12 - 14 June 2012
Sandton Convention Centre, JHB, South Africa
TUESDAY, 12 JUNE 2012
TIME
10h00 – 10h30
10h35 – 10h50
SPEAKER
TOPIC
Media Personalities
Today’s MCs
Grace Stead
Event Greening Forum
Brand Axn
11h00 – 11h25
Shelley Walters
enthusiastic, engaging, and
innovative presenter
Greenwashing
Brief Overview
Mark Bayly and Cyrus Rogers
Green-wash (green’wash’, -wôsh’) – verb: the
act of misleading consumers regarding the
environmental practices of a company or the
environmental benefits of a product or
service.
This talk will unpack some of the sins of
greenwashing and discuss ways to avoid them.
It’s a fascinating topic and especially relevant
in light of the new Consumer Protection Act.
Industrial Theatre
Innovation from
Within
“Innovation from Within” will motivate your
team to start thinking differently about their
contribution to your organisation. We will
look at local and international case studies,
and lay out 6 simple but effective strategies
for unlocking the innovative potential that lies
within your team.
TUESDAY, 12 JUNE 2012
TIME
SPEAKER
11h35 – 12h00
TOPIC
Power of Thought
Greg Norman takes you on a tour of your
mind, helping you discover the power of
deliberate, considered thought. As
opposed to everyday, spontaneous
thought that created your personality and
dictates your behaviour.
What’s Your story?
Master the ultimate form of influence.
Before they buy your product, they’ve to buy
your story. Discover how a new story can
double the perceived value and double the
price!
Greg Norman
great creative and strategic
thinker - forceful
communicator!
12h05 – 12h30
Justin Cohen
powerful speaker on
motivation service leadership
and the power of storey
12h35 – 13h00
Thebe Ikalafeng
ex marketing director Nike
personal branding and nation
building
Brief Overview
Africa, the new
inspiration for Design,
Brands and Culture
Marketing maverick Thebe Ikalafeng is a
globetrotting executive who hops from
one continent to another, but his passion
for Africa is a force that keeps him firmly
grounded.
Thebe Ikalafeng is arguably one of Africa's
foremost brand authorities. He has been
recognised as one of the Top 10 Thinkers
in Marketing in an Ipsos survey among
business decision makers in Southern
Africa.
A sought-after speaker, Ikalafeng gives
inspirational and dynamic keynote
presentations on brand and related matters,
including commercial, nation and personal
branding.
TUESDAY, 12 JUNE 2012
TIME
13h05 – 13h30
SPEAKER
Debora Patta
TOPIC
10 lessons of
leadership and life
from Nelson Mandela
famous for her
uncompromising interview
style on e.tv’s Third Degree
13h35 – 14h00
Ryan Hogarth
revolutionary presentations
and workshop on social media
14h05 – 14h30
Iain Johnson
MD Strategy Shop
14h35 – 15h00
Mark Keating
2020 Vision:
Understanding the
Present to Create a
Future
(social media)
What differentiates
the top 1% of sales
superstars from the
rest?
Tale of the Arctic
Salesman
extensive and practical
experience with sales teams
Brand Axn
2020 Vision is a dynamic and motivational
keynote presentation from Ryan Hogarth
which gives a detailed look at how social
technology has changed the way customers
behave and how this will evolve in the years
leading to 2020. 2020 Vision also explores the
need for businesses to rethink the relationship
they have with their customers and
employees. Packed with compelling up to the
minute statistics and examples, it conclusively
highlights and proves there are great
opportunities for companies that understand
and embrace the social revolution.
Welcome to Monday morning.
Rush hour traffic.
136 emails on your smartphone.
5 meetings in your diary.
A desk covered in documents.
An overdue deadline, or six.
Like everyone in the company, you’ve just
come back from conference… and simply
won’t ever get to read the notes you took, or
apply the learning.
Iain Johnston
15h40 – 16h05
In this talk Debora Patta will present 10
lessons of leadership and life from Nelson
Mandela. It covers areas such as courage,
leading from the front, leading from the back,
quitting as leadership, seeing the good in
people, the power of saying no, looking the
part and knowing your enemy.
What Happens Next?
ceo SalesGuru Magazine
15h05 – 15h30
Brief Overview
Industrial Theatre
Sharing solutions. Across your business.
In this short talk, Mark will share what he has
learnt from interviewing many local and
international top sales producers for
SalesGuru Magazine.
This talk will be fun, informative, entertaining
and you will leave with at least three things
that you can take to increase your success.
The tale of the Arctic salesman: Against a
background of photographs taken in the
Arctic circle, Iain takes you through a day
in the life of an Arctic salesman who
is faced with extreme and uncertain
conditions. Discover the techniques and
the skills he uses to find, obtain and retain
his customers.
WEDNESDAY, 13 JUNE 2012
TIME
SPEAKER
Media Personalities
TOPIC
Brief Overview
Today’s MCs
Mark Bayly and Cyrus Rogers
10h00 – 10h15
Brand Axn
Industrial Theatre


10h25 – 10h50
Return on Inspiration
Andy Rice

South Africa’s leading
advertising and branding
commentator

11h00 – 11h25
Shelley Walters
Innovation from
Within
enthusiastic, engaging, and
innovative presenter
From brand building to business building:
How an inspirational brand strategy can
do things your financial director can only
dream of
Advertising: dead, or just feeling a little
poorly? Change is inevitable (except from
a vending machine) but is your business
keeping up with the changing face of
advertising?
Doing well by doing good: It’s not enough
any more for brands just to deliver good
value; they need to be good citizens too
Who’s your real target market? A
hundred members of staff are way more
influential than a thousand customers can
ever be. So why not try talking to them
for once?
“Innovation from Within” will motivate your
team to start thinking differently about their
contribution to your organisation. Shelley will
look at local and international case studies,
and lay out 6 simple but effective strategies
for unlocking the innovative potential that lies
within your team.
Welcome to Monday morning.
Rush hour traffic.
136 emails on your smartphone.
5 meetings in your diary.
A desk covered in documents.
An overdue deadline, or six.
11h35 – 12h00
Iain Johnson
MD Strategy Shop
What Happens Next?
Like everyone in the company, you’ve just
come back from conference… and simply
won’t ever get to read the notes you took, or
apply the learning.
Sharing solutions. Across your business.
WEDNESDAY, 13 JUNE 2012
TIME
SPEAKER
12h10 – 12h35
Justin Cohen
TOPIC
The Psychology of
Success
powerful speaker on
motivation service leadership
and the power of storey
12h45 – 13h10
Greg Norman
Customer Retention!
great creative and strategic
thinker - forceful
communicator!
13h20 – 13h45
Debora Patta
famous for her
uncompromising interview
style on e.tv’s Third Degree
10 Reasons Why
South Africa is the
best place to be
today
Brief Overview
What are the psychological drivers of success?
A Harvard study found only one key factor
present in the star performers in sport,
business, art and science - motivation. The
problem is, for most people motivation is like
a hot bath – it goes cold quickly. The
Psychology of Success, won’t motivate your
people, rather it will provide the psychological
tools for self-motivation to raise their
performance and wellbeing.
Greg Norman talks on Customer Retention,
the impact of losing just 1% of your customers
and the benefits of being able to stop “churn”
or customer defection. He takes you through
the influences in a commercial or service
establishment and the critical importance of
making customers happy, keeping them happy
and most importantly, getting them to come
back to repurchase. Not to mention the
importance of the most influential customers
of all – your staff!
Crime! Violence! Unemployment! Strikes!
Appalling hospital conditions! Power cuts!
Corruption! Abuse of power! Recession!
Just some of the stark issues facing South
Africa today. Issues that have seen
hardened individuals and businesses pack
up and leave. But despite this Debora Patta
believes that South Africa remains one of
the best places to live in the world.
WEDNESDAY, 13 JUNE 2012
TIME
SPEAKER
13h55 – 14h20
Ryan Hogarth
revolutionary presentations
and workshop on social media
TOPIC
2020 Vision:
Understanding the
Present to Create a
Future
(social media)
Tale of the African
Salesman
14h30 – 14h55
Iain Johnston
extensive and practical
experience with sales teams
Branding and
Marketing YOU
15h05 – 15h30
Donna Rachelson
15h40 – 16h05
Brand Axn
Industrial Theatre
Brief Overview
2020 Vision is a dynamic and motivational
keynote presentation from Ryan Hogarth
which gives a detailed look at how social
technology has changed the way customers
behave and how this will evolve in the years
leading to 2020. 2020 Vision also explores the
need for businesses to rethink the relationship
they have with their customers and
employees. Packed with compelling up to the
minute statistics and examples, it conclusively
highlights and proves there are great
opportunities for companies that understand
and embrace the social revolution.
The tale of the African salesman: With a
wildlife theme of photographs from the
African bush, this presentation is a
journey of a day in the life of a salesman
in Africa, the challenges, principles and
sales activities that form the salesman’s
strategy and methodology of finding,
obtaining and retaining customers.
 Make the best impression possible
on a consistent basis
 ‘Stand out’ and have an ‘air’ of
distinctiveness
 Build a reputation that precedes
you
 Raise profile and visibility
 Better communicate the value you
deliver
 Understand how to get others to
talk about you in a way that build
your credibility
THURSDAY, 14 JUNE 2012
TIME
SPEAKER
Media Personalities
TOPIC
Brief Overview
Today’s MCs
Mark Bayly and Cyrus Rogers
10h00 – 10h15
Brand Axn
10h25 – 10h50
Celynn Erasmus
Industrial Theatre
Manage your Energy
and Health, Not just
your Time
wellbeing wisdom
11h00 – 11h25
Brian Parsley
rated one of the top business
speakers in the USA
Running Your
Business Like a Six
Year Old
The presentation will aim to generate tangible
and sustainable performance and health
improvements. It is designed as an interactive
experience, presenting hands-on, real advice so
that the participants can work better, live
smarter and get the most out of every day.
Experience dictates we "know" what we are
doing in business. In fact, many times we
believe we have succeeded based on the
choices we've made. The reality states we
have succeeded despite the choices we make.
What if you changed how you look at
business? What if there was a new normal? A
way to build your business and delight your
customers?
Children are the best teachers and provide
insights that are nothing short of brilliant. You
will walk away with three best practices given
to you from a six year old that will
revolutionize how you look at your business.
THURSDAY, 14 JUNE 2012
TIME
SPEAKER
11h35 – 12h00
Gary Bailey
TOPIC
Succeed Under
Pressure
depth of experience in the
world of pressure
12h10 – 12h35
Justin Cohen
The Power of
Connection
powerful speaker on
motivation service leadership
and the power of storey
12h45 – 13h10
Ryan Hogarth
revolutionary presentations
and workshop on social media
2020 Vision:
Understanding the
Present to Create a
Future
(social media)
Brief Overview
Former Manchester United, Kaizer Chiefs and
England goalkeeper, is a motivating and
inspiring speaker.
Why football and rugby?
 Sports management is one of the biggest
pressure situations of any industry
 Results are expected every week along
with press scrutiny and demanding
customers
Up to one third of English soccer managers are
either fired or resign during the course of the
season, so they need the best thinking from
business schools and top companies, in order
to ensure success for their club… and a job for
themselves!
Many studies report that as much as 90% of
career or business success depends on our
social skills. In a high-tech world, relationships
count more than ever. You’ve heard: it’s not
what you know it’s who you know. The way it
really works is: it’s not who you know, its how
you treat who you know. People do business
with who they know, like and trust. This
presentation will help anyone to build that
connection. Whether you want to bond with
your clients, staff, or team members this
program will show you how.
2020 Vision is a dynamic and motivational
keynote presentation from Ryan Hogarth
which gives a detailed look at how social
technology has changed the way customers
behave and how this will evolve in the years
leading to 2020. 2020 Vision also explores the
need for businesses to rethink the relationship
they have with their customers and
employees. Packed with compelling up to the
minute statistics and examples, it conclusively
highlights and proves there are great
opportunities for companies that understand
and embrace the social revolution.
THURSDAY, 14 JUNE 2012
TIME
SPEAKER
13h20 – 13h45
Brian Parsley
TOPIC
Running Your
Business Like a Six
Year Old
Experience dictates we "know" what we are
doing in business. In fact, many times we
believe we have succeeded based on the
choices we've made. The reality states we
have succeeded despite the choices we make.
What if you changed how you look at
business? What if there was a new normal? A
way to build your business and delight your
customers?
Children are the best teachers and provide
insights that are nothing short of brilliant. You
will walk away with three best practices given
to you from a six year old that will
revolutionize how you look at your business.
Tracking the Future
Global Trends to Change the World to 2050
rated one of the top business
speakers in the USA
13h55 – 14h20
Brief Overview
Daniel Silke
political analyst and global
futurist


The Art of Networking
14h30 – 14h55


Helen Nicholson
networking specialist

15h05 – 15h30
Challenge of Change
Michael Jackson
one of SA’s top business
speakers
15h40 – 16h05
Brand Axn
Realise the importance of developing your
own personal brand
Understand why Networking is the No 1
critical success skill for business people
identified by Insead Business School
Gain insight into the “Mars and Venus” of
Networking
Learn how to “work” a room by
discovering your own unique networking
style
Design and deliver your "elevator speech"
The Challenge of Change allows an audience
to achieve an understanding of the dynamics
of recent global events and trends covering
the period of their own lifetime in the context
of real business dynamics and their resultant
growth.
This presentation delivers a complete
understanding of the change curve necessary
for each member of a company to more fully
and appropriately compete in their day to day
world.
Industrial Theatre
Please note this program is subject to change
There is no charge to attend any of these sessions – seats are on a first come first served basis
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Having worked closely with some of the largest global and local corporations, USB is committed to deliver a tangible return on investment. The
impact a truly professional speaker can have on management or staff, should never be underestimated. Providing a turnaround in attitude, renewed
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