Criterion B: Developing skills
Achievement
Level
Level descriptor
Task Specific
Indicators
0
The student does not reach a
standard described by any of
the descriptors below.
The student:
i. demonstrates limited
acquisition and development
of the skills and techniques of
the art form studied
ii. demonstrates limited
application of skills and
techniques to create, perform
and/or present art.
The student:
i. demonstrates adequate
acquisition and development
of the skills and techniques of
the art form studied
ii. demonstrates adequate
application of skills and
techniques to create, perform
and/or present art.
The student does not attempt or does not do this project correctly
The student:
i. demonstrates substantial
acquisition and development
of the skills and techniques of
the art form studied
ii. demonstrates substantial
application of skills and
techniques to create, perform
and/or present art.
Visual Direction - Lines, shapes, forms, objects & images lead viewer
toward central focus of the ad.
-Z shape used to direct the eye toward focal point.
-Focal Point of Composition is dominant over the objects and shapes in
background.
-Contrast accentuates components of composition, making the Focal Point
stand out against the background.
-Expressive of 2 or 3 dimensional depth and perspective qualities given to
the composition using shading and shadow:
-At least 2 of the following is completed correctly Gradients - Opacity Transparency or other techniques learned doing tutorials.
-Color is appropriate for product, service & demographic being targeted.
- Most Layers have Blending Options applied to them (at least one of each):
Drop Shadow - Bevel and Emboss - Outer Glow - Gradients, etc.
Text ( at least 90% of the layers have the following:
-Text, Title and Font clearly visible and the background makes letters stand
out.
-Logo, Slogan, Name and/or Call to Action included.
-Call to Action Graphic: Buy Now! Look Inside! Sale! Hot 100! etc.
-Text Effects such as: Drop Shadow, Bevel, Mesh Tool, Outer Glow, etc.,
1-2
3-4
5-6
The project has less than 60% of the required elements
Visual Direction - Lines, shapes, forms, objects & images lead viewer
toward central focus of the ad.
-Z shape used to direct the eye toward focal point.
-Focal Point of Composition is dominant
-Expressive of 2 or 3 dimensional depth and perspective qualities given to
the composition using shading and shadow:
-At least 2 of the following is completed correctly Gradients - Opacity Transparency or other techniques learned doing tutorials.
-Color is appropriate for product, service & demographic being targeted.
- Most Layers have Blending Options applied to them (at least one of each):
Drop Shadow - Bevel and Emboss - Outer Glow - Gradients, etc.
Text ( at least 90% of the layers have the following:
-Text, Title and Font clearly visible and the background makes letters stand
out.
-Logo, Slogan, Name and/or Call to Action included.
-Call to Action Graphic: Buy Now! Look Inside! Sale! Hot 100! etc.
-Text Effects such as: Drop Shadow, Bevel, Mesh Tool, Outer Glow, etc.,
applied to text.
-All Required Elements: Dimensions, Dates, Barcodes, addresses, Call-toAction!, etc.
-Filters, Styles, Textures and other special effects used on multiple Layers.
-Particularly clever idea, layer & design used to promote the product or
service.
-Artist name(s) included in text no larger than ¼” height.
applied to text.
-All Required Elements: Dimensions, Dates, Barcodes, addresses, Call-toAction!, etc.
-100% of composition covered by a shape created with computer.
-Every component has its own named layer.
-Filters, Styles, Textures and other special effects used on multiple Layers.
-Particularly clever idea, layer & design used to promote the product or
service.
-Artist name(s) included in text no larger than ¼” height.
7-8
The student:
i. demonstrates excellent
acquisition and development
of the skills and techniques of
the art form studied
ii. demonstrates excellent
application of skills and
techniques to create, perform
and/or present art.
Your Level
Teacher Comments
Visual Direction - Lines, shapes, forms, objects & images lead viewer
toward central focus of the ad.
-Z shape used to direct the eye toward focal point.
-Focal Point of Composition is dominant over the objects and shapes in
background.
-Contrast accentuates components of composition, making the Focal Point
stand out against the background.
-Expressive or 3 dimensional depth and perspective qualities given to the
composition using shading and shadow:
-Refined Craftsmanship and Expressive Composition using: Gradients Opacity - Transparency or other techniques learned doing tutorials.
-Color is appropriate for product, service & demographic being targeted.
-Layers have Blending Options applied to them:
-Drop Shadow - Bevel and Emboss - Outer Glow - Gradients, etc.
Text
-Text, Title and Font clearly visible and the background makes letters stand
out.
-Logo, Slogan, Name and/or Call to Action included.
-Call to Action Graphic: Buy Now! Look Inside! Sale! Hot 100! etc.
-Text Effects such as: Drop Shadow, Bevel, Mesh Tool, Outer Glow, etc.,
applied to text.
-All Required Elements: Dimensions, Dates, Barcodes, addresses, Call-toAction!, etc.
-100% of composition covered by a shape created with computer.
-Every component has its own named layer.
-Filters, Styles, Textures and other special effects used on multiple Layers.
-Particularly clever idea, layer & design used to promote the product or
service.
-Artist name(s) included in text no larger than ¼” height.
Check list
Imagery
❏ Z shape used to direct the eye toward focal point.
❏ Focal Point of Composition is dominant over the objects and shapes in
background.
❏ Contrast accentuates components of composition, making the Focal Point stand
out against the background.
❏ Refined Craftsmanship and Expressive Composition using: Gradients - Opacity Transparency or other techniques learned doing tutorials. Color is appropriate for
product, service & demographic being targeted.
❏ Layers have Blending Options applied to them:
❏ Drop Shadow - Bevel and Emboss - Outer Glow - Gradients, etc.
❏ Text, Title and Font clearly visible and the background makes letters stand out.
❏ Logo, Slogan, Name and/or Call to Action included.
❏ Call to Action Graphic: Buy Now! Look Inside! Sale! Hot 100! etc.
❏ Text Effects such as: Drop Shadow, Bevel, Mesh Tool, Outer Glow, etc., applied
to text.
❏ 100% of composition covered by a shape created with computer.
❏ Every component has its own named layer.
❏ Textures - Rough Surfaces simulated using Effects and Mesh Tool.
❏ Filters, Styles, Textures and other special effects used on multiple Layers.
❏ Particularly clever idea, layer & design used to promote the product or service.
❏ Artist name(s) included in text no larger than ¼” height.
.