Curriculum Vitae
Monica M. Emerich, Ph.D.
1176 Odyssey Court, Lafayette, CO 80026
Tel/Fax 303.673.9198
monica.emerich@colorado.edu
Education
University of Colorado, Boulder, CO
Ph.D., Communication
Colorado State University, Fort Collins, CO
M.S., Technical Communications
Fort Lewis College, Durango, CO
B.A., English
Summary: Skills
Writing and editing (features, news, business communications)
Ethnographic and qualitative research
Conference organization
Non-profit management
Teaching
Public speaking
Interests:
Sustainability including human rights and environmentalism, sustainable
development, healthy living, journalism, media and culture, spirituality, Celtic
culture, European history and travel, American West, LOHAS marketplace,
natural and organic agriculture/marketing, nature and outdoor activities,
mind/body/spirit modalities and market, media/religion/culture.
Summary: Work Experience

Journalism: Editor, feature writer, and news reporter for trade and consumer
publications including four-color magazines and newspapers. Freelancer with
successful placement on topics related to health, travel, sustainability, spirituality,
natural products, corporate social responsibility, marketing and business
administration, entertainment and features. Book editor for various media and
health projects.







Education: Teaching assistant at University of Colorado and Colorado State
University; business speaker and guest lecturer on sustainability, journalism and
marketing communications.
Research: Director of research responsible for launch of new research
departments for two media organizations. Currently Chief Research Officer at
Groundwork Research, a qualitative market research firm focusing on
sustainability-related issues. Ethnographer at the University of Colorado.
Generated annual LOHAS Market Trends Report, establishing the first U.S.
benchmark figures for that industry.
Business Communications: PR and marketing communications specialist
specializing in sustainability and community development. Assisted domestic and
international companies with public relations, market research, marketing
communications, advertising, and media relations. Provided communications
support for statewide Colorado Rural Revitalization Project, a Kellogg
community-development program. Produced newsletters for various
organizations.
Non-profit Management: Vice President and Interim Executive Director of sixcounty regional economic development organization in southern Colorado.
Grant Writing: Writer of successful government and academic funding proposals
for various projects from conferences to tax incentives for new industry.
Conference Organization: Conference director and coordinator for business and
academic conferences. Post-doctoral Fellow at University of Colorado’s Center
for Media, Religion and Culture responsible for coordination of two annual
seminars, including publicity, and education program.
Public Speaker: Presenter at international business and academic conferences on
sustainability and media topics.
Publications
Books:
Media, Spiritualities and Social Change. Co-edited with Dr. Stewart Hoover, University
of Colorado, Boulder. Forthcoming, Continuum Publishing, 2011.
LOHAS: Media, Market and Spirituality. Forthcoming, University of Illinois Press, 2011.
Chapters/Papers:
The New American Dream: Taking the Celtic Cure in Mediated Landscapes. Publication
forthcoming in G. Tregidga, B. Keys, and K. Milden (eds.), Cornwall's Story: Landscape
Narratives of Cultural Identity. London: Francis Boutle. (2010)
International Society for the Study of Religion, Nature and Culture:
“The Re-Enchantment of Nature across Disciplines” Morelia, Mexico, Worldviews, 13,
233-260. (2009).
NeoPagan, Wiccan and Paganism on the World Wide Web. Religious Studies Review 32
(4), 220-221. (2006).
Recent Conference Papers:
“Nature” as Axis Mundi of the LOHAS Marketplace. The International Society for the
Study of Religion, Nature and Culture Conference, 2008.
Nature at The Crossroad of Media, Religion and Culture: Results from the Media and
Meaning Project: The International Society for the Study of Religion, Nature and Culture
Conference, Morelia, Mexico, 2008.
My Good Life: Negotiating Ideas about Work and Citizenship in the U.S. through Media
and Spirituality. British Association for the Study of Religion, 2007.
Calling on the God(dess) Within: Wealth, Health and Happiness for All in The Secret.
British Association for the Study of Religion, 2007.
Building Communities for Conscious Capitalism Through LOHAS Media. International
Communication Association, May, 2007, San Francisco, CA.
A Feminist Analysis of What the Bleep Do We Know!?. International Communication
Association, May, 2007, San Francisco, CA.
The LOHAS Marketplace, Media and the Spirituality of Conscious Capitalism. Critical
Management Studies, July 11-13, 2007, University of Manchester, England.
Awaken, Empower, Take Action!: Evolving the New Age as LOHAS. Society for the
Scientific Study of Religion, Oct. 19-21, 2006.
Media, Morality and the Marketplace: The Construction of a “Spirituality of
Sustainability” in U.S. LOHAS Media. British Association for the Study of Religions,
Sept 4-6, 2006.
Seeking “Right Livelihood” in the Media Age: An Exploration of the Intersection of
Spirituality, Media and Vocation among U.S. Workers. Co-Authored with Stewart
Hoover. British Association for the Study of Religions, Sept 4-6, 2006.
No More New Age; No Tired Tripartites”: How the US LOHAS Media is Evolving the
New Age to a “Spirituality of Sustainability.” Presented at the Fifth International
Conference on Media, Religion, and Culture, Sigtuna, Sweden. July 6-9, 2006.
Religion, Identity, Work and Vocation. Panel presentation for Fifth International
Conference on Media, Religion, and Culture, Sigtuna, Sweden. July 6-9, 2006.
Ethics, Ethnography and the Academy: Reflections on the Student-Professor Research
Relationship. Presented at the Society for the Scientific Study of Religion, Rochester,
NY. Nov. 4, 2005
Men, Media, and Identity: Constructions of Meaning in Career and Relationships.
Stewart M. Hoover, and Monica Emerich, University of Colorado, USA. Presented at the
International Communications Association, New York, NY. May 2005.
Quilting Identities: Threading the Researcher Self with the Informant Other in the
Construction of Interpretations. Co-authored with Dr. Lynn Schofield Clark. Presented
Feb. 11, 2005, Couch-Stone Symbolic Interactionist Conference, University of Colorado.
Tele-Visions of a ‘Good Life’: How Individuals Use Television for Moral Reflections on
Self and Society. Co-authored with Dr. Stewart Hoover. Presented at Media, Religion
and Culture, Sept.1-4, 2004, Louisville, KY.
The Moral and Economic Profits of ‘Sustainable Spirituality’: A Case Study of Natural
Business Communications and the ‘LOHAS’ Model for Social Change. Presented at
International Communication Association, May 28-31, 2004, New Orleans. Panel:
Mediated Spirituality: The Intersection of Religion and Mass Communication in
Everyday Life.
Trade and Consumer Press:
Published in: Alma magazine, Bravo Boulder, Colorado Industrial Guide, Continental
Express magazine, Countryside Publication newspapers (Chicago area), The Cucharan
Magazine, Delicious Living magazine, Gaiam Life, Food Marketing Institute (market
research), Fort Collins Business World, Health Foods Business, HerbClip, Herbs for
Health Magazine, The LOHAS Journal, Natural Business Journal, Natural Foods
Merchandiser magazine, Natural Home, Natural Products News (UK), Vitamin Retailer,
Wholepeople.com.
New Hope Communications Research Division:
—The Natural Products Industry Overview Report
—The Medicinal Herb Market Report
—The Dietary Supplement Market Report
—A Guide to Leading Natural Foods Retailers
—The Natural Products Market Analysis
Awards
Post-Doctoral Fellow, Center for Media, Religion and Culture, University of Colorado,
2006 - 2008.
University of Colorado, School of Journalism and Mass Communication, Research Grant,
$2,000, Spring, 2004. Research Fellowship award, $1,200, Spring 2003.
Center for British and Irish Studies Special Project Award for Celtic Representations
Conference. $2,500. Oct. 2003 and Oct. 2004.
Ogilvy Fellowship Recipient, 2002. The Center for British and Irish Studies, University
of Colorado, Boulder. $2,500 research and travel award.
Residence Life “Academic Teaching Award.” Department of Housing, University of
Colorado, Boulder. 2002.