issue, make every effort to resolve it, and give you strategies to help you… for life.
Media Contact: Kim Bode, 834 Design & Marketing
616.299.2677; kim@834design.com
FACT SHEET
Generation Care Performance Center: Hand Specialty Services
Overview.
Hand therapy requires a special set of skills in the areas of manual therapy, post-surgical rehabilitation, and
static and dynamic splinting. Hand function is essential to life and rehabilitation needs to be highly technical due
to the complexity of the hands’ nerves, vessels, bones, tendons and ligaments. While most of the hand therapy is
provided by occupational therapists, physical therapists may team up with the hand therapist to provide a dual
approach to managing hand function.
Treatments.
Conservative treatment of arthritis, carpal tunnel syndrome and tendonitis are just a few of the conditions that
the team has special training to address. Post-operative treatment includes close contact with your surgeon
regarding post-operative protocols involving, but not limited to:
 Tendon Repair
 Carpel Tunnel Release
 Arthroplasties
 Fracture Management
Upper Quarter Team.
Occupational therapists and physical therapists work with one another to bring together unique specialties for
the most comprehensive treatment. The Upper Quarter Team won’t just treat you where it hurts, but identify
problems that led to your injury and optimize your outcome. From your neck and shoulder to your
elbow and wrist, therapists assess and address the whole chain for optimal function and to improve continuity
between impairment and functional goals.
 A technical splinting workshop was completed by team members to perfect and enhance skill level
Media Contact: Kim Bode, 834 Design & Marketing
616.299.2677; kim@834design.com
FACT SHEET
Generation Care Performance Center: Sports-Specific Training
Overview.
Run, jump, throw, tee off – we have you covered! Athletes of all types find their way to Generation Care. We
are all about mechanics and efficiency of movement. Why are you hurting? How can we get you back in the
game quickly, safely and performing better than ever? Our experienced team can guide you to recovery,
integrating sports back into your life as quickly as possible.
BikeFit.
Our goal is to facilitate the best bicycle fit while guiding the cyclist toward correcting key musculoskeletal
imbalances. BikeFit Analysis includes:
 One-on-one evaluation by a physical therapist with special expertise about biking
 Video and photo analysis for postural assessment while cycling
 Bike adjustments to meet the needs of the cyclist for pain reduction, injury risk reduction and improved
riding efficiency
 Full body assessment with recommendation of corrective exercises
Sportsmetrics.
Sportsmetrics is an intense, research-based program focused on ACL injury prevention, agility and power
development. We utilize trained instructors to carefully monitor proper form, technique, and body
mechanics during all activities to ensure proper performance. The athletes start with a dynamic warm-up
followed by plyometrics. Plyometric exercises are progressed every two weeks to continue to challenge the
athletes. Speed and agility drills are used and changed every week to incorporate more sport specific
movements. Strength training is used to address muscles throughout the core, arms and legs. The athletes finish
with stretching in order to gain flexibility throughout the body.
Running.
Your 45-minute running analysis includes:
 One-on-one assessment with a physical therapist specializing in how the runner’s body functions
 Running form video analysis
 Full body assessment of related joints and muscles
 Specialized exercise program
 Recommendations on shoes, minimalistic footwear/ forefoot running and orthotics
Swimstrong.
Six weeks of swim-specific, land-based training complete with assessment, individualized coaching and
correction of technique, and progression of exercises with the ultimate goals of:
 Prevention of cumulative trauma common in highly competitive swimmers
 Improvement of peak performance preparing for state and national meets
Gear Up for Golf.
Gear up for Golf includes individual or small group golf conditioning programs that are specific to the physical
demands and ballistic movements of the recreational or advanced golfer.
Post-Concussion.
Media Contact: Kim Bode, 834 Design & Marketing
616.299.2677; kim@834design.com
Generation Care’s unique post-concussion program focuses on a multi-dimensional approach to treating
lingering post-concussive symptoms originating from impaired systems of the head, inner ear, TMJ and neck,
facilitating an OPTIMAL recovery. Program features include:
 Cranio-sacral techniques to assist with treating the source(s) of headache
 Vestibular therapy for intermittent vertigo or dizziness
 Balance recovery and re-training
 TMJ – jaw mobility and alignment limitations secondary to trauma
 Upper cervical mobility and stability restored secondary to post-traumatic guarding
 Cognitive assessment and executive function re-training
 Vision and perceptual difficulty
 Progressive sub-symptom exercise progression specific to sport or activity
Media Contact: Kim Bode, 834 Design & Marketing
616.299.2677; kim@834design.com
FACT SHEET
Generation Care Performance Center: Vestibular Rehabilitation for Balance and Dizziness
Overview.
At Generation Care, we have a team of therapists who specialize in vestibular and balance rehabilitation. There
are many causes of dizziness and imbalance. Our therapists will perform a comprehensive evaluation to
determine the specific source of your problem.
Causes and Symptoms.
One of the most common causes of dizziness is a condition called Benign Paroxysmal Positional Vertigo
(BPPV). This dizziness usually starts first thing in the morning when you roll over to get out of bed or when
you lie down at night. You may also feel dizzy when you tip your head to look up toward the ceiling or when
you bend over. You’ll feel mild to severe dizziness that lasts less than 30 seconds. This specific problem is
caused by misplaced crystals (otoconia) in the inner ear.It is extremely helpful to seek treatment from a
vestibular therapist. Dizziness can also be caused by other conditions such as an inner ear infection, migraine,
Meniere’s disease, head injury or stroke (to name a few).
Process.
At Generation Care we use Frenzel lenses (specialized goggles connected to a computer screen). These goggles
help us to identify specifically which ear is involved and which canal your crystals are in. Next, we move the
head in specific, gentle sequences to put the crystals back where they belong. Sometimes, one treatment is all
that is needed to completely clear your dizziness. Our therapists are well trained at differential diagnosis, and
we will work closely with your doctor to determine the source of your dizziness. Following the assessment, the
therapist will work with you to establish a plan of care which may include exercises combining eye and head
movements to retrain the brain quickly, and challenging balance and walking exercises.
Balance Treatments.
Generation Care therapists also specialize in treating balance impairments. Balance conditions can be treated by
systematically evaluating the intrinsic and extrinsic risk factors for falling, and addressing each individually. An
individualized balance exercise program and treatment can result in a significant improvement in your balance
and reduce falls. Examples include:
 Posture
 Lower extremity strength and flexibility
 Postural recovery strategies
 Sensory orientation (the systems we use to maintain our balance)
 Shoes and foot issues
 Fear of falling
Media Contact: Kim Bode, 834 Design & Marketing
616.299.2677; kim@834design.com